1 00:00:00,000 --> 00:00:01,280 What was your vision? 2 00:00:01,280 --> 00:00:05,880 I know it started from how you were sought out on Google, 3 00:00:05,880 --> 00:00:08,720 but what's your vision for others? 4 00:00:08,720 --> 00:00:10,480 Well, our vision is to help other people 5 00:00:10,480 --> 00:00:13,840 to be able to do what I did without having 6 00:00:13,840 --> 00:00:16,520 the geeky knowledge about how Google functions. 7 00:00:16,520 --> 00:00:19,600 Because our Google functions doesn't actually matter. 8 00:00:19,600 --> 00:00:21,720 What does matter is, what do I need 9 00:00:21,720 --> 00:00:25,240 to do to get Google to represent me the way I want? 10 00:00:25,240 --> 00:00:29,080 What do I need to do to be sure that the AI, like ChatGPT, 11 00:00:29,080 --> 00:00:34,920 Google Gemini, Perplexity, Meta, Alexa, Siri, 12 00:00:34,920 --> 00:00:37,800 what do I need to do today to make sure they will represent 13 00:00:37,800 --> 00:00:41,320 me faithfully in the future? 14 00:00:41,320 --> 00:00:43,600 That is our vision, is to communicate 15 00:00:43,600 --> 00:00:46,760 that helpful information to everybody who needs it. 16 00:00:46,760 --> 00:00:48,680 So we actually give it away. 17 00:00:48,680 --> 00:00:51,360 The KaliCube process is how we do this internally 18 00:00:51,360 --> 00:00:52,640 for our clients. 19 00:00:52,640 --> 00:00:58,800 But if you visit KaliCube, K-A-L-I-C-U-B-E.com slash Guides, 20 00:00:58,800 --> 00:01:00,960 there's a 60 page download, one for brands 21 00:01:00,960 --> 00:01:04,600 and another 60 page download for personal brands, 22 00:01:04,600 --> 00:01:06,680 that tells you exactly what you need to do. 23 00:01:06,680 --> 00:01:08,360 And it's not geeky. 24 00:01:08,360 --> 00:01:09,920 So we're sharing it. 25 00:01:09,920 --> 00:01:11,560 And our clients are the people who 26 00:01:11,560 --> 00:01:14,400 understand how important that personal brand is 27 00:01:14,400 --> 00:01:18,960 for their business, for their career, and for their legacy, 28 00:01:18,960 --> 00:01:23,080 and are interested in having us take the weight off 29 00:01:23,080 --> 00:01:25,880 their shoulders, do the work for them, 30 00:01:25,880 --> 00:01:27,960 make sure that everything is staying straight, 31 00:01:27,960 --> 00:01:30,600 that everything is correct, that these machines are 32 00:01:30,600 --> 00:01:32,440 understanding and representing them correctly, 33 00:01:32,440 --> 00:01:35,280 that their brand narrative is controlled. 34 00:01:35,280 --> 00:01:40,680 And know that we'll do it faster, we'll do it better, 35 00:01:40,680 --> 00:01:43,600 and we'll do it more efficiently and effectively. 36 00:01:43,600 --> 00:01:46,560 So how will the ideal client? 37 00:01:46,560 --> 00:01:50,400 I mean, I'm just thinking out loud. 38 00:01:50,400 --> 00:01:55,600 I didn't really know this was something that I needed. 39 00:01:55,600 --> 00:02:01,320 Where would this thought process come to finding CaliQube? 40 00:02:01,320 --> 00:02:03,680 That's a really, really good question 41 00:02:03,680 --> 00:02:06,640 because it's our eternal question. 42 00:02:06,640 --> 00:02:09,560 It's a service that people don't know they need 43 00:02:09,560 --> 00:02:11,440 until we point it out to them. 44 00:02:11,440 --> 00:02:12,800 And when we point it out to them, 45 00:02:12,800 --> 00:02:14,680 they think, oh, yes, that's definitely something I need 46 00:02:14,680 --> 00:02:17,880 because when I search my name, it doesn't come up like I want. 47 00:02:17,880 --> 00:02:21,280 Or my competitor, the realtor down the road, 48 00:02:21,280 --> 00:02:23,040 comes up much better than I do. 49 00:02:23,040 --> 00:02:25,560 What can I do to solve that problem? 50 00:02:25,560 --> 00:02:28,520 And a lot of the time, people see that problem. 51 00:02:28,520 --> 00:02:31,280 They think, well, I'll turn to a traditional SEO company, 52 00:02:31,280 --> 00:02:34,400 a search engine optimization company. 53 00:02:34,400 --> 00:02:38,120 And that is generally a mistake because this 54 00:02:38,120 --> 00:02:40,520 isn't search optimization. 55 00:02:40,520 --> 00:02:43,720 It doesn't use the same techniques. 56 00:02:43,720 --> 00:02:46,080 It uses some of the same techniques, sorry, 57 00:02:46,080 --> 00:02:48,360 but not in the same priority. 58 00:02:48,360 --> 00:02:50,680 And this needs to focus on your audience first 59 00:02:50,680 --> 00:02:51,720 and not on the engine. 60 00:02:51,720 --> 00:02:54,260 So what we're doing is taking your marketing 61 00:02:54,260 --> 00:02:57,360 and your branding, making sure that it resonates 62 00:02:57,360 --> 00:02:59,040 with your audience, make sure you're standing 63 00:02:59,040 --> 00:03:01,360 where they're looking, make sure you're communicating 64 00:03:01,360 --> 00:03:04,320 and engaging with them, and then make sure all of that 65 00:03:04,320 --> 00:03:08,480 is packaged so that the machines see and understand that. 66 00:03:08,480 --> 00:03:10,640 If we can play that trick, not only are you 67 00:03:10,640 --> 00:03:13,320 making more business standing in front of your audience, 68 00:03:13,320 --> 00:03:15,680 demonstrating your readability, demonstrating 69 00:03:15,680 --> 00:03:18,240 you can help them, but you're also 70 00:03:18,240 --> 00:03:20,400 controlling your brand narrative or personal brand 71 00:03:20,400 --> 00:03:23,840 narrative on Google Search and in the AI 72 00:03:23,840 --> 00:03:26,800 and bringing in more clients that way too. 73 00:03:26,800 --> 00:03:28,920 So it's win, win, win, win, win, win, win, win, 74 00:03:28,920 --> 00:03:30,480 all the way down the line. 75 00:03:30,480 --> 00:03:32,400 I love winning. 76 00:03:32,400 --> 00:03:33,120 Yes. 77 00:03:33,120 --> 00:03:35,040 And so to come back to the initial question 78 00:03:35,040 --> 00:03:38,760 was, if people don't know they need the service, 79 00:03:38,760 --> 00:03:40,480 how do we get that message out to them? 80 00:03:40,480 --> 00:03:43,400 And the answer to that is, I talk on podcasts like this 81 00:03:43,400 --> 00:03:46,440 to get the message out and say to people, 82 00:03:46,440 --> 00:03:47,800 you can do this for free. 83 00:03:47,800 --> 00:03:50,480 Go to caddycube.com slash guides. 84 00:03:50,480 --> 00:03:51,080 Do it for free. 85 00:03:51,080 --> 00:03:51,960 Knock yourselves out. 86 00:03:51,960 --> 00:03:53,080 It isn't complicated. 87 00:03:53,080 --> 00:03:55,360 It's just a lot of work. 88 00:03:55,360 --> 00:03:56,560 And there are some nuances. 89 00:03:56,560 --> 00:03:58,960 So people who struggle, for example, 90 00:03:58,960 --> 00:04:00,520 when they're doing it for themselves, 91 00:04:00,520 --> 00:04:02,200 there will be nuances, for example, 92 00:04:02,200 --> 00:04:05,560 having a very common name or having a famous person 93 00:04:05,560 --> 00:04:08,480 with the same name or having somebody else who's 94 00:04:08,480 --> 00:04:09,880 optimizing their own name. 95 00:04:09,880 --> 00:04:12,120 We have a client like that right now. 96 00:04:12,120 --> 00:04:15,200 And there are nuances there where you will need our help. 97 00:04:15,200 --> 00:04:16,880 So come to us when you need the help 98 00:04:16,880 --> 00:04:19,760 or if you want us to take the work off your shoulders. 99 00:04:19,760 --> 00:04:22,780 Because we know how to solve all these problems. 100 00:04:22,780 --> 00:04:25,120 It's not a question of if we can solve the problem. 101 00:04:25,120 --> 00:04:27,920 It's not a question of if we can get the machines to understand. 102 00:04:27,920 --> 00:04:30,500 It's not a question of if we can get the machines to represent 103 00:04:30,500 --> 00:04:31,840 you the way you want. 104 00:04:31,840 --> 00:04:34,760 It's not a question of if we can get you to dominate. 105 00:04:34,760 --> 00:04:37,680 It's a question of how long will it take us. 106 00:04:37,680 --> 00:04:38,400 OK. 107 00:04:38,400 --> 00:04:39,120 OK. 108 00:04:39,120 --> 00:04:42,120 So of course, my mind is just going, right? 109 00:04:42,120 --> 00:04:42,620 Yeah. 110 00:04:42,620 --> 00:04:43,120 It's brilliant. 111 00:04:43,120 --> 00:04:43,620 OK. 112 00:04:43,620 --> 00:04:45,080 I love this. 113 00:04:45,080 --> 00:04:46,720 I love this. 114 00:04:46,720 --> 00:04:49,200 I pretty much can answer this question. 115 00:04:49,200 --> 00:04:53,520 But what was your most significant learning experience 116 00:04:53,520 --> 00:04:57,760 about how you came up in the Google search and all 117 00:04:57,760 --> 00:05:00,960 these search engines? 118 00:05:00,960 --> 00:05:02,880 Well, I think you're going to answer the blue dog. 119 00:05:02,880 --> 00:05:04,440 Do you want to answer that? 120 00:05:04,440 --> 00:05:04,940 Yes. 121 00:05:04,940 --> 00:05:05,440 Yes. 122 00:05:05,440 --> 00:05:05,960 Yes. 123 00:05:05,960 --> 00:05:07,080 Brilliant. 124 00:05:07,080 --> 00:05:08,120 OK. 125 00:05:08,120 --> 00:05:09,120 But I was cheating there. 126 00:05:09,120 --> 00:05:11,880 Because then I can say the second most significant 127 00:05:11,880 --> 00:05:12,640 learning experience. 128 00:05:12,640 --> 00:05:13,440 Because you're right. 129 00:05:13,440 --> 00:05:14,520 That was the first one. 130 00:05:14,520 --> 00:05:15,020 Yes. 131 00:05:15,020 --> 00:05:21,040 The second one was in 2019, I started my own podcast. 132 00:05:21,040 --> 00:05:24,240 And I started interviewing experts in branding, marketing, 133 00:05:24,240 --> 00:05:28,600 SEO, and representatives of both Google and Bing, people 134 00:05:28,600 --> 00:05:30,320 who work on these algorithms. 135 00:05:30,320 --> 00:05:30,960 Yes. 136 00:05:30,960 --> 00:05:35,480 And I got everybody to share with me their experiences 137 00:05:35,480 --> 00:05:37,960 and their expertise. 138 00:05:37,960 --> 00:05:39,920 So I learned a lot about personal branding. 139 00:05:39,920 --> 00:05:41,640 I learned a lot about SEO. 140 00:05:41,640 --> 00:05:44,360 I learned a lot about digital marketing. 141 00:05:44,360 --> 00:05:47,280 And I learned a lot about how Bing and Google's algorithms 142 00:05:47,280 --> 00:05:50,640 actually function from the people who build them. 143 00:05:50,640 --> 00:05:52,680 So the podcast has been the big learning experience. 144 00:05:52,680 --> 00:05:54,160 350 episodes. 145 00:05:54,160 --> 00:05:56,480 And there isn't one where I haven't learned something. 146 00:05:56,480 --> 00:05:58,560 So it's all stored up here. 147 00:05:58,560 --> 00:06:01,160 And it all comes together in those nuanced situations 148 00:06:01,160 --> 00:06:02,200 I mentioned. 149 00:06:02,200 --> 00:06:04,960 Something in here will say, I know the solution to that. 150 00:06:04,960 --> 00:06:06,760 Because I've heard that somewhere before. 151 00:06:06,760 --> 00:06:07,260 I've seen it. 152 00:06:07,260 --> 00:06:08,920 Or somebody's talked to me about it. 153 00:06:08,920 --> 00:06:10,480 Or I've done it before. 154 00:06:10,480 --> 00:06:11,120 Yes. 155 00:06:11,120 --> 00:06:14,840 And as you stated, I was speaking about the Blue Dog 156 00:06:14,840 --> 00:06:15,760 experience. 157 00:06:15,760 --> 00:06:22,280 But it's one of those moments where it's like a aha moment. 158 00:06:22,280 --> 00:06:27,560 And that aha moment has created an entire business for you. 159 00:06:27,560 --> 00:06:30,800 And then, well, OK, so we're all just starting. 160 00:06:30,800 --> 00:06:34,840 We don't know we even need you, Jason. 161 00:06:34,840 --> 00:06:36,560 I usually do this at the end. 162 00:06:36,560 --> 00:06:38,640 What are two tips? 163 00:06:38,640 --> 00:06:40,640 What tips do you have for entrepreneurs 164 00:06:40,640 --> 00:06:46,320 to even get this to even be a thought that it's needed? 165 00:06:46,320 --> 00:06:48,800 Well, yeah, the tips I would give 166 00:06:48,800 --> 00:06:52,000 to get the thought in your head would be to Google your own name 167 00:06:52,000 --> 00:06:53,000 in your own town. 168 00:06:53,000 --> 00:06:55,120 Good. 169 00:06:55,120 --> 00:06:59,480 Before you do it, think, what do I think will come up? 170 00:06:59,480 --> 00:07:04,000 Then look at the result and think, do I like what I see? 171 00:07:04,000 --> 00:07:07,280 Then think, what do I want? 172 00:07:07,280 --> 00:07:10,880 And that will give you an idea of how big the problem is, 173 00:07:10,880 --> 00:07:14,120 what your expectations were, unrealistically, presumably, 174 00:07:14,120 --> 00:07:18,080 beforehand, and what you now want to achieve. 175 00:07:18,080 --> 00:07:21,320 And then set about achieving it by a simple process 176 00:07:21,320 --> 00:07:22,480 that I'll be able to explain. 177 00:07:22,480 --> 00:07:25,400 It really doesn't take very long to explain. 178 00:07:25,400 --> 00:07:26,520 That's tip number one. 179 00:07:26,520 --> 00:07:31,640 Tip number two is do the same thing for your competitors. 180 00:07:31,640 --> 00:07:33,840 All the people in your town or in your state 181 00:07:33,840 --> 00:07:37,480 or in your country or in the world with whom you're competing, 182 00:07:37,480 --> 00:07:40,200 either as a corporate brand or a personal brand, 183 00:07:40,200 --> 00:07:42,480 in this case, entrepreneurs, a personal brand, 184 00:07:42,480 --> 00:07:45,040 Google their name. 185 00:07:45,040 --> 00:07:52,040 Ask Chachi P.T. who is Javankumar G. See what it says. 186 00:07:52,040 --> 00:07:53,000 Is it better than you? 187 00:07:53,000 --> 00:07:54,760 Is it worse than you? 188 00:07:54,760 --> 00:07:56,640 If it's better, you need to work to make 189 00:07:56,640 --> 00:07:57,920 the AI understand you better. 190 00:07:57,920 --> 00:08:00,360 If Chachi P.T. can't answer that question today, 191 00:08:00,360 --> 00:08:01,760 you have a problem. 192 00:08:01,760 --> 00:08:05,280 So from that perspective, if you've googled yourself, 193 00:08:05,280 --> 00:08:09,880 googled your competitors, asked Chachi P.T. about yourself, 194 00:08:09,880 --> 00:08:13,400 asked Chachi P.T. about your competitors, take all of that, 195 00:08:13,400 --> 00:08:17,120 look at it, and say, yeah, I need to do something. 196 00:08:17,120 --> 00:08:21,040 And I guarantee you won't look at it all and think, well, 197 00:08:21,040 --> 00:08:22,200 actually, that's OK. 198 00:08:22,200 --> 00:08:22,920 It won't be. 199 00:08:22,920 --> 00:08:24,640 Because it won't be your brand narrative. 200 00:08:24,640 --> 00:08:26,640 It won't be as good as the competition. 201 00:08:26,640 --> 00:08:29,920 And you need to work on it. 202 00:08:29,920 --> 00:08:33,600 Nobody thinks about that, Jason. 203 00:08:33,600 --> 00:08:34,600 And it's crazy. 204 00:08:34,600 --> 00:08:37,640 And so interesting enough, I use myself as an example. 205 00:08:37,640 --> 00:08:41,080 I have a very unique name in my mind. 206 00:08:41,080 --> 00:08:44,960 So if I Google it, I'll come up somewhere in there. 207 00:08:44,960 --> 00:08:48,840 But Ivanka and her boyfriend or husband 208 00:08:48,840 --> 00:08:51,240 will come up because they join their names together 209 00:08:51,240 --> 00:08:52,680 to be Javanka. 210 00:08:52,680 --> 00:08:55,600 So I'm like, well, what type of representation 211 00:08:55,600 --> 00:08:56,800 are they putting on me? 212 00:08:56,800 --> 00:08:58,000 You know what I mean? 213 00:08:58,000 --> 00:09:00,040 I get that. 214 00:09:00,040 --> 00:09:02,320 What trends in search technology should leaders 215 00:09:02,320 --> 00:09:05,880 watch to stay competitive? 216 00:09:05,880 --> 00:09:06,880 Right. 217 00:09:06,880 --> 00:09:09,600 Just to come back to your name, that is a problem as well. 218 00:09:09,600 --> 00:09:11,240 It's not just people with the same name. 219 00:09:11,240 --> 00:09:13,200 It's when Google thinks that the person has 220 00:09:13,200 --> 00:09:16,360 made a typographical error, that they've misspelt the name. 221 00:09:16,360 --> 00:09:17,920 And you can deal with that, too. 222 00:09:17,920 --> 00:09:19,120 You can clarify. 223 00:09:19,120 --> 00:09:22,680 If you can clarify to Google who you are, and that you exist, 224 00:09:22,680 --> 00:09:26,760 and that you're important, it will stop doing that. 225 00:09:26,760 --> 00:09:28,360 What it's doing is making the assumption 226 00:09:28,360 --> 00:09:30,560 that the person has made a mistake. 227 00:09:30,560 --> 00:09:32,640 And what you can do is demonstrate to Google 228 00:09:32,640 --> 00:09:34,640 that it's not a mistake, that it's intentional, 229 00:09:34,640 --> 00:09:36,360 at which point you've won the game. 230 00:09:36,360 --> 00:09:38,760 And as you said, anybody Googling their name 231 00:09:38,760 --> 00:09:41,120 will probably find themselves in the top 10 results. 232 00:09:41,120 --> 00:09:42,120 That's not good enough. 233 00:09:42,120 --> 00:09:43,560 You need to be top. 234 00:09:43,560 --> 00:09:45,400 You need to have your videos in there. 235 00:09:45,400 --> 00:09:46,640 You need to have your images. 236 00:09:46,640 --> 00:09:49,040 You need to have a knowledge panel on the right-hand side. 237 00:09:49,040 --> 00:09:50,680 A knowledge panel is Google's statement 238 00:09:50,680 --> 00:09:53,320 of the fact about you. 239 00:09:53,320 --> 00:09:54,760 And that's fundamentally important, 240 00:09:54,760 --> 00:09:57,800 because with that knowledge panel, it's the information box 241 00:09:57,800 --> 00:09:59,960 on the right when you search on desktop. 242 00:09:59,960 --> 00:10:02,240 Not only does it mean Google's understood 243 00:10:02,240 --> 00:10:04,280 who you are, what you do, which audience you serve, 244 00:10:04,280 --> 00:10:08,520 and it believes you're credible, but also the AI 245 00:10:08,520 --> 00:10:11,840 either has understood you or is in the process of understanding 246 00:10:11,840 --> 00:10:12,600 you. 247 00:10:12,600 --> 00:10:15,080 And that means you've won both games. 248 00:10:15,080 --> 00:10:17,160 So not only do you need to appear 249 00:10:17,160 --> 00:10:19,920 on a search on your own name, you need to dominate. 250 00:10:19,920 --> 00:10:22,640 And if I may say, you need to look like a superstar. 251 00:10:22,640 --> 00:10:27,840 If you Google my name, Jason Barnard, J-A-S-O-N-B-A-R-N-A-R-D, 252 00:10:27,840 --> 00:10:30,360 for those who are listening on the audio podcast 253 00:10:30,360 --> 00:10:34,080 and are watching the video, Jason Barnard, 254 00:10:34,080 --> 00:10:36,960 you'll see a great result where I dominate. 255 00:10:36,960 --> 00:10:38,000 Everything is about me. 256 00:10:38,000 --> 00:10:39,320 There's a knowledge panel there. 257 00:10:39,320 --> 00:10:40,800 The facts are straight. 258 00:10:40,800 --> 00:10:44,160 Everything is there about me, my videos, my website, 259 00:10:44,160 --> 00:10:48,520 my company, my social posts, my articles. 260 00:10:48,520 --> 00:10:52,240 And believe it or not, there are at least 300 Jason Barnards 261 00:10:52,240 --> 00:10:53,360 in the world. 262 00:10:53,360 --> 00:10:54,800 And some of them are quite famous. 263 00:10:54,800 --> 00:10:55,920 There's an ice hockey player. 264 00:10:55,920 --> 00:10:56,960 There's a football player. 265 00:10:56,960 --> 00:10:58,640 There's a circus clown. 266 00:10:58,640 --> 00:11:04,000 There's a guy who runs a major company in Canada. 267 00:11:04,000 --> 00:11:06,720 There's a podcaster in the UK. 268 00:11:06,720 --> 00:11:10,640 So it's not like I don't have any competition. 269 00:11:10,640 --> 00:11:13,880 I'm beating a lot of competition to dominate that way. 270 00:11:13,880 --> 00:11:16,960 And if you ask ChatGPT, who is Jason Barnard, 271 00:11:16,960 --> 00:11:19,400 it doesn't say, oh, which one do you mean? 272 00:11:19,400 --> 00:11:20,960 It says, he's a digital marketer, 273 00:11:20,960 --> 00:11:22,200 respected in the industry. 274 00:11:22,200 --> 00:11:23,560 He helps people with personal brands. 275 00:11:23,560 --> 00:11:25,280 He's an expert in Google Knowledge panels. 276 00:11:25,280 --> 00:11:27,240 He's an entrepreneur, a singer, a songwriter, 277 00:11:27,240 --> 00:11:29,080 and a cartoon blue dog. 278 00:11:29,080 --> 00:11:31,320 It can tell my whole life story. 279 00:11:31,320 --> 00:11:33,640 And it will, because it knows, it understands, 280 00:11:33,640 --> 00:11:35,960 and it thinks that I'm very important because 281 00:11:35,960 --> 00:11:37,240 of the work I've done. 282 00:11:37,240 --> 00:11:38,320 Sorry, go ahead. 283 00:11:38,320 --> 00:11:41,200 No, no, no, because I just got totally excited. 284 00:11:41,200 --> 00:11:45,200 As you were saying, to Google it, I Googled it. 285 00:11:45,200 --> 00:11:50,560 And I see your face pops up there. 286 00:11:50,560 --> 00:11:53,560 I mean, everything you just told me 287 00:11:53,560 --> 00:11:55,760 is actually there about your name. 288 00:11:55,760 --> 00:11:59,920 And it did not question who I was speaking about. 289 00:11:59,920 --> 00:12:03,360 Or sometimes where you get a different face 290 00:12:03,360 --> 00:12:07,560 with a different name, that didn't occur. 291 00:12:07,560 --> 00:12:13,960 You totally dominated without my having to define or say 292 00:12:13,960 --> 00:12:18,520 how I know or put your businesses with your name. 293 00:12:18,520 --> 00:12:22,480 So man, kudos. 294 00:12:22,480 --> 00:12:24,240 And you bring up a very important point, 295 00:12:24,240 --> 00:12:25,840 is Google sometimes gets it wrong. 296 00:12:25,840 --> 00:12:28,560 And it will associate the wrong photo with the wrong person. 297 00:12:28,560 --> 00:12:30,800 And that's really confusing for people. 298 00:12:30,800 --> 00:12:32,720 It's confusing for your audience. 299 00:12:32,720 --> 00:12:33,600 They search your name. 300 00:12:33,600 --> 00:12:34,720 They see a photo of somebody else. 301 00:12:34,720 --> 00:12:37,140 They think, well, that isn't the person I was talking to. 302 00:12:37,140 --> 00:12:41,640 And yet it says that that person is a real estate agent. 303 00:12:41,640 --> 00:12:42,560 I'm confused. 304 00:12:42,560 --> 00:12:43,760 And I've suddenly got a doubt. 305 00:12:43,760 --> 00:12:45,960 And you never want that doubt in anybody's mind, 306 00:12:45,960 --> 00:12:47,680 especially a client. 307 00:12:47,680 --> 00:12:50,320 And Google will get it wrong. 308 00:12:50,320 --> 00:12:54,120 Google makes immense efforts to get it right. 309 00:12:54,120 --> 00:12:56,680 But here's some numbers from the Catechube database. 310 00:12:56,680 --> 00:12:59,080 I've got 2 billion data points where 311 00:12:59,080 --> 00:13:01,520 we've been tracking Google for the last nine years. 312 00:13:01,520 --> 00:13:02,920 So we understand how it thinks. 313 00:13:02,920 --> 00:13:04,840 And we understand the information it has 314 00:13:04,840 --> 00:13:07,040 and how many mistakes it makes. 315 00:13:07,040 --> 00:13:10,680 50% of the time, it isn't getting the information 316 00:13:10,680 --> 00:13:12,200 about you from you. 317 00:13:12,200 --> 00:13:14,560 It's getting it from somewhere else. 318 00:13:14,560 --> 00:13:17,840 50% of the time, it isn't asking you or isn't 319 00:13:17,840 --> 00:13:22,320 using your information that you've provided about you. 320 00:13:22,320 --> 00:13:25,320 In terms of getting it wrong, at least 6%. 321 00:13:28,480 --> 00:13:32,840 It gets it wrong at least 6% of the time. 322 00:13:32,840 --> 00:13:34,920 If you're in that 6%, you need to correct it. 323 00:13:34,920 --> 00:13:37,040 If you're not in the 6%, don't believe 324 00:13:37,040 --> 00:13:40,360 you won't fall into the 6% because as the web evolves 325 00:13:40,360 --> 00:13:42,760 and as technology evolves, the probability 326 00:13:42,760 --> 00:13:46,200 you will fall into that 6% is rising. 327 00:13:46,200 --> 00:13:46,920 Makes sense. 328 00:13:46,920 --> 00:13:48,520 It's rising as long as you don't do anything. 329 00:13:48,520 --> 00:13:49,960 If you start working it, doesn't it? 330 00:13:49,960 --> 00:13:51,000 It falls, of course. 331 00:13:51,000 --> 00:13:53,720 So working on it will significantly 332 00:13:53,720 --> 00:13:55,280 reduce the probability you will fall 333 00:13:55,280 --> 00:13:59,320 into that 6% of mistakes Google is making. 334 00:13:59,320 --> 00:14:01,480 And it will move you further and further and further away 335 00:14:01,480 --> 00:14:04,000 from it to the point at which you'll be like me, 336 00:14:04,000 --> 00:14:06,560 where I'm so far away from that 6%. 337 00:14:06,560 --> 00:14:07,320 I sleep at night. 338 00:14:07,320 --> 00:14:08,320 I don't worry about it. 339 00:14:08,320 --> 00:14:09,960 Google's not going to get me wrong. 340 00:14:09,960 --> 00:14:10,440 Absolutely. 341 00:14:10,440 --> 00:14:11,520 I'm safe. 342 00:14:11,520 --> 00:14:12,840 I love that. 343 00:14:12,840 --> 00:14:18,640 And you said 50% is getting information from somewhere else. 344 00:14:18,640 --> 00:14:19,560 So I say this. 345 00:14:19,560 --> 00:14:21,200 I'm just using myself as an example 346 00:14:21,200 --> 00:14:23,520 because of my unique name. 347 00:14:23,520 --> 00:14:26,400 I see it pulling from newspapers. 348 00:14:26,400 --> 00:14:28,960 I see it pulling from my social media. 349 00:14:28,960 --> 00:14:32,640 I see it pulling from every which way 350 00:14:32,640 --> 00:14:37,560 other than the direction in which I wanted to go. 351 00:14:37,560 --> 00:14:38,360 You know what I mean? 352 00:14:38,360 --> 00:14:45,240 And ultimately, it does create a better business flow. 353 00:14:45,240 --> 00:14:50,320 And then also not having to explain who you are, 354 00:14:50,320 --> 00:14:51,880 if that makes any sense. 355 00:14:51,880 --> 00:14:53,640 And so a lot of people, like you said, 356 00:14:53,640 --> 00:14:56,960 because it's pulling from so many different areas, 357 00:14:56,960 --> 00:14:59,240 and then you finally get me on the telephone 358 00:14:59,240 --> 00:15:01,480 or get an individual on the telephone, 359 00:15:01,480 --> 00:15:04,320 you're now having to overly explain 360 00:15:04,320 --> 00:15:06,240 who you are and what you do because 361 00:15:06,240 --> 00:15:07,680 of all of that information. 362 00:15:07,680 --> 00:15:10,520 So I understand. 363 00:15:10,520 --> 00:15:12,520 I understand. 364 00:15:12,520 --> 00:15:14,440 It's an interesting point because I literally 365 00:15:14,440 --> 00:15:15,680 had a cold call early on. 366 00:15:15,680 --> 00:15:19,360 It was a cold call in the sense that we set it up 367 00:15:19,360 --> 00:15:21,320 with somebody who didn't know anything about us 368 00:15:21,320 --> 00:15:23,160 and didn't really know about the problem 369 00:15:23,160 --> 00:15:24,920 that we're talking about today. 370 00:15:24,920 --> 00:15:28,760 But in the pre-email, I told them to Google my name. 371 00:15:28,760 --> 00:15:29,960 And they came onto the call. 372 00:15:29,960 --> 00:15:31,200 They knew everything about me. 373 00:15:31,200 --> 00:15:33,880 And it took them five minutes to find everything about me. 374 00:15:33,880 --> 00:15:34,640 They looked at Google. 375 00:15:34,640 --> 00:15:35,640 They clicked on a couple of links. 376 00:15:35,640 --> 00:15:36,320 They researched. 377 00:15:36,320 --> 00:15:37,400 And they came on the call. 378 00:15:37,400 --> 00:15:41,160 They knew from a standing start who I was, what I did, 379 00:15:41,160 --> 00:15:43,520 and why I'm an authority. 380 00:15:43,520 --> 00:15:45,920 And that saved me 15 minutes. 381 00:15:45,920 --> 00:15:48,960 And it's Google that said that I'm 382 00:15:48,960 --> 00:15:51,880 a super authority in building personal brands, controlling 383 00:15:51,880 --> 00:15:54,040 personal brands, and building knowledge panels. 384 00:15:54,040 --> 00:15:56,280 So they came in understanding what I do 385 00:15:56,280 --> 00:15:59,200 and truly believing in my authority and my credibility 386 00:15:59,200 --> 00:16:03,200 in my field because people use Google because they trust 387 00:16:03,200 --> 00:16:04,000 Google. 388 00:16:04,000 --> 00:16:05,760 They trust Google's opinion. 389 00:16:05,760 --> 00:16:08,000 So they will trust Google's opinion, even if it's 390 00:16:08,000 --> 00:16:10,320 bad or wrong about you. 391 00:16:10,320 --> 00:16:11,720 Thank you for being here today. 392 00:16:11,720 --> 00:16:14,200 I'm really happy that you tuned in to Vision Pros Live. 393 00:16:14,200 --> 00:16:16,840 I'm looking forward to seeing your reactions 394 00:16:16,840 --> 00:16:19,080 as these episodes continue to move forward. 395 00:16:19,080 --> 00:16:20,760 This is going to get more and more fun. 396 00:16:20,760 --> 00:16:22,600 We'll have more and more engagement as well. 397 00:16:22,600 --> 00:16:24,760 We'll invite people to participate in the show. 398 00:16:24,760 --> 00:16:27,120 And thank you for giving us your time and attention. 399 00:16:27,120 --> 00:16:29,840 Have an excellent time building out your vision 400 00:16:29,840 --> 00:16:36,120 and becoming a Vision Pro yourself.