What was your vision?
I know it started from how you were sought out on Google,
but what's your vision for others?
Well, our vision is to help other people
to be able to do what I did without having
the geeky knowledge about how Google functions.
Because our Google functions doesn't actually matter.
What does matter is, what do I need
to do to get Google to represent me the way I want?
What do I need to do to be sure that the AI, like ChatGPT,
Google Gemini, Perplexity, Meta, Alexa, Siri,
what do I need to do today to make sure they will represent
me faithfully in the future?
That is our vision, is to communicate
that helpful information to everybody who needs it.
So we actually give it away.
The KaliCube process is how we do this internally
for our clients.
But if you visit KaliCube, K-A-L-I-C-U-B-E.com slash Guides,
there's a 60 page download, one for brands
and another 60 page download for personal brands,
that tells you exactly what you need to do.
And it's not geeky.
So we're sharing it.
And our clients are the people who
understand how important that personal brand is
for their business, for their career, and for their legacy,
and are interested in having us take the weight off
their shoulders, do the work for them,
make sure that everything is staying straight,
that everything is correct, that these machines are
understanding and representing them correctly,
that their brand narrative is controlled.
And know that we'll do it faster, we'll do it better,
and we'll do it more efficiently and effectively.
So how will the ideal client?
I mean, I'm just thinking out loud.
I didn't really know this was something that I needed.
Where would this thought process come to finding CaliQube?
That's a really, really good question
because it's our eternal question.
It's a service that people don't know they need
until we point it out to them.
And when we point it out to them,
they think, oh, yes, that's definitely something I need
because when I search my name, it doesn't come up like I want.
Or my competitor, the realtor down the road,
comes up much better than I do.
What can I do to solve that problem?
And a lot of the time, people see that problem.
They think, well, I'll turn to a traditional SEO company,
a search engine optimization company.
And that is generally a mistake because this
isn't search optimization.
It doesn't use the same techniques.
It uses some of the same techniques, sorry,
but not in the same priority.
And this needs to focus on your audience first
and not on the engine.
So what we're doing is taking your marketing
and your branding, making sure that it resonates
with your audience, make sure you're standing
where they're looking, make sure you're communicating
and engaging with them, and then make sure all of that
is packaged so that the machines see and understand that.
If we can play that trick, not only are you
making more business standing in front of your audience,
demonstrating your readability, demonstrating
you can help them, but you're also
controlling your brand narrative or personal brand
narrative on Google Search and in the AI
and bringing in more clients that way too.
So it's win, win, win, win, win, win, win, win,
all the way down the line.
I love winning.
Yes.
And so to come back to the initial question
was, if people don't know they need the service,
how do we get that message out to them?
And the answer to that is, I talk on podcasts like this
to get the message out and say to people,
you can do this for free.
Go to caddycube.com slash guides.
Do it for free.
Knock yourselves out.
It isn't complicated.
It's just a lot of work.
And there are some nuances.
So people who struggle, for example,
when they're doing it for themselves,
there will be nuances, for example,
having a very common name or having a famous person
with the same name or having somebody else who's
optimizing their own name.
We have a client like that right now.
And there are nuances there where you will need our help.
So come to us when you need the help
or if you want us to take the work off your shoulders.
Because we know how to solve all these problems.
It's not a question of if we can solve the problem.
It's not a question of if we can get the machines to understand.
It's not a question of if we can get the machines to represent
you the way you want.
It's not a question of if we can get you to dominate.
It's a question of how long will it take us.
OK.
So of course, my mind is just going, right?
Yeah.
It's brilliant.
OK.
I love this.
I pretty much can answer this question.
But what was your most significant learning experience
about how you came up in the Google search and all
these search engines?
Well, I think you're going to answer the blue dog.
Do you want to answer that?
Yes.
Brilliant.
OK.
But I was cheating there.
Because then I can say the second most significant
learning experience.
Because you're right.
That was the first one.
Yes.
The second one was in 2019, I started my own podcast.
And I started interviewing experts in branding, marketing,
SEO, and representatives of both Google and Bing, people
who work on these algorithms.
Yes.
And I got everybody to share with me their experiences
and their expertise.
So I learned a lot about personal branding.
I learned a lot about SEO.
I learned a lot about digital marketing.
And I learned a lot about how Bing and Google's algorithms
actually function from the people who build them.
So the podcast has been the big learning experience.
350 episodes.
And there isn't one where I haven't learned something.
So it's all stored up here.
And it all comes together in those nuanced situations
I mentioned.
Something in here will say, I know the solution to that.
Because I've heard that somewhere before.
I've seen it.
Or somebody's talked to me about it.
Or I've done it before.
Yes.
And as you stated, I was speaking about the Blue Dog
experience.
But it's one of those moments where it's like a aha moment.
And that aha moment has created an entire business for you.
And then, well, OK, so we're all just starting.
We don't know we even need you, Jason.
I usually do this at the end.
What are two tips?
What tips do you have for entrepreneurs
to even get this to even be a thought that it's needed?
Well, yeah, the tips I would give
to get the thought in your head would be to Google your own name
in your own town.
Good.
Before you do it, think, what do I think will come up?
Then look at the result and think, do I like what I see?
Then think, what do I want?
And that will give you an idea of how big the problem is,
what your expectations were, unrealistically, presumably,
beforehand, and what you now want to achieve.
And then set about achieving it by a simple process
that I'll be able to explain.
It really doesn't take very long to explain.
That's tip number one.
Tip number two is do the same thing for your competitors.
All the people in your town or in your state
or in your country or in the world with whom you're competing,
either as a corporate brand or a personal brand,
in this case, entrepreneurs, a personal brand,
Google their name.
Ask Chachi P.T. who is Javankumar G. See what it says.
Is it better than you?
Is it worse than you?
If it's better, you need to work to make
the AI understand you better.
If Chachi P.T. can't answer that question today,
you have a problem.
So from that perspective, if you've googled yourself,
googled your competitors, asked Chachi P.T. about yourself,
asked Chachi P.T. about your competitors, take all of that,
look at it, and say, yeah, I need to do something.
And I guarantee you won't look at it all and think, well,
actually, that's OK.
It won't be.
Because it won't be your brand narrative.
It won't be as good as the competition.
And you need to work on it.
Nobody thinks about that, Jason.
And it's crazy.
And so interesting enough, I use myself as an example.
I have a very unique name in my mind.
So if I Google it, I'll come up somewhere in there.
But Ivanka and her boyfriend or husband
will come up because they join their names together
to be Javanka.
So I'm like, well, what type of representation
are they putting on me?
You know what I mean?
I get that.
What trends in search technology should leaders
watch to stay competitive?
Right.
Just to come back to your name, that is a problem as well.
It's not just people with the same name.
It's when Google thinks that the person has
made a typographical error, that they've misspelt the name.
And you can deal with that, too.
You can clarify.
If you can clarify to Google who you are, and that you exist,
and that you're important, it will stop doing that.
What it's doing is making the assumption
that the person has made a mistake.
And what you can do is demonstrate to Google
that it's not a mistake, that it's intentional,
at which point you've won the game.
And as you said, anybody Googling their name
will probably find themselves in the top 10 results.
That's not good enough.
You need to be top.
You need to have your videos in there.
You need to have your images.
You need to have a knowledge panel on the right-hand side.
A knowledge panel is Google's statement
of the fact about you.
And that's fundamentally important,
because with that knowledge panel, it's the information box
on the right when you search on desktop.
Not only does it mean Google's understood
who you are, what you do, which audience you serve,
and it believes you're credible, but also the AI
either has understood you or is in the process of understanding
you.
And that means you've won both games.
So not only do you need to appear
on a search on your own name, you need to dominate.
And if I may say, you need to look like a superstar.
If you Google my name, Jason Barnard, J-A-S-O-N-B-A-R-N-A-R-D,
for those who are listening on the audio podcast
and are watching the video, Jason Barnard,
you'll see a great result where I dominate.
Everything is about me.
There's a knowledge panel there.
The facts are straight.
Everything is there about me, my videos, my website,
my company, my social posts, my articles.
And believe it or not, there are at least 300 Jason Barnards
in the world.
And some of them are quite famous.
There's an ice hockey player.
There's a football player.
There's a circus clown.
There's a guy who runs a major company in Canada.
There's a podcaster in the UK.
So it's not like I don't have any competition.
I'm beating a lot of competition to dominate that way.
And if you ask ChatGPT, who is Jason Barnard,
it doesn't say, oh, which one do you mean?
It says, he's a digital marketer,
respected in the industry.
He helps people with personal brands.
He's an expert in Google Knowledge panels.
He's an entrepreneur, a singer, a songwriter,
and a cartoon blue dog.
It can tell my whole life story.
And it will, because it knows, it understands,
and it thinks that I'm very important because
of the work I've done.
Sorry, go ahead.
No, no, no, because I just got totally excited.
As you were saying, to Google it, I Googled it.
And I see your face pops up there.
I mean, everything you just told me
is actually there about your name.
And it did not question who I was speaking about.
Or sometimes where you get a different face
with a different name, that didn't occur.
You totally dominated without my having to define or say
how I know or put your businesses with your name.
So man, kudos.
And you bring up a very important point,
is Google sometimes gets it wrong.
And it will associate the wrong photo with the wrong person.
And that's really confusing for people.
It's confusing for your audience.
They search your name.
They see a photo of somebody else.
They think, well, that isn't the person I was talking to.
And yet it says that that person is a real estate agent.
I'm confused.
And I've suddenly got a doubt.
And you never want that doubt in anybody's mind,
especially a client.
And Google will get it wrong.
Google makes immense efforts to get it right.
But here's some numbers from the Catechube database.
I've got 2 billion data points where
we've been tracking Google for the last nine years.
So we understand how it thinks.
And we understand the information it has
and how many mistakes it makes.
50% of the time, it isn't getting the information
about you from you.
It's getting it from somewhere else.
50% of the time, it isn't asking you or isn't
using your information that you've provided about you.
In terms of getting it wrong, at least 6%.
It gets it wrong at least 6% of the time.
If you're in that 6%, you need to correct it.
If you're not in the 6%, don't believe
you won't fall into the 6% because as the web evolves
and as technology evolves, the probability
you will fall into that 6% is rising.
Makes sense.
It's rising as long as you don't do anything.
If you start working it, doesn't it?
It falls, of course.
So working on it will significantly
reduce the probability you will fall
into that 6% of mistakes Google is making.
And it will move you further and further and further away
from it to the point at which you'll be like me,
where I'm so far away from that 6%.
I sleep at night.
I don't worry about it.
Google's not going to get me wrong.
Absolutely.
I'm safe.
I love that.
And you said 50% is getting information from somewhere else.
So I say this.
I'm just using myself as an example
because of my unique name.
I see it pulling from newspapers.
I see it pulling from my social media.
I see it pulling from every which way
other than the direction in which I wanted to go.
You know what I mean?
And ultimately, it does create a better business flow.
And then also not having to explain who you are,
if that makes any sense.
And so a lot of people, like you said,
because it's pulling from so many different areas,
and then you finally get me on the telephone
or get an individual on the telephone,
you're now having to overly explain
who you are and what you do because
of all of that information.
So I understand.
I understand.
It's an interesting point because I literally
had a cold call early on.
It was a cold call in the sense that we set it up
with somebody who didn't know anything about us
and didn't really know about the problem
that we're talking about today.
But in the pre-email, I told them to Google my name.
And they came onto the call.
They knew everything about me.
And it took them five minutes to find everything about me.
They looked at Google.
They clicked on a couple of links.
They researched.
And they came on the call.
They knew from a standing start who I was, what I did,
and why I'm an authority.
And that saved me 15 minutes.
And it's Google that said that I'm
a super authority in building personal brands, controlling
personal brands, and building knowledge panels.
So they came in understanding what I do
and truly believing in my authority and my credibility
in my field because people use Google because they trust
Google.
They trust Google's opinion.
So they will trust Google's opinion, even if it's
bad or wrong about you.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions
as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a Vision Pro yourself.