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So Igor, tell me about your vision. Well, I have many, but I'll talk about the main one, which is,

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you know, it comes from my entrepreneurial journey, which has been long-winded through

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many mountains and many even more valleys, right? A lot of failures along the way.

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And so my big vision is really to bring this concept of crowdsourcing entrepreneurial

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experience to the world. So to kind of put it into context, there are about 8% of the

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population's considered entrepreneurs. And there's probably different definitions of it,

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but let's go with that, right? That's about 600 million people that are entrepreneurs.

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And then statistically speaking, one in nine businesses fail. I'm sorry, one in nine succeed,

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eight out of nine fail. So if you kind of do the math, there's five billion failed businesses out

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there. And I've added to that tally, I've started over 20 and most of them fail. Like, you know,

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my ratio is about one in nine actually, you know, but I've also exited, I've had multi-million,

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exited, I've lost millions of dollars. And so I had this idea to crowdsource all the

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entrepreneurial experience out there and try to make a difference on the entrepreneurial

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population in the world to try to reduce that failure rate, to try to just help people like me,

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maybe like you, maybe the listeners out there, right, to just notch the number a little bit

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in terms of that success ratio. Because I see entrepreneurship as, you know, not just business,

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but it's kind of the engine that drives the world, you know, that drives innovation, new technology,

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you know, this thing we're doing, podcasting, you know, cameras, you know, internet, all that stuff,

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that all came from great entrepreneurial minds that to get to this point, they had to,

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you know, most of them have, you know, have hit so many rock bottoms, right. And so that's my vision

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is really to take all of that knowledge, kind of like what Wikipedia did for knowledge and bring

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it to the world. That's awesome. What is crowdsourcing?

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Crowdsourcing, you know, the way I see it is really taking knowledge that's out there in the

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world in some shape or form, and load it up to the surface, make it accessible to other people.

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So the way I achieved it, and, you know, don't want to dive into it too early and kind of give away

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the secret, but, you know, I developed the board game, that was my way of channeling this, right,

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around called entrepreneur. Really was around taking all the, you know, with my experiences and

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the people I knew, the entrepreneurs I knew, and the entrepreneurs I read about, and putting it into

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like a gamified version where you can, you can experience those things. And then this kind of

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vision came to me of what if I took that knowledge, not just from me and the people I know, but what

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if we took it, you know, the whole world, like all the entrepreneurs out there, and make it

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shareable, so create like a community that can interact with each other in shape or form,

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but also experience those moments, the highs and the lows. So it's kind of eliciting that knowledge

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from, not knowledge, it's knowledge and it's an experience, really eliciting the experience.

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You know, and books is one thing, books is a very one way, one, you know,

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monodirectional, whereas I wanted to find an interactive way that takes all that knowledge

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that's out there in the world and makes it available to others, including myself, to try to

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help succeed in our entrepreneurial journeys. Does that make sense? It does, it really does.

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And you put all that in a game, right? Yeah, yeah. Well, games are fun, you know, I mean, I've been

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in love with games for a long time and I used to be, you know, I used to play with my board games,

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and obviously it was, you know, a bit of a gamer, like I'm sure many of us, but I just find

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gamification, and it's not just for me, it's been, you know, proven scientifically that

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gamification is one of the best ways to learn. And thank you for bringing it up, that's it there.

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And so it's a great way to really, to experience something and, you know, as you can see in that

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video there, you know, you're learning by using an income statement, a balance sheet, you're picking

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up cards, you're experiencing, you know, events, you know, things that happen to you, people you

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meet, all those things. And all of that has really come from, you know, my experiences and there's a

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card in there, for example, right? I got two great cards, you know, you've made a great mentor,

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and your profits improve by 10%. Right? So, you know, you're learning, you're learning,

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right? That's great. That's a positive, right? You know, you meet this other person, they end up

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being a con man, they fleece you for 100,000. Right? Both of those things happen to me.

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And so, I'm trying to find a way to help others, you know, for example, how would you experience,

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you know, if you're in your entrepreneurial journey, and you get a con man, you didn't know

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there were con men, so what's the impact and how would you deal with it? Those are the kind of

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experiences that that's the kind of knowledge that I want to, I want to elicit from all these

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entrepreneurs and, you know, I'm here in Vegas today, you know, I've had three entrepreneur

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meetings in the last 24 hours. That's kind of what I love doing is really fills my cup meeting

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other entrepreneurs and discovering their stories as well and I want to take that to the world.

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It's awesome. Thank you for sharing that. I love how unique that is and that's awesome.

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So, how did you get started in this journey? So, I mean, my journey started back a very long time

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ago. I was born in the former Soviet Union, USSR, a little plus Kamal Dover, you know, communist,

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you know, environment, etc. And I was, you know, I would say I was born a little bit different,

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you know, I wasn't really meant to be in a communist socialist country. So, I moved to Australia,

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so moved to Australia and, you know, I had this entrepreneurial sort of drive from a very early

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age. And really, the whole journey started really just with entrepreneurship. Like I was,

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you know, I had the drive to start my first business when I was 17, 16, 17. And I've had,

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you know, many, like I said, over 20 that I've started. So, I've always had this desire to build

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things, you know, and I love this startup. Like, I call myself the startup addict, right? I just,

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I love going from blank page to a multi-million dollar business. So, that's my sweet spot.

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And as I went through my journey, I had some, you know, I had a success early in my 20s, you know,

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made my first million, you know, in my very early 20s, 22 or so. I lost it all by 23, made multi,

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you know, built a multi-million dollar company, but, you know, from 24 to 27, lost it all again.

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So, I've done this massive yo-yo. And I actually wrote the board game, well, it's just the first

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version of it back in 2007, so 15 years ago. But I just, I couldn't bring it to the world. I had

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all this, you know, imposter syndrome and I had so many failures. I'm like, who's going to care

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about what I have to say? But as I went through my career and then, you know, a year and a half ago,

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I had a great exit and I sold my company after moving to the US and expanding my company

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internationally. I kind of got over that imposter syndrome. But I also realized that so much of my

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success, so much of it, is because of the failures that I went through. You know, in hindsight,

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when I look back, people often ask me, like, would you change, you know, this or that? And I say,

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you know what, I actually would not change a single thing. Because if I change something,

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it's that sliding doors moment and I wouldn't be here right now today. I wouldn't have what I have,

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I wouldn't have the family I have, I wouldn't have the values that I have in my family and all of

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those things that are truly important to me. And so my journey went through these ups and downs.

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I felt like it kind of closed with an exit and all the things that come with that.

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Then I felt, you know what, this is the lessons, this is the truth that is there from that

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experience. And that's when I realized I want to, you know, dust this off, bring this to life,

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bring it to the world. And that is how I arrived with the game. But really, the game is just an

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extension of just the experiences I've went through. Does that make sense, the connection?

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It does. I'm actually very intrigued to take how can, like, I don't know how it's,

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how possible is that to take someone's experiences in all the entrepreneurial lessons and put it in

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a board game. I'm actually very intrigued about that. So, I mean, it sounds challenging in some

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ways, but it's actually very simple. And the simplicity of it is that there's a structure.

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All of our experiences, so the game is broken into several cards you can pick up, like opportunities,

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which makes sense, right? There's opportunities, there's property, there's business, there's this,

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whatever. It's kind of standard. But then there's some of my other ones that I actually, my favorite

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is encounters. It's a card caught on camera. And encounters when you meet someone, because I have

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personally met so many amazing people in my life. And some of those people had a very profound

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effect on me. And when I boil it down to that effect can be quantified. There's something that

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happened or had an effect on my business or my personal life or et cetera, both positive and

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negative, actually both, right? This is a duality of life and entrepreneurship. And so I created a

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structure where I could, the way you would write a book, for example, and I'm sure you've read

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many entrepreneur books, right? Stories, Elon Musk, Bill Gates, whoever, right?

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There's a structure to how they tell that story. There's a narrative. And all I feel like I've done

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is I've taken a narrative and just narrowed it down to a very, very tight sort of block of

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information. And they fit what, not just this is what happened. That's okay, that's interesting.

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But what's really interesting, like what you can actually take away from and learn and apply it

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for yourself is what did that mean for you? What did that mean for your business? What did it mean

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for your career? And so that's the latter part. That's what I wanted to elicit. And that's what

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I wanted to share. And that's how I want to elicit with you. So I could take you, for example, right?

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If you had to think of, you don't have to tell me right there, but just go back and think

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the last person that had a profound effect on your life, on your career, right?

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So you met a person and something happened, something that changed something significant

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enough. I'm sure you could actually put down one or two bullet points of what that outcome was.

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Would that be a correct assumption? Yeah. Right. That's the process I went through. And so I did

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that for encounters. And I did that for another card, which is called Deal With It, because as an

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entrepreneur, a lot of stuff happens to you. I call it being punched in the face on a daily basis.

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And you have to deal with it, right? Being upset about it, being stressed about it doesn't change

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the fact that it's happened. And so there's Deal With It cards, there's encounters, like I said,

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there's opportunities. You get lucky sometimes, there's that. And then there's spenditure,

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because sometimes you have to spend on things. And that's more really the business side of it

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than sort of the person. But my favorite is when the encounters, because for me, that's what fills

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my cup. My happiness is built around having great conversations with really interesting, amazing

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people. And so that's kind of my favorite. So that's how I structured it, to be able to elicit it

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into like, and just kind of distill it into one or two key points. Yeah, that's awesome.

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That's very, I am very intrigued. I'm very good at strategic board games, and I play them a lot.

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Did you play Risk and Monopoly? Yeah, I love Monopoly. I love Risk. I'm very good at Monopoly.

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Me too. Well, I have a whole origin story on Monopoly back. I got my first Monopoly back in

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USSR when it came out in 1988. And then there's a funny story behind that. But

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did you know Robert Kiyosaki, you know, Rich That Poor Dad? So you know his game Cashflow 101.

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Mm hmm. Have you ever played it? I haven't played it. I've heard about it. Right. So I used to play

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it when I was about 1920, when I first found out about this whole movement. And I will say that

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that has been a key inspiration to creating this game, because I felt that that I've seen the effect

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that game Cashflow 101 had on a lot of people, it had on me. I first got into real estate because

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of Rich That Poor Dad and kind of playing that game. And I thought that, you know, so adults,

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lots of adults playing that game. And that that inspired me to think of this gamification concept.

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And you know, there's a there's a second part of it, which I just want to mention,

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because there's games, you can play computer games, right? Well, I don't play anymore. I actually

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want to, but I just don't have the time. I have more fun things to do, like meet interesting people.

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And, you know, my son plays, my daughter plays, they play games. And people ask me, like, well,

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did you create this as a game, as like an app or whatever? And I said, no, I did it on purpose.

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And with a very key, key, key reason for that purpose. And that purpose is what I love about

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board games is you get together around the table. And you get to talk and you get to banter and you

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get to share those experiences in a very human way in a very connected way, when you're there in the

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same place, you know, at the table. And I wanted that to be a key component of my game of what I

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bring to the world is it's not just about playing the game and kind of getting those lessons, it's

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actually sharing that learning with other people who have the same interest as you. So you can learn

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from each other, you can grow together. I think it's a lot more enjoyable. And, you know,

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entrepreneurship can be can be quite lonely. You know, 70% of entrepreneurs. So using the stats I

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mentioned before, imagine that 400 million people, entrepreneurs experience loneliness

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as part of their journey. And hopefully, this is a little step towards alleviating that.

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Yeah. Thank you for sharing that. Thank you. That's awesome.

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I have one more question for you, Igor, before we end today's segment.

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What is your goal for being on the show today?

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Well, actually, it's a great question, because, you know, I do a lot of appearances and guests

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on podcasts, and I really enjoy the conversations. And I think it's a great format, especially the

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long form, right? And a huge fan. But so one of the things I obviously want to do is I love sharing

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the story of this of my creation of the game and also just my journey and all of those kind of

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things. But really, I have a specific mission right now, at the moment with the board game. And that

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mission is, I want to donate 1000 of these games to two organizations, like schools or colleges or

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organizations or whatever, you know, someone reached out to me that day about a there's a

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there's an entrepreneurship program in correctional facilities in Texas that they're putting me in

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touch with. And so, you know, the game, even though it's called entrepreneur, it's about

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entrepreneurship. For me, it's more philanthropic than entrepreneurial, as such. It's not a

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business. It's something that that I just feel, you know, awesome about. And I want to spread the

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message. So I'd love, you know, help from you from anyone else listening to help me find the

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help me find the organizations and people that need this so that I can I can spread this message

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and really get it out there and donate it. My goal is 1000 the next 1000 of these games donates to

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the right organization next six months. So if I if I can get some help on that, I would be hugely,

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hugely appreciative. That's awesome. What if according to you, who is the organization that's

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going to have the most impact with your game? I think a lot of it will be for the younger

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generation. So definitely, I live in the local high school in my in my where I live in Dallas is

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Hebrew on high school and they have an entrepreneurship club, they invited me to speak actually,

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last week. And, and I was I was pleasantly surprised to have about 60 or 70 kids in the room.

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That was really awesome. And so, you know, a lot of schools, colleges, technical colleges,

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all those kind of things, I think that will be that will be great. But also, I'm talking to

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someone in Kenya, who runs, you know, schools for financial literacy in Kenya, earlier today, in fact,

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I had a conversation with somebody in India, about the same thing entrepreneurial and financial

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literacy, because it's not just about the experience that also teaches you financial literacy,

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like income statements and balance sheets, which is critical to success in any business and being

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an entrepreneur. And so, so it's any organization where people want to grow, want to know more,

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want to kind of whether they want to be an entrepreneur, or they just want to

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or they just want to increase their literacy in that regard. And from, you know, from 14,

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to any age, you know, if you know what, if an aged facility comes to me, say, hey, we've got

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we've got people here that really want, want to kind of play the entrepreneurial thing, hey,

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I'm there, I'm there for them. Absolutely. So it's just it's scale, you know, the idea is really to

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to go to organizations that have people with that mindset that that that feel like it could add

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to, to their sort of to lifting up the whole experience and knowledge of entrepreneurship

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and financial literacy. That's awesome. Have you thought about churches?

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Yes, absolutely. You know, churches, synagogues, mosques, you know, all of those in Yes, in fact,

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actually, yesterday, there's a big church here in Dallas that I one of my former my right hand

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person, amazing woman named Rachel, you know, she goes to a really great church. And I think she was

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mentioning that they have a bit of a business, you know, financial literacy program, great. And

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she's a massive board game player as well. So it's a great fit. So hey, you know, I'd love to be,

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I'd love to donate that to so yes, it's all of those organizations. There's just so many,

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it's not really, you know, you know, I also think, you know, a bit of an aside, but, you know,

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I have this very strong belief, and this is, you know, maybe a topic for another day, but

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I have a really strong belief that in an enterprise and a corporate corporate, right,

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I used to work in corporate as well. I think if people kind of feed their entrepreneurial juice,

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you know, feed feed their entrepreneurial hunger or whatever creativity in a corporation,

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the whole corporation can actually rise, I think it brings out the best in people. So,

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but corporations obviously can afford to buy. I'm talking about more non for profit organizations.

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So, but but I think the appeal can be really widespread.

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That's awesome. That's great. I am excited for you. Thank you. Appreciate it. Yeah,

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I can only think of so many families that can go through this and buy the game and have an

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impact with their kids. I think that's great. Yeah. So,

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actually, you remind you remind me I want to add a thing to the website where if a family cannot

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afford to buy it, just go out of form. I'll send you one for free. Like I'm not even gonna,

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like, no questions asked. Yeah, I just you know, it's about spreading the message. Not, not, not,

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not, not, not a it's not a real business more of a non for profit. Like I said.

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Oh, that's awesome. Well, I'm glad you said something that I think the people who can't,

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they'll be when is the game launching because I see it's still in

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pre launch. So actually, I'm just waiting for my first big shipment of, of, you know, the pilot of,

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I don't know how many five, three, 5000 of these things. So this on the water. So it is launched,

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it is available to buy. It's just, you got to be patient a little bit. But as this big shipment

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comes in, that's when I really want to start sort of shipping it out to all these organizations

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that I mentioned to you. But I'm definitely already starting a conversation because, you know,

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Christmas is coming up, you know, not too far away. Right. And, you know, my vision is really to try

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to, to get it out to a lot of hands for people that, you know, as I said to you, like if a family

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kind of, kind of fought to buy it, hey, you know, let's get it in their hands. Let's get, let's get

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them playing it over Christmas break. Thank you for being here today. I'm really happy that you

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tuned into Vision Pros Live. I'm looking forward to seeing your reactions as these episodes

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continue to move forward. This is going to get more and more fun. We'll have more and more engagement

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as well. We'll invite people to participate in the show. And thank you for giving us your time and

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attention. Have an excellent time building out your vision and becoming a Vision Pro yourself.