Tell me about your vision.
My vision Harry is to serve people. I'm retired. I retired from 30 years as a chiropractor.
Came out to I already owned 80 acres in Taos. I came out here from San Diego.
And my vision is to help people grow their businesses.
You can be the best in your field and if nobody knows about you,
no one's going to find you.
So what I do and my vision again is help people improve the quality of their lives
so they take better financial care of themselves and their family.
That's a very unique vision.
Where did that vision come from?
Harry when I started my chiropractic practice, I drove from New York to San Diego.
There were 300 chiropractors in town.
Ladies and gentlemen, I don't care what business you're in whether you're a doctor,
HVAC, heating, ventilating, air conditioning, a gardener, an artist, digital creator. We're all in crowded fields.
So I landed in San Diego and I said, how do I grow or start a business?
That's why you want that's why you're watching this. You want to grow your business here and to get some information.
By the way, you're going to get some hard skills here.
So get prepared to take notes. This is a background story.
I got myself invited to be a guest on the only morning television talk show in San Diego.
I turned that into being invited back about every month.
Then I got an article in the San Diego Tribune.
Colored pictures, whole deal.
And I got an article in the Los Angeles Times of colored pictures and
none of this stuff grows a business.
It gets people to say, I've heard your name. Tell me about you.
Well, and here's the tipping point.
I know this sounds like a story about me.
Just look at me as the metaphor.
This is what happens when you understand publicity.
I already get a phone call from the producer of ABC News.
Here's the key question.
Who are you?
We're seeing you around town.
We're seeing you on the radio or hearing you on radio, seeing you in news.
Well, now I got a six thirty news segment about me on ABC.
Shortly after that, I got a very similar phone call from the producer of PBS.
Who are you?
You see, it's not who you know.
We all know it's not what you know is who you know.
How are you've heard that?
Yes.
Yeah.
Stay. Take it a step further.
It's who knows you.
So the producer at PBS didn't know me, but she did vicariously because she said, I said,
I've seen you all over town and I got a PBS segment about me.
Do you think that grew my business exponentially?
Go like this.
Say yes.
Yes.
Ladies and gentlemen, thank you.
That's what publicity does for you.
My passion is helping you get that same kind of publicity.
Now, truth in advertising, I don't have the connection with PBS anymore.
We get you featured in big city newspapers.
We get you on stages.
I just got off the phone with someone says I want to be on Forbes.
Well, we do that too.
I want to be an article in USA Today.
We do that too.
You use that for leverage and that's what we're going to talk about.
It's one of the free gifts.
You can learn how to leverage that stuff.
Richard, what is your why?
Like, why do you do what you do?
What gets you out of bed every morning?
Serving people.
I retire every day.
I retired again 20 years ago and I can't retire.
It's too many gifts to give.
Watching people sometimes struggle and not being able.
I'll give you an example.
The woman who is now my wife writes fairy tales.
She writes kids books.
What are they about?
When you fall in love with yourself, when kids fall in love with themselves,
they don't go out and shoot up schools and shit like that.
You know, there's too much of that going on in this country.
She has now three books.
At the time we met, she had two.
She spent over $200,000 trying to get her message out to the world.
Why?
To save lives.
She discovered our company.
Then we met and got married.
Can't do that all the time, but we met and got married.
Her third book is out now.
They've all won awards.
She hosts two, well, she produces and hosts a different television show,
Children's Lives Matter.
Saving lives, saving kids' lives.
By the way, as an adult, when you fall in love with yourself,
you don't go out and shoot up people either.
So that's part of the why.
It's to help people thrive, get them out of the dark spaces that they're in.
Biggest challenge in this country is people don't have enough money.
If by working with me, how are you and anyone else listening or watching?
You can create enough visibility, enough publicity.
We increase your influence, credibility and exposure.
You can start to generate more money, take better care of yourself and your family.
That's an underlying thing.
Thank you for sharing that.
If I were to ask you, Dr. Richard, all those years ago,
why the transition from chiropractic to the marketing side?
And when did you stop doing the chiropractic altogether?
Harry, I love the question of why I shifted.
And I'll tell you, I was meditating one day and I heard shut your practice
and work with entrepreneurs.
And I looked around and I saw that the market was changing.
I was working with entrepreneurs and I looked around.
There was nobody there.
The Reader's Digest, the shortened version of this,
and I had already started to work with entrepreneurs.
Again, the short story is three weeks later, I shut my practice.
I already owned 80 acres out here in Taos.
My then wife and I drove out and I thought I would retire and I didn't, couldn't.
That's the transition.
I trusted what I picked up, what I heard in meditation.
Now, some of you think I'm crazy.
Some of you said, but of course.
So that's how that happened.
And how was the journey from transitioning to marketing?
What did you, what challenges were you facing?
What held you back?
It was scary at first because I was in the doctor's space for 30 years
and to step into the void, to step into the unknown.
Some of you know of Tony Robbins.
One of the things he says, the quality of your life is dependent upon the level of
uncertainty you can deal with.
Well, I'd been entrenched in San Diego for a long time.
I came out to Taos.
I literally knew one person.
The guy came out to visit, he and his girlfriend, we came out to visit, which is how we wound up
buying land out here and starting from zero, starting in sandbox one, it was scary.
No revenue, no income to develop the reputation, the business and grow from there.
Ladies and gentlemen, you got to face your fears and go through them anyway.
Then you wind up thriving if you do it right.
What held you back?
There was nothing that held me back, nothing.
Once I landed here, it was like, oh, shoot, we got to start.
There was nothing to go back to because I shut my practice.
There was nothing there.
So there was nothing that held me back.
It was like that old World War II movie, Damn the Torpedoes, Full Speed Ahead.
I didn't have a choice.
So did you create the marketing agency for them?
And now I see it's grown bigger and I'm looking at your pages.
You have a lot of people, you have created a team.
Yeah, I worked with another organization that went through several iterations.
It was called IBI, then Income Builders International, then it transitioned by name only into CEO.
Space where we served entrepreneurs all over the world.
And that's why it was easy for me when the download was shut your practice and work with entrepreneurs.
I was really doing that part time.
Well, the founder died about four years ago.
The organization in a heartbeat ceased to exist.
So now it's like, oh, shit, now what?
Well, that's the way it is.
Oh, shit, now what? Well, the president of the company from the website you're looking at, David Fagan, called me up, flew my wife and me out from Taos to Phoenix and said, why don't we work together?
Oh, great. Who's David?
He has a Beverly Hills boutique marketing firm.
He was the CEO.
Some of you may be familiar with an organization named Guerrilla Marketing where they sold 26 million books.
So David brings a wealth of knowledge and information about marketing and publicity and book sales.
So we said, OK, let's team up and work together.
And that's what I've been doing for the past three and a half years, whatever it is, not my company.
I'm just a business development partner in that company.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision and becoming a Vision Pro yourself.