I'm glad you brought that up because I wasn't actually going to address this but I love
his response to it because he said look I mean all do you know anybody with a statue
yet the conversation about it doesn't look like him and that is the problem because now
you already have a statue of him and you're like oh my god I'm going to be like oh my
god I'm going to be like oh my god I'm going to be like oh my god I'm going to be like
the conversation doesn't look like him and that is the problem because now you already
got it because that's the problem instead of actually celebrating my guy for a statue
we're seeing means all the statue doesn't look exactly like a man if you go back and
it's funny that you that you brought this up because you know what he just said in his
press conference responding to these memes as he goes you know there were people artists
in Miami people that worked very hard on that that he felt a little more bad for in terms
of now their name is associated with and that's all that is just hate like who knows anybody
with a statue but now it's oh it doesn't look like visionaries this applies to every single one of
you yes you know as one right who's an expert in developing highly motivated teams and so here
comes Dwayne Wade and we could look at it just as a basketball and a fun experience but no this man
saw his team being attacked by the public and instead of firing them or instead of saying you
know you guys really screwed this up and made me look bad right he came to his defense the defense
of the team in a way that also didn't hurt people he was so loving about this process I mean you
there's so much value in terms of business that we can learn from the sports world and that's why
I want to add the opportunity to work with you I was like oh my gosh like a an athlete somebody who
gets teamwork and organizations so hit it all right keep keep on that van if you want to because
it was I thought it was really funny that they said because the first time like at first I was
too was like how'd they mess my my guy up you know I was like I can't see that and somebody said that
it looks like um oh Lawrence Fishburne from the matrix and I was like oh that's funny yes no I'm
like I get a little fight because you know he was like my favorite but I used to get in the arguments
about D Wade and LeBron that didn't age well but like people that knew me back then I had D Wade
posters like I was a fan right I was a fan so I was more so celebrating the moments like the child
in me was like that's D Wade you know I've been a heat fan even when I lived in even when I lived
in Maryland but the issue now is I wanted to see how we actually responded because you really don't
know you know how a person is until you respond to see how they are with their teams and I wanted to
see I responded with all the to me I call it just over over critical right now if you got a guy you
know someone he said this in a press conference he looked around he goes you know anyone who's at you
you know anyone who's that you why exactly are we going to have entire segments about the fact that
it doesn't necessarily look like him because I I didn't even think that when I first saw it I felt
and I'm saying all this I might be rambling but I'm saying all this because my initial thought was
D Wade has a statue outside of my from Chicago wow a kid I mean as a kid that took me back to the
the kid in me I used to look up to of 06 finals I mean absolutely did it a statue absolutely
now I don't look like him I was the last thing I thought about and he and he elevated his team
right that's such a big thing so we can do that when our team members when we want to get mad at
our team or we want to control things or act like oh my gosh it's the end of the world because it
didn't have x y or z oh well that's critical Jackson they had to get that right it's like no
you have to get your relationships right if you're going to be a great leader we've got to get our
relationships right and support our people so you know they they did an amazing job he did it such
a he just left a legacy like a legendary opportunity for us all to learn from his
entrepreneur so we're gonna be talking about ditching overwhelm right from the the hazards of
the adversities that come up and and really developing highly motivated teams and how we
can do that as one's going to lead us away on that before we do as one what are three resources
that you recommend for other visionaries and leaders out there that have helped you you know
get to where you are three resources first one I would say is a book by Malcolm Gladwell outliers
all right Malcolm Gladwell outliers for me that was that was a book that really took success took
success and put it into a really simple math problem you look at your life you look at the
things that you have going on and you know that book that book defines go read I want to spoil
it for anyone who hasn't read it but go get that that dude is a research champion and he
he actually has a new one that I got to get soon it's like the second one of tipping tipping point
tipping point tipping ah uh the third one I would say people to be 100% honest with you people like
actually going to a stranger and presenting them with an idea presenting them with something that's
on your heart and on your mind and getting feedback getting realistic feedback from people and if I
had to if I had to I don't know if this is actual resource but it's something that you can take as
a resource got to take action got to take action so I've got away all right outliers as a book
yes people that you know are doing some of the things that you want to do and again two and three
kind of are aligned but you have got to take action in some kind of way even if that person
you don't have access to you got to go send a dm do something get in a habit like there was a point
when I first started right after college I was a college scout I would email maybe like 15 to 20
different college coaches a day even if whether they got responded to or not you did what say
that again say it again 15 to 20 different college coaches a day and very few of them actually got
responded to but I knew just taking that action gave me the confidence to go out and recruit the
next kid and recruit the next kid and now the business I built is based on a lot of the things
that I learned as a college football player so just taking action I would hide your emailing
these college coaches right every day when what was the purpose what were you trying to accomplish
simply building a relationship that's it what was that was it goal outcome yeah the goal so what I
might when you wanted to play no no no no this was when I was actually recruiting for other players
so I would go out and I would actually recruit high school players as a college guy like put eyes
on them and I couldn't be doing this if I didn't have the relationship with college coaches so it
was a matter of making sure the relationship was there even if it was just via email and then going
out and you know promising or working with a specific athlete so I was doing the work that
I needed to do to build the relationship for somebody else and then as the next player comes
up the next player comes up all that kind of stuff I love that thank you for helping me help me and
this was in what year 2010 very good so this is this is back before all the automation oh yes oh
boy yes it was you got a lot of work to make these things happen and you know nowadays you know
somebody's doing 20 emails per day they're gonna get the same types of results you know that so
you're getting but the principle is what I want everybody to catch is that discipline and the
hard work that was put into building those relationships up so I love that and the three
resources again outliers Malcolm Gladwell to people my guest yesterday phenomenal no I said
yesterday on uh Friday um fantastic conversation uh about people as well as a resource and then
third take action or in other words make you move yes sir you know that's what I'm all about
love the place as well right we got to move swiftly on these opportunities life is short my friends
if we let it get away it can be easy to regret the fact that we didn't make our move when he had the
opportunity to do so so make your moves today and we're gonna see you guys on the other side we'll
dive into the vision and talk about highly motivated teams and how to create that for
our own environments all right welcome in to vision pros live with Jackson Callum I'm your show host
we'll be doing interviews for visionary entrepreneurs and guest leaders who are building
fantastic visions out there
hey what's up vision pros welcome into another episode of vision pros live my name is Jackson
Callum the founder and CEO of first class business and I'm excited to have Aswan Cruikshank on the
show today of make your move.com Aswan's actually a client at first class business so this is fun
because we'll be able to look at some of the development activities that have led us to work
together on and and why we work together too we'll explore that too about overcoming ditching the
overwhelm and moving towards um developing highly motivated team members it is super important
that we uh we look at this now visionary some of you still have the solar pruner mindset and
that's okay if you feel that's for you I understand all I can tell you is I've never ever been able to
build a business successfully without an amazing team so knowing how to recruit team members knowing
how to find them knowing how to train them knowing how to develop them is one of the most important
skill sets that you can develop for yourself if you're building something that is going to be
scalable and stand the test of time and so I'm excited again to dive in with him on that I want
to give another couple resources and a shout out to the water project we're going to start with Dave
Morrow of hardtokill.org uh Dave Morrow uh is on the mission to help 100,000 veterans lose two
million pounds collectively you can check out his podcast the hard to kill podcast he is an award
winning podcaster who's been doing this for more than five years I just spoke at the the military
influencer expo down in Georgia and he's actually one of my favorite leaders to have worked with no
offense Aswan you'll grow there uh we haven't worked together long enough yet my friend but um
Dave and I have been working together for more than six months at this point I believe and to see his
growth and to see his book come his second book's coming out soon and he's expanded his community
so that anybody the civilians as well can get involved in the hard to kill community and it's
helped me with my health tremendously so I highly recommend checking out what we're up to with hard
to kill and joining us over in that program and sending your military friends so they can get the
help and support they need to look good feel good and go do good in addition to that we've also got
open eyes to trabajo para latinos that's opportunities for work for latinos we also have
opportunities for work for the Philippines and we have opportunities for work for Indians and we
have respective co-founders now of those organizations with me what we're doing is we're
helping virtual assistants or people who are unaware of opportunities that exist on LinkedIn,
Canva, Upwork, Fiverr there are millions or billions of people who do not know that those
sites exist most of the latinos I meet do not know those resources exist we're helping them
learn how to become virtual assistants or digital ambassadors as we call it we get them the job
training and then we get them placed with organizations that are going to treat them
well as team members or we get them the skill sets to go and find their own work if you know
a latino leader a Philippines leader or or somebody from India who also would enjoy being involved
in those podcasts please send them away or please comment let us know if you were one of those
individuals we'd love to have you on those shows we're all about bridging the gap so that the the
economic gap in order to stabilize the world not just North America but South America and rest of
world included super important for us thank you for hearing me out on that lastly is the water
project I have no affiliation with the water project but I absolutely love the way they
transparently go about their work when I uh when I started studying this project I realized there
were millions of people who don't have access to clean drinking water and that's something that
we like to forget about in America I've never been thirsty in my life these kids are going to
water holes three four miles away for their home or the or the wives are whoever else is going out
there and you can see the toll that it's taking on their lives and if we could just donate a little
bit of money or inspire somebody to do so what the water project does is they let you invest in a
specific community and you get to see the project come to fruition whether it's a borehole well or
a sand dam the like I said the transparency that they create with this is amazing the picture you're
about to see gets me emotional almost every time I see it because I see these kids celebrating water
like my kids celebrate Christmas day that's how much this means to them so again I hope you take
the opportunity to even if you can't give back financially to talk about this with friends and
family and spread the word because you never know who will be the person that dives in and funds one
of these projects or even 10 of them you might have that effect on somebody so if you have another
cause that you'd like to see us contribute to then of course drop that cause in the comments
the more the merrier we've got an abundant opportunity to help and it's my responsibility
rocking this microphone that that I also try to inspire others to join us in doing good throughout
the world so thank you for your time and attention on that without further ado Aswan Crookshank
welcome back to Vision Pros Live. Great to be back and shout out to you with the work you're doing
with that water project man very important stuff very philanthropic stuff much much needed in this
world. 100 my friend here's my hope for us I would love to win the next 12 to 18 months one of my
goals is to get us to Africa I'd like to take my team take one of my videographers take my oldest
child and go and visit one of these opportunities I'd love for you to join us. Yes I would love that
as well man an important point is he said goals guys he said goals he didn't say resolutions he
said a specific goal and that uh that that's important to have as well. 100% absolutely so
you know I love to see us bring that to fruition obviously like you said we got to take action
right we got the right people we got to get after it if we're going to do these things so
with all that said I know some people can hear that and be like oh man they're talking about
the rat race they're talking about the hamster wheel or they're talking about grinding through
life and that's not what I'm talking about at all so what is your vision for those that you serve
Aswan? The vision is for any business owner any business that really is truly cares if you care
about if you care more than just your profits if you care more about people and you actually have
a quality service that it's burning in you and you believe in it the vision is to serve them in a way
in which they can bring in a group of people they can create a cohesive team that is so motivated
it's so hungry they come to work every day knowing their specific role and they're upset when things
don't go well they're upset whether they mean they upset when the company isn't doing well they're
not just okay I got my check and I'm moving on and you know doing whatever with my life the vision
for the people that I'm trying to serve is I want them understanding how valuable it is how great the
feeling is to have a team of people that really grind really work to the point where you're going
to go to work every day you feel like like a championship high school football coach you want
to have that level of commitment amongst every last one of your employees. I love that and you
know one of the things that you talk about is your words not mine you help these companies find and
develop highly motivated staff members you know these business owners and they know that you
know they need better systems and you know keeping the people motivated but also making sure that
they're not overwhelmed by this process and this experience you call your system the move swiftly
playoff system you know and and that entails that like okay like there's some energy involved with
this tell me more about that tell me what what can what can the business owner anticipate that
process looks like to develop the team? Well first of all they can number one expect to
have measurable goals for each employee all right now I've worked in a ton of different jobs I've
been in a lot of different industries a lot of transient industries whether it's fitness whether
it's education whether it's athletics all of these industries are very transient and the issue is the
ones that win the ones that the business owners that actually survive and the ones that actually
have that relationship is the fact that they are establishing measurables specific measurables for
a person when they walk in the door so the night before they're thinking about it all right the day
before they know I got to get this done so the way you do it is you have to have every single person
walking in those doors knowing what needs to get done today if you let a person go eight hours
without doing anything and still getting a check that's on you as an owner all that employee is
doing is taking advantage of a check and if they get too used to that all of a sudden they're
going to start complaining all of a sudden this isn't right this isn't right and then they're
going to go move on and find something that pays them more when if you as an owner set up your
system the right way you could have created a measurable in which they learn how to pay themselves
through your service one of the things I talk about and it's a word that I've coined by the
way folks it's called being a win-trap-inewer all right not an entrepreneur not an entrepreneur but
a win-trap-inewer where every day you have a job you're getting paid two weeks but you're taking
it on the mindset you're taking the mindset of this is my business and I'm going to make sure
this measurable gets done you can't realistically expect a person to do that unless there's a
specific measurable for what it is that needs to be done every day and that's all because that also
makes it easier to have the mindset too of like winning the day oh right all this is sports stuff
all this stuff is stuff that we learn playing sports every single day you don't know why you're
doing you don't know why you're in you know 100 degree weather with pads on sprinting up hills
you don't know why you're doing it until you get to that friday night and i have to have me because
now you really got me thinking i got to take you there one of the greatest things that i ever got
from a high school football coach shout out to coach again is it was during one of those workouts
jackson where he looks at all of us he goes the guys there's no better feeling than walking off
that field on a friday night the lights are on your family's there and after a win so all this
and then i like to take that mindset to business you know what i'm saying i like because whether
you're a single mom and you're struggling to just get to the damn job and you have to you know car
pool with this one you have to pay this one guys just to get there there's no better feeling than
being able to go out and make money on your own with the support of a job all right with the
support of a job and then feed your family and then watch your kids your kings your kings and queens
ladies but watch them just grow and develop and say i put in that sacrifice no better for you as
an owner imagine that vision bro imagine you've been able to do that there's such an opportunity
too because fun you know energy motivation all that stuff creates more and more success you know
the emeth talks about this in the book i have it on my desk right now because i was talking about
my last podcast i was on and he talks about how you want to make it like a game right you you want
your people to be inspired and excited to be there and you're bringing that to fruition and
sometimes we get caught up in the details and i'll tell you my heart and mind is like oh man
measurable goals for each team member i know how hard that is to do you know i know how much energy
it takes to sit down and do that if i look at it as a chore right if i look at it as a task and yet
if i can look at it from a game perspective it can elevate me to really really play with it but also
this is this something that you then help the entrepreneurs do so that they're not just creating
random measurables that don't make sense for each employee how does that work well you you took that
i'm glad you asked that because you're right as soon as and this is what i've seen owners do when
they get a little desperate and not to talk politics in but there's one side that's obviously
getting very desperate by bringing a bunch of celebrities in the final hour and all that but
we will leave that to the side but the issue with a lot of you owners is when it gets to a point
where your business is about to fall and you start to see those numbers going down now you want to be
a boss now you want to be the the stern leader and you can't go from being nice to being me you can
only go from being an a-hole to now you can be nice so when it comes to me helping you as the
entrepreneur what we do is we break them down into categories all right now when i played football we
had three categories is group a group b and group c group a incredible athletes can do anything can
will probably make great athletes in whatever sport they decided to play wide outs running backs
and the defensive backs group b was my group the linebackers and the quarterbacks so group a
we call them skilled workers this is the acronym swiftly that is what we'll call this so the group
a people they're skilled workers and if you think about it the people that can that have a skill
whether you're a cosmetologist whether you're a plumber if you're getting paid on your skill
that's that's great so that's what i look at when it comes to the s the wi well-informed group b
that's like my we were the linebackers the uh quarterbacks the tight ends well informed as
a quarterback and as a linebacker you got to make sure you skill people on the right position whether
you're on offense or defense if you're on defense a linebacker's got to look back make sure the dbs
are where they need to be in coverage quarterbacks need to make sure the receivers are running the
right route the same way managers it's your job okay it's your job as a manager to take in your
skill the skilled workers that you have put them in the right position to succeed and then you have
ft the front team workers and you know and the football world to translate that for you
it's the offensive and defensive lineman that you only care about when they're giving up a sack or
there's a holding call or somebody who a defensive lineman might get a sack or might stop you the
things that they do every single day goes very very undervalued the same way that the person who
cleans up this room takes out this trash every single day he takes out this trash every single
day the person that's cleaning up the windows all of those people go underappreciated right
so what i've done with the acronym swiftly is i go and sit down with a business owner and say
who are your skilled guys who are your well-informed guys who are your front team people and
what exactly needs to be the priority right now what's the priority in terms of how you get more
sales in terms of what's going to help your bottom line is it going to be the skill workers going to
be the well-informed well usually they're the well-informed workers i'm working with but
are you going to need someone that is more of a well-informed worker that can replace you
so whatever the the category you may have as a business owner that's going to lead to results
now we focus on that that's why we call it the playoffs okay because you don't have the luxury
of being in the regular season of business that was school that was college all right we had the
playoffs now and now it's like okay you got to get sales today and we got to figure out what we
need today and let's get our measurable set for today so these these measurables are actually
uh they're they're intentional all right another great book to check out gary zucav uh seed of the
soul by gary zucav he talks about intentions set intentional intentional measurables that's a tongue
twister but you got to be intentional and every single measurable that you uh that you actually
create i love that all right so those of you listening vision-wise uh some of you are thinking
well i am the coach for my team but have you ever seen a football team or basketball team
there ain't one coach uh you got the coach you got the assistant you got the different
position coaches and trainers and all that uh you don't want you don't want to be that guy like
imagine trying to compete in a real league in life and say no we just need one coach we're going to
do it without all the people that everybody else is doing it with like you just setting yourself
up for a disaster so make sure that you're aware of that you remind me moving outside of the sports
world a little bit as you talk through this i'm like oh man you're the watson to sherlock holmes
i was like you're the guy that's there supporting catching things that he's not
and most of your work in hand in hand kind of doing the same thing but appreciating and building
energy off of each other and who the heck doesn't doesn't want that if they can find somebody who's
effective at it and like that's the key so i see a very effective individual helping with this
process let's dive into a darker area as one because life hasn't been perfect for anybody
um you know you and maybe you're the first person um but what's the worst leadership experience that
you've ever had um i probably don't have time to talk about all of them i'll try to again i've
worked in fitness worked in athletics worked in education the worst leadership experience i've ever
had yeah and this isn't specifically about you no no i'll go i'll go with a specific one because
this was one and this is important because i don't want to i'm not going to bash the person that i'm
going to bash the person i'm not going to trash the person i spent enough time doing that on my
own show and my own stuff but i want to i want to i want to talk about one that he did something
but his intentions were well all right so i used to work at the d1 d1 training d1 nova this was back
in virginia right d1 sports and training that's like a big it's they use celebrity athletes to
promote this type of gym where you come in it's where the d1 athletes train a lot of nfl and nba
players i think chris paul has one uh if it's still open or anything like that so i used to
work at one in virginia right and the facilities manager was you know he was the one that brought
me in as a coach and he was he started it he was a coach and then he became the facilities manager
and it's his role to get people walking through the doors and all that kind of stuff or
to collect these deals where they do a deal with the softball team and bring people in all that
stuff so we had our regular group of people regular folks that come in just for the boot camp
and all that kind of stuff we had a good group of those showing up but the the brand is about how
we can get these corporate deals and how we can get these teams in so we can make more money on
the back end so what they decided to do was they decided to install nets like actual softball nets
at this d1 facility and what happened was they get the corporate deal they get the corporate money
and all that but the people who were working out regularly paying their over a hundred dollar a
month membership they started to get slighted because these nets are up and we have a bunch of
softball girls they're playing and we have whole teams so the space wasn't big enough for these
people that were already paying a membership just for these boot camp classes now did he did he
build these nets so these people would leave or with ill intention no he did not he built these
nets because he thought it was the best thing to do and ultimately what happened is this this gym
specifically ended up going out of business they folded boom just like that and it came from a
place where you just didn't know how to create measurables now let's let's you know use the
examples if you use my system if he uses my system now he says to himself you know what the nets may
not be the best thing however we do need to have some sort of a deal that if you're a coach here
it's your responsibility to bring in a team to work out we don't need nets here they have nets
at other places we don't necessarily need to you know remove the facility but you have to give us
you have to continue to um you have to continue to do other things then just train these specific
boot camp people because that's what the brand entails if there was a measurable like that that
i could have taken in and went to a high school softball team or some you know you saw a team
and brought them in then you are able to at least test it out before you go build these nets and
now you've ruined the experience and because of communication because you didn't create a measurable
now the business has failed because the nets were already up the money was already spent and boom
now look at it and i have tons of examples just like that like i said i just don't got time to
get into all of them right you you got the um you have the same style and a very um relatable
subject along with uh steve rice so steve rice was yesterday he's one of the product people as well
and i can't wait to connect you guys i gotta get you guys connected because um he's got this term
called the zero unmeasurable externalities um and his concept and your concept go hand in hand i
could see you guys conquering the world together in big ways so um we'll have to get him over on
your show as well and see what you guys can do together um speaking of great leaders man
what's your best ship experience that you've ever had this goes back to i mean not counting my mother
and a lot of the work we do for the for the sake of this man shout out to mom i have to share to
have to share to have to share do it do it do it because mom deserves some love on this and i know
there's a lot of parents who keep up with my standing elevation mom this is this was out of the cuff so it's
called silver spring maryland all right silver spring maryland we're in the dead of winter and i
just happened to have a winter coat on the zipper did work all right we're walking and we just you
know bundle up look you just gotta do what you gotta do we bundle it up and as we're walking to
our destination we stop in a thrift store and then she asks the person you guys have velcro you
guys have velcro or something that i could cover my son's chest up with uh with some velcro just
because the zipper won't work wow i mean to this day bro and i've been around some great leaders
but to care that much we're stopping in the middle of cold and i remember actually saying this to
her when i got i was like wow like you actually just think about us all the time you don't know
why i always think about your big headed ass and it was the thing is it sticks with me because this
was natural this was again picture this guys we're in the freezing cold we're getting to a
destination and instead of getting to this destination she stops and said oh there's a
thrift store can my son whose zipper is broken can you guys put some velcro on it real quick
just so he can cover up his chest and that's when you care that's when you really actually
care about a person to get that level of caring that's another level so when it comes and i say
this all the time jackson when it comes to the way i judge my football coaches and when it comes to
the way i judge my current like employers and the people i've worked for they don't know what they're
being compared to they have no idea the kind of leadership that i had you know in the house with
that one woman i didn't even bring up my dad and my older sister but in in terms of the next example
i want to share and this is important for a lot of you football coaches can you give me time to cry
yeah can you give me a little bit of time to cry about this man like go ahead do what you got to do
do dang dude i was just like i just wish i mean we're on the last few days episode was episode
2099 wow i think you just took the cake for best leadership experience you know like
if all of us took the time to think about the the sacrifices that our moms some of our cases our
dads have made um you know that like we we've got so many leadership examples around us um that we
often just overlook and don't see sooner we start looking at that and appreciate that saying i can
do that i have that power like the sooner we would step into being pretty awesome leaders so go ahead
next one man well now you're getting me because i mean it it's it's in the home too you're talking
about a woman who has an associate's degree from chardad and tobago there was no fancy college there
was nothing you know associate's degree and you have people now who have gotten all sorts of
fancies educations and they're doing this but when you talk leadership this question that we're
looking at it starts and ends right there with that woman no ifs ands or buts about it because
i went into the world judging or holding quote-unquote leaders to a different standard
so i would advise anyone that's listening when you got young people in the home and you actually
decide to be a leader what it changes in that young person is they're going out and they're
holding their leaders to a different standard because what we can see in this political season
and again i'm not telling you go left or right we're seeing a drop off in leadership we're seeing
a situation where one person drops out the other person is saying this and saying that and now we're
having to resort to picking the less of two voting against someone instead of voting for someone
and my challenge to everyone that's listening is be the leader in your home so your young people
come out and say that's not real leadership man and to get to the second point when i played for
the white oak warriors this was the year we had transitioned from capital beltway league to pop
warner and the favorite my favorite coach i've ever played for his name is coach brian davis
it was the first game we're playing northwood and because we're in a new league we didn't know that
we had to actually wear cups all right this was some new stuff that we had to do we find out the
saturday the day of the game and this man takes money out of his own pocket runs to a k-mart buys
all of us cups and we end up winning the national championship that year 2002 first year in the league
i will never i mean we went to florida did the whole thing and won it all i'll never
forget the first game where we realized oh we don't got cups hey i'm the man i'm gonna be the
guy that goes and takes money out of his own pocket sacrifice give them boys cups and you know
do what they have to do that's real leadership so when i walked into the working world bro
and you got people who are trying to think about vacation time and you're you know doing things
where you're showing up late and you know i didn't understand it it was like a foreign language i
didn't understand this idea of you know not wanting to work and never looked at it as something that
was a punishment it was always something you know you realize virtue to do it yeah oh man
and everybody listening in i mean you just heard executive leadership at the highest levels
by as one cook shane like my goodness uh who wouldn't want who wouldn't want that
um and on their team like golly okay so if this was your last chance i was wanting to uh
to share with the world all right let's go deep what powerful lesson can other visionaries learn
from your experience be yourself the uh and i say it as quickly every time i get a question like
this it it's important that you never lose sight of being yourself listen use use me as an example
picture a kid growing up in silver spring maryland right there in the politics right there in the
heart of it right right on the outskirts of dc the sons and daughters of lawyers potential candidates
the people that we see on tv a lot this time of year picture that kid going into a classroom
and the teacher going through the attendance and they're saying ash crook s1 crook something
something whatever and a young boy needing to correct an adult that is the first impression
you and i both know this and everyone listening though you do get a second chance at a first
impression so my first impression of you is giving you a correction on how to say my name
how exactly do you think it's gonna do you think it's gonna be easy for that boy to fit in
in school no but what happened was is i realized when i grew up that it wasn't a burden it was
actually a blessing it was actually an opportunity for me to be myself speak to authority whether you
call yourself an authority figure regardless of your title you have got to now kind of respond
and you got to show up every single day because your title don't mean shit to me all right it
really doesn't your time it shouldn't mean anything to anybody that's what i'm saying you have you
have to live up to it you're a leader every single day based on how you do your work that's how it's
supposed to work i love that be yourself i love the tie too i'm i was very blessed with a unique
name as well um you know and so my first name herbert which most people don't know uh you know
like i know i didn't want that name so exactly sharing the same thing so um when i was jackson
like people want to know if that was my last name or not and nobody knows how to pronounce
my last name and so it gave me an opportunity to explain things and when you're when you're going
around a room too and you're talking about like you know most teachers they they do like to get
to know you sessions when you're when your first day of school and all that and they want to know
about your family whatever and so when they come across to jackson it's like i got five older
sisters um you know as or my unique fact i've got 15 half and step brothers and sisters right it's
like whoa class stops you know it becomes this open question answer session and and it was always a
little bit awkward but it shaped my ability to dialogue and so each kid now my children all have
very unique names that is not an accident um that's very much on purpose because it does help with
the the social skills aspect um so i love that i love that you bring that up and by the way
the irony here i totally miss spelled your last name and i wrote your quote so i gotta get that
fixed on all the channels um because uh i know what that's like i did when i wrote i either wrote
in the quote or in the uh title one of the two so i gotta look that up make sure i get that right um
because no it's right uh c-r-u-i-c-k-s-h-a-n-k that's right uh yeah i forgot to see in one of my one of
my little quotes on the social media channels oh it's not oh okay all right dr ron but here's the
here's the thing about that story actually so right when i worked at orange theory um the guy
shout out to drew but he had texted somebody he was texting me and he was texting my name and he
goes yeah the autocorrect changes his name to asians and then i texted her back like yeah
that's just something on my list to do so yeah all right and so we we got these opportunities
and as leaders right you talk about making space to be the leader in the scenario as well
right it's we have an opportunity to easily get offended about things we also have the opportunity
to lean in and help people feel comfortable with scenarios and a lot of that has to do with
again letting overwhelm go and developing highly motivated teams or developing ourselves so
going back to that subject to finish off um what are some other what are some of the areas one what
are the questions people aren't asking you that you want to be asked on a show like this to dive
into it and two what are some of the ways we're overlooking this that we could change as leaders
to make sure we are accommodating for for an environment of motivated team members
so a show like and as far as a show like this uh i think you're doing a great job uh i think it's
important that you just get this conversation going because as a business owner you know what's
best for your own business you know exactly what it is you're going to need and it's important that
you have the dialogue with yourself so you know what questions you're going to ask me based on
what's beneficial to your business so just getting the information out there and making sure that
you know people know that i exist i definitely appreciate that and as far as what's being
overlooked it's the the self the the college thing the whole you know i'm just going to go to school
and you know get my degree and do my thing and start my career and everything that we're pointing
to we're pointing to us we're kind of staring people indirectly to a situation where it's all
about me me me me me me me me go get a better education go do this for you go go get better
yourself me me me me me so by the time you've been indoctrinated with this idea of oh i'm going to go
to school for me me me me me you start to lose the idea of it's about we it's not going to be
going to be oh i got my degree so i'm not going to need anybody else in my life no you're going to
need to work with people regardless of your career regardless of your job regardless of whatever it is
you're trying to do it's not going to be just about yourself and too often do we stare people
in this direction where they make it all about themselves that's huge okay so here's the weird
thing you guys i was traumatized by that reality yeah traumatized i can't my ptsd in life that is
the biggest connection to ptsd that i still carry and have is as one i went on a mission at 19 years
old for two years my entire life was about focusing on serving others and helping other people
right i come back from that two-year mission having to switch my mindset to me me me what degree
who am i going to marry what am i going to do for life living like all of those things because and
nobody made me think that way i but i i chose to go back to looking at society from that lens
and it was one of the it was one of the most difficult transitions and hardest things to
realize and i'm so grateful for the two years that i had because they they set me up for an
opportunity to think about the bigger picture right and for i was ready to move but i didn't
even with two years of that i ended up instantly abandoning that as i came back into the real world
if you will and if we can help young people you know and old people like both start to realize
how to stay true to that connection of we that we can make massive changes god i've never even
thought about it that way yeah and you hit that you literally hit the nail on it it's so easy to
fall into that me me me it is how do you get how do we make it easy for people to escape that
that but was easy it wouldn't be worth having oh thank you there's no easy way to get there
there's no easy and that that and and just as you said that too often do we teach our young people
to find something that's easy find this somebody makes you uncomfortable go block them if something
is any level it and just remove this idea of anything is going to be easy and then just
roll with it it's like one of my uh one of my virtual mess shout out to drape off and he always
says you're gonna have to eat a shit sandwich at some point at some point you're gonna have to eat
that shit sandwich and you know knuckle up and get through those hard times because that's what makes
you strong there's no diamond out there that doesn't get thrown in the fire cut with wood
i mean just everything it's it's one of those things where a diamond what a diamond goes through
before it actually becomes a diamond think about the iron think about how much it sharpens think
about all of this that's why it's always about iron sharpens iron so i can go on attention about
this so you you gotta be preaching you gotta be preaching i'm so happy that you're doing it because
i was thinking right before this i don't know well i don't even remember what inspired it it's
something about the last episode i did i was like man well my kids come home this weekend we're
gonna pull the we're gonna pull the laptops out and we're gonna work together on oh it was uh i
was recording on one of my phones and my phone's running out of space and i've been trying to figure
out how do i fix that you know where somebody can move stuff off my phones was like i could teach my
daughter i was like but that would take me longer than just doing it myself and i was like that's a
wrong attitude jackson i was like wait a second i'm gonna teach them how to do these things not
because i want them to do my work for me not because i want them to fall in love with doing
is they're not gonna love this process it's all it related stuff um right it's all like technical
stuff but the act of spending the one or two hours with them on learning how to share files upload
files position that they're 13 10 and 8 um you know they're gonna hate it after two hours the
first 30 minutes they're gonna love but after two hours they're gonna hate it but that experience
is going to serve them for everything else that they do in their life um and so no i'm not excited
to you know go jump on a trampoline for endless hours oh you know unless that is dedicated to
building their strength up uh connected to their passions in some way um i love that man thank you
for giving me the permission oh i mean i just think through like no well thank you too i mean
honestly and for those of you listening i know we're closing soon but i mean your your approach
what you do in the episode we did will be out on my show as well but yes when it comes to working
with jackson i'll just make sure i make sure i'm on the record stands when it comes to working with
jackson there's absolutely no pressure at all there's absolutely nothing that you're gonna do
that's gonna make you uncomfortable it's gonna be all about do you have a vision do you want to
succeed and how badly do you actually want it he set up his model in a way that attracts very
very strong-minded people that really do want to be great well i gotta i gotta throw that back to
you because uh most of you would be uncomfortable working with me but as one's got strength of
character and leadership so lions aren't uncomfortable with other lions when they get their eyes
and that's who we're talking to we're not talking to most people we just said we're talking to the
one that actually have accepted the fact that nothing's going to be easy no one's going to
actually do the work for you and you're wanting people to really kick you in the ass a little bit
and say hey come on now come on now you can't be talking about being great not showing up to these
calls you can't be talking about being great and not you know responding and doing it and taking
advantage of certain opportunities that are presented the move swiftly podcast everybody
listening in make sure to go check that out awesome as one of those amazing interviews um i did get to
be featured on that show i just saw scott ritzheimer and passing on your show i was like oh throwing
down man he's got some great leaders on there who you know if i want to go great places in life
then one of the best things i can do is surround myself with great people who are going in that
same direction so i would highly recommend including as one crook shank in your life make
your move.com go check that out and then in the action steps below this episode you'll see other
links where you can get involved with the programs that he's got such as the podcast and then below
that of course we will include the links to all the resources that we discussed today if you've
got other resources you'd like to to gift us with then go ahead and do that give it to us in the
comments let us know what's there and our our last call to action top right corner of the screen
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you're up to in the world and how you're helping people and let's raise everybody together have a
fantastic rest of your day everybody as one thanks for joining me on vision pros live this is amazing
my pleasure being here today i'm really happy that you tuned in to vision pros live i'm looking
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