I want to know about your vision in this all. Where would you like to go with this?
Okay, so because I've been thinking about this a lot lately, it's kind of funny.
For me, the biggest thing, especially in this world of, you know, automated everything,
and I am a firm believer in automation, and artificial intelligence, and people literally
being overwhelmed by all of the information we get every day, I think we as human beings
are bombarded by more information in a single day than people in like the 16th and 17th centuries
got in their lifetimes. It's a lot. So to me, the most important thing you can do as a human being,
as a business owner, as a member of your community, is to be your authentic self.
And to show how you serve. Not to sell, sell, sell, sell, sell, which is what everyone thinks
business is about, but to say, here's how I serve you. Here's how I take what I have,
and I serve you in your goal, in whatever it is you're trying to do.
Yeah, yeah. And I love that.
We're all in this together. Yes.
And yes, there has to be some exchange, because yes, we all need to survive.
But we need to be better about taking care of each other and serving each other.
And I just think we'll have a better world in general.
So some of that does actually come down to the reason I encourage small business owners to write
their own emails is, yes, I can do it. I am literally the person who can take your ideas
and translate them into your voice and tell your story. Despite that fact, you are going to do a
better job of that, because you have your experience and understand how your brain works and
know exactly what it is you want to see in the world. And as much as I would love to
crawl inside your brain and see that, it's probably a really bad idea.
So you are the person who's going to be able to best share that with your audience
and to communicate all of the things that you want for them.
So that's why I encourage business owners, even if they only do one email a week,
and they have someone else on their team write all of everything else that they do,
share that one piece of your vision, because that's what people are buying these days.
I mean, let's face it, even when you're buying Tide, you're buying any random product,
we're going to use a laundry detergent as an example, you're buying into that brand,
that ethos, that thing that Dr. Gamble has very, very carefully created for you.
So when we're buying from a small business, we're buying from that individual.
People want to know who they are buying from. They want to know, like, and trust the businesses
they work with. And you as a representative of your business are going to be better at sharing
who you are, what you believe, and why you do what you do than anyone else on your team.
So yeah, write that one email a week.
Yeah. What are two tips that you would be able to leave for the audience that watches this?
Okay, tip number one, email your audience. Especially if you have that email list sitting
there, email them regularly. Yes. And your first email can be something as simple as, hi,
I know I promised I'd email you. I fell off the wagon. I'm really sorry.
Here's what's going to happen next. I'm going to email you this often.
And we're going to talk about these things. Yeah. Just send that. And then email them once a week.
Say how often you're going to email them, whether once a week, twice a week, every day,
every month, once a quarter, whatever you're going to do, stick to that. Okay.
And then in terms of, again, that what do I write? Yes. The easiest place to start.
Is to answer the most common questions you get. Because if three people ask that question,
30 people want the answer. Love it. Love it. And there will be people who are on your email,
so you're like, oh, I recognize that headline. I don't need that subject line. I'm good.
But when the next one comes along, they'll be like, ooh, I don't know that. I want that one.
And that's something very important to remember is not every single person is going to open your
emails. And that's okay. What you want is them to open it every once in a while. Not every,
just like I said, every single person is going to hear the same message in different ways. So
you may send an email once in one week and someone's like, that doesn't interest me. But
the next week they're like, yes, I need to know this. My own mother, who is a mother,
who is on my email list. I don't want to stay down there, but she does. She doesn't read every
single one of my emails. And that's fine. But I know she reads them because every once in a while
she responds. Oh, I love that. Yeah. It's really important to think about what you're saying,
but again, how you're saying it. And say it in ways that you know people understand when you're
talking to them. This is a conversation. It may not feel like a conversation because it feels very
one-sided because you're sending an email, but I regularly get replies back to my emails.
Thank you for being here today. I'm really happy that you tuned into Vision Pros Live. I'm looking
forward to seeing your reactions as these episodes continue to move forward. This is going to get
more and more fun. We'll have more and more engagement as well. We'll invite people to
participate in the show and thank you for giving us your time and attention. Have an excellent time
building out your vision and becoming a Vision Pro yourself.