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I want to know about your vision in this all. Where would you like to go with this?

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Okay, so because I've been thinking about this a lot lately, it's kind of funny.

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For me, the biggest thing, especially in this world of, you know, automated everything,

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and I am a firm believer in automation, and artificial intelligence, and people literally

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being overwhelmed by all of the information we get every day, I think we as human beings

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are bombarded by more information in a single day than people in like the 16th and 17th centuries

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got in their lifetimes. It's a lot. So to me, the most important thing you can do as a human being,

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as a business owner, as a member of your community, is to be your authentic self.

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And to show how you serve. Not to sell, sell, sell, sell, sell, which is what everyone thinks

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business is about, but to say, here's how I serve you. Here's how I take what I have,

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and I serve you in your goal, in whatever it is you're trying to do.

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Yeah, yeah. And I love that.

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We're all in this together. Yes.

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And yes, there has to be some exchange, because yes, we all need to survive.

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But we need to be better about taking care of each other and serving each other.

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And I just think we'll have a better world in general.

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So some of that does actually come down to the reason I encourage small business owners to write

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their own emails is, yes, I can do it. I am literally the person who can take your ideas

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and translate them into your voice and tell your story. Despite that fact, you are going to do a

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better job of that, because you have your experience and understand how your brain works and

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know exactly what it is you want to see in the world. And as much as I would love to

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crawl inside your brain and see that, it's probably a really bad idea.

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So you are the person who's going to be able to best share that with your audience

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and to communicate all of the things that you want for them.

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So that's why I encourage business owners, even if they only do one email a week,

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and they have someone else on their team write all of everything else that they do,

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share that one piece of your vision, because that's what people are buying these days.

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I mean, let's face it, even when you're buying Tide, you're buying any random product,

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we're going to use a laundry detergent as an example, you're buying into that brand,

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that ethos, that thing that Dr. Gamble has very, very carefully created for you.

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So when we're buying from a small business, we're buying from that individual.

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People want to know who they are buying from. They want to know, like, and trust the businesses

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they work with. And you as a representative of your business are going to be better at sharing

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who you are, what you believe, and why you do what you do than anyone else on your team.

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So yeah, write that one email a week.

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Yeah. What are two tips that you would be able to leave for the audience that watches this?

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Okay, tip number one, email your audience. Especially if you have that email list sitting

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there, email them regularly. Yes. And your first email can be something as simple as, hi,

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I know I promised I'd email you. I fell off the wagon. I'm really sorry.

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Here's what's going to happen next. I'm going to email you this often.

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And we're going to talk about these things. Yeah. Just send that. And then email them once a week.

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Say how often you're going to email them, whether once a week, twice a week, every day,

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every month, once a quarter, whatever you're going to do, stick to that. Okay.

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And then in terms of, again, that what do I write? Yes. The easiest place to start.

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Is to answer the most common questions you get. Because if three people ask that question,

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30 people want the answer. Love it. Love it. And there will be people who are on your email,

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so you're like, oh, I recognize that headline. I don't need that subject line. I'm good.

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But when the next one comes along, they'll be like, ooh, I don't know that. I want that one.

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And that's something very important to remember is not every single person is going to open your

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emails. And that's okay. What you want is them to open it every once in a while. Not every,

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just like I said, every single person is going to hear the same message in different ways. So

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you may send an email once in one week and someone's like, that doesn't interest me. But

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the next week they're like, yes, I need to know this. My own mother, who is a mother,

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who is on my email list. I don't want to stay down there, but she does. She doesn't read every

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single one of my emails. And that's fine. But I know she reads them because every once in a while

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she responds. Oh, I love that. Yeah. It's really important to think about what you're saying,

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but again, how you're saying it. And say it in ways that you know people understand when you're

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talking to them. This is a conversation. It may not feel like a conversation because it feels very

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one-sided because you're sending an email, but I regularly get replies back to my emails.

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Thank you for being here today. I'm really happy that you tuned into Vision Pros Live. I'm looking

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forward to seeing your reactions as these episodes continue to move forward. This is going to get

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more and more fun. We'll have more and more engagement as well. We'll invite people to

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participate in the show and thank you for giving us your time and attention. Have an excellent time

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building out your vision and becoming a Vision Pro yourself.