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Where did that start?

2
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How'd you get into that business?

3
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Where'd that come from?

4
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It all started because I was living in Ukraine actually

5
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from 2018 up until the war started

6
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and basically just being there on the ground,

7
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meeting people my age or younger,

8
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just seeing how well-spoken and talented

9
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and hardworking everybody was,

10
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it just made such natural sense to me

11
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because I looked at the prices

12
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of traditional outsourcing places

13
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like the Philippines and India, Pakistan,

14
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and I said, it's not that much more.

15
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And I'm finding I'm having a better experience here.

16
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So I think that's really how it started

17
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was actually just being on the ground

18
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and just being around the people themselves.