Where did that start?
How'd you get into that business?
Where'd that come from?
It all started because I was living in Ukraine actually
from 2018 up until the war started
and basically just being there on the ground,
meeting people my age or younger,
just seeing how well-spoken and talented
and hardworking everybody was,
it just made such natural sense to me
because I looked at the prices
of traditional outsourcing places
like the Philippines and India, Pakistan,
and I said, it's not that much more.
And I'm finding I'm having a better experience here.
So I think that's really how it started
was actually just being on the ground
and just being around the people themselves.