1 00:00:00,000 --> 00:00:01,340 Tell me about your vision. 2 00:00:01,340 --> 00:00:04,140 What do you see for the world in regards to leadership, 3 00:00:04,140 --> 00:00:05,060 in regards to your life? 4 00:00:05,060 --> 00:00:06,980 You can be as expansive as you want on this. 5 00:00:06,980 --> 00:00:07,680 Sure. 6 00:00:07,680 --> 00:00:10,800 My vision, I'm really about purpose. 7 00:00:10,800 --> 00:00:13,380 And a lot of people talk about purpose. 8 00:00:13,380 --> 00:00:14,440 I take it seriously. 9 00:00:14,440 --> 00:00:19,140 I think my career has been a quest for purpose. 10 00:00:19,140 --> 00:00:22,340 And at first, it felt kind of random. 11 00:00:22,340 --> 00:00:26,320 I was a creative person and wrote poetry. 12 00:00:26,320 --> 00:00:27,900 And I studied philosophy. 13 00:00:27,900 --> 00:00:29,820 And I was interested in art. 14 00:00:29,820 --> 00:00:31,120 And literature. 15 00:00:31,120 --> 00:00:34,260 And I don't think I ever expected to be a businessman. 16 00:00:34,260 --> 00:00:37,340 Kind of felt like the accidental businessman. 17 00:00:37,340 --> 00:00:42,480 But we all have to engage in the economic machine, so to speak. 18 00:00:42,480 --> 00:00:44,680 Got to connect those gears, the internal gears, 19 00:00:44,680 --> 00:00:46,040 with the marketplace gears. 20 00:00:46,040 --> 00:00:50,000 And I found my place in tech. 21 00:00:50,000 --> 00:00:51,720 And it kind of expanded from there. 22 00:00:51,720 --> 00:00:55,000 So my vision is really about, and I 23 00:00:55,000 --> 00:00:57,800 can do certainly a lot of details 24 00:00:57,800 --> 00:01:01,640 in that long middle passage that I can talk to you about. 25 00:01:01,640 --> 00:01:06,400 But what I help people with now, what I care about the most, 26 00:01:06,400 --> 00:01:08,800 is helping people find and define their purpose. 27 00:01:08,800 --> 00:01:12,880 Because I believe that business can be a force for good. 28 00:01:12,880 --> 00:01:14,240 And we all have to work. 29 00:01:14,240 --> 00:01:18,200 Most of us, in the 99%, at least, 30 00:01:18,200 --> 00:01:19,840 need to work for a living. 31 00:01:19,840 --> 00:01:25,960 And I'd also say most of us want to work and are meant to work. 32 00:01:25,960 --> 00:01:28,000 But to work purposefully. 33 00:01:28,000 --> 00:01:31,840 And as long as you're working, I feel like you may as well 34 00:01:31,840 --> 00:01:33,800 be working for a purpose. 35 00:01:33,800 --> 00:01:36,960 And I see a business, especially for entrepreneurs, 36 00:01:36,960 --> 00:01:40,240 as an extension of themselves and an opportunity 37 00:01:40,240 --> 00:01:43,440 to really leverage the power of organization, 38 00:01:43,440 --> 00:01:47,920 the power of numbers of people working in concert 39 00:01:47,920 --> 00:01:52,680 towards a clear, purposeful vision, 40 00:01:52,680 --> 00:01:54,360 as an extension of themselves, really. 41 00:01:54,360 --> 00:01:58,880 And it's all about making an impact on the world, 42 00:01:58,880 --> 00:02:00,480 a positive impact on the world. 43 00:02:00,480 --> 00:02:02,480 And I believe business can do that. 44 00:02:02,480 --> 00:02:04,320 It's a great opportunity. 45 00:02:04,320 --> 00:02:06,560 There's other ways to do it, of course, too. 46 00:02:06,560 --> 00:02:11,240 You can do it through other organizations, your church, 47 00:02:11,240 --> 00:02:13,960 or nonprofit, or whatever you do. 48 00:02:13,960 --> 00:02:16,540 But why not do it in business? 49 00:02:16,540 --> 00:02:18,880 But moreover than that, so that's 50 00:02:18,880 --> 00:02:22,120 from the CEO, founder CEO's perspective. 51 00:02:22,120 --> 00:02:28,360 But in terms of inspiring and motivating a team, 52 00:02:28,360 --> 00:02:30,440 people want meaningful work. 53 00:02:30,440 --> 00:02:34,520 And there's a lot of statistics that say the best employees, 54 00:02:34,520 --> 00:02:37,240 professionals, are willing to sacrifice up 55 00:02:37,240 --> 00:02:40,080 to 23% of their income. 56 00:02:40,080 --> 00:02:42,280 This is according to one survey I read, 57 00:02:42,280 --> 00:02:44,040 for work that is always meaningful. 58 00:02:44,040 --> 00:02:45,760 That's lifetime income. 59 00:02:45,760 --> 00:02:48,880 I'm willing to sacrifice nearly a quarter of my lifetime 60 00:02:48,880 --> 00:02:51,440 earnings if I could be doing something meaningful. 61 00:02:51,440 --> 00:02:53,400 And personally, that resonates with me, 62 00:02:53,400 --> 00:02:57,560 because money has never been my primary motivator. 63 00:02:57,560 --> 00:03:03,640 Now, when you don't have money, you can get desperate about it 64 00:03:03,640 --> 00:03:06,480 and it can become an obsession. 65 00:03:06,480 --> 00:03:09,560 But when you do have it and when you get it, you guys, OK, 66 00:03:09,560 --> 00:03:11,480 well, it's nice to have. 67 00:03:11,480 --> 00:03:13,000 And it certainly allows freedom. 68 00:03:13,000 --> 00:03:13,720 It gives freedom. 69 00:03:13,720 --> 00:03:15,600 But it's not enough in itself. 70 00:03:15,600 --> 00:03:17,560 At least it hasn't been for me. 71 00:03:17,560 --> 00:03:21,080 So and I think that's true for most people. 72 00:03:21,080 --> 00:03:25,480 So I try to get people to think about purpose. 73 00:03:25,480 --> 00:03:26,880 And it's a great starting point. 74 00:03:26,880 --> 00:03:30,800 Purpose, on the one hand, and core values, on the other hand. 75 00:03:30,800 --> 00:03:35,360 And then you kind of have this inside, this is the outside, 76 00:03:35,360 --> 00:03:37,520 like the impact you might want to make on the world. 77 00:03:37,520 --> 00:03:39,440 There's a vision there, right? 78 00:03:39,440 --> 00:03:40,560 What is your vision? 79 00:03:40,560 --> 00:03:42,640 Vision and purpose are not exactly the same thing. 80 00:03:42,640 --> 00:03:44,120 But it's your target. 81 00:03:44,120 --> 00:03:45,360 It's your goal. 82 00:03:45,360 --> 00:03:51,960 And everything in between, strategy, culture, 83 00:03:51,960 --> 00:03:56,000 organizational habits, whatever product or service 84 00:03:56,000 --> 00:03:59,000 you deliver, the details, the features, 85 00:03:59,000 --> 00:04:03,800 and benefits of whatever you're delivering, 86 00:04:03,800 --> 00:04:07,040 your customer experience, your brand identity, 87 00:04:07,040 --> 00:04:11,840 all need to align along that axis between core values 88 00:04:11,840 --> 00:04:15,120 and vision, with purpose being the thing that kind of links 89 00:04:15,120 --> 00:04:17,080 them all together.