Where did this all come from?
I understand that it's a vision, it's a global thing,
it's not enough to speak just in Swedish.
So how did you get to this point?
I mean, I've been working in an international environment
since 1998, I think, even before that, I guess.
I'm working for global companies,
getting that feel for this world
being not that big as we think, it's pretty small.
I'm sure you'll start looking at it.
And then when I stopped working,
stopped in that kind of corporate career
and started my own company, that was 18 years ago,
I just felt that, you know what,
I'm just gonna keep on doing this,
being able to inspire and help people around the world.
So yeah, that's kind of,
it came from the fact that I was working
in that environment when I was an employee
and I didn't wanna stop once I became a self-employed.