Do you know who that is? The Rock? Yeah, that's right, you got him. Yeah, I like him. I like,
I mean, the first thing I like is that he looks like a kind person. I'm not sure if he really is,
but he looks like he is. And then that's the thing that kind of transpires for me. I just
really connect with his energy and he looks like a very hardworking dude that deeply cares about
people. But again, I don't know him personally. It's just the impression he gives me.
Exactly. I'd say the same thing. It's like, I don't know, I've seen certain things behind
the scenes that make me also feel like, okay, well, he must be pretty sincere on things.
One thing that he said that I really liked, he said, some people don't like me
and some people don't have good taste.
Okay. So I do find Dwayne Johnson really exciting because he seems to have that amazing energy
and he seems to deeply care about people. And that's what really connects with people in general.
And I think maybe a lot of people get connected with that as well. And I think that you would
attract the kind of people that are kind of like vibrating at the same vibe. And that's the reason
why perhaps there are people that find me attractive as a person in terms of doing business
with, and there are other people that are vibrating at a higher or lower frequency that find me
repelling that. And I think it's so important to kind of continuously try to elevate our
frequency. Although that's not really, I don't talk about this usually, but I do think it's an
important part of elevating your personal brand and of being an author that attracts opportunities
and people to you and becomes a magnetic for your ideal target market. Because the energy that you
show to the world kind of comes back to you. And yeah.
So that's what I love about his quote is because he was addressing the haters that exists out there
instead of being mad about it, instead of acting hurt or feeling the need to kind of defend, he
just made the joke that some people don't like me and some people don't have good taste. He's saying
it's their loss if they don't like me, but without that defensive nature. So he's got super powers
as a leader. I'm a big fan. In fact, I'm a huge fan of a channel that helps people leverage
energy like that. The channel on YouTube is called Charisma on Command. It is an awesome channel,
one of the best teachers on YouTube, in my opinion. Speaking of, I'd love to know, Lily,
in your experience, you've done a lot of things in your time on this earth and you've been able
to help a lot of people with publishing books and getting their courses launched and doing all sorts
of things. So what three resources would you recommend for other visionary leaders out there?
One important thing is that it's to publish your book. When you publish a book, you can become
attractive to your ideal target market. So it's important that you invest time in publishing your
book because you never know... So the resource you're saying, just make sure I understand this.
So the resource you recommend is to publish your own book, correct? Yes. Okay. Go ahead.
The second thing I recommend is that you learn how to speak. Okay. So when you learn how to speak
effectively and with charisma, you attract opportunities to you, you wouldn't otherwise
attract. So going through a public speaking course and learning how to effectively connect with people.
Let's look at that. So there's a thousand courses out there. There's actually probably over 10
million courses out there on the subject and most suck badly. I'm going to guide all of you guys
away from generalizing this. Lily, what courses or books, right? Just one of each, what helped you
learn to publish a book and what helped you get to where you learn how to speak? We're looking for
that depth. Okay. Great question. So I would say that it wasn't necessarily a book that taught me
how to publish books. It was a series of courses that I did. So I did multiple courses on publishing
and one of the best people in the world that I've seen so far is actually Jerry Robert. He's one of
the best in terms of publishing and I learned a lot from him and I took a lot of what I learned
from him and then I learned a lot from many other entrepreneurs that were teaching about publishing
and now I have my own publishing program. Right. Of course, now I would recommend everyone should
come to me. Okay. The second thing in terms of public speaking. Now, one of the most impactful
people in terms of public speaking for me was Blair Singer and Blair Singer taught not only me, but
thousands of leaders and I'm talking in a single event, he had 4,000 leaders that were learning
about how to speak and I was at a smaller one where I think there were about I would say 300
leaders and he was teaching this thing called Train the Trainer and Master Facilitator. So
what was really impactful about that course is that you learn how to create your program,
how to sell your program and how to be a more masterful, more impactful leader so that when
you get heckled from the stage, you know how to handle that as well and that's very, very key. Now,
after having done all these many courses, now I have a course which is about public speaking,
which is called Speakers are Leaders and of course now I would recommend that you come to mine
and the reason for that is that I learned so much from all these different leaders about how to
present effectively and confidently and my partner created a formula that works even better, that
works in 24 hours where in 24 hours, you can learn how to confidently speak with charisma and also
have a lot of fun so much so that you get motivated for the next at least three to six months and you
have enough energy and enough confidence that even if you've never spoken before, you can start to
speak despite the fear. Yeah and the third thing I would say on the third one too, let's use the one
resource right that you're going to recommend because later in the show, we're going to talk
about your vision and so we're going to talk about your elements but we want to make sure, I want to
make sure that we get to come back to those and ask questions about those and dive deeper. Right now,
it's just those three resources too that help you get to where you are and here's why we do this
so an audience, all of them are visionaries leaders out there too. They're learning to do all the
things that you and I do so when we recommend the leaders that we work with, that helps create a
gravitational pull for what we, if somebody says I like Grant Cardone and I like, I don't know,
I'm not even going to think think of somebody else like that and somebody else who wears sunglasses
and stands in front of a plane they don't own and they like Hitler. Right, we know oh my gosh,
like stay away from this type of leader. I'm not that audience right but when somebody says they're
like John Maxwell and I learned a lot from Brene Brown and I learned a lot from Elon Musk, there's
a certain like audience, okay, I can relate to that, I can see that. So I've had leaders who
wouldn't do what you did and I love what you did. You talked about Jerry Robert and Blair Singer as
potential opportunities to learn about the depth of where you come from and we all know that you've
added to that with your experience but now we can relate to okay cool this is the type of vibe or
pull and that's and again we'll come back to your courses. So what's the third resource that you've
learned from that kind of got you to where you are? Thank you. The third thing that was really key is
media and stage exposure, okay. So there's one particular event that made the biggest difference
to my life and that was to speak briefly at the event where Les Brown was speaking in front of
1,300 people. Now the promoter of Les Brown gave my partner Harry and me the opportunity to speak
there and what was so impactful about that was that at the time we were kind of like starting
to grow the brand but what we noticed was that really high caliber entrepreneurs they were not
coming to our event previously right but after this event and actually during that event what
we noticed was that the people that were there, there were some really high caliber entrepreneurs
like there was a guy that had 200 supermarkets in Turkey and then he knew a lot of billionaires
so just having the opportunity to speak in front of a large crowd of people it gives you so much
authority and so much credibility that therefore you kind of start to become a magnet for opportunities
and then you start to chase less and attract more you become a super attractor of opportunities
and because Harry had only had not only for example published his book and learned how to speak
and creating his course and started to speak at this event okay it led to much bigger things
down the line as well so one opportunity that he got to have because he published for example his
book was that he spoke at the national retrievers congress in 2016 in front of 2,000 entrepreneurs
at the same event where Tony Robbins was speaking so and also because of the combination of you
know having his face on the cover having a confidence speaking skill and also coming on stage
and even speaking for a few minutes it made such a massive impact that people for years down the
line were stopping him even at the metro or wherever they would see him at the event and
they would sometimes not even remember what his name was but they would remember he's the guy in
purple and his book was purple too so the branding part and speaking in front of a large crowd meets
such a massive impact so what i would say is that if you have the opportunity to speak in front of
a large event that gives you so much credibility so much credibility so much authority and that's
the reason why i'm also organizing a large event called speakers leaders awards where you can meet
multi-millionaires and you can come there and speak too which is pretty awesome yes um so with uh i
want to go back to what you said the media exposure this is those you're listening in
lily just brought up one of the nuclear powers of growth um this is a nuclear power there's
nothing wrong with nuclear energy in fact there's everything right with it it is a resource just like
water is a resource and fire is a resource what we do with it is what ends up either devastating us
or creating energy for the entire world so media exposure is one of those things that i don't talk
about as often and as freely because i want people to be ready to utilize that type of of growth but
i'm super grateful for leaders like lily who boldly talk about this and who put it out there and say
guys go go and get this done go and do it you got to know in your own heart and mind if you're ready
for that type of exposure and here's why if you're not ready and you go get that exposure and you go
on a ted talk and you become one of the least viewed ted talks of all time you have just destroyed
your brand you have put yourself in a position to where people are going to say yep i definitely see
them and nope i don't really want to work with them the most recent example of this is uh johnny
mansell johnny mansell destroyed his career in the nfl got to the biggest stage wasn't ready for it
he's now on a public tour right now and on his public tour he's talking about this shift that
he's had and how when he got to the nfl uh he never felt more out of body and out of place and
out of himself in his life um it pretty much destroyed him to be at that level the irony of
the situation is he is now well trained on the speaker tour and how to speak about this but what's
awkward to me is that he still hasn't changed his profession is in sports betting analysis um he's
still very much in the world of vices and grip strong on it he's just learned to switch his story
to keep himself relevant but my hope for all of you out there is that you will take the time to do
some internal work too and come to figure out what is what is that depth that you're going to
provide the world so that when you do get on the stage you've got something that truly blesses
people's lives and allows you to really feel fulfilled as you have that type of exposure
lily is dead on media exposure is huge make sure that you are all ready for it so you can all
benefit from it we're going to come back we're going to dive into lily's uh vision at large
we're going to be talking about creating wealth and world change and these resources are just a
sneak peek into all the things that we'll discover that lily's doing to help us do just that we'll
see you on the other side all right welcome in to vision pros live with jackson callum i'm your show
host we'll be doing interviews for visionary entrepreneurs and guest leaders who are building
fantastic visions out there
hey what's up everybody welcome into another episode of vision pros live i'm your show host
jackson callum founder and ceo first class business and i'm excited to be discussing creating wealth
and world change with with lily patrascu and lily has been helping a lot of people with publishing
their books you can check her website of course we'll have all that information in the show notes
below this episode once the episode is published that should happen probably within 20 minutes of
finishing this episode itself so be ready for that and in addition i always like to give more
resources in the form of sponsors for instance dave morrow of hard to kill.org has been a life
changer for me like literally he's helping 100 000 veterans lose two million pounds collectively
and he's opened this program to civilians as well i have been a skinny fat guy since i was 28 years
old i turned 37 tomorrow and so for about nine years i've successfully avoided anybody related
to personal training and somehow he has motivated me to get to where i've been doing 125 push-ups
per day for about three months now two three months i think it's three months at this point
but my back feels better my body feels better then there's just something about involving yourself
in a community of support that you know allows you to feel motivated and and you know accepts
you for where you're at this is one of those communities so i highly recommend checking that
out and let's help all veterans get involved with this so they can look good feel good and then go
and do good in addition we've got opportunity opportunities for work for latinos this is our
own homegrown program been building this for 14 years and it's finally really starting to take
off so what we do is we train latinos how to become digital ambassadors and cynthia who helps
us in the back end production of the show she's actually the host of our latino show if you know
of any latino leaders out there those leaders are huge inspirations for millions of people
throughout the world who think about this most of them have never heard of upwork they've never
heard of canva they never heard of linkedin they don't know most of them do not know about these
assets that we take for granted in our lives and when they learn about them well guess what they're
all social media superstars they know how to use tiktok they know how to use facebook but they've
never been given the opportunity to train from a job standpoint and we're basically giving them
the opportunity to train for that and then get placed and work with companies that may want to
hire virtual assistants not va's we call va work virtual abuse work i see too many entrepreneurs
taking advantage overlooking not taking care of the people that they're hiring overseas
and we're here to help bridge that economic gap while also helping them find entrepreneurs who
are truly going to take care of them and appreciate the value of what they provide there's another
resource up there it's called the water project we have no affiliation with the water project
but when i came across that i fell in love with it i had to choose to fall in love with it i have
never been thirsty in my life so i didn't really know what it was like to need water but i saw
pictures like this like these kids that are pulling water out of some hole and i thought how would i
feel if my kids were going through that found out there's millions of people in the world who don't
have access to clean drinking water and what the water project does it allows you to pick a specific
project you want to contribute to and even if you just give five dollars to that project you get to
see the outcome of the project they show you the progress they show you what they do and that
transparency inspired me it also inspired me to see kids celebrating water with the same vigor or
even more than our kids celebrate christmas day so my hope is you'll join me on that if you aren't
in a financial position to be able to help with that right now i hope that you just bring this up
over a dinner conversation with somebody or maybe you tag somebody and share it that we've got eight
billion people to help in this world and uh we got to get to it my friends especially those of us who
have the opportunity to rock the mic or listen in to a podcast show so without further ado i'll bring
lilly on stage we're going to talk again about creating wealth and world change lilly thank you
so much for being on vision pros live today thank you so much for inviting me absolutely so
uh lilly let's let's hear about your personal vision um where do you see yourself going with
your vision um you know what is your focal point right now i would love to impact 100 million
people to be happier to go after what they want to share their stories and create wealth through
books that transform the world that's awesome 100 million people to find happiness and you're
talking about so does that mean 100 million published authors doesn't have to be necessarily
it can be people that decide to tell their story okay in a book it could be people that decide to
just be more courageous in their actions and get inspired from some of the authors that i publish
it can be people that give the courage to speak on some of the stages that i have or some of the
or some of the stages that other entrepreneurs have just because they listened to one person's
story that motivated them so much that they now know they can do a lot more for themselves for
their community and for the world awesome okay and let's dive into a little bit of a difficult
subject what's the worst leadership experience that you've ever had great question i would say
there are quite a lot and the reason for that is because i'm a perfectionist
and i love everything to be absolutely 100 right so i have my own podcast it's called awakens
titans podcast and i started that about um 108 days ago and what's interesting thank you
and i'm interviewing multi-millionaires of 789 figures and sometimes very occasionally
my team puts for example the text of someone else into the um the posting of another video right so
when this happens like i have like an instant um you know like this cartoony moment where i'm like
i just can't believe this is happening because you know you should be checking and you know what i
mean so yes i do and um now luckily it doesn't happen very often right and i can't say that i
have mastered an effective way of of mastering you know this calm way of just accepting that this is
going to be part of what it's going to take to create this podcast no in my vision i want every
person to have a great experience so you can say i'm still working on creating uh you know being a
better leader where i can create something that will perhaps enroll them better into the the
entire vision so that they know to check a little bit better before they send it to me right now
occasionally what they do is that they post the video and then they go to bed right so then i'm
i'm left to fix you know to fix the pieces before someone else sees it so yeah that is something
that happens and it's something that has happened over the last i know seven years where there are
tiny mistakes that happen already on a recurring basis and um i haven't been able to find something
that is you know that is helping me to to kind of accept that this is going to happen or to just
find a solution where it never happens well i love one number one that you chose to focus on something
you yourself um are struggling with um it's it's easy to point the blame at others um and we try
to tee this question up to where uh we can learn from others experiences but you took a bold
leadership move you got vulnerable with us and you shared with us the truth um that you face and i
i greatly appreciate that i can tell you right now it's far worse far worse i fired my first three
designers um you know i thought they were the problem and i was pointing fingers at what they
were doing and it wasn't until looking back where i realized in retrospect that in that case i had
been the problem i wasn't guiding and leading them the right way so i'm curious um the depth of your
story what it didn't sound that bad you're a human being you've you know you've got a challenge there
that things didn't get published the right way and in that part i can see you you want to you care
enough about the guest expert who is there that you want it to be done right why does that make
it the worst leadership experience on your part though what what did you do or or react like that
makes you feel like that's the worst leadership of your career um i would say that it's a recurring
issue that i face it's not something i've managed to solve but what i have managed to implement is
not necessarily to be more understanding but just to explain it better for them to understand the
impact of that like to to explain to them that they are literally impacting millions of people
right now because even if we were to only reach 1 000 people those 1 000 people by listening to the
right tech you know by listening to the right video and having the right text and connecting
with those leaders they will be able to to impact millions of people as a ripple effect
and by understanding that they are paying more attention it's still happening i can't say that
it's perfect i mean i still you know occasionally see that but because i'm you know i'm very um
um you can say controlling like i am you know i i love to to check that things are getting done in
the right way and i always check and at the moment i don't have like a person to check what they're
doing so it's me still so um it's just a leadership issue that you can say i haven't solved in the
sense of saying like oh my god now all my podcasts are like 100 they're not so it's a leadership
issue that i'm still experiencing where i still have a lot to learn personally to be able to
enroll the team but what i am learning from my partner harry is that he is encouraging them a
lot more he's focusing a lot more when they're doing something right on telling them i'm praising
them on on saying wow i loved your work that was so incredible oh my god you did such an incredible
website or you did such incredible video editing or so he's focusing a lot on the praise and i
am learning to be calmer and also to focus more on the praise and uh that way the the likelihood
that they will make mistakes is a little bit lower and i'm also learning from the actual uh
titans that i'm interviewing and what i'm learning from them is that if you don't enroll your team
into what you're doing and to the purpose of what they're doing and they're just doing this as a job
it's never going to work you have to have like a proper conversation with them and explain to them
the depth of the work they're creating the impact how big it is and it's not just like oh i'm doing
a video and it will reach a thousand people no those a thousand people can impact millions of
people as a ripple effect so it's it's a serious commitment to to yourself you know to create good
work and i think that because when i was really young you know like i was brought up as a
perfectionist and i was told off a lot like i was criticized a lot for little little things so it's
kind of something that's entrenched in me i haven't really been able to kind of escape that i'm still
learning how to but i haven't we have to um we don't usually hire out of pakistan india and the
philippines um not because we have anything against those countries it's because these most
of the virtual assistants who come from those parts of the world are trained on really unhealthy
toxic business habits where they think they have to provide instant results in order to survive
because they get fired by companies over and over that don't look at the bigger picture like you're
talking about so it's a lot easier to train somebody in south america that's never been a
freelancer who doesn't come with that that baggage of trauma um and so my point with that is we we
we don't ignore them but those who work with in pakistan india and philippines we have to spend
some time training them let go of the results we don't need instant results we need you to learn
the culture and we need to we need to spend time consuming our content understanding what when
they're like oh my gosh what i gotta do what i gotta do i know you're gonna fire me if i don't
uh and i feel so bad for them because they've never had somebody take the time to actually care
about them and help make sure that they care about what we're truly doing so i love what you're
talking about and you know we're all controlling all of us every single person who says it's
controlling the people that i'm scared of are the ones who say i'm not controlling you're you know
are they blame you for no i don't know those people are the truly toxic ones so you have control
for the sake of quality of what you do and i i absolutely love that um if you want visionaries
if you want a very difficult brand and an opportunity name your business first class
business um because you have to have a standard we don't provide second class service and get away
with it so if you name if you choose a name that that screams luxury or that says that you're
going to be awesome at what you do expect people to come in with very high expectations and i did
i did that on purpose i'm a big fan of hospitality so one of the things if you're struggling with
what lily's talking about with the idea of of perfection versus delivering at a high quality
it's not mutually inclusive you don't have to be perfect for somebody to have an amazing experience
what you have to do is learn the art of caring and the art of communicating and the reality that you
know people don't want us to be stressed when i was waiting tables or working with uchi restaurant
and one of the top 10 restaurants in the world um we didn't we didn't have a perfect day ever it was
always there was something going on but when the guest was mad or somebody was about to have a
negative experience we had certain trainings of how to handle those opportunities and when there's
a two and a half hour wait and a new guest came in and they start to turn around and say you know
what now we're not we're not saying we would say excuse me sir here's a 25 gift card for next time
you come back right and that's how like whoa you know did we have a mistake no but was there an
opportunity to elevate that absolutely and that's what i hear you focused on lily with what you're
doing with your podcast and i'm sure that also applies to all the other programs so i'd actually
i'd actually rope that into one of your best leadership traits so what is your best leadership
experience that you've ever had that's a great question um it's not something i really think
about um well is there somebody along your path that provided leadership that you were like wow
that really impacted me because we're looking for that story of what examples can we learn from
so that we can then apply that to ourselves as leaders that's a really great question so
my partner harry is the best leader that i know in the world and the reason why he's such a great
leader is first he makes you feel supported every part of the way second he gives you enough training
so much so that even if you know absolutely nothing today you don't feel like you're a second
class citizen or like you can't learn like he really believes in the power of learning and you
can be anyone and you can have any knowledge right now he is willing and able to put in
hundreds and even thousands of hours until you learn he has that patience and he makes you feel
loved he makes you feel supported he makes you feel like you matter and i think when you feel
like you matter as a person you create this kind of bond and he creates this kind of bond instantly
with everyone and i'm talking in in a few seconds you feel like he's your brother and it doesn't
matter where you come from he will make you feel like he's your brother that you deeply care about
and you haven't seen for a long time and you just like he's like this biggest teddy bear you know
so it's like you feel like you matter like you're supported like your love you're important
it's so important to feel like you you are important and and because he does that with
every single team member nobody wants to leave the only reason why they want to leave is because of me
because i'm you know i'm controlling every part of what they do and putting them to a high standard
but they never would leave harry because he makes them feel like they are a critical part a critical
component of his bigger vision and he puts in the time in like and also he deeply cares about every
single thing that they they go through so let's say if if one of them has like a marriage issue one
cannot come because they are hurt or i don't know they have they're sick or you know he deeply cares
about that and actually i deeply care about that as well so let's say sometimes they need an advance
they need like like a loan and sometimes they i know their computer breaks down or their house
falls apart because of a certain issue and he could be quite a new employee and that could still
not matter and and also like um we can say something that he does and we i also do is that
we invest in their training and we invest in their um in their machinery like their computer their
i know their drive their we think about them as a person in terms of okay what is it that you need
right now and how can i support you to do your job better and because of that now that has also
sometimes backfired in the sense that they became so employable so quickly that other people were
offering them you know other jobs that were perhaps higher paying and sometimes they stuck around for
many years despite that in other cases they decided to take another job because they became became so
instantly more attractive to other employers because of the big training and the hours and the
you know the um that's a huge victory it's a huge victory if we make it one as entrepreneurs and
it's hard with the controlling factor right but on the flip side that is a massive case study of
that if if company were to uh utilize that story and promote that person and cheer that person on
then it one if they ever get into a point where they need to come back they're going to be that
much more appreciative of like wow okay they're letting me come back and two it shows the world
that you're not trying to enslave people it shows the world that you are trying to empower people
and so craig handley wrote a book on this um it was called uh um hired oh trained it i'll look up
his book real quick while we're doing it i need to i need to find it for us um it's like hired to
quit i think it's called um and trained to hired to quit trained to stay something like that
uh let's see here hired to quit inspired to stay and that's the concept that you're talking about
harry bringing to your your vision your brand is he he's trying to get you to stay
he and you both have a tandem relationship you have different sides of what you need to do you
need to hold people accountable he needs to nurture them up and because of that people learn become
better safe it's a beautiful example and continue sorry i just wanted to make sure to highlight that
because i think a lot of entrepreneurs out there they almost like quietly threaten their employees
to stick around and they they try to withhold the advancement um but then you end up with people who
quiet quit and aren't really bought in for the cause it's like if you're not part of the cause
then go find the cause you are and let us help you get there because otherwise you're just going to
be an anchor with our ship thank you the other thing he does that i think makes them very
employable is that he regularly looks at their productivity so for example okay you're going to
take this many hours to do a video okay there's something wrong here let's look at how we can do
this a little bit better let's look at the different tools the software is the i know what
can i support you what tool can i buy from you so that you can do this a little bit better or a
little bit differently or more optimized in terms of conversions so we both look at that on a regular
basis and um because we're both innovators i think that they as a team leader or as a team member can
benefit so much from that innovation because every single day i'm looking at new tools we can use to
optimize the process to optimize the system to make the the video look nicer to maybe get the
output faster and it's not to their detriment because they're learning to be efficient and to
be effective and also to produce quality work so when anyone else looks at what they produce
they're like oh my god you did all that in this time the other thing that he does is that he trains
them to be multitasking so let's say a person could do i know video broadcasting could do like
live streaming could do editing could do so many different things and yes there there is um there
are there are other leaders who say okay you should just hire a person to do one thing and that is the
press but um because when you have a small business we believe it's a better thing to just get someone
who isn't who is even fresh out of school has just graduated or something and you kind of get them
onto a training course and then you kind of start continuously train them on and on and then you will
end up teaching them so many different things and even in one month of working with us they've learned
so much that it's huge i'm gonna i'm gonna stick with you on that the one thing rule is a slave
owner mentality um you guys are doing it right the we have you want to control somebody put them in a box
have them do one thing you're going to create nasty relationships people don't want to just do one thing
um people want to be able to have multiple talents they want to be able to develop
and that's i'm speaking in general here of course but if you're deciding for another human being for
another adult what they're supposed to do that relationship is not going to last very long on the
flip side when we empower people with new knowledge um my boss uh the original manager of lifetime
fitness when he hired me he said jackson he said i can tell that you have integrity he said i can't
teach integrity but i can teach you how to sell and i can teach you anything else because you have
integrity and that really stuck with me and i also learned that if people have a talent somebody might
be great at cold calling but they might hate it and so their production level is going to be much
smaller we don't need them to do cold calling we can have somebody else fill that role who might
like it but if we find out what they love and they're like oh my gosh i love design i've always
wanted to get in design i've never been given a chance you know what's going to happen their
growth record on that is going to shoot off like a rocket ship and they're probably going to become
one of the best designers in our company within a year or two because we empowered them and gave
them the chance and we believe in people like harry go harry where is this harry guy on your website
um wait tell me about that because leaders are all in shambles i'm like all right do we do we
put an about page together do we put our team members or not um my brand has it but that
doesn't make it the only way so um does harry not want to be on the website or what's the strategy
behind uh behind hiding the team that's a great question so i actually have him if you go to
lily.global you're going to see that i have like um a tab where you can see partner a program so
harry has his own brand he has his own uh programs you know so he has speakers are leaders brand
that's his brand and he does speakers are leaders awards and speakers are leaders workshop and what
we do is that we partner uh click on program to should be able to see that and then from there if
you click on uh okay so it looks like it's not there anymore but um it was there we'll bring it
back right so um i think i might have moved it somewhere but the important thing is that
um what we do is that we refer people to each other so let's say that he has his own podcast
called unstoppable podcast he's already interviewed 500 multimillionaires and then some of the people
that qualify to be on my podcast they come on mine and then um entrepreneurs that we support
they need both of our products and services so for example he trains them how to speak confidently
and then grow their business and then i help them with the book publishing so it's like we are
working together and there's a part of what we do that we kind of consult with each other behind the
scenes but we're not like uh for example he's not on my website and i'm not on his except for like
in the common like media and speaking pictures that kind of thing so if you go to uh influencers
you're gonna typically see him with me well help me on this too um so i'm looking at your list of
uh people you're hosting on your show um and i'm gonna be honest i recognize a few people on here
i know for a fact they're and they're in a millionaire not even close um so how do you
prevent and pre-qualify people so that you know that that's who you're actually hosting because
that's who you said you're hosting yes so that's a very good question so some people that you know
like when i initially started the podcast i asked them you know are you a millionaire are you a
conscious millionaire please book here and some people booked and they were not um and um you know
that's that's how kind of it happened and now i am you know i'm double checking are you a multi
millionaire and but even in your last 12 days um i'm gonna call some people out i'm not gonna mention
their names but you got two on there that i know for a fact are millionaires um so how are you
vetting because that process is important for an audience right that's a that's a trust factor it's
like okay if i'm saying this person has done x y or z that's a reflection of of me so that's why i
also don't say i i've interviewed millionaires i can't see the bank account i can't see the assets
that they have so what are you doing to vet them so i'm not i'm not i'm not checking their bank
account i'm just asking are you a conscious millionaire who has sold more than a million
pounds or million dollars and you know if you have then you're qualified to be on my podcast
and i could lie and be on your podcast for that got it um so that's and that's the sad thing is
in the business world a lot of people do that um you know it's marketing doesn't have the same
types of regulations like a doctor can't lie a doctor lies he's sued for malpractice he loses
his license right a lawyer lies he's taken to the bar he's held accountable for that um i think it's
a very important aspect it's an optimization for both of us to consider it's like okay how are we
vetting people because our audience trust us to be the authorities that actually do that for their
sake so they don't end up following some snake oil individual and uh it's unfortunate because i i
again some of those people i wouldn't necessarily say they're complete snake oil but if they lied
do you get on your podcast you know where where's the line between uh what they did and and who they
truly are that's a that's a reality that's hard to i'm i'm an auditor first um and so it's it's
like man it's not a popular thing to do it certainly doesn't make me popular with everybody
but it's it's an important value um so that's one of my my power principles and uh i want to
hear one of yours before we wrap up um if this is the last chance lily that you had to share
something with the world what powerful lesson can other visionaries learn from your experience
great question so one of the most important things that i believe every entrepreneur should
do is to publish your book and the reason why i believe it's so important is because
when you publish your book you kind of bring all that create all the creative ideas in your head
and you put them down on paper and the minute you put them down on paper you become um more
organized it's a bit like organizing your bookshelf and then all of a sudden you know
where every book is that's kind of the analogy that i have i like that as soon as you have done
that and you put the the your your words on paper and you've kind of organized you almost like the
chaotic ideas that you have in your head into something organized it's structured and you you
turn that into a blueprint for doing something that's when you become useful for another person
you you that's when you um you you can say that you have something that other people
yes it creates efficiency with what you are able to do because it gives people a clear path
yes exactly it creates efficiency and it makes entrepreneurs more likely to first of all they
will get a taste of you they will they will taste a little bit of you and sometimes it's not that
they even will read your book sometimes it's just that they will see the cover of your book
they will see you looking really great on the cover of your book they will like the title
and that's all they will have time for and because the title of your book will be so exciting
they will be more intrigued and they will want to connect with you
so you are so so right so example firsthand example guilty pleasure of mine i'm a huge fan
of simon cynic huge fan i've heard ted talk i've listened to speak a lot of times we're a lot of
things i have two of his copies of start with why my guilty the thing people hear me talk about
them all the time i will admit i have never read this book never read it am i proud of that not
necessarily do i need to read it no i don't there's a lot of things i need to consume but does that
take away from what i've learned from him as a leader or how much i've dedicated myself to
understanding my wise not at all but to prove your point it's not even necessarily about reading the
book the book says so much about the credibility of that author anytime simon cynic speaks and
i get to hear it i want to listen so i love what you said there keep going the other thing to note
is that even if you haven't actually read a single word that the entrepreneur who published the book
wrote even if you didn't you still will will will perceive that author with such high esteem
especially if the title sounds great the title is short the title is memorable if the title is
something that intrigues you so much that you're thinking wow i should listen to more of what this
leader is saying and like you said like you haven't perhaps read the book but you've looked at one of
his videos or you saw him at a conference and that was enough that little hook that literally
that book was a hook for you to read more to learn more to connect more with what simon
yes wanted to share in this world so as far as he's concerned he's done his bit in terms of
impacting you and right now because you shared this with me and you shared this with thousands
of other people other people are likely to to have this uh curiosity element where they're thinking
you know what i should really listen or hear or watch or you know what read about simon
sineck and see what he says what makes him so special and because of that your impact can be
you know can reach millions of people even if nobody has read your book because the book is
just a way to get the foot in the door for people to kind of hear about you and yes it's great it
goes both ways there's a there's a quote right it's not what you know it's who you know and i've
added to that specific adage it's not what you know it's who you know and then it's what you know
so if you publish a really crappy book out there and you don't follow through on what you need to
do now you're getting talked about like simon sineck in the world right you've got to be able to
back that up and because you can permanently ruin your life and permanently ruin your opportunities
out there it doesn't mean you will but you can there's a person who did a ted talk and
flopped massively i talked about that earlier that you don't want to be the flopper well
they are the they're the one person who was allowed to come back and do a second ted talk
about flopping about making a bad ted talk they were able to spend that and turn that into another
good opportunity for themselves my hope is that we will all who are listening in uh listen to our
own heart listen to our own mind follow that no matter how tenacious jackson is no matter how
tenacious lily is follow what your heart and your mind says on these topics and if you're ready to
publish publish now if you're liking and you're holding back on purpose because you know that
there's certain things in store for the way you want to go about it then you do you on that i
didn't say hold back your success i didn't say um you know not don't don't go and do things boldly
i'm saying sometimes the strategies are different i can go into the bank and rob the bank and make
a few million dollars today i might be in jail while i'm doing it i might not survive the
experience but i could do that my strategy for going for wealth happens to be different than
that plan that's one that might take a little bit longer but for me my strategy makes more sense
for my life so be ready to do what you're going to do with that and again this powerful lesson
i agree i'll double down on it uh if you got a book within you and you're feeling and inkling
about that listen to the voices of encouragement like lily patrasco and myself uh all the people
who are telling you know you don't know what you're doing you distance yourself you know i
would distance myself from people who are holding back um you know my gifts to the world so lily i'll
let you close us out today any final thoughts that you like to share before we wrap up yes i
want to say as well that if you're not ready to share your full book you can also try to have
uh your expertise featured in a collaborative book as well and i never used to like those things but
my experience last year was that i published two books that were collaborative books and it was
under the brand of uh celebrity and you know i helped her to to to market and to brand this
particular book and it was her you know her ideas her network and then um some of my my expertise
and what was amazing about it i noticed the power of community to build on what you were doing so
if you don't have a community yet um being part of a collaborative book is such a great way
to leverage on everyone's communities in order to um to share your your ideas and also to kind of
cumulatively make a difference because then you have enough people that you can work together
to create an event together because let's say if you want to put an event by yourself you know
getting 50 people your first 50 people can be a tricky thing but all of a sudden you have a
collaborative book you can do you know you can have 50 people from one book that collaborative
work together everyone brings five people you have a big event all of a sudden your first event
could be a big event just because it worked collaboratively so the other thing i was going
to say that for those people that want to publish their book you can have a free strategy session
with me you can go to lily.global forward slash free and we can talk about your book and how
your book can make a bigger impact than you imagined what's amazing about that is that i
have speaking opportunities right now where you can speak and one opportunity is at the event
where les brown is going to speak you could be one of the speakers alongside him that's awesome so
those of you hearing in of course i highly recommend doing an interview with lily patrascu
about book publishing i also recommend doing as much research as possible go to selfpublishing.com
for channel bolt go ask speaker labs what they're doing go ask amber vilhauer what she's doing go
ask scott ellen publishing.com what he's doing come and talk to us we've got about eight publishers
and our stack and deck as well of who does that lily you're welcome to join us on the chat
my point for all of you visionary leaders out there is i don't want you boxed in i don't want you to
just make a make a whimsical decision to do this i want you to be well researched i want you to know
that you have options out there for pursuing these types of visions because there are so many stages
and there are so many opportunities for publishing and doing that with the right type of support where
you you know you're making the right decision will help you with that process i also love the idea
and love the process of collaborative books i just recently submitted part of my story to one of
these types of books what i won't do with that book and what i again always be honest visionaries
i won't tell people i'm the author of that book and i know lily's not suggesting that i hear people
all the time do this where they say well i'm a partner of go high level they're not a partner
um you know they they're working with go high level but that's a fast way to again ruin your
reputation and get yourself into struggles oh i i spoke on stage with les brown uh you spoke on a
stage that les brown spoke on um you know there's there's a difference between these these nuances
and it's the difference between being ethical and unethical make sure you are honest with your
audience about your contributions because at the end of the day if you were one of the collaborating
contributors that still gives you authority enough you'd be able to do that and you'd be able to
be able to be a good listener to the audience and that gives you authority enough you don't have to
falsely elevate it and say you were the author because the moment they say oh did you organize
this uh no um oh did you were you the one who pulled everybody together no no i just had the
small contribution now you have to talk your way down when if you had just been honest that you got
to be included in that process people would have far more respect for you and now they would not
This is a super awesome episode.
If you're out there creating wealth and changing the world,
going about doing good, to me, that's changing the world.
You're going about doing good and utilize these principles
that Lily talked about, and it will be awesome
to see you take off to success.
You'll see the action steps below.
You'll be able to reconnect with Lily
through those action steps, and you'll see all the resources
that we talked about down below that as well.
Visionaries, have an excellent time building out your visions,
and we'll see you on the next episode.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions
as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show,
and thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a vision.