1 00:00:00,000 --> 00:00:07,200 Do you know who that is? The Rock? Yeah, that's right, you got him. Yeah, I like him. I like, 2 00:00:08,000 --> 00:00:12,640 I mean, the first thing I like is that he looks like a kind person. I'm not sure if he really is, 3 00:00:12,640 --> 00:00:18,560 but he looks like he is. And then that's the thing that kind of transpires for me. I just 4 00:00:18,560 --> 00:00:23,840 really connect with his energy and he looks like a very hardworking dude that deeply cares about 5 00:00:23,840 --> 00:00:27,920 people. But again, I don't know him personally. It's just the impression he gives me. 6 00:00:27,920 --> 00:00:32,880 Exactly. I'd say the same thing. It's like, I don't know, I've seen certain things behind 7 00:00:32,880 --> 00:00:37,040 the scenes that make me also feel like, okay, well, he must be pretty sincere on things. 8 00:00:38,240 --> 00:00:42,640 One thing that he said that I really liked, he said, some people don't like me 9 00:00:43,360 --> 00:00:44,720 and some people don't have good taste. 10 00:00:44,720 --> 00:01:02,240 Okay. So I do find Dwayne Johnson really exciting because he seems to have that amazing energy 11 00:01:02,240 --> 00:01:07,680 and he seems to deeply care about people. And that's what really connects with people in general. 12 00:01:07,680 --> 00:01:13,760 And I think maybe a lot of people get connected with that as well. And I think that you would 13 00:01:13,760 --> 00:01:21,360 attract the kind of people that are kind of like vibrating at the same vibe. And that's the reason 14 00:01:21,360 --> 00:01:27,200 why perhaps there are people that find me attractive as a person in terms of doing business 15 00:01:27,200 --> 00:01:34,400 with, and there are other people that are vibrating at a higher or lower frequency that find me 16 00:01:35,440 --> 00:01:42,880 repelling that. And I think it's so important to kind of continuously try to elevate our 17 00:01:42,880 --> 00:01:48,320 frequency. Although that's not really, I don't talk about this usually, but I do think it's an 18 00:01:48,320 --> 00:01:55,360 important part of elevating your personal brand and of being an author that attracts opportunities 19 00:01:55,360 --> 00:02:03,680 and people to you and becomes a magnetic for your ideal target market. Because the energy that you 20 00:02:05,040 --> 00:02:09,120 show to the world kind of comes back to you. And yeah. 21 00:02:09,120 --> 00:02:13,680 So that's what I love about his quote is because he was addressing the haters that exists out there 22 00:02:13,680 --> 00:02:18,720 instead of being mad about it, instead of acting hurt or feeling the need to kind of defend, he 23 00:02:18,720 --> 00:02:23,840 just made the joke that some people don't like me and some people don't have good taste. He's saying 24 00:02:26,160 --> 00:02:32,480 it's their loss if they don't like me, but without that defensive nature. So he's got super powers 25 00:02:32,480 --> 00:02:38,800 as a leader. I'm a big fan. In fact, I'm a huge fan of a channel that helps people leverage 26 00:02:38,800 --> 00:02:45,200 energy like that. The channel on YouTube is called Charisma on Command. It is an awesome channel, 27 00:02:45,200 --> 00:02:50,080 one of the best teachers on YouTube, in my opinion. Speaking of, I'd love to know, Lily, 28 00:02:50,080 --> 00:02:55,200 in your experience, you've done a lot of things in your time on this earth and you've been able 29 00:02:55,200 --> 00:02:59,760 to help a lot of people with publishing books and getting their courses launched and doing all sorts 30 00:02:59,760 --> 00:03:04,560 of things. So what three resources would you recommend for other visionary leaders out there? 31 00:03:04,560 --> 00:03:14,640 One important thing is that it's to publish your book. When you publish a book, you can become 32 00:03:15,520 --> 00:03:23,280 attractive to your ideal target market. So it's important that you invest time in publishing your 33 00:03:23,280 --> 00:03:27,040 book because you never know... So the resource you're saying, just make sure I understand this. 34 00:03:27,040 --> 00:03:32,720 So the resource you recommend is to publish your own book, correct? Yes. Okay. Go ahead. 35 00:03:32,720 --> 00:03:41,200 The second thing I recommend is that you learn how to speak. Okay. So when you learn how to speak 36 00:03:41,200 --> 00:03:47,760 effectively and with charisma, you attract opportunities to you, you wouldn't otherwise 37 00:03:47,760 --> 00:03:54,240 attract. So going through a public speaking course and learning how to effectively connect with people. 38 00:03:55,280 --> 00:03:59,600 Let's look at that. So there's a thousand courses out there. There's actually probably over 10 39 00:03:59,600 --> 00:04:04,240 million courses out there on the subject and most suck badly. I'm going to guide all of you guys 40 00:04:04,240 --> 00:04:11,120 away from generalizing this. Lily, what courses or books, right? Just one of each, what helped you 41 00:04:11,120 --> 00:04:17,040 learn to publish a book and what helped you get to where you learn how to speak? We're looking for 42 00:04:17,040 --> 00:04:25,280 that depth. Okay. Great question. So I would say that it wasn't necessarily a book that taught me 43 00:04:25,280 --> 00:04:33,040 how to publish books. It was a series of courses that I did. So I did multiple courses on publishing 44 00:04:33,600 --> 00:04:39,920 and one of the best people in the world that I've seen so far is actually Jerry Robert. He's one of 45 00:04:39,920 --> 00:04:45,600 the best in terms of publishing and I learned a lot from him and I took a lot of what I learned 46 00:04:45,600 --> 00:04:51,520 from him and then I learned a lot from many other entrepreneurs that were teaching about publishing 47 00:04:51,520 --> 00:04:57,760 and now I have my own publishing program. Right. Of course, now I would recommend everyone should 48 00:04:57,760 --> 00:05:04,240 come to me. Okay. The second thing in terms of public speaking. Now, one of the most impactful 49 00:05:04,240 --> 00:05:11,920 people in terms of public speaking for me was Blair Singer and Blair Singer taught not only me, but 50 00:05:13,360 --> 00:05:20,880 thousands of leaders and I'm talking in a single event, he had 4,000 leaders that were learning 51 00:05:20,880 --> 00:05:27,520 about how to speak and I was at a smaller one where I think there were about I would say 300 52 00:05:27,520 --> 00:05:34,320 leaders and he was teaching this thing called Train the Trainer and Master Facilitator. So 53 00:05:34,320 --> 00:05:39,360 what was really impactful about that course is that you learn how to create your program, 54 00:05:39,360 --> 00:05:45,280 how to sell your program and how to be a more masterful, more impactful leader so that when 55 00:05:45,280 --> 00:05:51,120 you get heckled from the stage, you know how to handle that as well and that's very, very key. Now, 56 00:05:51,120 --> 00:05:57,680 after having done all these many courses, now I have a course which is about public speaking, 57 00:05:57,680 --> 00:06:02,800 which is called Speakers are Leaders and of course now I would recommend that you come to mine 58 00:06:02,800 --> 00:06:07,680 and the reason for that is that I learned so much from all these different leaders about how to 59 00:06:07,680 --> 00:06:14,240 present effectively and confidently and my partner created a formula that works even better, that 60 00:06:14,240 --> 00:06:21,840 works in 24 hours where in 24 hours, you can learn how to confidently speak with charisma and also 61 00:06:21,840 --> 00:06:28,640 have a lot of fun so much so that you get motivated for the next at least three to six months and you 62 00:06:28,640 --> 00:06:36,080 have enough energy and enough confidence that even if you've never spoken before, you can start to 63 00:06:36,080 --> 00:06:43,040 speak despite the fear. Yeah and the third thing I would say on the third one too, let's use the one 64 00:06:43,040 --> 00:06:46,880 resource right that you're going to recommend because later in the show, we're going to talk 65 00:06:46,880 --> 00:06:51,280 about your vision and so we're going to talk about your elements but we want to make sure, I want to 66 00:06:51,280 --> 00:06:56,560 make sure that we get to come back to those and ask questions about those and dive deeper. Right now, 67 00:06:56,560 --> 00:07:02,080 it's just those three resources too that help you get to where you are and here's why we do this 68 00:07:02,080 --> 00:07:06,640 so an audience, all of them are visionaries leaders out there too. They're learning to do all the 69 00:07:06,640 --> 00:07:12,800 things that you and I do so when we recommend the leaders that we work with, that helps create a 70 00:07:12,800 --> 00:07:20,560 gravitational pull for what we, if somebody says I like Grant Cardone and I like, I don't know, 71 00:07:22,080 --> 00:07:26,640 I'm not even going to think think of somebody else like that and somebody else who wears sunglasses 72 00:07:26,640 --> 00:07:31,680 and stands in front of a plane they don't own and they like Hitler. Right, we know oh my gosh, 73 00:07:31,680 --> 00:07:35,920 like stay away from this type of leader. I'm not that audience right but when somebody says they're 74 00:07:35,920 --> 00:07:46,560 like John Maxwell and I learned a lot from Brene Brown and I learned a lot from Elon Musk, there's 75 00:07:46,560 --> 00:07:51,600 a certain like audience, okay, I can relate to that, I can see that. So I've had leaders who 76 00:07:51,600 --> 00:07:57,920 wouldn't do what you did and I love what you did. You talked about Jerry Robert and Blair Singer as 77 00:07:57,920 --> 00:08:02,880 potential opportunities to learn about the depth of where you come from and we all know that you've 78 00:08:02,880 --> 00:08:08,400 added to that with your experience but now we can relate to okay cool this is the type of vibe or 79 00:08:08,400 --> 00:08:14,160 pull and that's and again we'll come back to your courses. So what's the third resource that you've 80 00:08:14,160 --> 00:08:19,840 learned from that kind of got you to where you are? Thank you. The third thing that was really key is 81 00:08:20,640 --> 00:08:26,800 media and stage exposure, okay. So there's one particular event that made the biggest difference 82 00:08:26,800 --> 00:08:31,920 to my life and that was to speak briefly at the event where Les Brown was speaking in front of 83 00:08:31,920 --> 00:08:39,280 1,300 people. Now the promoter of Les Brown gave my partner Harry and me the opportunity to speak 84 00:08:39,280 --> 00:08:45,040 there and what was so impactful about that was that at the time we were kind of like starting 85 00:08:45,040 --> 00:08:51,040 to grow the brand but what we noticed was that really high caliber entrepreneurs they were not 86 00:08:51,040 --> 00:08:55,680 coming to our event previously right but after this event and actually during that event what 87 00:08:55,680 --> 00:09:00,560 we noticed was that the people that were there, there were some really high caliber entrepreneurs 88 00:09:00,560 --> 00:09:06,160 like there was a guy that had 200 supermarkets in Turkey and then he knew a lot of billionaires 89 00:09:06,160 --> 00:09:11,840 so just having the opportunity to speak in front of a large crowd of people it gives you so much 90 00:09:11,840 --> 00:09:18,560 authority and so much credibility that therefore you kind of start to become a magnet for opportunities 91 00:09:18,560 --> 00:09:24,720 and then you start to chase less and attract more you become a super attractor of opportunities 92 00:09:24,720 --> 00:09:31,600 and because Harry had only had not only for example published his book and learned how to speak 93 00:09:31,600 --> 00:09:38,880 and creating his course and started to speak at this event okay it led to much bigger things 94 00:09:38,880 --> 00:09:43,840 down the line as well so one opportunity that he got to have because he published for example his 95 00:09:43,840 --> 00:09:51,200 book was that he spoke at the national retrievers congress in 2016 in front of 2,000 entrepreneurs 96 00:09:51,200 --> 00:09:57,280 at the same event where Tony Robbins was speaking so and also because of the combination of you 97 00:09:57,280 --> 00:10:05,920 know having his face on the cover having a confidence speaking skill and also coming on stage 98 00:10:05,920 --> 00:10:11,280 and even speaking for a few minutes it made such a massive impact that people for years down the 99 00:10:11,280 --> 00:10:15,760 line were stopping him even at the metro or wherever they would see him at the event and 100 00:10:15,760 --> 00:10:20,640 they would sometimes not even remember what his name was but they would remember he's the guy in 101 00:10:20,640 --> 00:10:26,480 purple and his book was purple too so the branding part and speaking in front of a large crowd meets 102 00:10:26,480 --> 00:10:33,040 such a massive impact so what i would say is that if you have the opportunity to speak in front of 103 00:10:33,040 --> 00:10:39,600 a large event that gives you so much credibility so much credibility so much authority and that's 104 00:10:39,600 --> 00:10:45,920 the reason why i'm also organizing a large event called speakers leaders awards where you can meet 105 00:10:45,920 --> 00:10:53,760 multi-millionaires and you can come there and speak too which is pretty awesome yes um so with uh i 106 00:10:53,760 --> 00:10:58,240 want to go back to what you said the media exposure this is those you're listening in 107 00:10:58,880 --> 00:11:05,760 lily just brought up one of the nuclear powers of growth um this is a nuclear power there's 108 00:11:05,760 --> 00:11:10,880 nothing wrong with nuclear energy in fact there's everything right with it it is a resource just like 109 00:11:10,880 --> 00:11:17,200 water is a resource and fire is a resource what we do with it is what ends up either devastating us 110 00:11:17,200 --> 00:11:23,360 or creating energy for the entire world so media exposure is one of those things that i don't talk 111 00:11:23,360 --> 00:11:31,040 about as often and as freely because i want people to be ready to utilize that type of of growth but 112 00:11:31,040 --> 00:11:35,520 i'm super grateful for leaders like lily who boldly talk about this and who put it out there and say 113 00:11:35,520 --> 00:11:40,240 guys go go and get this done go and do it you got to know in your own heart and mind if you're ready 114 00:11:40,240 --> 00:11:45,440 for that type of exposure and here's why if you're not ready and you go get that exposure and you go 115 00:11:45,440 --> 00:11:50,880 on a ted talk and you become one of the least viewed ted talks of all time you have just destroyed 116 00:11:50,880 --> 00:11:56,000 your brand you have put yourself in a position to where people are going to say yep i definitely see 117 00:11:56,000 --> 00:12:01,600 them and nope i don't really want to work with them the most recent example of this is uh johnny 118 00:12:01,600 --> 00:12:07,920 mansell johnny mansell destroyed his career in the nfl got to the biggest stage wasn't ready for it 119 00:12:07,920 --> 00:12:14,480 he's now on a public tour right now and on his public tour he's talking about this shift that 120 00:12:14,480 --> 00:12:19,920 he's had and how when he got to the nfl uh he never felt more out of body and out of place and 121 00:12:19,920 --> 00:12:25,680 out of himself in his life um it pretty much destroyed him to be at that level the irony of 122 00:12:25,680 --> 00:12:31,760 the situation is he is now well trained on the speaker tour and how to speak about this but what's 123 00:12:31,760 --> 00:12:39,440 awkward to me is that he still hasn't changed his profession is in sports betting analysis um he's 124 00:12:39,440 --> 00:12:46,320 still very much in the world of vices and grip strong on it he's just learned to switch his story 125 00:12:46,320 --> 00:12:52,000 to keep himself relevant but my hope for all of you out there is that you will take the time to do 126 00:12:52,000 --> 00:12:57,360 some internal work too and come to figure out what is what is that depth that you're going to 127 00:12:57,360 --> 00:13:02,400 provide the world so that when you do get on the stage you've got something that truly blesses 128 00:13:02,400 --> 00:13:07,360 people's lives and allows you to really feel fulfilled as you have that type of exposure 129 00:13:08,080 --> 00:13:13,760 lily is dead on media exposure is huge make sure that you are all ready for it so you can all 130 00:13:13,760 --> 00:13:18,560 benefit from it we're going to come back we're going to dive into lily's uh vision at large 131 00:13:18,560 --> 00:13:22,560 we're going to be talking about creating wealth and world change and these resources are just a 132 00:13:22,560 --> 00:13:26,800 sneak peek into all the things that we'll discover that lily's doing to help us do just that we'll 133 00:13:26,800 --> 00:13:32,960 see you on the other side all right welcome in to vision pros live with jackson callum i'm your show 134 00:13:32,960 --> 00:13:38,080 host we'll be doing interviews for visionary entrepreneurs and guest leaders who are building 135 00:13:38,080 --> 00:13:43,040 fantastic visions out there 136 00:13:48,560 --> 00:13:52,800 hey what's up everybody welcome into another episode of vision pros live i'm your show host 137 00:13:52,800 --> 00:13:58,800 jackson callum founder and ceo first class business and i'm excited to be discussing creating wealth 138 00:13:58,800 --> 00:14:04,240 and world change with with lily patrascu and lily has been helping a lot of people with publishing 139 00:14:04,240 --> 00:14:08,560 their books you can check her website of course we'll have all that information in the show notes 140 00:14:09,200 --> 00:14:14,640 below this episode once the episode is published that should happen probably within 20 minutes of 141 00:14:14,640 --> 00:14:19,120 finishing this episode itself so be ready for that and in addition i always like to give more 142 00:14:19,120 --> 00:14:26,160 resources in the form of sponsors for instance dave morrow of hard to kill.org has been a life 143 00:14:26,160 --> 00:14:32,240 changer for me like literally he's helping 100 000 veterans lose two million pounds collectively 144 00:14:32,240 --> 00:14:39,360 and he's opened this program to civilians as well i have been a skinny fat guy since i was 28 years 145 00:14:39,360 --> 00:14:45,680 old i turned 37 tomorrow and so for about nine years i've successfully avoided anybody related 146 00:14:45,680 --> 00:14:51,520 to personal training and somehow he has motivated me to get to where i've been doing 125 push-ups 147 00:14:51,520 --> 00:14:55,920 per day for about three months now two three months i think it's three months at this point 148 00:14:56,560 --> 00:15:01,600 but my back feels better my body feels better then there's just something about involving yourself 149 00:15:01,600 --> 00:15:07,920 in a community of support that you know allows you to feel motivated and and you know accepts 150 00:15:07,920 --> 00:15:11,920 you for where you're at this is one of those communities so i highly recommend checking that 151 00:15:11,920 --> 00:15:17,440 out and let's help all veterans get involved with this so they can look good feel good and then go 152 00:15:17,440 --> 00:15:24,320 and do good in addition we've got opportunity opportunities for work for latinos this is our 153 00:15:24,320 --> 00:15:29,200 own homegrown program been building this for 14 years and it's finally really starting to take 154 00:15:29,200 --> 00:15:35,120 off so what we do is we train latinos how to become digital ambassadors and cynthia who helps 155 00:15:35,120 --> 00:15:39,760 us in the back end production of the show she's actually the host of our latino show if you know 156 00:15:39,760 --> 00:15:45,520 of any latino leaders out there those leaders are huge inspirations for millions of people 157 00:15:45,520 --> 00:15:49,920 throughout the world who think about this most of them have never heard of upwork they've never 158 00:15:49,920 --> 00:15:55,360 heard of canva they never heard of linkedin they don't know most of them do not know about these 159 00:15:55,360 --> 00:16:00,160 assets that we take for granted in our lives and when they learn about them well guess what they're 160 00:16:00,160 --> 00:16:04,640 all social media superstars they know how to use tiktok they know how to use facebook but they've 161 00:16:04,640 --> 00:16:09,920 never been given the opportunity to train from a job standpoint and we're basically giving them 162 00:16:09,920 --> 00:16:14,160 the opportunity to train for that and then get placed and work with companies that may want to 163 00:16:14,160 --> 00:16:22,160 hire virtual assistants not va's we call va work virtual abuse work i see too many entrepreneurs 164 00:16:22,160 --> 00:16:27,600 taking advantage overlooking not taking care of the people that they're hiring overseas 165 00:16:28,320 --> 00:16:32,880 and we're here to help bridge that economic gap while also helping them find entrepreneurs who 166 00:16:32,880 --> 00:16:37,120 are truly going to take care of them and appreciate the value of what they provide there's another 167 00:16:37,120 --> 00:16:41,600 resource up there it's called the water project we have no affiliation with the water project 168 00:16:41,600 --> 00:16:46,080 but when i came across that i fell in love with it i had to choose to fall in love with it i have 169 00:16:46,080 --> 00:16:52,000 never been thirsty in my life so i didn't really know what it was like to need water but i saw 170 00:16:52,000 --> 00:16:56,960 pictures like this like these kids that are pulling water out of some hole and i thought how would i 171 00:16:56,960 --> 00:17:01,280 feel if my kids were going through that found out there's millions of people in the world who don't 172 00:17:01,280 --> 00:17:06,400 have access to clean drinking water and what the water project does it allows you to pick a specific 173 00:17:06,400 --> 00:17:11,760 project you want to contribute to and even if you just give five dollars to that project you get to 174 00:17:11,760 --> 00:17:15,840 see the outcome of the project they show you the progress they show you what they do and that 175 00:17:15,840 --> 00:17:22,560 transparency inspired me it also inspired me to see kids celebrating water with the same vigor or 176 00:17:22,560 --> 00:17:27,200 even more than our kids celebrate christmas day so my hope is you'll join me on that if you aren't 177 00:17:27,200 --> 00:17:31,200 in a financial position to be able to help with that right now i hope that you just bring this up 178 00:17:31,200 --> 00:17:36,080 over a dinner conversation with somebody or maybe you tag somebody and share it that we've got eight 179 00:17:36,080 --> 00:17:40,880 billion people to help in this world and uh we got to get to it my friends especially those of us who 180 00:17:40,880 --> 00:17:46,400 have the opportunity to rock the mic or listen in to a podcast show so without further ado i'll bring 181 00:17:46,400 --> 00:17:50,960 lilly on stage we're going to talk again about creating wealth and world change lilly thank you 182 00:17:50,960 --> 00:17:56,320 so much for being on vision pros live today thank you so much for inviting me absolutely so 183 00:17:56,320 --> 00:18:01,840 uh lilly let's let's hear about your personal vision um where do you see yourself going with 184 00:18:01,840 --> 00:18:07,440 your vision um you know what is your focal point right now i would love to impact 100 million 185 00:18:07,440 --> 00:18:13,760 people to be happier to go after what they want to share their stories and create wealth through 186 00:18:13,760 --> 00:18:21,120 books that transform the world that's awesome 100 million people to find happiness and you're 187 00:18:21,120 --> 00:18:27,360 talking about so does that mean 100 million published authors doesn't have to be necessarily 188 00:18:27,360 --> 00:18:35,840 it can be people that decide to tell their story okay in a book it could be people that decide to 189 00:18:36,880 --> 00:18:43,840 just be more courageous in their actions and get inspired from some of the authors that i publish 190 00:18:44,640 --> 00:18:50,560 it can be people that give the courage to speak on some of the stages that i have or some of the 191 00:18:50,560 --> 00:18:57,200 or some of the stages that other entrepreneurs have just because they listened to one person's 192 00:18:57,200 --> 00:19:04,640 story that motivated them so much that they now know they can do a lot more for themselves for 193 00:19:04,640 --> 00:19:13,200 their community and for the world awesome okay and let's dive into a little bit of a difficult 194 00:19:13,200 --> 00:19:21,920 subject what's the worst leadership experience that you've ever had great question i would say 195 00:19:21,920 --> 00:19:29,040 there are quite a lot and the reason for that is because i'm a perfectionist 196 00:19:30,160 --> 00:19:37,120 and i love everything to be absolutely 100 right so i have my own podcast it's called awakens 197 00:19:37,120 --> 00:19:47,760 titans podcast and i started that about um 108 days ago and what's interesting thank you 198 00:19:49,200 --> 00:19:56,160 and i'm interviewing multi-millionaires of 789 figures and sometimes very occasionally 199 00:19:56,160 --> 00:20:07,760 my team puts for example the text of someone else into the um the posting of another video right so 200 00:20:07,760 --> 00:20:16,320 when this happens like i have like an instant um you know like this cartoony moment where i'm like 201 00:20:16,320 --> 00:20:20,560 i just can't believe this is happening because you know you should be checking and you know what i 202 00:20:20,560 --> 00:20:29,920 mean so yes i do and um now luckily it doesn't happen very often right and i can't say that i 203 00:20:29,920 --> 00:20:40,080 have mastered an effective way of of mastering you know this calm way of just accepting that this is 204 00:20:40,080 --> 00:20:48,160 going to be part of what it's going to take to create this podcast no in my vision i want every 205 00:20:48,160 --> 00:20:55,840 person to have a great experience so you can say i'm still working on creating uh you know being a 206 00:20:55,840 --> 00:21:02,640 better leader where i can create something that will perhaps enroll them better into the the 207 00:21:02,640 --> 00:21:09,440 entire vision so that they know to check a little bit better before they send it to me right now 208 00:21:09,440 --> 00:21:16,240 occasionally what they do is that they post the video and then they go to bed right so then i'm 209 00:21:16,240 --> 00:21:23,200 i'm left to fix you know to fix the pieces before someone else sees it so yeah that is something 210 00:21:23,200 --> 00:21:30,400 that happens and it's something that has happened over the last i know seven years where there are 211 00:21:30,400 --> 00:21:37,520 tiny mistakes that happen already on a recurring basis and um i haven't been able to find something 212 00:21:37,520 --> 00:21:44,320 that is you know that is helping me to to kind of accept that this is going to happen or to just 213 00:21:44,320 --> 00:21:52,080 find a solution where it never happens well i love one number one that you chose to focus on something 214 00:21:52,080 --> 00:21:57,920 you yourself um are struggling with um it's it's easy to point the blame at others um and we try 215 00:21:57,920 --> 00:22:03,200 to tee this question up to where uh we can learn from others experiences but you took a bold 216 00:22:03,200 --> 00:22:07,680 leadership move you got vulnerable with us and you shared with us the truth um that you face and i 217 00:22:07,680 --> 00:22:14,800 i greatly appreciate that i can tell you right now it's far worse far worse i fired my first three 218 00:22:14,800 --> 00:22:19,680 designers um you know i thought they were the problem and i was pointing fingers at what they 219 00:22:19,680 --> 00:22:26,000 were doing and it wasn't until looking back where i realized in retrospect that in that case i had 220 00:22:26,000 --> 00:22:32,000 been the problem i wasn't guiding and leading them the right way so i'm curious um the depth of your 221 00:22:32,000 --> 00:22:37,440 story what it didn't sound that bad you're a human being you've you know you've got a challenge there 222 00:22:37,440 --> 00:22:42,400 that things didn't get published the right way and in that part i can see you you want to you care 223 00:22:42,400 --> 00:22:47,600 enough about the guest expert who is there that you want it to be done right why does that make 224 00:22:47,600 --> 00:22:54,320 it the worst leadership experience on your part though what what did you do or or react like that 225 00:22:54,320 --> 00:23:02,000 makes you feel like that's the worst leadership of your career um i would say that it's a recurring 226 00:23:02,000 --> 00:23:07,840 issue that i face it's not something i've managed to solve but what i have managed to implement is 227 00:23:08,880 --> 00:23:13,840 not necessarily to be more understanding but just to explain it better for them to understand the 228 00:23:13,840 --> 00:23:20,560 impact of that like to to explain to them that they are literally impacting millions of people 229 00:23:20,560 --> 00:23:29,520 right now because even if we were to only reach 1 000 people those 1 000 people by listening to the 230 00:23:29,520 --> 00:23:34,000 right tech you know by listening to the right video and having the right text and connecting 231 00:23:34,000 --> 00:23:40,000 with those leaders they will be able to to impact millions of people as a ripple effect 232 00:23:40,560 --> 00:23:47,040 and by understanding that they are paying more attention it's still happening i can't say that 233 00:23:47,040 --> 00:23:53,120 it's perfect i mean i still you know occasionally see that but because i'm you know i'm very um 234 00:23:53,120 --> 00:23:59,200 um you can say controlling like i am you know i i love to to check that things are getting done in 235 00:23:59,200 --> 00:24:05,280 the right way and i always check and at the moment i don't have like a person to check what they're 236 00:24:05,280 --> 00:24:14,000 doing so it's me still so um it's just a leadership issue that you can say i haven't solved in the 237 00:24:14,000 --> 00:24:19,760 sense of saying like oh my god now all my podcasts are like 100 they're not so it's a leadership 238 00:24:19,760 --> 00:24:25,280 issue that i'm still experiencing where i still have a lot to learn personally to be able to 239 00:24:26,240 --> 00:24:31,600 enroll the team but what i am learning from my partner harry is that he is encouraging them a 240 00:24:31,600 --> 00:24:37,280 lot more he's focusing a lot more when they're doing something right on telling them i'm praising 241 00:24:37,280 --> 00:24:42,800 them on on saying wow i loved your work that was so incredible oh my god you did such an incredible 242 00:24:42,800 --> 00:24:49,680 website or you did such incredible video editing or so he's focusing a lot on the praise and i 243 00:24:49,680 --> 00:24:59,200 am learning to be calmer and also to focus more on the praise and uh that way the the likelihood 244 00:24:59,200 --> 00:25:04,560 that they will make mistakes is a little bit lower and i'm also learning from the actual uh 245 00:25:04,560 --> 00:25:12,320 titans that i'm interviewing and what i'm learning from them is that if you don't enroll your team 246 00:25:12,320 --> 00:25:18,400 into what you're doing and to the purpose of what they're doing and they're just doing this as a job 247 00:25:18,400 --> 00:25:22,800 it's never going to work you have to have like a proper conversation with them and explain to them 248 00:25:22,800 --> 00:25:29,120 the depth of the work they're creating the impact how big it is and it's not just like oh i'm doing 249 00:25:29,120 --> 00:25:34,960 a video and it will reach a thousand people no those a thousand people can impact millions of 250 00:25:34,960 --> 00:25:42,960 people as a ripple effect so it's it's a serious commitment to to yourself you know to create good 251 00:25:42,960 --> 00:25:49,680 work and i think that because when i was really young you know like i was brought up as a 252 00:25:49,680 --> 00:25:57,440 perfectionist and i was told off a lot like i was criticized a lot for little little things so it's 253 00:25:57,440 --> 00:26:02,640 kind of something that's entrenched in me i haven't really been able to kind of escape that i'm still 254 00:26:02,640 --> 00:26:10,640 learning how to but i haven't we have to um we don't usually hire out of pakistan india and the 255 00:26:10,640 --> 00:26:16,160 philippines um not because we have anything against those countries it's because these most 256 00:26:16,160 --> 00:26:20,640 of the virtual assistants who come from those parts of the world are trained on really unhealthy 257 00:26:20,640 --> 00:26:27,600 toxic business habits where they think they have to provide instant results in order to survive 258 00:26:27,600 --> 00:26:31,920 because they get fired by companies over and over that don't look at the bigger picture like you're 259 00:26:31,920 --> 00:26:36,880 talking about so it's a lot easier to train somebody in south america that's never been a 260 00:26:36,880 --> 00:26:44,720 freelancer who doesn't come with that that baggage of trauma um and so my point with that is we we 261 00:26:44,720 --> 00:26:51,600 we don't ignore them but those who work with in pakistan india and philippines we have to spend 262 00:26:51,600 --> 00:26:57,040 some time training them let go of the results we don't need instant results we need you to learn 263 00:26:57,040 --> 00:27:02,000 the culture and we need to we need to spend time consuming our content understanding what when 264 00:27:02,000 --> 00:27:04,880 they're like oh my gosh what i gotta do what i gotta do i know you're gonna fire me if i don't 265 00:27:04,880 --> 00:27:11,280 uh and i feel so bad for them because they've never had somebody take the time to actually care 266 00:27:11,280 --> 00:27:15,280 about them and help make sure that they care about what we're truly doing so i love what you're 267 00:27:15,280 --> 00:27:21,280 talking about and you know we're all controlling all of us every single person who says it's 268 00:27:21,280 --> 00:27:26,560 controlling the people that i'm scared of are the ones who say i'm not controlling you're you know 269 00:27:26,560 --> 00:27:32,320 are they blame you for no i don't know those people are the truly toxic ones so you have control 270 00:27:32,320 --> 00:27:38,720 for the sake of quality of what you do and i i absolutely love that um if you want visionaries 271 00:27:38,720 --> 00:27:42,880 if you want a very difficult brand and an opportunity name your business first class 272 00:27:43,200 --> 00:27:49,040 business um because you have to have a standard we don't provide second class service and get away 273 00:27:49,040 --> 00:27:53,600 with it so if you name if you choose a name that that screams luxury or that says that you're 274 00:27:53,600 --> 00:27:59,600 going to be awesome at what you do expect people to come in with very high expectations and i did 275 00:27:59,600 --> 00:28:04,400 i did that on purpose i'm a big fan of hospitality so one of the things if you're struggling with 276 00:28:04,400 --> 00:28:11,760 what lily's talking about with the idea of of perfection versus delivering at a high quality 277 00:28:11,760 --> 00:28:17,040 it's not mutually inclusive you don't have to be perfect for somebody to have an amazing experience 278 00:28:17,040 --> 00:28:22,720 what you have to do is learn the art of caring and the art of communicating and the reality that you 279 00:28:22,720 --> 00:28:28,400 know people don't want us to be stressed when i was waiting tables or working with uchi restaurant 280 00:28:28,400 --> 00:28:34,640 and one of the top 10 restaurants in the world um we didn't we didn't have a perfect day ever it was 281 00:28:34,640 --> 00:28:39,200 always there was something going on but when the guest was mad or somebody was about to have a 282 00:28:39,200 --> 00:28:44,320 negative experience we had certain trainings of how to handle those opportunities and when there's 283 00:28:44,320 --> 00:28:47,920 a two and a half hour wait and a new guest came in and they start to turn around and say you know 284 00:28:47,920 --> 00:28:52,880 what now we're not we're not saying we would say excuse me sir here's a 25 gift card for next time 285 00:28:52,880 --> 00:28:58,240 you come back right and that's how like whoa you know did we have a mistake no but was there an 286 00:28:58,240 --> 00:29:02,800 opportunity to elevate that absolutely and that's what i hear you focused on lily with what you're 287 00:29:02,800 --> 00:29:07,360 doing with your podcast and i'm sure that also applies to all the other programs so i'd actually 288 00:29:07,360 --> 00:29:12,640 i'd actually rope that into one of your best leadership traits so what is your best leadership 289 00:29:12,640 --> 00:29:18,640 experience that you've ever had that's a great question um it's not something i really think 290 00:29:18,640 --> 00:29:26,640 about um well is there somebody along your path that provided leadership that you were like wow 291 00:29:26,640 --> 00:29:31,760 that really impacted me because we're looking for that story of what examples can we learn from 292 00:29:31,760 --> 00:29:37,280 so that we can then apply that to ourselves as leaders that's a really great question so 293 00:29:37,280 --> 00:29:44,000 my partner harry is the best leader that i know in the world and the reason why he's such a great 294 00:29:44,000 --> 00:29:52,880 leader is first he makes you feel supported every part of the way second he gives you enough training 295 00:29:52,880 --> 00:29:59,040 so much so that even if you know absolutely nothing today you don't feel like you're a second 296 00:29:59,040 --> 00:30:04,480 class citizen or like you can't learn like he really believes in the power of learning and you 297 00:30:04,480 --> 00:30:11,360 can be anyone and you can have any knowledge right now he is willing and able to put in 298 00:30:11,360 --> 00:30:20,160 hundreds and even thousands of hours until you learn he has that patience and he makes you feel 299 00:30:20,160 --> 00:30:25,440 loved he makes you feel supported he makes you feel like you matter and i think when you feel 300 00:30:25,440 --> 00:30:32,960 like you matter as a person you create this kind of bond and he creates this kind of bond instantly 301 00:30:32,960 --> 00:30:42,000 with everyone and i'm talking in in a few seconds you feel like he's your brother and it doesn't 302 00:30:42,000 --> 00:30:47,280 matter where you come from he will make you feel like he's your brother that you deeply care about 303 00:30:47,280 --> 00:30:53,680 and you haven't seen for a long time and you just like he's like this biggest teddy bear you know 304 00:30:53,680 --> 00:31:00,880 so it's like you feel like you matter like you're supported like your love you're important 305 00:31:00,880 --> 00:31:06,640 it's so important to feel like you you are important and and because he does that with 306 00:31:06,640 --> 00:31:12,960 every single team member nobody wants to leave the only reason why they want to leave is because of me 307 00:31:12,960 --> 00:31:18,560 because i'm you know i'm controlling every part of what they do and putting them to a high standard 308 00:31:19,120 --> 00:31:28,640 but they never would leave harry because he makes them feel like they are a critical part a critical 309 00:31:28,640 --> 00:31:37,360 component of his bigger vision and he puts in the time in like and also he deeply cares about every 310 00:31:37,360 --> 00:31:43,840 single thing that they they go through so let's say if if one of them has like a marriage issue one 311 00:31:43,840 --> 00:31:49,520 cannot come because they are hurt or i don't know they have they're sick or you know he deeply cares 312 00:31:49,520 --> 00:31:55,680 about that and actually i deeply care about that as well so let's say sometimes they need an advance 313 00:31:55,680 --> 00:32:01,280 they need like like a loan and sometimes they i know their computer breaks down or their house 314 00:32:01,280 --> 00:32:09,200 falls apart because of a certain issue and he could be quite a new employee and that could still 315 00:32:09,200 --> 00:32:15,360 not matter and and also like um we can say something that he does and we i also do is that 316 00:32:15,360 --> 00:32:23,120 we invest in their training and we invest in their um in their machinery like their computer their 317 00:32:23,120 --> 00:32:29,760 i know their drive their we think about them as a person in terms of okay what is it that you need 318 00:32:29,760 --> 00:32:35,520 right now and how can i support you to do your job better and because of that now that has also 319 00:32:35,520 --> 00:32:42,160 sometimes backfired in the sense that they became so employable so quickly that other people were 320 00:32:42,160 --> 00:32:47,920 offering them you know other jobs that were perhaps higher paying and sometimes they stuck around for 321 00:32:47,920 --> 00:32:54,320 many years despite that in other cases they decided to take another job because they became became so 322 00:32:54,320 --> 00:33:00,160 instantly more attractive to other employers because of the big training and the hours and the 323 00:33:00,160 --> 00:33:06,560 you know the um that's a huge victory it's a huge victory if we make it one as entrepreneurs and 324 00:33:06,560 --> 00:33:12,080 it's hard with the controlling factor right but on the flip side that is a massive case study of 325 00:33:12,080 --> 00:33:19,440 that if if company were to uh utilize that story and promote that person and cheer that person on 326 00:33:19,440 --> 00:33:24,560 then it one if they ever get into a point where they need to come back they're going to be that 327 00:33:24,560 --> 00:33:30,000 much more appreciative of like wow okay they're letting me come back and two it shows the world 328 00:33:30,000 --> 00:33:35,600 that you're not trying to enslave people it shows the world that you are trying to empower people 329 00:33:35,600 --> 00:33:43,200 and so craig handley wrote a book on this um it was called uh um hired oh trained it i'll look up 330 00:33:43,200 --> 00:33:47,840 his book real quick while we're doing it i need to i need to find it for us um it's like hired to 331 00:33:47,840 --> 00:33:53,600 quit i think it's called um and trained to hired to quit trained to stay something like that 332 00:33:53,600 --> 00:33:59,360 uh let's see here hired to quit inspired to stay and that's the concept that you're talking about 333 00:33:59,360 --> 00:34:05,360 harry bringing to your your vision your brand is he he's trying to get you to stay 334 00:34:05,360 --> 00:34:10,560 he and you both have a tandem relationship you have different sides of what you need to do you 335 00:34:10,560 --> 00:34:15,280 need to hold people accountable he needs to nurture them up and because of that people learn become 336 00:34:15,280 --> 00:34:20,000 better safe it's a beautiful example and continue sorry i just wanted to make sure to highlight that 337 00:34:20,000 --> 00:34:26,080 because i think a lot of entrepreneurs out there they almost like quietly threaten their employees 338 00:34:26,080 --> 00:34:33,520 to stick around and they they try to withhold the advancement um but then you end up with people who 339 00:34:33,520 --> 00:34:37,360 quiet quit and aren't really bought in for the cause it's like if you're not part of the cause 340 00:34:37,360 --> 00:34:41,440 then go find the cause you are and let us help you get there because otherwise you're just going to 341 00:34:41,440 --> 00:34:46,880 be an anchor with our ship thank you the other thing he does that i think makes them very 342 00:34:46,880 --> 00:34:53,120 employable is that he regularly looks at their productivity so for example okay you're going to 343 00:34:53,120 --> 00:34:58,160 take this many hours to do a video okay there's something wrong here let's look at how we can do 344 00:34:58,160 --> 00:35:02,560 this a little bit better let's look at the different tools the software is the i know what 345 00:35:02,560 --> 00:35:06,480 can i support you what tool can i buy from you so that you can do this a little bit better or a 346 00:35:06,480 --> 00:35:12,400 little bit differently or more optimized in terms of conversions so we both look at that on a regular 347 00:35:12,400 --> 00:35:19,920 basis and um because we're both innovators i think that they as a team leader or as a team member can 348 00:35:19,920 --> 00:35:25,680 benefit so much from that innovation because every single day i'm looking at new tools we can use to 349 00:35:25,680 --> 00:35:32,720 optimize the process to optimize the system to make the the video look nicer to maybe get the 350 00:35:32,720 --> 00:35:38,000 output faster and it's not to their detriment because they're learning to be efficient and to 351 00:35:38,000 --> 00:35:44,160 be effective and also to produce quality work so when anyone else looks at what they produce 352 00:35:44,160 --> 00:35:51,520 they're like oh my god you did all that in this time the other thing that he does is that he trains 353 00:35:51,520 --> 00:35:59,040 them to be multitasking so let's say a person could do i know video broadcasting could do like 354 00:35:59,040 --> 00:36:05,680 live streaming could do editing could do so many different things and yes there there is um there 355 00:36:05,680 --> 00:36:11,280 are there are other leaders who say okay you should just hire a person to do one thing and that is the 356 00:36:11,280 --> 00:36:18,000 press but um because when you have a small business we believe it's a better thing to just get someone 357 00:36:18,000 --> 00:36:24,640 who isn't who is even fresh out of school has just graduated or something and you kind of get them 358 00:36:24,640 --> 00:36:32,720 onto a training course and then you kind of start continuously train them on and on and then you will 359 00:36:32,720 --> 00:36:38,480 end up teaching them so many different things and even in one month of working with us they've learned 360 00:36:38,480 --> 00:36:45,920 so much that it's huge i'm gonna i'm gonna stick with you on that the one thing rule is a slave 361 00:36:45,920 --> 00:36:51,760 owner mentality um you guys are doing it right the we have you want to control somebody put them in a box 362 00:36:51,760 --> 00:36:56,720 have them do one thing you're going to create nasty relationships people don't want to just do one thing 363 00:36:56,720 --> 00:36:59,920 um people want to be able to have multiple talents they want to be able to develop 364 00:37:00,480 --> 00:37:06,400 and that's i'm speaking in general here of course but if you're deciding for another human being for 365 00:37:06,400 --> 00:37:11,120 another adult what they're supposed to do that relationship is not going to last very long on the 366 00:37:11,120 --> 00:37:18,560 flip side when we empower people with new knowledge um my boss uh the original manager of lifetime 367 00:37:18,560 --> 00:37:24,560 fitness when he hired me he said jackson he said i can tell that you have integrity he said i can't 368 00:37:24,560 --> 00:37:29,120 teach integrity but i can teach you how to sell and i can teach you anything else because you have 369 00:37:29,120 --> 00:37:34,960 integrity and that really stuck with me and i also learned that if people have a talent somebody might 370 00:37:34,960 --> 00:37:40,400 be great at cold calling but they might hate it and so their production level is going to be much 371 00:37:40,400 --> 00:37:44,880 smaller we don't need them to do cold calling we can have somebody else fill that role who might 372 00:37:44,880 --> 00:37:49,760 like it but if we find out what they love and they're like oh my gosh i love design i've always 373 00:37:49,760 --> 00:37:53,120 wanted to get in design i've never been given a chance you know what's going to happen their 374 00:37:53,120 --> 00:37:57,840 growth record on that is going to shoot off like a rocket ship and they're probably going to become 375 00:37:57,840 --> 00:38:03,040 one of the best designers in our company within a year or two because we empowered them and gave 376 00:38:03,040 --> 00:38:08,560 them the chance and we believe in people like harry go harry where is this harry guy on your website 377 00:38:08,560 --> 00:38:14,560 um wait tell me about that because leaders are all in shambles i'm like all right do we do we 378 00:38:14,560 --> 00:38:19,520 put an about page together do we put our team members or not um my brand has it but that 379 00:38:19,520 --> 00:38:24,640 doesn't make it the only way so um does harry not want to be on the website or what's the strategy 380 00:38:24,640 --> 00:38:30,640 behind uh behind hiding the team that's a great question so i actually have him if you go to 381 00:38:30,640 --> 00:38:37,760 lily.global you're going to see that i have like um a tab where you can see partner a program so 382 00:38:37,760 --> 00:38:45,440 harry has his own brand he has his own uh programs you know so he has speakers are leaders brand 383 00:38:45,440 --> 00:38:51,280 that's his brand and he does speakers are leaders awards and speakers are leaders workshop and what 384 00:38:51,280 --> 00:38:57,280 we do is that we partner uh click on program to should be able to see that and then from there if 385 00:38:57,280 --> 00:39:03,920 you click on uh okay so it looks like it's not there anymore but um it was there we'll bring it 386 00:39:03,920 --> 00:39:11,360 back right so um i think i might have moved it somewhere but the important thing is that 387 00:39:11,920 --> 00:39:17,920 um what we do is that we refer people to each other so let's say that he has his own podcast 388 00:39:17,920 --> 00:39:23,760 called unstoppable podcast he's already interviewed 500 multimillionaires and then some of the people 389 00:39:23,760 --> 00:39:30,080 that qualify to be on my podcast they come on mine and then um entrepreneurs that we support 390 00:39:30,080 --> 00:39:35,920 they need both of our products and services so for example he trains them how to speak confidently 391 00:39:35,920 --> 00:39:40,800 and then grow their business and then i help them with the book publishing so it's like we are 392 00:39:40,800 --> 00:39:46,080 working together and there's a part of what we do that we kind of consult with each other behind the 393 00:39:46,080 --> 00:39:51,920 scenes but we're not like uh for example he's not on my website and i'm not on his except for like 394 00:39:51,920 --> 00:39:57,920 in the common like media and speaking pictures that kind of thing so if you go to uh influencers 395 00:39:57,920 --> 00:40:04,000 you're gonna typically see him with me well help me on this too um so i'm looking at your list of 396 00:40:04,000 --> 00:40:10,560 uh people you're hosting on your show um and i'm gonna be honest i recognize a few people on here 397 00:40:10,560 --> 00:40:15,040 i know for a fact they're and they're in a millionaire not even close um so how do you 398 00:40:15,040 --> 00:40:19,360 prevent and pre-qualify people so that you know that that's who you're actually hosting because 399 00:40:19,360 --> 00:40:26,240 that's who you said you're hosting yes so that's a very good question so some people that you know 400 00:40:26,240 --> 00:40:31,200 like when i initially started the podcast i asked them you know are you a millionaire are you a 401 00:40:31,200 --> 00:40:38,240 conscious millionaire please book here and some people booked and they were not um and um you know 402 00:40:38,240 --> 00:40:44,560 that's that's how kind of it happened and now i am you know i'm double checking are you a multi 403 00:40:44,560 --> 00:40:49,760 millionaire and but even in your last 12 days um i'm gonna call some people out i'm not gonna mention 404 00:40:49,760 --> 00:40:55,040 their names but you got two on there that i know for a fact are millionaires um so how are you 405 00:40:55,040 --> 00:41:00,080 vetting because that process is important for an audience right that's a that's a trust factor it's 406 00:41:00,080 --> 00:41:05,680 like okay if i'm saying this person has done x y or z that's a reflection of of me so that's why i 407 00:41:05,680 --> 00:41:11,040 also don't say i i've interviewed millionaires i can't see the bank account i can't see the assets 408 00:41:11,040 --> 00:41:17,600 that they have so what are you doing to vet them so i'm not i'm not i'm not checking their bank 409 00:41:17,600 --> 00:41:22,640 account i'm just asking are you a conscious millionaire who has sold more than a million 410 00:41:22,640 --> 00:41:28,000 pounds or million dollars and you know if you have then you're qualified to be on my podcast 411 00:41:28,560 --> 00:41:35,200 and i could lie and be on your podcast for that got it um so that's and that's the sad thing is 412 00:41:35,200 --> 00:41:39,680 in the business world a lot of people do that um you know it's marketing doesn't have the same 413 00:41:39,680 --> 00:41:45,520 types of regulations like a doctor can't lie a doctor lies he's sued for malpractice he loses 414 00:41:45,520 --> 00:41:51,520 his license right a lawyer lies he's taken to the bar he's held accountable for that um i think it's 415 00:41:51,520 --> 00:41:56,480 a very important aspect it's an optimization for both of us to consider it's like okay how are we 416 00:41:56,480 --> 00:42:02,800 vetting people because our audience trust us to be the authorities that actually do that for their 417 00:42:02,800 --> 00:42:08,640 sake so they don't end up following some snake oil individual and uh it's unfortunate because i i 418 00:42:09,360 --> 00:42:14,800 again some of those people i wouldn't necessarily say they're complete snake oil but if they lied 419 00:42:14,800 --> 00:42:21,840 do you get on your podcast you know where where's the line between uh what they did and and who they 420 00:42:21,840 --> 00:42:28,000 truly are that's a that's a reality that's hard to i'm i'm an auditor first um and so it's it's 421 00:42:28,000 --> 00:42:32,160 like man it's not a popular thing to do it certainly doesn't make me popular with everybody 422 00:42:32,960 --> 00:42:38,800 but it's it's an important value um so that's one of my my power principles and uh i want to 423 00:42:38,800 --> 00:42:44,160 hear one of yours before we wrap up um if this is the last chance lily that you had to share 424 00:42:44,160 --> 00:42:48,560 something with the world what powerful lesson can other visionaries learn from your experience 425 00:42:49,680 --> 00:42:55,040 great question so one of the most important things that i believe every entrepreneur should 426 00:42:55,040 --> 00:43:00,720 do is to publish your book and the reason why i believe it's so important is because 427 00:43:00,720 --> 00:43:06,960 when you publish your book you kind of bring all that create all the creative ideas in your head 428 00:43:06,960 --> 00:43:12,800 and you put them down on paper and the minute you put them down on paper you become um more 429 00:43:12,800 --> 00:43:18,160 organized it's a bit like organizing your bookshelf and then all of a sudden you know 430 00:43:18,160 --> 00:43:24,560 where every book is that's kind of the analogy that i have i like that as soon as you have done 431 00:43:24,560 --> 00:43:30,400 that and you put the the your your words on paper and you've kind of organized you almost like the 432 00:43:30,400 --> 00:43:36,080 chaotic ideas that you have in your head into something organized it's structured and you you 433 00:43:36,080 --> 00:43:43,440 turn that into a blueprint for doing something that's when you become useful for another person 434 00:43:43,440 --> 00:43:49,680 you you that's when you um you you can say that you have something that other people 435 00:43:51,440 --> 00:43:55,840 yes it creates efficiency with what you are able to do because it gives people a clear path 436 00:43:56,640 --> 00:44:02,960 yes exactly it creates efficiency and it makes entrepreneurs more likely to first of all they 437 00:44:02,960 --> 00:44:09,520 will get a taste of you they will they will taste a little bit of you and sometimes it's not that 438 00:44:09,520 --> 00:44:15,280 they even will read your book sometimes it's just that they will see the cover of your book 439 00:44:15,280 --> 00:44:19,600 they will see you looking really great on the cover of your book they will like the title 440 00:44:20,240 --> 00:44:26,640 and that's all they will have time for and because the title of your book will be so exciting 441 00:44:27,200 --> 00:44:30,640 they will be more intrigued and they will want to connect with you 442 00:44:30,640 --> 00:44:42,000 so you are so so right so example firsthand example guilty pleasure of mine i'm a huge fan 443 00:44:42,000 --> 00:44:46,400 of simon cynic huge fan i've heard ted talk i've listened to speak a lot of times we're a lot of 444 00:44:46,400 --> 00:44:52,480 things i have two of his copies of start with why my guilty the thing people hear me talk about 445 00:44:52,480 --> 00:45:01,200 them all the time i will admit i have never read this book never read it am i proud of that not 446 00:45:01,200 --> 00:45:06,400 necessarily do i need to read it no i don't there's a lot of things i need to consume but does that 447 00:45:06,400 --> 00:45:10,640 take away from what i've learned from him as a leader or how much i've dedicated myself to 448 00:45:10,640 --> 00:45:16,080 understanding my wise not at all but to prove your point it's not even necessarily about reading the 449 00:45:16,080 --> 00:45:21,520 book the book says so much about the credibility of that author anytime simon cynic speaks and 450 00:45:21,520 --> 00:45:27,680 i get to hear it i want to listen so i love what you said there keep going the other thing to note 451 00:45:27,680 --> 00:45:35,040 is that even if you haven't actually read a single word that the entrepreneur who published the book 452 00:45:36,320 --> 00:45:45,440 wrote even if you didn't you still will will will perceive that author with such high esteem 453 00:45:45,440 --> 00:45:52,080 especially if the title sounds great the title is short the title is memorable if the title is 454 00:45:52,080 --> 00:45:57,680 something that intrigues you so much that you're thinking wow i should listen to more of what this 455 00:45:57,680 --> 00:46:03,040 leader is saying and like you said like you haven't perhaps read the book but you've looked at one of 456 00:46:03,040 --> 00:46:09,040 his videos or you saw him at a conference and that was enough that little hook that literally 457 00:46:09,040 --> 00:46:15,440 that book was a hook for you to read more to learn more to connect more with what simon 458 00:46:16,400 --> 00:46:23,040 yes wanted to share in this world so as far as he's concerned he's done his bit in terms of 459 00:46:23,040 --> 00:46:29,280 impacting you and right now because you shared this with me and you shared this with thousands 460 00:46:29,280 --> 00:46:35,520 of other people other people are likely to to have this uh curiosity element where they're thinking 461 00:46:35,520 --> 00:46:42,720 you know what i should really listen or hear or watch or you know what read about simon 462 00:46:42,720 --> 00:46:50,720 sineck and see what he says what makes him so special and because of that your impact can be 463 00:46:51,680 --> 00:46:58,480 you know can reach millions of people even if nobody has read your book because the book is 464 00:46:58,480 --> 00:47:04,400 just a way to get the foot in the door for people to kind of hear about you and yes it's great it 465 00:47:04,400 --> 00:47:10,320 goes both ways there's a there's a quote right it's not what you know it's who you know and i've 466 00:47:10,320 --> 00:47:16,560 added to that specific adage it's not what you know it's who you know and then it's what you know 467 00:47:17,120 --> 00:47:22,400 so if you publish a really crappy book out there and you don't follow through on what you need to 468 00:47:22,400 --> 00:47:27,040 do now you're getting talked about like simon sineck in the world right you've got to be able to 469 00:47:27,600 --> 00:47:33,760 back that up and because you can permanently ruin your life and permanently ruin your opportunities 470 00:47:33,760 --> 00:47:38,400 out there it doesn't mean you will but you can there's a person who did a ted talk and 471 00:47:38,400 --> 00:47:41,920 flopped massively i talked about that earlier that you don't want to be the flopper well 472 00:47:42,480 --> 00:47:47,760 they are the they're the one person who was allowed to come back and do a second ted talk 473 00:47:48,320 --> 00:47:54,480 about flopping about making a bad ted talk they were able to spend that and turn that into another 474 00:47:54,480 --> 00:48:01,120 good opportunity for themselves my hope is that we will all who are listening in uh listen to our 475 00:48:01,120 --> 00:48:06,720 own heart listen to our own mind follow that no matter how tenacious jackson is no matter how 476 00:48:06,720 --> 00:48:13,120 tenacious lily is follow what your heart and your mind says on these topics and if you're ready to 477 00:48:13,120 --> 00:48:18,640 publish publish now if you're liking and you're holding back on purpose because you know that 478 00:48:18,640 --> 00:48:24,160 there's certain things in store for the way you want to go about it then you do you on that i 479 00:48:24,160 --> 00:48:31,200 didn't say hold back your success i didn't say um you know not don't don't go and do things boldly 480 00:48:31,760 --> 00:48:37,440 i'm saying sometimes the strategies are different i can go into the bank and rob the bank and make 481 00:48:37,440 --> 00:48:43,200 a few million dollars today i might be in jail while i'm doing it i might not survive the 482 00:48:43,200 --> 00:48:49,200 experience but i could do that my strategy for going for wealth happens to be different than 483 00:48:49,200 --> 00:48:55,120 that plan that's one that might take a little bit longer but for me my strategy makes more sense 484 00:48:55,120 --> 00:49:00,080 for my life so be ready to do what you're going to do with that and again this powerful lesson 485 00:49:00,080 --> 00:49:04,880 i agree i'll double down on it uh if you got a book within you and you're feeling and inkling 486 00:49:04,880 --> 00:49:12,160 about that listen to the voices of encouragement like lily patrasco and myself uh all the people 487 00:49:12,160 --> 00:49:16,880 who are telling you know you don't know what you're doing you distance yourself you know i 488 00:49:16,880 --> 00:49:22,080 would distance myself from people who are holding back um you know my gifts to the world so lily i'll 489 00:49:22,080 --> 00:49:26,960 let you close us out today any final thoughts that you like to share before we wrap up yes i 490 00:49:26,960 --> 00:49:33,040 want to say as well that if you're not ready to share your full book you can also try to have 491 00:49:33,040 --> 00:49:40,320 uh your expertise featured in a collaborative book as well and i never used to like those things but 492 00:49:40,320 --> 00:49:47,680 my experience last year was that i published two books that were collaborative books and it was 493 00:49:47,680 --> 00:49:54,240 under the brand of uh celebrity and you know i helped her to to to market and to brand this 494 00:49:54,240 --> 00:50:00,720 particular book and it was her you know her ideas her network and then um some of my my expertise 495 00:50:00,720 --> 00:50:06,880 and what was amazing about it i noticed the power of community to build on what you were doing so 496 00:50:06,880 --> 00:50:13,440 if you don't have a community yet um being part of a collaborative book is such a great way 497 00:50:13,440 --> 00:50:23,840 to leverage on everyone's communities in order to um to share your your ideas and also to kind of 498 00:50:23,840 --> 00:50:29,680 cumulatively make a difference because then you have enough people that you can work together 499 00:50:29,680 --> 00:50:34,800 to create an event together because let's say if you want to put an event by yourself you know 500 00:50:34,800 --> 00:50:39,600 getting 50 people your first 50 people can be a tricky thing but all of a sudden you have a 501 00:50:39,600 --> 00:50:45,040 collaborative book you can do you know you can have 50 people from one book that collaborative 502 00:50:45,040 --> 00:50:50,080 work together everyone brings five people you have a big event all of a sudden your first event 503 00:50:50,080 --> 00:50:55,440 could be a big event just because it worked collaboratively so the other thing i was going 504 00:50:55,440 --> 00:51:00,640 to say that for those people that want to publish their book you can have a free strategy session 505 00:51:00,640 --> 00:51:07,840 with me you can go to lily.global forward slash free and we can talk about your book and how 506 00:51:07,840 --> 00:51:13,200 your book can make a bigger impact than you imagined what's amazing about that is that i 507 00:51:13,200 --> 00:51:19,120 have speaking opportunities right now where you can speak and one opportunity is at the event 508 00:51:19,120 --> 00:51:25,440 where les brown is going to speak you could be one of the speakers alongside him that's awesome so 509 00:51:25,440 --> 00:51:30,080 those of you hearing in of course i highly recommend doing an interview with lily patrascu 510 00:51:30,080 --> 00:51:37,200 about book publishing i also recommend doing as much research as possible go to selfpublishing.com 511 00:51:37,200 --> 00:51:44,480 for channel bolt go ask speaker labs what they're doing go ask amber vilhauer what she's doing go 512 00:51:44,480 --> 00:51:49,360 ask scott ellen publishing.com what he's doing come and talk to us we've got about eight publishers 513 00:51:49,360 --> 00:51:53,600 and our stack and deck as well of who does that lily you're welcome to join us on the chat 514 00:51:53,600 --> 00:51:58,240 my point for all of you visionary leaders out there is i don't want you boxed in i don't want you to 515 00:51:58,240 --> 00:52:03,280 just make a make a whimsical decision to do this i want you to be well researched i want you to know 516 00:52:03,280 --> 00:52:08,560 that you have options out there for pursuing these types of visions because there are so many stages 517 00:52:08,560 --> 00:52:13,680 and there are so many opportunities for publishing and doing that with the right type of support where 518 00:52:13,680 --> 00:52:19,120 you you know you're making the right decision will help you with that process i also love the idea 519 00:52:19,120 --> 00:52:24,640 and love the process of collaborative books i just recently submitted part of my story to one of 520 00:52:24,640 --> 00:52:30,400 these types of books what i won't do with that book and what i again always be honest visionaries 521 00:52:30,400 --> 00:52:35,760 i won't tell people i'm the author of that book and i know lily's not suggesting that i hear people 522 00:52:35,760 --> 00:52:40,880 all the time do this where they say well i'm a partner of go high level they're not a partner 523 00:52:40,880 --> 00:52:46,000 um you know they they're working with go high level but that's a fast way to again ruin your 524 00:52:46,000 --> 00:52:51,760 reputation and get yourself into struggles oh i i spoke on stage with les brown uh you spoke on a 525 00:52:51,760 --> 00:52:58,160 stage that les brown spoke on um you know there's there's a difference between these these nuances 526 00:52:58,160 --> 00:53:03,360 and it's the difference between being ethical and unethical make sure you are honest with your 527 00:53:03,360 --> 00:53:08,800 audience about your contributions because at the end of the day if you were one of the collaborating 528 00:53:08,800 --> 00:53:14,560 contributors that still gives you authority enough you'd be able to do that and you'd be able to 529 00:53:14,560 --> 00:53:20,400 be able to be a good listener to the audience and that gives you authority enough you don't have to 530 00:53:20,400 --> 00:53:25,120 falsely elevate it and say you were the author because the moment they say oh did you organize 531 00:53:25,120 --> 00:53:31,360 this uh no um oh did you were you the one who pulled everybody together no no i just had the 532 00:53:31,360 --> 00:53:36,720 small contribution now you have to talk your way down when if you had just been honest that you got 533 00:53:36,720 --> 00:53:41,120 to be included in that process people would have far more respect for you and now they would not 534 00:53:41,120 --> 00:53:43,000 This is a super awesome episode. 535 00:53:43,000 --> 00:53:45,360 If you're out there creating wealth and changing the world, 536 00:53:45,360 --> 00:53:48,920 going about doing good, to me, that's changing the world. 537 00:53:48,920 --> 00:53:51,760 You're going about doing good and utilize these principles 538 00:53:51,760 --> 00:53:53,560 that Lily talked about, and it will be awesome 539 00:53:53,560 --> 00:53:55,120 to see you take off to success. 540 00:53:55,120 --> 00:53:56,540 You'll see the action steps below. 541 00:53:56,540 --> 00:53:57,780 You'll be able to reconnect with Lily 542 00:53:57,780 --> 00:54:00,080 through those action steps, and you'll see all the resources 543 00:54:00,080 --> 00:54:02,400 that we talked about down below that as well. 544 00:54:02,400 --> 00:54:04,800 Visionaries, have an excellent time building out your visions, 545 00:54:04,800 --> 00:54:06,060 and we'll see you on the next episode. 546 00:54:06,060 --> 00:54:07,420 Thank you for being here today. 547 00:54:07,420 --> 00:54:09,920 I'm really happy that you tuned in to Vision Pros Live. 548 00:54:09,920 --> 00:54:12,560 I'm looking forward to seeing your reactions 549 00:54:12,560 --> 00:54:14,800 as these episodes continue to move forward. 550 00:54:14,800 --> 00:54:16,520 This is going to get more and more fun. 551 00:54:16,520 --> 00:54:18,440 We'll have more and more engagement as well. 552 00:54:18,440 --> 00:54:20,480 We'll invite people to participate in the show, 553 00:54:20,480 --> 00:54:22,840 and thank you for giving us your time and attention. 554 00:54:22,840 --> 00:54:25,560 Have an excellent time building out your vision 555 00:54:25,560 --> 00:54:41,200 and becoming a vision.