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What would you say is the story behind your why of this?

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What is your story?

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Well, I've seen so many great ideas fade, even die,

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because no one cared for finding better words.

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And even worse, I've met brilliant people,

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some you would even want to call geniuses,

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who almost, so it felt to me,

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who almost refused to make an impact.

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In part because they are so turned off

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by the way that some of the noisy social media marketers,

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influencers, advertisers share their story

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with no care at all about whether that's actually true,

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whether that's actually helpful,

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but from a much more selfish perspective.

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Who are so, so these geniuses that I was speaking of

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are so turned off by that kind of world that we experience

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when we just open up Instagram, TikTok,

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or whatever social media.

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You choose that they almost refuse

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to work on telling better stories,

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because anything that even remotely smells like marketing

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sends shivers down their spines.

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And they almost build huge boundaries between themselves

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and well, finding better words.

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And I think that's a pity.

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And that's unfortunate,

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that their stories deserve to be heard

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and to be spread and to be told.

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And I think that it shouldn't be your ego

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or your personality type,

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kind of whether you're extroverted or these kinds of things

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that determine whether a story is shared,

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but the merits of the idea.

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And so if you think that you have a brilliant idea

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that has the potential to make that impact,

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you should be able to do that.

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And I would love to live in a world where those people

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that I was speaking about find the courage

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to tell their story more courageously,

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more confidently,

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and not be shied away from these other kinds of marketers.