What would you say is the story behind your why of this?
What is your story?
Well, I've seen so many great ideas fade, even die,
because no one cared for finding better words.
And even worse, I've met brilliant people,
some you would even want to call geniuses,
who almost, so it felt to me,
who almost refused to make an impact.
In part because they are so turned off
by the way that some of the noisy social media marketers,
influencers, advertisers share their story
with no care at all about whether that's actually true,
whether that's actually helpful,
but from a much more selfish perspective.
Who are so, so these geniuses that I was speaking of
are so turned off by that kind of world that we experience
when we just open up Instagram, TikTok,
or whatever social media.
You choose that they almost refuse
to work on telling better stories,
because anything that even remotely smells like marketing
sends shivers down their spines.
And they almost build huge boundaries between themselves
and well, finding better words.
And I think that's a pity.
And that's unfortunate,
that their stories deserve to be heard
and to be spread and to be told.
And I think that it shouldn't be your ego
or your personality type,
kind of whether you're extroverted or these kinds of things
that determine whether a story is shared,
but the merits of the idea.
And so if you think that you have a brilliant idea
that has the potential to make that impact,
you should be able to do that.
And I would love to live in a world where those people
that I was speaking about find the courage
to tell their story more courageously,
more confidently,
and not be shied away from these other kinds of marketers.