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Ellen, would you say that that is your why as what you do?

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What gets you out of bed in the morning?

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Oh, always.

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And I'll just expand a little bit.

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I always knew, I come from a line of entrepreneurs.

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So I always knew that I was going to want

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to learn something new and be curious

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and all of that that goes with it.

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I just thought for a long time

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it was going to be in my former career

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because I was in financial services

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and it was serving people in that way.

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But it was just the opportunity to work

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with my mentor one-on-one that dramatically changed

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why I wanted to do this.

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And it was just piecing that all together

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because when I hired him the first time, as I said

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I also wasn't the brightest person

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because I didn't rehire him

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but that was the journey I needed to take

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because when I get to work with clients

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I tell them I'm shortening the gap for you

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to always understand whether we're reading,

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doing a course, working with mentors,

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working with accountability, that it's the journey

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and that really becomes the why.