What is the story behind your why? Well, I usually have this phrase that I tell my staff,
whenever we're working on a project, we need to get re-centered on something. And fundamentally,
when I'm off boarding it from a sales perspective to the production team, I always say, in order to
tell a really good story, you have to fall in love with our customer's customer. And what that
really means is who we're really creating this video for is not really the client, even though
they're the ones kind of funding the project. It's really the people we're trying to connect with are
the people that are going to be watching it. So what is a day in the life of what they're struggling
with? And really, no matter what we work with, we can really try to get into the heart of that.
So this one here that you've got highlighted, Ali's Way, this was for a nonprofit. And it was a very
difficult project to do because it's a story, we told it like a really compelling story about this
mother who lost her daughter in a bad, you know, distracted driving situation. Right? And
foundationally, we created it because she was dedicated her life to kind of presenting this
information at different forums and events, and really trying to drive change with legislation.
And it was so hard for her to tell this story every time she'd get on stage. So that was our
primary goal was to kind of soften it for her for that video to kind of speak for her before she got
on stage. But more importantly, we're creating it for the people watching it, you know, the legislators
that can make change to make sure that people are less distracted, you know, the car manufacturers
that are watching this to put safety protocols for this something like this not to happen.
How can that story impact them and drive change in their life? And sometimes it can be a situation
like this, or if it's more of, you know, a corporate based company, and they're focused,
you know, like you said, on revenue, it's really how are they impacting the person's life? How are
they changing that life? How are they making that transformational change? And how can we
connect with that viewer in a way that's going to help them personally or professionally?