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Where do you think this vision about helping others self publish come from?

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It comes from my experience. I've been in the publishing industry for 52 years now,

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and so I was trained the traditional way in terms of recognizing good editing, good design,

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good typesetting, good ebook formatting, and so forth. So it's my background, and I've been

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somewhat appalled to see that the standards have been abandoned in many cases, and the market is

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now flooded with low-quality books. And a book is a work of art. It should never be produced in a

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low-quality way. So that's my inspiration. What would you say in this case scenario,

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when you help people help with publishing and make sure the book is a good quality content,

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they obviously have to write it. What about the sales side? What happens to the sales?

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Go ahead. Marketing a book is difficult, and so we offer a couple of do-it-yourself resources

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that authors who want to do the work themselves can take advantage of those resources and roll

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up their sleeves and put in the time and market their book for very little money, or we recommend

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marketing people that we know and trust and who get good results for our authors.

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And I just want to try to get more vision, more about your vision. So I'm assuming your expertise

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are on the just the publishing side when it comes to quality content, style, templates, etc.

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Where how a person feels when they're reading the book, correct? Well, yes, I mean, there's good

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editing and there's not so good editing and the same holds true for design and proofreading and

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e-book formatting. And in a lot of cases now, the proper level of attention is not being given

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to the preparation, the production of the book. And so that's where our specialty is. I don't try

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to I recommend marketing people and I recommend marketing resources because that's not my first

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experience or first where our power is. Our power is in the production of a beautiful book,

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which is actually the first step in marketing, because if you don't produce a good quality book,

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whatever you spend on marketing is going to be wasted.

