Where do you think this vision about helping others self publish come from?
It comes from my experience. I've been in the publishing industry for 52 years now,
and so I was trained the traditional way in terms of recognizing good editing, good design,
good typesetting, good ebook formatting, and so forth. So it's my background, and I've been
somewhat appalled to see that the standards have been abandoned in many cases, and the market is
now flooded with low-quality books. And a book is a work of art. It should never be produced in a
low-quality way. So that's my inspiration. What would you say in this case scenario,
when you help people help with publishing and make sure the book is a good quality content,
they obviously have to write it. What about the sales side? What happens to the sales?
Go ahead. Marketing a book is difficult, and so we offer a couple of do-it-yourself resources
that authors who want to do the work themselves can take advantage of those resources and roll
up their sleeves and put in the time and market their book for very little money, or we recommend
marketing people that we know and trust and who get good results for our authors.
And I just want to try to get more vision, more about your vision. So I'm assuming your expertise
are on the just the publishing side when it comes to quality content, style, templates, etc.
Where how a person feels when they're reading the book, correct? Well, yes, I mean, there's good
editing and there's not so good editing and the same holds true for design and proofreading and
e-book formatting. And in a lot of cases now, the proper level of attention is not being given
to the preparation, the production of the book. And so that's where our specialty is. I don't try
to I recommend marketing people and I recommend marketing resources because that's not my first
experience or first where our power is. Our power is in the production of a beautiful book,
which is actually the first step in marketing, because if you don't produce a good quality book,
whatever you spend on marketing is going to be wasted.