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Tell me about your vision.

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My vision is to give small and medium businesses a level playing field with these large companies.

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Social media does not discriminate.

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You have access to social media to promote your business, to grow your business, just

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like anybody else.

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So we make sure that you're using it 100%.

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We give you access to the same tools, same power that these large businesses have so

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that you can outsmart them.

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You can grow your business to become a big business by the power of social media.

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That's awesome.

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I think that, I don't know who quoted this term, that social media is a great leveler,

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is a great level playing field.

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I wonder was it Alex Nermozzi or was it, I don't remember who quoted this term, but

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I've heard this term before.

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Right, right.

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Yeah, it's a very old term.

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Yeah, even I don't remember who coined it, but I have heard multiple versions of it and

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it resonates.

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So, yeah, and so tell me more about that.

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What exactly do you do in that space that gives social media or people that are using

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social media, small business owners, opportunity to be on the level and on the level field?

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Right.

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So the idea is that social media seems like it requires a lot of work and it requires

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a lot of pretending, you know, but that's not true.

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A lot of things that people really love on social are when you're real self.

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You don't have to pretend to be someone else.

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You don't have to be an influencer.

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Yes, influencers go viral more than others, but most of the influencers, they are real.

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They're not faking.

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Those who are faking it, they get called out.

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So small businesses already do these, they do honest work and people connect to that.

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If you have customers coming to you more than once, if you have repeat customers, you're

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definitely doing something right.

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But you have these potential customers who are hanging out on social media.

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They don't know about you yet.

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You should go out and tell them.

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Big companies have all the advantage.

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They can go to places where it costs a lot of money and then they can tell them about

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themselves, but you can't get there.

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Those basically have a very high cost to entry, but social media does not have a high cost

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to entry.

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So you should go there and you should do it.

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And I would say that in all of the marketing avenues, this is the lowest hanging fruit.

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And that's what we are trying to give to these small businesses.

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That's awesome.

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Thank you for sharing that, Dinesh.

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Where would you say that this vision of you coming in and helping small business owners

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come from and one of the avenues is through recurrpost?

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Where did this come from?

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Right, so I was born in a business family.

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My dad, my grandfather, my grand grandfather, they all ran small businesses.

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So I know what you go through when you're running a small business.

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And I always wanted to do something to help them.

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And then I was like, well, with this, we can do better.

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So I have always been fascinated with social media.

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Like I have a PhD in computer science, right?

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But instead of going to academia and becoming a professor, I would rather go to industry

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and build something for small businesses across the world.

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And then social media was an opportunity that I was like, this is a big opportunity.

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You don't have to pay anything to be there, to be in front of your potential customers

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and tell them what you're all about.

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And that's how it got me excited about social media.

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We started a bunch of businesses around social media.

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And finally, someone with feedback from our customers, we realized that there is a need,

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there is a gap in the market that we can fill with recurrpost.

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And that's how it came to be.

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Why do leaders hide from funding their vision?

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Yeah, I think the reason why many leaders hide from funding their vision is the fear

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of rejection, the fear of failure.

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Sometimes they feel like, what if I am not good enough?

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Founders inherently have this, what I call a God mod.

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So you are always in the God mod.

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So you feel like you're God.

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You're giving jobs to others and they depend on you when you're kind of doing what God

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does to the world.

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So in your own world, you feel like that.

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And that puts a lot of fear and responsibility in you.

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But like in the last 10, 12 years of running my business, I've realized that, no, we're

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just human and we make mistakes.

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The cost of not making a decision is actually higher than making a decision and failing

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at it.

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So I think fear of rejection or fear of failure is the biggest reason why many leaders, I

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think, are afraid of funding their vision.

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That's absolutely correct, I would say.

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Tell me more about that.

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What were your fears that you had to overcome?

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And then you're like, my gosh, that's something I should have done a while ago where I learned

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through this lesson.

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Right, right.

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So I had a job in 2007.

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I had a corporate job.

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I did not like it.

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And I was like, no, I can't see myself doing this for a long time.

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And I chose to go for a PhD instead of starting my own business because I was not sure if

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I'm good for it right now.

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And I wanted to explore what I could do.

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I was comfortable with college and books and stuff.

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So I wanted to go back into my comfort zone.

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I wish I did not spend those five years on my PhD if I had started my business five years

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ago, I would have grown a lot more.

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Again, my PhD was amazing and it kind of changed my life.

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So I do not have any regrets.

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But from a business standpoint, if I had those five years put into my business, my business

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would be somewhere else.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions as these episodes continue to move forward.

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This is going to get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision and becoming a Vision Pro yourself.