1
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Where are you going with your vision?

2
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Well, I think I shared the.

3
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That my why is to help people like my dad.

4
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My dad was an owner operator.

5
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He struggled his entire career to surround himself with good people.

6
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And I see so many entrepreneurs deal with the exact same thing.

7
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Whether it's training people and they leave,

8
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whether it's not being able to get the people you don't want to stay to leave.

9
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Right. We have that problem, too.

10
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It's like, I wish you would just leave.

11
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Or or really just being attractive to the right people.

12
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It's it's not rocket science.

13
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It's not anything that's hard, but it's different.

14
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Sometimes that change feels doesn't feel right.

15
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So we don't do it.

16
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So I wrote the book.

17
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I'm developing my online program for our training program

18
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and all of the way that we deliver our processes

19
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so that I can eventually license this out to coaches

20
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and consultants that serve other industries.

21
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My passion, my background, my excitement is in the blue collar space.

22
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But there are a lot of other industries that aren't in blue collar

23
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that need support like this.

24
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And so where I really want to take this to be able to license this information,

25
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license these tools and this training to other experts

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who can go out and share it with other industries

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so that we can really make an impact.

28
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Because I think if we can get enough people, enough companies aligned to this idea

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that we need to recruit from an employee first perspective.

30
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What is the employee you want?

31
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What is the employee need?

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How can I best serve them?

33
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If we can get it, we can transform an entire culture or an even country

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if we just started thinking about others first, which is different.

35
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But that's really our approach.

36
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And so the more hands and the more that I can get this into

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and the more people that I can get bought into this idea,

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I just think it's going to start transforming industries

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and eventually maybe even entire countries.

