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It's always when the interview gets good, something, something comes to disrupt.

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I honestly, everybody's listening.

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Like I think he's onto something big.

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I think he's onto something important.

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And I'm a little bit more of a, of a police on the world than I am an advocate for anything

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that's great out there, because I, I want people to use these concepts for the right reason.

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I want people to know who's a leader to gravitate towards.

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That's going to help with this in a way that uplifts and builds the right type

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of people up.

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I don't, I don't want to, again, that's, this is a difference between what Grant Cardone does.

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Um, you know, and, and what I think James Bond is doing.

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It's cool that his name is James Bond by the way.

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Um, but that's, it's so important for me because I think that James Bond is kind of what I'm looking

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for in terms of the contrast between what I see Grant Cardone doing.

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Um, and so go ahead, James, let's, let's hear this.

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Now that it looks like our established, our connection is better now.

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So to me, there are two pieces to this.

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And I talked about that.

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Okay.

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The first one is pay it forward.

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Is it, I'm going to help you, you help other people.

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Okay.

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Don't hate, you know, this is our trying to help and make a difference to people in their lives.

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But the second piece, and this is what started me on focusing on this is evil people tend

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to sell emotionally, not logically, because they understand first, they're not logical people.

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Evil people tend to be emotional and they know how to sell emotion.

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And I want to train logical people how to sell emotionally.

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Also, you have to understand we're competing against creeps out there who are very good

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selling emotionally.

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Okay.

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And because we're logical, we know how to solve problems.

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We're legitimate.

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We care about, you know, solving problems in our life and other people's lives and creating

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products or whatever else it is making a difference in the world and all that stuff.

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There's logic in that.

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Cause if you're not a logical person, you're not able to figure out how to solve problems.

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But because you're a logical person, we tend to not sell emotionally.

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And to me, you know, Zig Ziglar, I saw him live and he changed my life.

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And one of the things he said early on was selling is nothing more than a transference

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of passion.

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And this is important for every, for all of us, for me to understand, you know, it's like

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if you're passionate about something, I have these people I was talking about, you know,

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who are trying to change the world.

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They're trying to help the kids that are in jail and stuff like that and what other things.

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They're passionate, but then they try to create a logical reason why companies like, you

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know, like Volkswagen should help them.

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I said, no, you need to sell them emotionally.

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You know, you need to, because you need to transfer and transfer passion.

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You know, if you saw a movie that you love, absolutely love this movie.

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I don't have to tell you how to sell it.

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You know how to sell it.

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It's like I saw hidden figures with the three black women who were in the movie.

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I love that.

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And James, you're cutting out again, but it is so powerful and important.

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I know, I know we're out of time as well, based on what I, what I committed for free.

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I don't want to eat into your life, but I do really, really, really want you to come

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back.

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You hit something massive for me.

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I'm going to be studying out meditating on this reality.

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I'm going to be studying it.

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I'm going to be studying it.

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I'm going to be studying it.

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I'm going to be studying out meditating on this reality that evil isn't logical.

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Cause that, that struck a really important chord for me.