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What tips do you have for early entrepreneurs?

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For early entrepreneurs, I mean, we're all still learning.

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No one's a master entrepreneur.

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It's a journey of a lifetime.

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But I'd say things if I look back would just be to embrace curiosity.

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Don't be afraid of change.

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Don't be afraid to try something new,

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even if you don't think you're an expert at it.

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Learn as much as you can,

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listen to as much as you can,

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put yourself in front of content and people that create content in your area of expertise.

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Just really just soak up things like a sponge.

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It's a game of trial and error and you learn constantly as you go.

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It's like flying the airplane as you're in the air.

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You know, you can't know everything.

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But have a bit of strategy at the same time.

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Don't just jump all around the place.

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Have a little bit of a strategy and follow it before you start changing too much.

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Along those lines, Darren, what has worked for you from the tips that you just gave us?

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What has worked for you and what hasn't worked for you?

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I'd say everything, everything that I've just said.

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I mean, that's kind of my motto is I try and do all that.

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I try to, if I think there's something in an idea,

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I'll keep working that idea for a long time before I really change

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because I know that my gut tells me that there's something in it.

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If the market tells me there's something in it,

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if there's a bit of market data,

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and then I just keep on learning and I keep on listening to podcasts and audio books

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and reading material just to learn and then try and learn from the people that have done it before me.

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And then you really just get an idea of what can be done and then you put your spin on it.

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Like there's a great saying in the creative world, it was a book, actually.

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I think it was a book called Steal Like an Artist.

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And you have to borrow ideas and steal ideas from other people and then you make them your own.

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You know, you put your spin on it.

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So it's really just a combination of all those things and just keeping on positive and keeping on the journey.

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That is awesome. Thank you for sharing that.

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I want to go and add on to this a little bit more and ask you a different question.

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It takes a lot of humility and leadership skills to express what hasn't worked for you,

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what failures have occurred while you're trying to do.

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Would you share some of the things that you tried or some of the things or perspectives or skills

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that you thought you had that did not pan out in the way you thought it would and what lessons you learned from it?

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Yeah, wow. I mean, it's hard for me to kind of pick one huge thing because I'm always doing so many things at the same time.

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But I can honestly say that along the way, I'm constantly changing and tweaking ideas that aren't working.

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Like, for example, a lot of digital marketing ads for me, Facebook ads haven't really been an amazing experience.

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I haven't really got a lot of traction. So I'm working out with different things.

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I'm playing around with Eventbrite ads, which work really well for me.

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I just stumbled onto that and it works way better than Facebook ads.

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So I'm always testing new ideas.

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And if I'm not getting the response and the results that I'm getting, I'm coming up with another one.

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But I'm staying on my general track, my general strategy.

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I'm always chopping and changing in terms of small ideas along the way.

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So I'm always changing and testing out new things. Some of them work, some of them don't work.

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And even just in terms of digital marketing, for example, I might test a campaign that is exactly the same campaign with a few different pictures.

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And all of a sudden, the one combination of a picture and content or copy hits and all the rest of them don't work.

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So you just don't know.

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So it's really just a constant game of testing.

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But it's also about staying in your lane and not changing your whole strategy every time, not throwing away.

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What's that saying? Don't throw the baby out with the bathwater.

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You know, you can't go from being a digital marketer to a copywriter to an AI expert to a...

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You've got to stay in your lane if you think there's something in there.

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But just keep testing new ideas until you find the one that works for you.

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And you're going to have lots of failing along the way.

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Eventually, you'll find the one that cracks and you just keep on running with it until it doesn't work.

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And you're going to find another one.