1 00:00:00,000 --> 00:00:02,360 accidental entrepreneur aspect. 2 00:00:02,360 --> 00:00:04,720 What words of wisdom do you have for somebody 3 00:00:04,720 --> 00:00:06,440 who accidentally fell into it, 4 00:00:06,440 --> 00:00:09,080 and now they've got a lot to learn 5 00:00:09,080 --> 00:00:12,120 to make sure they pull that vision off? 6 00:00:12,120 --> 00:00:12,960 Right. 7 00:00:13,880 --> 00:00:18,600 Well, I think one reason why people end up in business 8 00:00:18,600 --> 00:00:23,600 is because it's different from charity, right? 9 00:00:25,840 --> 00:00:28,800 It's, if you wanna make a positive impact in the world, 10 00:00:28,800 --> 00:00:29,840 that's another way to do it, right? 11 00:00:29,840 --> 00:00:33,360 It's charitable contributions or volunteer work, 12 00:00:33,360 --> 00:00:36,420 and that's all, that's noble work, that's honorable work. 13 00:00:38,520 --> 00:00:42,680 There's something about a business though, 14 00:00:42,680 --> 00:00:45,240 where you kinda have to earn your way. 15 00:00:45,240 --> 00:00:49,680 You have to solve real problems in the real material world 16 00:00:49,680 --> 00:00:52,840 that people are willing to exchange currency, 17 00:00:54,840 --> 00:00:57,140 which in itself is neutral, in my opinion. 18 00:00:57,140 --> 00:01:00,260 It means you're producing something of value, 19 00:01:00,260 --> 00:01:02,100 you're actually making a difference, 20 00:01:02,100 --> 00:01:04,620 and you're demonstrating it day after day 21 00:01:04,620 --> 00:01:06,260 through this process. 22 00:01:06,260 --> 00:01:09,380 But what it does for you is it makes your organization, 23 00:01:09,380 --> 00:01:11,460 your business self-sustaining. 24 00:01:11,460 --> 00:01:13,860 You're not dependent on somebody's handout, 25 00:01:13,860 --> 00:01:18,860 like of a philanthropist or a donor, 26 00:01:20,380 --> 00:01:24,100 to keep things running, and there's very, oops, sorry, 27 00:01:24,100 --> 00:01:26,260 there's very few gifts, I just knocked something over here, 28 00:01:26,260 --> 00:01:29,820 very few gifts without strings attached. 29 00:01:35,740 --> 00:01:37,260 Social enterprise really just is- 30 00:01:37,260 --> 00:01:39,820 You're talking about having a business model 31 00:01:39,820 --> 00:01:43,580 around that process, needing to learn about that. 32 00:01:43,580 --> 00:01:44,580 What's one resource? 33 00:01:44,580 --> 00:01:45,700 If you had to name one resource, 34 00:01:45,700 --> 00:01:49,020 what's kinda the king resource you would turn to 35 00:01:49,020 --> 00:01:52,660 if you were that purpose-driven person today, 36 00:01:52,660 --> 00:01:54,980 saying, man, I kinda wanna turn this into a business? 37 00:01:54,980 --> 00:01:59,740 Yeah, I like Michael Gerber's E-Myth Revisited. 38 00:01:59,740 --> 00:02:02,300 Yes, I was hoping you'd say that too. 39 00:02:02,300 --> 00:02:03,140 Really? 40 00:02:03,140 --> 00:02:05,180 Someone I wish I had read sooner. 41 00:02:05,180 --> 00:02:06,300 Yeah, yeah, right, 42 00:02:06,300 --> 00:02:09,860 cause he says you gotta think like a franchise. 43 00:02:09,860 --> 00:02:12,540 That was his idea, and this goes back originally to the 80s, 44 00:02:12,540 --> 00:02:15,380 then he revisited it in the 90s, 45 00:02:15,380 --> 00:02:18,060 but he was ahead of his time in all these frameworks. 46 00:02:18,060 --> 00:02:20,020 I work with frameworks, I work with EOS, 47 00:02:20,020 --> 00:02:21,660 I work with System and Soul, 48 00:02:21,660 --> 00:02:24,060 and it's all about having a system 49 00:02:24,060 --> 00:02:26,100 for how you operate, 50 00:02:26,100 --> 00:02:27,860 because you don't need to reinvent the wheel. 51 00:02:27,860 --> 00:02:30,460 There's plenty of great minds around the world 52 00:02:30,460 --> 00:02:32,060 who have thought about this for a long time, 53 00:02:32,060 --> 00:02:33,900 and those systems have kind of cobbled together 54 00:02:33,900 --> 00:02:35,980 in some cases, or synthesized, 55 00:02:35,980 --> 00:02:38,300 all the great business literature and wisdom 56 00:02:38,300 --> 00:02:40,060 and performance literature and wisdom, 57 00:02:40,060 --> 00:02:42,820 and team building and accountability, 58 00:02:42,820 --> 00:02:44,580 all these things, into a single system, 59 00:02:44,580 --> 00:02:47,460 but it starts with Michael Gerber's book, 60 00:02:47,460 --> 00:02:49,620 where he talks about, and a big part of that 61 00:02:49,620 --> 00:02:52,020 is the difference between working in the business 62 00:02:52,020 --> 00:02:53,740 versus working on the business. 63 00:02:53,740 --> 00:02:56,260 We all get caught up, especially the entrepreneur, 64 00:02:56,260 --> 00:02:58,900 wearing 16 hats simultaneously, 65 00:02:58,900 --> 00:03:00,500 in the working, in the business, 66 00:03:00,500 --> 00:03:02,900 and you can't see the forest from the trees, 67 00:03:02,900 --> 00:03:23,940 and you need to separate those two.