Tell me about your vision.
My vision is to give small and medium businesses a level playing field with these large companies.
Social media does not discriminate.
You have access to social media to promote your business, to grow your business, just
like anybody else.
So we make sure that you're using it 100%.
We give you access to the same tools, same power that these large businesses have so
that you can outsmart them.
You can grow your business to become a big business by the power of social media.
That's awesome.
I think that, I don't know who quoted this term, that social media is a great leveler,
is a great level playing field.
I wonder was it Alex Nermozzi or was it, I don't remember who quoted this term, but
I've heard this term before.
Right, right.
Yeah, it's a very old term.
Yeah, even I don't remember who coined it, but I have heard multiple versions of it and
it resonates.
So, yeah, and so tell me more about that.
What exactly do you do in that space that gives social media or people that are using
social media, small business owners, opportunity to be on the level and on the level field?
Right.
So the idea is that social media seems like it requires a lot of work and it requires
a lot of pretending, you know, but that's not true.
A lot of things that people really love on social are when you're real self.
You don't have to pretend to be someone else.
You don't have to be an influencer.
Yes, influencers go viral more than others, but most of the influencers, they are real.
They're not faking.
Those who are faking it, they get called out.
So small businesses already do these, they do honest work and people connect to that.
If you have customers coming to you more than once, if you have repeat customers, you're
definitely doing something right.
But you have these potential customers who are hanging out on social media.
They don't know about you yet.
You should go out and tell them.
Big companies have all the advantage.
They can go to places where it costs a lot of money and then they can tell them about
themselves, but you can't get there.
Those basically have a very high cost to entry, but social media does not have a high cost
to entry.
So you should go there and you should do it.
And I would say that in all of the marketing avenues, this is the lowest hanging fruit.
And that's what we are trying to give to these small businesses.
That's awesome.
Thank you for sharing that, Dinesh.
Where would you say that this vision of you coming in and helping small business owners
come from and one of the avenues is through recurrpost?
Where did this come from?
Right, so I was born in a business family.
My dad, my grandfather, my grand grandfather, they all ran small businesses.
So I know what you go through when you're running a small business.
And I always wanted to do something to help them.
And then I was like, well, with this, we can do better.
So I have always been fascinated with social media.
Like I have a PhD in computer science, right?
But instead of going to academia and becoming a professor, I would rather go to industry
and build something for small businesses across the world.
And then social media was an opportunity that I was like, this is a big opportunity.
You don't have to pay anything to be there, to be in front of your potential customers
and tell them what you're all about.
And that's how it got me excited about social media.
We started a bunch of businesses around social media.
And finally, someone with feedback from our customers, we realized that there is a need,
there is a gap in the market that we can fill with recurrpost.
And that's how it came to be.
Why do leaders hide from funding their vision?
Yeah, I think the reason why many leaders hide from funding their vision is the fear
of rejection, the fear of failure.
Sometimes they feel like, what if I am not good enough?
Founders inherently have this, what I call a God mod.
So you are always in the God mod.
So you feel like you're God.
You're giving jobs to others and they depend on you when you're kind of doing what God
does to the world.
So in your own world, you feel like that.
And that puts a lot of fear and responsibility in you.
But like in the last 10, 12 years of running my business, I've realized that, no, we're
just human and we make mistakes.
The cost of not making a decision is actually higher than making a decision and failing
at it.
So I think fear of rejection or fear of failure is the biggest reason why many leaders, I
think, are afraid of funding their vision.
That's absolutely correct, I would say.
Tell me more about that.
What were your fears that you had to overcome?
And then you're like, my gosh, that's something I should have done a while ago where I learned
through this lesson.
Right, right.
So I had a job in 2007.
I had a corporate job.
I did not like it.
And I was like, no, I can't see myself doing this for a long time.
And I chose to go for a PhD instead of starting my own business because I was not sure if
I'm good for it right now.
And I wanted to explore what I could do.
I was comfortable with college and books and stuff.
So I wanted to go back into my comfort zone.
I wish I did not spend those five years on my PhD if I had started my business five years
ago, I would have grown a lot more.
Again, my PhD was amazing and it kind of changed my life.
So I do not have any regrets.
But from a business standpoint, if I had those five years put into my business, my business
would be somewhere else.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision and becoming a Vision Pro yourself.