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Mark Ersberg, tell me about your vision.

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We have so many people in the US, in the world, who have some great capabilities.

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They have a lot of domain knowledge.

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They're going to be great at whatever it is they do, accounting or medicine

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or sales or engineering, but there's a whole bunch of skills that we know are

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necessary to really get the most out of someone.

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These are skills like leadership, teamwork, communication, networking,

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negotiation. We've heard all these skills.

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People keep telling us these skills are important, but no one actually stops

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to teach us these skills.

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Over 20 years ago at MIT, we said, well, we should be teaching these skills.

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And we started a program referred to as MIT's Career Success Accelerator.

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I was lucky enough to help create parts of that class and to have been teaching

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there for over the past 20 years.

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Knowing that it's not just people at MIT who need this, it is really widespread,

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all professional workers need this and even some non-professional ones.

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I wanted to reach a larger audience.

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That led to the book, The Career Toolkit, Essential Skills for Success

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that No One Taught You, all the other free resources on the Career

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Toolkit Books website.

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Everything there, other than the book, is completely free.

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You can go read the additional articles.

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You can download resources.

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I don't even ask for an email because I want this to be widespread.

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Tools to train up your entire organization.

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We give those away for free.

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And then of course, the Brain Bump app, also free, is there so we can help

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people learn and apply these skills.

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Because if all of us got just even a few percent better at what we were capable

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of, think about the impact that would have on our own personal success, on the

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success of our organizations, on the success of the world as a whole.

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Just some small changes can have a massive impact.

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Wow.

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I have so many thoughts right now.

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But I'm going to take off the banner for a second.

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I'll show you something.

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This is the, I think you get excited about this because you mentioned

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about leadership.

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I literally today, I shared this with one of my friends.

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If it opens up.

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Come on, come on.

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Oh, they can see right here.

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This is what I shared with one of my friends.

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Because we are also working on that space, but we're not open and it's not

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available to everyone.

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It's free, but it's not like it's not that open the way you have it.

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So this is one of the things that I like about this app.

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I like to talk about it. So this is one of the courses in it's called

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Leadership Academy 101.

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And today I just gave it to one of my friends who will be learning

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leadership skills and applying.

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It's a it's a I want to say a 15 day course or a 14 day course per se that you

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have to do day by day and you have to do a lot of stuff with it.

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It's currently in English.

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It's going to get translated to Spanish and it's going to get translated to

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Hindi and a few other languages in the future.

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But that's what we are also doing.

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Everything very similar.

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And I would love to introduce you to the creator of this.

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If you are, if you want to, you guys can take what you have done and what he has

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done and maybe combine it together and see something better comes along with it.

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Or or you guys can give you the pointers.

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This is what we did. This work.

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This is what I did. This worked.

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And what's a better way of it?

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You know, like two math professors talking about it.

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I think that would be amazing.

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Yeah. Happy to meet him.

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Awesome. That's amazing.

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I will make an introduction.

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He's also the creator of the show.

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His name is Jackson.

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Can I mean, I mean, you can search him.

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We'll probably find quite a bit of it, but that's awesome.

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I just wanted to take a second to give you that and show you that.

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Yeah, thank you.

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Yeah. And if if the app, I'm assuming I think it's going to be great, but I'm

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going to look at the app and if it is, maybe I'll include it in our the helping

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people and get my head to just look at this like you want to try to just look at

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this app and then try this out.

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That'd be awesome.

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Please, please.

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Yeah, we want to make it as widespread as possible.

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Yeah, I hope so.

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Awesome. Well, let's go to the next part of the question mark.

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What is your why?

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Oh, what gets you out of bed every morning?

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Why do you do? Why did you quit this app?

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And why did you go read the book?

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And why are you so invested in the leadership aspects of people?

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When we think about where we are today in the world, what we have, it's because

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millions of people in our past have said, how do we make the world better?

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This comes from inventions, even going back to basic ones like the wheel,

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but more modern ones like medicine that keeps us healthy.

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It comes from society coming together and saying, let's all contribute and build a

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road. And that road helps us create economic prosperity and other opportunities.

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All that we have from scientific inventions through societal organization

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comes because people have gotten together and said, let's take a step forward

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together and make the world better.

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And for all the challenges that we might have, and we certainly have some today

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and we've had some throughout the 20th century and before, I believe generally

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the world is getting better.

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And that has incumbent upon us to continue to make it better for the next

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generation, for the other people there.

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So my contribution, having recognized the shortcoming and knowing that I have the

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skills and the knowledge to address that because of the decades I have spent

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teaching at MIT, I know not only what we need to teach, but how to effectively

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teach it and help others.

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This is my small step forward to help make the world a better place.

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Wow.

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Thank you for sharing that, Mark.

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Thank you.

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Then goes to the second part of this.

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How did you get started on all this?

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Like what, what was this transition from I'm teaching this and then, oh, I need

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to create an app or I need to create a book and to write this to like, Hey, I

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actually need to help do it now.

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I fell into this somewhat accidentally.

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I've always cared about helping people with their professional efficacy.

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And I've done so perhaps on smaller scales, certainly the teaching at MIT,

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but also I ran in an old community website.

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It was called Java Ranch.

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Now it's called Code Ranch.

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I used to be the moderator of the job discussion forum, and I volunteered

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with certain nonprofits like Streetwise Partners, mentoring people, trying to

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help them transition into better opportunities or my work on the board of

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techie youth.

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So I've been doing this for a while.

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I've probably also been boring all my friends, my family dates.

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I've been on with my passion about helping people with their professional efficacy.

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Now, having taught at MIT for years, I've been pushing MIT to really expand

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this program to other universities.

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Because we're a university, we're not trying to sell products.

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We create ideas and give them away.

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I said, well, let's give this away to other schools for various reasons.

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MIT just didn't have the capacity to do that.

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I also said, because this is a hands-on class, we're not a lecture-based class

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for a class where people do, they try these skills, but they're not able to

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try these skills.

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They sometimes make mistakes quite often, and we're there to help coach and

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mentor and guide them in developing the skills.

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It's very hands-on, but it means our students aren't always taking notes.

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And I worry that they get in the moment, but then they go back to their other

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classes and do equations and formulas and forget about this.

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So I've said for a while, we have to generate some content that we can give

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to our students, give to other universities.

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Again, for various reasons, we haven't.

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So one day I said, you know what?

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I'm traveling a lot for work.

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I spending a lot of time sitting on planes and I'm only so productive in my

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emails and other work, but let me just start jotting down some notes.

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And what I thought was going to be 10, maybe 20 pages of notes for the students

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quickly became 40, then 80.

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And once it passed a hundred, I said, I don't think these are notes.

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I think I'm writing a book.

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I turned to a friend of mine who's a wonderful author and she gave me advice.

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I said, okay, I'm creating a book.

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That's how the book, the career toolkit, essential skills for success that no one

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taught you came about very unexpectedly.

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But then as I had the book, I thought again, I know when I read books like this,

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say, okay, this is great.

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I'm learning so much.

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And two weeks later, I have forgotten most of it.

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Six months later, I've probably forgotten all of it.

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And I wanted people to be able to use it, but that means we have to get them

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the information when and where they need it.

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And it occurred to me, we needed some type of tool to do that.

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So I looked around because surely someone must have created this.

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Surprisingly, they had not.

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And because I'm an engineer and have background in education and other things,

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I said, well, I can put this all together.

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And I created the brain bump app.

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I create a version at first, just for my book, just to try it out,

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to see if it worked.

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It worked.

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We got positive feedback and I checked with other authors.

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They said, yes, I'd love this for my content as well.

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So we created brain bump, which takes the tips from my book, but also other books,

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blogs, podcasts, classes, talks, puts it in there to help people retain it using

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the proven mechanism of space repetition and using other techniques to really make

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it available.

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So you're not just reading.

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Just think about you read a book for six, 10 hours.

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If you forget most of it, that was a waste.

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If you listen to podcasts in the gym or while you're driving to work, but then

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you context switch and you forget that episode, how much time are you wasting?

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So a little change just by using this completely free app, we can help people

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get a much better ROI, learn better and be more effective.

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So it was all accidental, but it's turned out well.

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So how, what does the app exactly do?

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If you could give me the gist of the core of the app, there's a 90 second

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explainer video on the brain bump app website, but I'll explain it now.

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We take the highlights from this content.

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So imagine if you have a book, if someone went through the book with a highlighter,

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okay, here's something I remember.

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Here's a good point.

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This is a good story.

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Whatever that is, all those highlights are put into the app by the content

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creator, by the author, the podcaster, the speaker, you can add your own.

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If you want, if we don't yet have the book or podcasts that you want, many

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people like having the one already done for them.

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So these were all put in and they're all tagged by topic things like hashtags.

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So now you have in your pocket, it's kind of like a Kindle.

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We have lots of different content.

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There's new content being added every month, but you can say, well, I

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like these books or want to check out this podcast, it's all free.

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We don't check.

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Did you buy the book or do you listen to the podcast?

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You download what you want and you'll have hundreds or potentially thousands

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of tips sitting in your pocket.

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Now you'll use it one of two ways either just in time.

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So for example, if you read my book, you read the chapter on networking.

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You think, wow, great tips.

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This is really useful.

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Two months later, when you're at a conference, you're saying, what

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were those tips that you were using?

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You're saying, what were those tips?

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I know they were good, but I forgot them.

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So as you're standing in the lobby, about to walk into the conference floor,

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you open the app, you tap networking as a topic.

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Remember everything's tagged.

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And now instead of the thousand tips you have, you get the 30 networking tips.

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Or maybe you pull up your favorites because you favorite it.

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Here are the ones I want to have really at the top of mind.

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So you quickly pulled up the key ideas that you can access it within seconds.

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And now you've got those, you flip through them and say, okay,

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great, now it's all top of mind.

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I am ready to go to that conference and network.

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Or you can use it as a daily reminder.

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We know space repetition worked.

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Remember in school, we used to have flashcards or we'd look at the

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book a few times before the test.

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That's how we remembered it.

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As an adult, if you just read a book once or listen to a podcast once.

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You're not reviewing, there's no test and then you forget.

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So how can we help you remember, but do so in a way that doesn't take a lot of effort.

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Cause no one's creating flashcards on the books they read.

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So we've got that content for you.

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It's free on the app and you can set up a daily reminder.

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Now this is key in our lives.

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We get so much thrown at us and we all, this is all these emails and the spam,

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these text messages.

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That's annoying here.

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You decide what you want and when you want it.

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So for example, let's say you're a new manager and a new parent, you might want to get a

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management tip every day at 8 55 AM right before you walk into the office.

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You don't even open the app.

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You just get a little pop up on the phone.

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All right.

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There's a management tip, right?

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Yep.

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Good idea.

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Swipe takes you two seconds, but helps reinforce it.

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Keep the top of mind.

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Then at six o'clock, right as you go home, you get a parenting tip because now you're

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in parenting mode.

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What happens are daily lives with social media and emails is they get blasted out at

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arbitrary time.

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So that parenting tip that comes at two in the afternoon.

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Well, I don't have time for that.

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I've got meetings.

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I've got emails.

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This is not what I want to think about parenting, but the key innovation in the app is that

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you are in control.

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You pull what information is relevant when it is relevant.

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Maybe you have a strategy meeting every Wednesday at three PM.

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So you want to make sure you get a strategy tip at two 55 PM every Wednesday.

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Not all the time.

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You say Wednesday, two 55 PM.

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I want a tip tagged strategy.

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So by controlling the content, it goes from this wave of just annoying, never ending

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content blasted at you to saying this is what I need here and now.

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It therefore is always relevant and always helpful to you.

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And it's a much better experience.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions as these episodes continue to move forward.

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This is going to get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision and becoming a Vision Pro yourself.

