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Amy Sudo, tell me about your vision. So my vision is for a future where everyone

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finds a way to tell their story in the form of a book, a newsletter, and any other form that feels

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right for them to tell their story. And I love being the vehicle of either helping people tell

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their stories as well as telling my own stories and inspiring other people in different ways to

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shape the story that they're meant to tell and while also living a life that is worthy of those

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stories. Interesting. Oh, that's a lot of good stuff to unpack. So let's, there's so many angles

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I want to go down with this. So you talk, you have intentional nuances in what you said that would be

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easy to overlook. You talked about people telling the story they want to tell, right? You talked about

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living worthy, you know, of the story that they have. Which direction should we go down?

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Yeah, I think that when it comes to trying to understand what is the story that somebody's

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trying to tell, because I think that we've all had really incredible experiences in our lives,

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but I think the framing of it is really fascinating. And as a memoir ghostwriter, for my career,

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I've spent a lot of time digging in with people to understand you've gone through these experiences

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and you live through these highs and lows of your life. How do we frame these? And how do we share

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the lessons that you've learned with other people so that the story that you've lived can also be a

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story that inspires others and that you're not shying away from the dark parts of your life or

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the parts that really kept you down, but you're also trying to understand how do we take those

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parts and make them part of the narrative to inspire others as well as close a chapter for yourself.

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And as we talk about that, I'd love to know, again, what does this, what does it mean to be worthy?

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I know of your story to you. Yeah, I think everyone's worthy of their story. I think it's

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something that it's permission that you have to give to yourself. And I think that more so what

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I'm seeing is that in order to live a life that is worth writing about is something that you do for

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yourself. It means that you say yes to the trip, you say yes to an adventure, you say yes to doing

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the hard thing that will expand your work, your personal life. And I think that saying yes allows

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us to really kind of expand into a bigger and greater version of ourselves. Absolutely. Now,

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you're calling in from Portugal today. And you were just in Peru for a while. How many countries

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have you been to? And if you don't mind me asking, how old are you? Because you seem very young for

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being already getting the wanderlust and being able to travel the world. Yeah, so I just turned

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30 this year in actually Cappadocia. My first cup of coffee was I had it on this rooftop overlooking

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all of the hot air balloons that were rising as the sun was rising in Cappadocia, which was really

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magical. And I've been to more countries than I can count at the moment. I don't really keep track

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of countries. I have a travel blog where I write all about my experiences, but I have been a full

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time traveler for the last four years. And so I've been part of that digital nomad community of

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people who work with their laptops and work remotely and write about that experience. And I

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often travel to see my clients, which is kind of what started this. I kept traveling to my ghost

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marinating clients were often flying me out to interview their families, to attend family

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reunions, to see where they grew up. And I just really enjoy that really hands on approach to my

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work as a nomad ghost writer. And that kind of helped me go out into the world more. And when I

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really enjoyed this ability to work and travel, I decided that I want it to be my whole life because

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prior to this, I was a TV writer in Hollywood and I felt very trapped in LA. You can just feel so

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trapped where it takes 30 minutes to go like a mile in traffic in LA. And so I really wanted to

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kind of escape that bubble of working in Hollywood, of living in LA. And so when I had the opportunity

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to start traveling for my work as a freelance nomad ghost writer, I decided to take it and start

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to travel the world. Wow. That's amazing. So the travels had an intense amount of purpose

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connected into this passion, which is really cool. I mean, I'm not here to like validate anybody's

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vision and say one's authentic or one's not, but like that's some authenticity,

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you know, and balance that is incredible. Do you mind if I ask, has your vision,

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your lifestyle been 100% self-funded? Do you have rich parents? Do you have people who've helped

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along the way? And I ask this because, you know, other visionaries want to follow everybody else.

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And if Bill Gates started a company tomorrow and he's like, oh, this is the secret to starting a

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company. It's like you're Bill Gates and you have billions of dollars in backing, you know,

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for everybody else to think, well, I'm going to have the same type of fortune he does. So you

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mind tell me a little bit about your background and how you got to where you did this? Yeah,

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definitely. Yeah. My parents are not Bill Gates. So I learned how to basically fund my lifestyle

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through freelance writing. And that was actually the subject of my first book that I wrote,

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Six Figure Freelance Writer, a Listed Guide on Fighting Freedom and Freelancing. And I

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wrote a book called Six Figure Freelancing where I basically kind of documented being like a poor

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Hollywood assistant, what it meant to try to figure out how to work in that industry, but ended up

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shifting gears and becoming a freelance memoir ghostwriter because that's where my skills were

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being valued the most. And then from there, expanding the work that I was doing and becoming

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a content creator and becoming a travel blogger and kind of adding all of these different streams

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of income to allow me to travel the world and have that be baked into a part of my work. And I think

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travel and full time travel, the money seems to be really high, it must be so expensive.

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But in reality, every year at the end of the year when I crunch the numbers, I'm like, this is cheaper

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than an apartment in any major city in the US. And I think that that's something that people don't

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recognize when you become a minimalist and you give up all your things and you sell your car and

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you're not having to pay for utilities and car insurance and the car and all of that. And suddenly

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traveling the world and living in walkable cities, which is very key, is a lot more affordable,

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especially as Americans traveling. And it's just kind of like a different world and different

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things open up and, you know, place in Europe can be very cheap sometimes, like to get from one

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country to another can be like $100. And so I think that that there's a lot of opportunity for

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travelers for people who want to build their own businesses, their own careers, to be able to do

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this. And it's something that I am very passionate about. And I have a ton of free learning materials

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about how to do this on my blog and on my newsletter and in the first book that I wrote about

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becoming a freelance writer. Yeah, absolutely. What was the name of that book again? Yeah, it's called

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Six Figure Freelance Writer, a list of guides to finding freedom in freelancing. And it's on my

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website, amysuto.com, along with a ton of other free resources. So Six Figure Freelancer, and

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to turn it you weren't making six figures at the time, or you were making six figures already. I

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misunderstood that because I heard you say that you weren't making a lot of money as the writer

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in Hollywood. But did you did you hit that six figures before you wrote the book or after?

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After or before I wrote the book, so basically, I've been freelancing for the last eight years,

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almost nine. And so I started off freelancing when I was working in Hollywood. So when I was,

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you know, working my way up the ladder, you become like an assistant, and then eventually finally get

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a shot at being a TV writer and writing your own episodes of TV. But while I was climbing that

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ladder, I was like my shows that I was on, like always had the bad luck of getting canceled, like

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it was just such a struggle to like kind of get to a place where Hollywood was a career that made

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sense for me in terms of the way that I like to work in terms of the things that I was looking

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for. And while I was in Hollywood, I was moonlighting as a freelancer. And then that income

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just started to grow year by year by year. And so I hit my first six figure year, and I was just

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like, everything changed as a freelance writer. And so I wrote the book after that document,

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the journey that I went on, starting from scratch, where I was making minimum wages and assistant in

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Hollywood, and then what it took to kind of build up my freelancing career and then transition into

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a full time freelancer, which I didn't do overnight, it happened over the course of eight years.

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And it took time to kind of get to the point where I finally was able to be a full time freelance

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writer and not have to juggle multiple jobs. I like taught yoga in Los Angeles for a while. So

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it's like I had kind of like different things that I was doing before I was able to finally

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crack the code on freelance and use that income to be able to travel the world.

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That's amazing. Once again, just the balance. There's people who write books where they

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interview billionaires, right about the mindsets and stuff. And I love those types of books because

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they're extracting from the billionaires. And then there's people who write the books like what you

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wrote. And they're like trying to manifest something in the future that's not actually

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a thing yet. Right. And then they're preaching at people about something they haven't lived,

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but you've lived this. And that's something that brings again, a different level of power that

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I think all visionaries want to understand because it helps them see the full extent of the recipe.

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And what helps drive these types of opportunities forward. So the families out there listening to

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this, I think some people are like, oh my gosh, I have a family. How could I do this? And I will

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say on the family side, I got to live a little bit of the nomad style. And it is a lot scarier

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and a lot more, there's a lot more hurdles and variables when you have children with you on that

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experience than most of the family nomads want to admit. But one of the great resources in that

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space that I'd love to connect you to at some point, Amy, is Ashley de Mocteteo, who literally

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wrote the book on world schooling. And the place that she traveled, they also had family in Mexico.

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So there's certain hubs, there's certain realities, there are certain things to consider. But

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if you are single, you don't have kids that will benefit from an established community, then what

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an awesome way to explore and understand the world and expand perspectives and see different

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things from different angles. I think so many of us choose not to do that because it's outside of

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our comfort zone. So did you plan on going to all these different countries from day one or did it

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start with like, well, I kind of want to visit one country and we'll see from there? Yeah, it actually

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started in the pandemic when everybody, my writers room that I was in in Hollywood went virtual.

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No traveling, you feel like I'm going. Yeah, yeah, well, because I was trapped in LA with all my

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friends who we were all working remotely for the first time in our entire careers. All of us were

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just like, like screens only for work. And so we were like, let's go quarantine in different

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places around the US because all the Airbnb is are so cheap. And we all want to get out of the

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city where everyone is like sanitizing their Amazon packages with Lysol. We're like, let's get

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out of this madness and go to Colorado to the woods and just kind of be there for a month and

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get away from the bad vibes that are going on in the city. And so we basically spent me and my

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friends, my partner, Kyle spent basically like, they spent seven months just driving around the US

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staying in beautiful Airbnb that were so discounted. It was crazy with our friends. And

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we stayed on the river in Kashaftan where we did whitewater river rafting right behind our house and

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really beautiful places. And so we love that so much that when that came to an end and Europe

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opened up again, we're just like, let's go to Europe. And so we just kind of kept continuing

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that journey. And then from there, we started to meet other digital nomads and kind of built that

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community because people who are adrift and traveling are much more primed to kind of like

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want to make that community a priority. And it was really interesting to kind of like start to

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enter these different spaces with these different nomad groups and get to know the other people who

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are traveling and get to know the people who are running to something and also the people who are

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running away from something because your problems are always on the last flight behind you.

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Yeah, that's interesting. Oh, man. Okay, I got one more question for you.

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Where are you going with your vision from here? I mean, you got the whole world ahead of you.

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Yeah, I've really been enjoying diving in into the memoir ghostwriting space even deeper than

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I've been doing for the past eight years. I've written books for Olympians and NBA players. I've

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written a lot of family stories. And I've been really loving this idea of basically kind of

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continuing to not only help people with the memoir book ghostwriting process, but also the book

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marketing, book publishing and book design. And so I work with a few different amazing collaborators

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in the design space and the marketing space. And we've been helping entrepreneurs from start to

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finish, not only ideate their book, but get it out there through self publishing, which I think is

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the future of publishing and where it's going to because these days beautifully published self

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published books look indistinguishable from conservative or traditionally published books.

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And so as somebody who is a lover of the book publishing process and books themselves,

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I grew up working in my family's bookstore, then this has been something that I've been very

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passionate about. And it's been really neat to not only help people with the memoir ghostwriting

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part, which is the part that I am taking the most point on, but also helping people publish

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their books as well. That's awesome. So that's a phenomenal vision. I would say,

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too, you said that self publishing is the future. I'd say it's the present too.

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You know, it's, you know, thanks to self publishing.com for instance, like Chandler

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Bolt's been been leading that for a while. And, and there's so many people who have gone in that.

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Plus you can you can publish your own book these days. One of the things that, you know, I'd love

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to see more self publishing and traditional. Traditionals don't do this very well either.

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Traditionals kind of leave you in the dark sometimes to market your own book if they don't

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know or feel that you're going to just crush it. But is the reviews process, you know, it's like

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making sure that the review that the book actually gains traction in the market. That what's being

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done, you know, to help authors get established to the degree where, you know, they're, they're

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making it towards that Wall Street Journalist or best, you know, New York Times. And I know a lot

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of authors say, well, I don't, I don't want to go. I'm not publishing so I can get to that.

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That's just their negative spouse speaking. That's just their friend or family saying,

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oh, you know, you're never going to make anything with that. Nobody makes my driving books. And so

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we tend to then sabotage the goals and visions we have and settle for less than what we really want.

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Hoping that maybe we'll get the lottery and maybe we'll make it happen. So what's tangible,

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tangibly being done and the books public publishing space to drive the marketing of the

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book forward so that they make the income they want on it and so that they also get the public

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credibility that they're looking for. Yeah, no, that's a great question. And I think that

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a lot of people don't realize is that there are so many people, so many authors that you've never

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heard of whose book sales are have bought them a house. And the reason why that is because there's

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so much opportunity in the self publishing space, then those authors often do not land on the

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bestseller list. They are not on the USA Today's bestseller list. They're not on the New York Times

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bestseller list, which recently was just outed as the New York Times bestseller list wasn't even

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taking sale into consideration for some of the books that were on there, which is insane. And so

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I think that some people, I know authors who coveted those lists. And I think that it's natural

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to want status, it's natural to want attention. But in reality, it's about finding where are your

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readers hanging out and how do you market directly to them. And so that's why every book is completely

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different. Every book is going to have a different place that your audience is hanging out. And I

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think that that is kind of the art that comes into the marketing side of things is understanding

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what reviewers do readers in your books space, you know, trust, what email list should you get into,

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what type of ads should you run. And that's something that I've been working on with a lot

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of the collaborators that I have in my book marketing team is understanding like what do

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you need for launch on Amazon, what keywords, what does your preorder like window look like

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before your launch. And there's so many kind of nicks, like nooks and crannies of things that

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you can do in terms of optimizing your Amazon, like SEO and your keyword description and things

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that we that that are like so key to this process that I've been really digging into this year with

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the clients that I've been working with beyond just the draft and also in the book marketing side,

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because if you don't have a good draft, you're never going to sell your book. But if you have

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an amazing book, but nobody reads it, then there's no point you have to spend equal amounts of time on

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the writing process, whether that's either right working with a great editor or working with a

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ghostwriter. And then you also need to spend an equal amount of time and effort on the book

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marketing process. And whether that is working with, you know, a marketing team or really learning

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the process by yourself, if you want to become a repeat author. And there's so many different ways

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to do that. I love your confidence and I love the realities that you're willing to talk about.

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Right. This self-assuredness you have is phenomenal. I'm a self-assured individual as well.

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So some people think, well, that's argumentative. No, it's not. It's discovery. Right. It's

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curiosity and exploration on behalf of our audience, most of which have that desire to eventually write

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a book or they've written a book that flopped majorly. And so I know my audience would love

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to have a list of non-bestselling authors that have purchased houses with those finances. Now,

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we also would struggle to prove whether that's true or not. Right. Whether the spouse bought the

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house or whether they received an inheritance for that, because this is private sector information.

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But the more details we can get surrounding that, the more we can inspire people to take that leap

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of faith the right way. And the bestseller list too. I'd love to, I'll do my own research on it

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as well, try to find it. But knowing, well, how do they vet the New York Times bestselling list?

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Right. It's like when you discover that the Inc 500 is merely an application process

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and all of the best companies that don't bother to submit their information don't get counted

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into that list. And so that doesn't mean that they're not valuable companies, but it changes

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the perspective from which how we look at success itself. This time of year last year, I fired a

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client. The client was heralded by Kajabi as one of the best course creators. They live a lifestyle

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that is made through expos and conferences where they literally take pictures to showcase what

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their lifestyle looks like for a year. And they have a ton of debt. Their best year is $60,000

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in the year. And they've got 580 something thousand followers on Instagram who eat up every word that

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a person says is real and when it's all a facade. And so we, knowing these details, diving into them,

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gaining access to leaders like yourself who have access to that type of information is critical

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for people to gain success and then to be able to say, okay guys, Amy's got the answers for these

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things. So thank you for sharing the realities of what can't, like you talked about the diversification

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of certain publishing strategies that I've talked to a publisher here and there about it or author

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here or there about it, but not pulling it together the way that you just did. So I'd love to have you

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back. And I'd love to have you on these subjects because there's just, there's too many pretenders

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out there that are misguiding visionaries on what they might be able to do and leaving half the recipe

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out or half the truth out. And the more likely we are to bring a leader on who's doing things the

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right way, the more likely that we can drive people towards the success you're looking for.

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So if you'd come back, I'd love to have you back. Yeah, I'd be happy to. And I think that there's

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kind of a revolution happening right now of people cutting out the middlemen. So people cutting out

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the traditional publishers and the agents and then also people cutting out the kind of like the

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magazine editors and staff in terms of like the way that authors are also using Substack to market

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their books and using platforms like Substack and Beehive to run paid newsletters. And there's so

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many different ways in which that I've just been so excited to see how different leaders,

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entrepreneurs are using these platforms to not only share their message but also to monetize

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directly with the people who want to support them. And I think that this model is not only

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more efficient in so many different ways, but it's also exciting to see the fact that anybody can

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step into these models and if their message and their story is good enough, then it changes

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everything. Absolutely. And you have more control of the process, which is not a matter of being a

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control freak as much as being a wise steward. So you guys heard it from Amy. Feel free to reach out

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with any questions about publishing any woes that you've had with your publishing process as well.

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And consider the value too of relaunching your books. That's something we didn't talk about today.

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Maybe we'll talk about on the next. There are so many opportunities with this. And the book,

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the neat thing about publishing books versus these videos that I do on YouTube,

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the book has a longer shelf life. No pun intended. We'll see you on the next episode of Vision Pros

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Live. Thank you for being here today. I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions as these episodes continue to move forward.

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This is going to get more and more fun. We'll have more and more engagement as well. We'll invite

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people to participate in the show. And thank you for giving us your time and attention.

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Have an excellent time building out your vision and becoming a Vision Pro yourself.