1 00:00:00,000 --> 00:00:02,320 Why do leaders hide from funding their vision? 2 00:00:03,360 --> 00:00:09,200 So a couple of reasons, I think, um, first of all, uh, in inherited fears, 3 00:00:09,280 --> 00:00:13,960 and I say inherited fears because when you're born, there's only two fears 4 00:00:13,960 --> 00:00:15,400 that you're ever born with, you know what they are? 5 00:00:16,360 --> 00:00:16,720 Nope. 6 00:00:16,720 --> 00:00:17,520 I have no idea. 7 00:00:18,080 --> 00:00:18,720 Take a guess. 8 00:00:20,240 --> 00:00:22,480 Um, fear of fall. 9 00:00:23,080 --> 00:00:24,240 Well, fear heights. 10 00:00:24,240 --> 00:00:24,520 Yeah. 11 00:00:25,160 --> 00:00:25,480 Yeah. 12 00:00:25,480 --> 00:00:30,000 And then fear of being alone. 13 00:00:30,000 --> 00:00:33,640 Loud noises is actually the born with fear, right? 14 00:00:33,640 --> 00:00:36,640 Everything else is created from your mind. 15 00:00:36,640 --> 00:00:38,120 It's created from your environment. 16 00:00:38,120 --> 00:00:39,800 It's created from your mentors and everything else. 17 00:00:39,800 --> 00:00:44,000 And I think a lot of times what happens is the naysayers of the world kind 18 00:00:44,000 --> 00:00:47,080 of get underneath the brain and then they're the ones that are saying, 19 00:00:47,080 --> 00:00:48,400 Hey, like, you can't do that. 20 00:00:48,400 --> 00:00:49,240 You can't do that. 21 00:00:49,240 --> 00:00:49,480 Right. 22 00:00:49,480 --> 00:00:52,320 And then we started developing self doubt and then we have imposter 23 00:00:52,320 --> 00:00:53,720 syndrome and then it never works out. 24 00:00:53,720 --> 00:00:58,800 So, um, I think the big, probably one of the bigger, depending on the level 25 00:00:58,800 --> 00:01:02,280 of leader that you're, you're talking about, if they're kind of a newer 26 00:01:02,280 --> 00:01:04,920 leader up and coming, imposter syndrome is a big thing. 27 00:01:04,920 --> 00:01:06,920 I struggled with it for a lot of years. 28 00:01:07,280 --> 00:01:11,240 Um, and it wasn't until one of my mentors asked me one question. 29 00:01:12,040 --> 00:01:13,360 And that question was simple. 30 00:01:14,160 --> 00:01:18,280 What do you have to believe to not have imposter syndrome? 31 00:01:21,240 --> 00:01:21,640 Right. 32 00:01:22,080 --> 00:01:22,360 Wow. 33 00:01:22,360 --> 00:01:26,560 And I sat there and I made a list and I was like, Oh, well, that's already true. 34 00:01:26,600 --> 00:01:27,400 That's already true. 35 00:01:27,480 --> 00:01:29,600 Why the heck do I have imposter syndrome? 36 00:01:29,600 --> 00:01:30,360 Like all of it's true. 37 00:01:30,400 --> 00:01:32,680 And it evaporated like that. 38 00:01:32,720 --> 00:01:34,600 Like it was really powerful for me. 39 00:01:34,840 --> 00:01:35,120 Yeah. 40 00:01:36,640 --> 00:01:40,640 Well, then that goes directly to my next question for you, Sean. 41 00:01:41,120 --> 00:01:43,480 And how do leaders lean into funding the revision? 42 00:01:44,560 --> 00:01:45,040 Yeah. 43 00:01:45,080 --> 00:01:49,520 So I think once they can get past the imposter syndrome and the, and the fears 44 00:01:49,520 --> 00:01:52,600 that are generated or created by their environment and the people around them. 45 00:01:53,040 --> 00:02:02,120 Um, I think then it becomes a matter of, um, Deploying the best method 46 00:02:03,040 --> 00:02:05,320 to truly fund their vision. 47 00:02:05,320 --> 00:02:08,640 And so funding your vision is a interesting term. 48 00:02:08,640 --> 00:02:10,440 I know you guys are pros at that. 49 00:02:10,440 --> 00:02:13,160 And that's kind of your expertise of like how to help people to get 50 00:02:13,160 --> 00:02:14,280 there and go in that direction. 51 00:02:14,280 --> 00:02:18,200 But I think like, when it comes to funding your vision, funding to 52 00:02:18,200 --> 00:02:20,080 me means more than money. 53 00:02:20,120 --> 00:02:23,000 It means time, energy, blood, sweat, tears. 54 00:02:23,080 --> 00:02:24,840 Uh, money is a big part of it. 55 00:02:25,040 --> 00:02:28,640 Uh, permission, clarity, um, all of these words that kind of pop into my 56 00:02:28,640 --> 00:02:30,200 mind when you say fund your vision. 57 00:02:30,200 --> 00:02:34,240 And so I think like, um, first and foremost, most people need to have 58 00:02:34,240 --> 00:02:35,840 kind of a map, right? 59 00:02:35,840 --> 00:02:39,880 Cause if you don't have a map of exactly where you're going, like, Hey, I 60 00:02:39,880 --> 00:02:41,120 want to take my company to here. 61 00:02:41,120 --> 00:02:44,720 And you pin the, you know, pin the tail on the donkey, so to speak, put the flag 62 00:02:44,720 --> 00:02:48,640 at the top of the hill, and then it's like, okay, that's the, that's the goal. 63 00:02:48,880 --> 00:02:49,280 Right. 64 00:02:49,440 --> 00:02:51,840 And then now what does my treasure map look like? 65 00:02:51,880 --> 00:02:55,360 What is the path that I'm going to have to take in order to get there and then 66 00:02:55,360 --> 00:03:00,520 start looking or thinking through what are the big steps and so step one into 67 00:03:00,520 --> 00:03:04,240 funding a vision, I think does come with a little bit of clarity and then 68 00:03:04,240 --> 00:03:07,680 understanding the map of where and what you're trying to accomplish. 69 00:03:07,680 --> 00:03:10,320 And then even further, we take it into the vehicle. 70 00:03:10,320 --> 00:03:13,480 What is the vehicle of choice that you've chosen? 71 00:03:13,840 --> 00:03:14,280 Right. 72 00:03:14,280 --> 00:03:19,920 And if it's a sales-based path, then you've really got one of kind of five choices. 73 00:03:19,920 --> 00:03:20,160 Right. 74 00:03:20,160 --> 00:03:23,120 You can, you can call people on the phone and close deals that way. 75 00:03:23,120 --> 00:03:24,760 You can text message them as another way. 76 00:03:24,760 --> 00:03:25,880 You can email market. 77 00:03:25,880 --> 00:03:28,240 If you want it to do that, you could use DMS. 78 00:03:28,240 --> 00:03:29,960 That's what we're the experts in the world about. 79 00:03:30,480 --> 00:03:34,200 Um, or you can use snail mail, like old school, like send somebody in the mail. 80 00:03:34,600 --> 00:03:39,200 I think what's interesting to think about that one is the generation that is 81 00:03:39,320 --> 00:03:41,240 that we call the millennials, right. 82 00:03:41,280 --> 00:03:43,800 They've never been direct mail to before. 83 00:03:43,800 --> 00:03:47,720 So I think there's some juice coming back around, you know, how cycles always occur. 84 00:03:47,920 --> 00:03:51,440 So like, I think there's going to be a wave of like direct marketers that really 85 00:03:51,440 --> 00:03:53,880 do a great job with some of the millennials, which is going to be really 86 00:03:53,880 --> 00:03:56,520 interesting to watch, like I'm just sitting, eating some popcorn, right. 87 00:03:56,880 --> 00:04:01,560 Um, which I think is cool, but, um, into funding your vision, you first got to have 88 00:04:01,560 --> 00:04:02,160 a map, right? 89 00:04:02,160 --> 00:04:04,000 Well, first of all, you gotta get your mindset, right? 90 00:04:04,000 --> 00:04:04,920 That's what we talked about, right? 91 00:04:04,920 --> 00:04:06,400 You got to get out of the imposter syndrome. 92 00:04:06,400 --> 00:04:07,360 You got to get tuned there. 93 00:04:07,360 --> 00:04:09,880 Once you're tuned up, then it becomes, let's build the map. 94 00:04:10,520 --> 00:04:13,400 And then we just got to jump over a couple of other false beliefs. 95 00:04:13,400 --> 00:04:14,680 Can I really do this? 96 00:04:15,800 --> 00:04:17,440 Is this something I'm going to succeed at? 97 00:04:17,480 --> 00:04:18,680 Are people going to know me for this? 98 00:04:18,680 --> 00:04:18,880 Right? 99 00:04:18,880 --> 00:04:21,240 These are internal questions that you have to jump over. 100 00:04:21,560 --> 00:04:23,440 And then eventually there's the externals. 101 00:04:23,600 --> 00:04:25,320 Oh, it's going to be expensive to do this. 102 00:04:25,320 --> 00:04:28,280 I got to go hire a dev team or I got to go build this thing or I got to go do 103 00:04:28,280 --> 00:04:28,920 whatever. 104 00:04:29,120 --> 00:04:33,880 And so once we get, we get the map tuned up and we've able to squash kind of the 105 00:04:34,120 --> 00:04:37,400 internal false beliefs we have, and then also the external false beliefs that we 106 00:04:37,400 --> 00:04:42,720 have at that point, there's not really anything left other than execution and 107 00:04:42,720 --> 00:04:44,200 execution comes with discipline. 108 00:04:44,560 --> 00:04:45,200 That's about it. 109 00:04:46,640 --> 00:04:49,040 What was your most significant learning experience? 110 00:04:49,160 --> 00:04:51,440 I can't say one, there's too many, right? 111 00:04:52,080 --> 00:04:56,280 What I will share is this, is I think that along your journey, along your path, 112 00:04:56,640 --> 00:05:00,840 there's always going to be significant learning experiences. 113 00:05:01,840 --> 00:05:12,280 And I think the best way that I could describe it is, I just made a note about 114 00:05:12,280 --> 00:05:12,640 this. 115 00:05:12,640 --> 00:05:13,840 Give me just two seconds here. 116 00:05:14,680 --> 00:05:15,880 This is valuable. 117 00:05:15,880 --> 00:05:18,440 Like I wrote this whole thing about it, right? 118 00:05:19,120 --> 00:05:19,400 Okay. 119 00:05:20,360 --> 00:05:27,200 So most significant learning experiences come from when you're in a place called 120 00:05:27,200 --> 00:05:28,960 the pit, right? 121 00:05:30,000 --> 00:05:31,320 Everybody has pits. 122 00:05:31,360 --> 00:05:32,640 Everyone has peaks. 123 00:05:32,640 --> 00:05:34,280 We know them of ebbs and plows. 124 00:05:34,280 --> 00:05:37,920 We know them ups and downs, wavelengths, whatever you want to call them, right? 125 00:05:37,920 --> 00:05:40,240 When you're down here, you're in the pit. 126 00:05:40,240 --> 00:05:41,800 This is the hard place. 127 00:05:41,800 --> 00:05:46,840 This is the place that like it's the dark place where it's like, everything's falling 128 00:05:46,840 --> 00:05:47,440 down on you. 129 00:05:47,440 --> 00:05:51,760 You just lost this, your house, whatever, bankrupt, like all the stuff where you just 130 00:05:51,760 --> 00:05:53,360 get into that place, right? 131 00:05:53,920 --> 00:05:59,520 And I believe the most significant and profound moments in someone's life come 132 00:05:59,520 --> 00:06:01,480 from inside of that pit. 133 00:06:01,520 --> 00:06:05,760 When you're down here, as you start to climb up to the peak, right? 134 00:06:05,760 --> 00:06:10,440 Because that's what we always want to get to is the, Hey, look at my fancy car. 135 00:06:10,440 --> 00:06:11,280 Look at my big house. 136 00:06:11,280 --> 00:06:12,560 Look at all the stuff that I'm doing. 137 00:06:12,560 --> 00:06:13,640 Like, look, this is, I'm winning. 138 00:06:13,640 --> 00:06:14,200 I'm winning, right? 139 00:06:14,200 --> 00:06:15,640 Like I'm, I should be on the shows. 140 00:06:15,640 --> 00:06:17,440 I should be like, that's cool. 141 00:06:17,440 --> 00:06:18,520 And everybody can do that part. 142 00:06:18,520 --> 00:06:22,640 That part's easy, but I think the most significant learning experiences happen 143 00:06:22,640 --> 00:06:25,520 when you're in the pit and it is the hardest place to be. 144 00:06:25,760 --> 00:06:27,480 I recall so many different stories. 145 00:06:27,480 --> 00:06:28,840 I'll share maybe two of them. 146 00:06:29,360 --> 00:06:33,640 The first one was after we built our first software product, it was called 147 00:06:33,640 --> 00:06:37,880 digital genius lab and it helped the nine to fiver step out of the nine to five 148 00:06:37,880 --> 00:06:41,000 life and learn paid ads to cold traffic online. 149 00:06:41,160 --> 00:06:44,320 And then they marketed an affiliate marketing lifestyle business. 150 00:06:44,320 --> 00:06:45,720 That's what my tech did. 151 00:06:45,800 --> 00:06:46,680 It was amazing. 152 00:06:46,840 --> 00:06:52,120 Um, but the problem was, is I was running that software company and I was also the 153 00:06:52,120 --> 00:06:57,120 CEO of this massive network marketing business and I completely burned out and 154 00:06:57,120 --> 00:07:01,400 I burned out to the point where I wanted to take my own life, Harry. 155 00:07:01,400 --> 00:07:05,440 And I say that with grains of salt because, or without grains of salt, I should say, 156 00:07:05,440 --> 00:07:09,440 because like I was driving down the highway and I saw a big tree and I thought to 157 00:07:09,440 --> 00:07:13,040 myself, I just got off the phone with this really, really hasty client. 158 00:07:13,240 --> 00:07:14,480 And I was like, I don't want it anymore. 159 00:07:14,480 --> 00:07:14,880 I'm done. 160 00:07:14,880 --> 00:07:15,680 I'm sick of this. 161 00:07:15,920 --> 00:07:20,040 Meanwhile, just to back up for context, I was working like 20 hours a day. 162 00:07:20,040 --> 00:07:23,120 I was living off coffee, Taco bell and water. 163 00:07:23,120 --> 00:07:24,120 Like that was my diet. 164 00:07:24,120 --> 00:07:25,040 It was terrible. 165 00:07:25,040 --> 00:07:26,160 It was all like yuck. 166 00:07:26,360 --> 00:07:26,840 Right. 167 00:07:27,040 --> 00:07:29,480 And I had just been work, work, work, work, work, work, work, work, work, work, work, 168 00:07:29,480 --> 00:07:31,200 work, work, work, work, work, work, work, work, work, work, work, work, work, work, 169 00:07:31,200 --> 00:07:31,680 work, work. 170 00:07:31,680 --> 00:07:32,960 Granted, we were making a ton of money. 171 00:07:33,000 --> 00:07:33,240 Right. 172 00:07:33,240 --> 00:07:34,800 It's not always about making money. 173 00:07:35,280 --> 00:07:35,600 Right. 174 00:07:35,600 --> 00:07:37,160 It's about having soul food. 175 00:07:37,160 --> 00:07:41,880 It's about allowing your body and your soul to actually enjoy the journey. 176 00:07:41,880 --> 00:07:43,080 Like that's the big piece of it. 177 00:07:43,080 --> 00:07:44,400 That was a learning lesson for me. 178 00:07:44,680 --> 00:07:48,280 But as I see this tree drive down the highway, I'm like, I was going to a mastermind 179 00:07:48,280 --> 00:07:52,240 to present to Russell Brunson and his inner circle, because as I was part of that, and 180 00:07:53,080 --> 00:07:54,040 I just thought I'm done. 181 00:07:54,160 --> 00:07:55,000 I'm going to hit the tree. 182 00:07:55,280 --> 00:07:56,840 And tears started streaming down my face. 183 00:07:56,840 --> 00:07:57,520 And I pulled over. 184 00:07:57,520 --> 00:07:58,000 I didn't do it. 185 00:07:58,000 --> 00:07:58,400 Luckily. 186 00:07:58,400 --> 00:08:01,760 The reason I didn't do it is because my favorite person in the world, my wife, was in the next 187 00:08:01,760 --> 00:08:05,840 seat next to me and it was tough. 188 00:08:05,840 --> 00:08:10,000 From that minute on, I decided again, the most significant learning experience in my 189 00:08:10,000 --> 00:08:16,200 life from that portion of my life was don't quit. 190 00:08:16,200 --> 00:08:24,160 I went to this event and I was like, Russell, I'm ready to quit, man. 191 00:08:24,160 --> 00:08:27,340 I did this whole presentation of, hey, we did this launch and we made a quarter million 192 00:08:27,340 --> 00:08:31,480 bucks here and then we faltered here and then we made another 150 here and then we did that. 193 00:08:31,480 --> 00:08:33,480 This was in a period of like a very short period of time. 194 00:08:33,480 --> 00:08:36,840 We were making big money, but it was messy. 195 00:08:36,840 --> 00:08:39,480 At the end of the thing, Russell stood up and he's like, you're not going to like what 196 00:08:39,480 --> 00:08:40,480 I have to share with you, Sean. 197 00:08:40,480 --> 00:08:41,480 I said, what's that? 198 00:08:41,480 --> 00:08:44,680 He said, you need to kill your baby. 199 00:08:44,680 --> 00:08:47,440 You're a level 10 guy doing a level two thing. 200 00:08:47,440 --> 00:08:52,320 I was like, whoa, no one's ever said something like that to me. 201 00:08:52,320 --> 00:08:58,480 From that moment, don't quit, don't hit the tree into this room of kill your baby. 202 00:08:58,480 --> 00:09:01,200 That was something that was totally scary for me. 203 00:09:01,200 --> 00:09:05,800 But at the same time, I was just now, I'd made it through the bottom of the pit, but 204 00:09:05,800 --> 00:09:08,200 I was still in the pit when Russell said that to me. 205 00:09:08,200 --> 00:09:12,000 So a learning experience was, okay, my coach said to do this. 206 00:09:12,000 --> 00:09:13,680 That's why I love coaches, right? 207 00:09:13,680 --> 00:09:14,680 They collapse timelines. 208 00:09:14,680 --> 00:09:16,540 They allow you to get faster further. 209 00:09:16,540 --> 00:09:18,120 That's the idea. 210 00:09:18,120 --> 00:09:20,320 My coach, Russell says, kill your baby. 211 00:09:20,320 --> 00:09:22,480 I'd never sold a software product before. 212 00:09:22,480 --> 00:09:25,240 So like, all right, it took us a year. 213 00:09:25,240 --> 00:09:26,720 We ended up selling a software company. 214 00:09:26,720 --> 00:09:27,720 Hooray. 215 00:09:27,720 --> 00:09:28,720 Right? 216 00:09:28,720 --> 00:09:29,720 That was a win. 217 00:09:29,720 --> 00:09:32,120 But the bigger part of the transformation that I came through in that whole portion 218 00:09:32,120 --> 00:09:35,760 of the story, it took Russell Brunson, it took Al Sharpen, who's a dear friend of mine. 219 00:09:35,760 --> 00:09:38,600 I love him to death, mentor of mine as well. 220 00:09:38,600 --> 00:09:41,320 And then it took my wife and my business partner, Chris. 221 00:09:41,320 --> 00:09:45,040 Those are the four people that pulled me from Burnout Alley because Burnout Alley is never 222 00:09:45,040 --> 00:09:47,400 a place anyone should ever, ever, ever be. 223 00:09:47,400 --> 00:09:48,400 Right? 224 00:09:48,400 --> 00:09:49,400 You need to have soul food. 225 00:09:49,400 --> 00:09:52,000 You need to be eating yourself every single day. 226 00:09:52,000 --> 00:09:56,160 But again, the most significant learning experience in that journey was when I was right at the 227 00:09:56,160 --> 00:09:58,400 bottom of the pit about TIGMO and life. 228 00:09:58,400 --> 00:10:03,900 Another example was a few years previous to that even, we were about to try a new method 229 00:10:03,900 --> 00:10:10,560 of marketing and we had spent all of our money building out this amazing funnel. 230 00:10:10,560 --> 00:10:13,720 We had started building up all these paid ads and we're running out of this thing. 231 00:10:13,720 --> 00:10:15,920 So it was a challenge. 232 00:10:15,920 --> 00:10:22,580 We spent tens of thousands of dollars to get this challenge going and we only had two 233 00:10:22,580 --> 00:10:23,580 people register. 234 00:10:23,580 --> 00:10:27,280 Yeah, it was a total, total catastrophe, a bomb. 235 00:10:27,280 --> 00:10:28,760 And I was like, oh my God, what do I do? 236 00:10:28,760 --> 00:10:29,840 We just spent all of our money. 237 00:10:29,840 --> 00:10:31,680 I don't know what to do. 238 00:10:31,680 --> 00:10:34,080 And again, lean on a coach. 239 00:10:34,080 --> 00:10:37,400 Myron Golden was in my head at that time because I love him. 240 00:10:37,400 --> 00:10:40,680 He's a dear friend of Uncle Myron as we call him. 241 00:10:40,680 --> 00:10:45,600 And he goes, you just need to create an offer instead of having cash to get your way out 242 00:10:45,600 --> 00:10:46,600 of it. 243 00:10:46,600 --> 00:10:49,560 Like what can you offer that people will give you money so that you can have money and get 244 00:10:49,560 --> 00:10:50,560 out of the situation. 245 00:10:50,560 --> 00:10:55,280 And so my significant learning experience there again comes back almost the same ones. 246 00:10:55,280 --> 00:10:56,960 Don't quit, think outside the box. 247 00:10:56,960 --> 00:11:02,840 These are great lessons and do the work because if you do the work, you'll get the results. 248 00:11:02,840 --> 00:11:05,920 I put the time in, I put the dollars in, I got the knowledge. 249 00:11:05,920 --> 00:11:09,720 I spent over half a million dollars just getting good at one-to-one selling. 250 00:11:09,720 --> 00:11:10,720 That was my skill. 251 00:11:10,720 --> 00:11:11,720 That is my skill. 252 00:11:11,720 --> 00:11:12,720 I'm one of the best in the world at it. 253 00:11:12,720 --> 00:11:14,000 No questions asked. 254 00:11:14,000 --> 00:11:18,360 I started my sales career selling government, business to government. 255 00:11:18,360 --> 00:11:22,320 So I was closing $60 million contracts with Lockheed Martin. 256 00:11:22,320 --> 00:11:24,720 That's where I started my sales journey. 257 00:11:24,720 --> 00:11:29,080 And then I backed it all the way down into, hey, I'm going to sell a $97 thing online. 258 00:11:29,080 --> 00:11:30,640 Totally different to a consumer, right? 259 00:11:30,640 --> 00:11:31,640 Business consumer. 260 00:11:31,640 --> 00:11:37,480 But then I found this medium ground business to business sales is the best period because 261 00:11:37,480 --> 00:11:40,920 you get the highest margins and usually the least amount of pushback from a client. 262 00:11:40,920 --> 00:11:45,960 The higher dollar tickets you charge, the less time those clients typically want from 263 00:11:45,960 --> 00:11:46,960 you. 264 00:11:46,960 --> 00:11:49,840 It's a weird thing how that works out, but I had to go through that myself and I had 265 00:11:49,840 --> 00:11:50,960 to learn all that stuff. 266 00:11:50,960 --> 00:11:55,000 But again, I was in the pit, but then that voice, that coach's voice. 267 00:11:55,000 --> 00:11:57,620 So again, where's the most significant learning experience? 268 00:11:57,620 --> 00:11:58,620 In the pit. 269 00:11:58,620 --> 00:11:59,620 Where does it come from? 270 00:11:59,620 --> 00:12:00,620 Your coach. 271 00:12:00,620 --> 00:12:02,380 Thank you for being here today. 272 00:12:02,380 --> 00:12:04,860 I'm really happy that you tuned in to Vision Pros Live. 273 00:12:04,860 --> 00:12:09,640 I'm looking forward to seeing your reactions as these episodes continue to move forward. 274 00:12:09,640 --> 00:12:11,240 This is going to get more and more fun. 275 00:12:11,240 --> 00:12:13,280 We'll have more and more engagement as well. 276 00:12:13,280 --> 00:12:17,080 We'll invite people to participate in the show and thank you for giving us your time 277 00:12:17,080 --> 00:12:18,080 and attention. 278 00:12:18,080 --> 00:12:43,320 I hope you have an excellent time building out your vision and becoming a Vision Pro