tell me about your vision. Yeah, two questions there myself and my vision. So myself, I'll keep
it short. I'm a marketing nerd, started out in graphic design, dad of four, terrible golfer.
I use LinkedIn for all my business development. I live and breathe on LinkedIn. And I'm big on
all of our clients are B2B. In terms of my vision, my vision is to give a voice to those who deserve
it most on on LinkedIn specifically. But what I'm finding is what I've found is there are a lot of
really, really smart subject matter experts who simply don't they just have they have all this
knowledge, but it's all pent up. And when you a few people get to tap into that usually it's their
clients or small circles, if they're speaking on stages, 50 100 people at a time. So my goal is to
help them be known for their expertise. My goal is my big hair audacious goal is 10,000 entrepreneurs
helped 10,000 entrepreneurs helped. And you said is to give a voice to those who deserve it. And
how we deserve it most Yeah, the people who know their stuff, who just aren't active on LinkedIn,
because they just don't have the the time or the tools to do so. What made you choose LinkedIn?
Because that's where B2B founders, it makes the most sense for them to be it's where I am.
It's not for B2C. I mean, it can be used. But it's what I do is video marketing. And in video,
the reason why video and B2B go so well together is because you have people that you need to build a
relationship with nobody buys a 30,000 or $100,000 service or software without first talking to one,
two or more people. So just makes sense to incorporate video into that into the content mix.
And, and that's why I've gone with with B2B founders. Where did it come from? Like, have you
had a vision came from? Well, like I said earlier, this vision came from a place where I have seen,
and I still see really smart people struggle to communicate their value. Yeah, they don't know
where to get started, right? It's um, it's the gym analogy breaks down at this point, because it's
like, well, everyone can benefit from going to the gym. But there's probably a different analogy
you need to use here. But basically, there are people that really would benefit from if nothing
else, their businesses would benefit if they started talking more about what they do in the
in the difference they're making in the world and the clients are helping, and they just aren't. So
there are, you know, these these founders of these fantastic businesses that want to grow beyond
referrals. And they think advertising is the play and then they start doing all these things that
everybody else is doing. And they copy basically, this is we all do this, they end up they don't
know what they don't know. So they end up copying these giant strategies that the Nikes of the world
and the and the Kinsey's of the world are using that don't work for these seven to eight figure
businesses, they just don't you need a very different way. And and so my job is to really,
you know, my word was the visit come from, I want I've seen too many of those kinds of businesses
struggle when they should not be struggling, they there is a clear path to success to growing your
business through content, it doesn't have to be hard. But people don't know what they don't know.
So my number one job these days is just educating people about that. What
what defines a great leader to you? How do you determine that someone you actually want to work
with? Yeah, that's a really good question. Jevanka, I think that's such a big question. What makes a
great leader? Well, for me, is somebody who is a servant, a servant leader? Yes. You know, I'm a
follower of Jesus and Jesus himself said, those who are first will be last and those are last will be
first. And there's this mindset that he has about what it takes to be in his kingdom. And I would
argue being a good leader in general, yes, extend that to all leadership, which is good leaders are
good servers, good servants. Yeah, to start. They're not in the position because of what it gets them,
they're in the position because of what it allows them to do for yes themselves, but also for their
teams. They're thinking about what their team needs, asking how I can, how can I support you versus
how can you support me? Good leaders are people that admit their mistakes, but also are willing
to make courageous decisions, even if it makes them unpopular. This is tension, I think that good
leaders ride all the time. I know because I try to, I try to ride it all the time tension between,
you know, being humble and, and being a helpful, but also we're going to go in this direction.
And, and I know sometimes we're going to step on toes if we do this, especially as you scale a
business, I see this more and more, I'm still very small business, but you know, I see this with a
lot of our clients and even you look above that people that lead these million billion dollar
businesses, there's tons of pressure on their shoulders because they are trying to, I think
most leaders in these companies, most CEOs and VPs are trying to ride that line of like, what's
best for my company, what's best for my people, but how do I also, there's just a ton of pressure.
So good leaders can handle the pressure. They don't run from hard conversations. They're willing to
embrace, you know, it's basically decent people. If you think about it, like what is a good leader?
Well, it's a decent person, somebody who's self-aware, willing to do the hard work, willing to, to put
others first. I mean, I'd argue that's. Thank you for being here today. I'm really happy that you
tuned into Vision Pros Live. I'm looking forward to seeing your reactions as these episodes continue
to move forward. This is going to get more and more fun. We'll have more and more engagement as
well. We'll invite people to participate in the show and thank you for giving us your time and
attention. Have an excellent time building out your vision and becoming a Vision Pro yourself.