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tell me about your vision. Yeah, two questions there myself and my vision. So myself, I'll keep

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it short. I'm a marketing nerd, started out in graphic design, dad of four, terrible golfer.

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I use LinkedIn for all my business development. I live and breathe on LinkedIn. And I'm big on

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all of our clients are B2B. In terms of my vision, my vision is to give a voice to those who deserve

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it most on on LinkedIn specifically. But what I'm finding is what I've found is there are a lot of

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really, really smart subject matter experts who simply don't they just have they have all this

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knowledge, but it's all pent up. And when you a few people get to tap into that usually it's their

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clients or small circles, if they're speaking on stages, 50 100 people at a time. So my goal is to

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help them be known for their expertise. My goal is my big hair audacious goal is 10,000 entrepreneurs

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helped 10,000 entrepreneurs helped. And you said is to give a voice to those who deserve it. And

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how we deserve it most Yeah, the people who know their stuff, who just aren't active on LinkedIn,

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because they just don't have the the time or the tools to do so. What made you choose LinkedIn?

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Because that's where B2B founders, it makes the most sense for them to be it's where I am.

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It's not for B2C. I mean, it can be used. But it's what I do is video marketing. And in video,

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the reason why video and B2B go so well together is because you have people that you need to build a

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relationship with nobody buys a 30,000 or $100,000 service or software without first talking to one,

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two or more people. So just makes sense to incorporate video into that into the content mix.

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And, and that's why I've gone with with B2B founders. Where did it come from? Like, have you

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had a vision came from? Well, like I said earlier, this vision came from a place where I have seen,

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and I still see really smart people struggle to communicate their value. Yeah, they don't know

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where to get started, right? It's um, it's the gym analogy breaks down at this point, because it's

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like, well, everyone can benefit from going to the gym. But there's probably a different analogy

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you need to use here. But basically, there are people that really would benefit from if nothing

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else, their businesses would benefit if they started talking more about what they do in the

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in the difference they're making in the world and the clients are helping, and they just aren't. So

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there are, you know, these these founders of these fantastic businesses that want to grow beyond

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referrals. And they think advertising is the play and then they start doing all these things that

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everybody else is doing. And they copy basically, this is we all do this, they end up they don't

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know what they don't know. So they end up copying these giant strategies that the Nikes of the world

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and the and the Kinsey's of the world are using that don't work for these seven to eight figure

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businesses, they just don't you need a very different way. And and so my job is to really,

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you know, my word was the visit come from, I want I've seen too many of those kinds of businesses

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struggle when they should not be struggling, they there is a clear path to success to growing your

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business through content, it doesn't have to be hard. But people don't know what they don't know.

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So my number one job these days is just educating people about that. What

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what defines a great leader to you? How do you determine that someone you actually want to work

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with? Yeah, that's a really good question. Jevanka, I think that's such a big question. What makes a

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great leader? Well, for me, is somebody who is a servant, a servant leader? Yes. You know, I'm a

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follower of Jesus and Jesus himself said, those who are first will be last and those are last will be

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first. And there's this mindset that he has about what it takes to be in his kingdom. And I would

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argue being a good leader in general, yes, extend that to all leadership, which is good leaders are

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good servers, good servants. Yeah, to start. They're not in the position because of what it gets them,

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they're in the position because of what it allows them to do for yes themselves, but also for their

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teams. They're thinking about what their team needs, asking how I can, how can I support you versus

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how can you support me? Good leaders are people that admit their mistakes, but also are willing

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to make courageous decisions, even if it makes them unpopular. This is tension, I think that good

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leaders ride all the time. I know because I try to, I try to ride it all the time tension between,

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you know, being humble and, and being a helpful, but also we're going to go in this direction.

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And, and I know sometimes we're going to step on toes if we do this, especially as you scale a

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business, I see this more and more, I'm still very small business, but you know, I see this with a

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lot of our clients and even you look above that people that lead these million billion dollar

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businesses, there's tons of pressure on their shoulders because they are trying to, I think

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most leaders in these companies, most CEOs and VPs are trying to ride that line of like, what's

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best for my company, what's best for my people, but how do I also, there's just a ton of pressure.

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So good leaders can handle the pressure. They don't run from hard conversations. They're willing to

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embrace, you know, it's basically decent people. If you think about it, like what is a good leader?

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Well, it's a decent person, somebody who's self-aware, willing to do the hard work, willing to, to put

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others first. I mean, I'd argue that's. Thank you for being here today. I'm really happy that you

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tuned into Vision Pros Live. I'm looking forward to seeing your reactions as these episodes continue

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to move forward. This is going to get more and more fun. We'll have more and more engagement as

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well. We'll invite people to participate in the show and thank you for giving us your time and

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attention. Have an excellent time building out your vision and becoming a Vision Pro yourself.