1 00:00:00,000 --> 00:00:02,040 and tell me about your vision. 2 00:00:02,040 --> 00:00:05,400 My vision is to build the number one personal brand 3 00:00:05,400 --> 00:00:08,400 consultancy worldwide by 2035 and have a team 4 00:00:08,400 --> 00:00:11,620 of 500 independent consultants working for us, 5 00:00:11,620 --> 00:00:15,240 going out and building their own, not business, 6 00:00:15,240 --> 00:00:17,380 but helping people with their personal brands. 7 00:00:17,380 --> 00:00:20,120 That's like the main, I suppose, business vision 8 00:00:20,120 --> 00:00:22,040 and then taking that and scaling into other avenues, 9 00:00:22,040 --> 00:00:24,400 other investments, other businesses, real estate, 10 00:00:24,400 --> 00:00:26,520 like we were talking about before we got started. 11 00:00:26,520 --> 00:00:28,960 And on a personal note, I would say my vision 12 00:00:28,960 --> 00:00:31,800 is to live with my potential, which I know I'll never meet, 13 00:00:31,800 --> 00:00:35,000 but is a task worth undertaking and at least pursuing. 14 00:00:35,920 --> 00:00:38,800 Wow, that's a very broad and big vision. 15 00:00:38,800 --> 00:00:40,560 Well, you mentioned 2025. 16 00:00:40,560 --> 00:00:43,200 Why put a date on that 2025? 17 00:00:43,200 --> 00:00:44,680 2035. 18 00:00:44,680 --> 00:00:47,880 There is no way in the next 12 months 19 00:00:47,880 --> 00:00:50,160 I'll be able to get 500 consultants that are quality, 20 00:00:50,160 --> 00:00:50,980 quality at least. 21 00:00:50,980 --> 00:00:53,520 I would love to have, I would say 10 to 20 consultants 22 00:00:53,520 --> 00:00:54,440 by the end of next year. 23 00:00:54,440 --> 00:00:58,080 But my main focus by 2035 is, 24 00:00:58,080 --> 00:01:01,800 it's not about setting, there's a cliche that goes, 25 00:01:01,800 --> 00:01:04,880 set your vision amongst the stars, 26 00:01:04,880 --> 00:01:06,840 at least you'll land somewhere kind of thing. 27 00:01:06,840 --> 00:01:10,480 And I believe that that's true, but I wanna be realistic 28 00:01:10,480 --> 00:01:12,720 in the sense of there is a strategy in place 29 00:01:12,720 --> 00:01:14,540 to where we can actually hit that mark, 30 00:01:14,540 --> 00:01:16,240 but also be big enough to where it would make 31 00:01:16,240 --> 00:01:17,520 the average person uncomfortable. 32 00:01:17,520 --> 00:01:19,160 And I mean, hell, that makes me uncomfortable too 33 00:01:19,160 --> 00:01:21,360 to think 500 people relying on me 34 00:01:21,360 --> 00:01:24,340 and relying on the business that I'm building is big. 35 00:01:24,340 --> 00:01:26,320 There's a lot of weight that falls on business owners, 36 00:01:26,320 --> 00:01:27,600 especially at scale. 37 00:01:27,600 --> 00:01:30,760 And so I don't see any reason why I wouldn't wanna 38 00:01:30,760 --> 00:01:34,880 set that grand grandiose vision, so to speak, why not? 39 00:01:34,880 --> 00:01:37,160 Oh, I misread your time. 40 00:01:37,160 --> 00:01:38,960 I thought it was 2025. 41 00:01:38,960 --> 00:01:40,520 And now you said 2035. 42 00:01:40,520 --> 00:01:41,920 So that makes more clear. 43 00:01:41,920 --> 00:01:44,640 So you see, you can see farther ahead. 44 00:01:44,640 --> 00:01:45,480 That's amazing. 45 00:01:45,480 --> 00:01:46,300 Yep, 10 years. 46 00:01:46,300 --> 00:01:47,200 Yep, that's awesome. 47 00:01:49,880 --> 00:01:52,840 Where did this vision come from, Isaac? 48 00:01:54,940 --> 00:01:56,840 The lack of my upbringing. 49 00:01:56,840 --> 00:02:00,480 I would say, I don't come from a traditional, 50 00:02:00,480 --> 00:02:02,200 holistic American family. 51 00:02:02,200 --> 00:02:03,320 I had a single mom. 52 00:02:03,320 --> 00:02:04,800 I didn't connect with my biological father 53 00:02:04,800 --> 00:02:06,280 until I was already an adult. 54 00:02:06,280 --> 00:02:09,160 Hated him growing up, hated my last name. 55 00:02:09,160 --> 00:02:11,080 I would say that we were on the upper end 56 00:02:11,080 --> 00:02:13,680 of the poverty line and lower middle class. 57 00:02:13,680 --> 00:02:15,960 My mom was a single working parent. 58 00:02:15,960 --> 00:02:18,480 I was raised in large part by my grandparents, 59 00:02:18,480 --> 00:02:20,740 loved them deeply, loved them tremendously. 60 00:02:20,740 --> 00:02:25,740 And growing up, I wasn't the kid who had the best teeth, 61 00:02:25,740 --> 00:02:27,820 who had the best clothes, who had the best shoes, 62 00:02:27,820 --> 00:02:29,180 who had the best everything. 63 00:02:29,180 --> 00:02:31,300 And I was grateful for what I did have. 64 00:02:31,300 --> 00:02:33,300 I never went hungry. 65 00:02:33,300 --> 00:02:35,420 The food was definitely something that, 66 00:02:35,420 --> 00:02:37,900 like I didn't have to eat out of trash cans 67 00:02:37,900 --> 00:02:40,140 or have like an impoverished upbringing, 68 00:02:40,140 --> 00:02:43,460 but I didn't want that because it made me uncomfortable. 69 00:02:43,460 --> 00:02:45,180 And so entering into adulthood, 70 00:02:45,180 --> 00:02:47,460 when I found the idea of building my own business 71 00:02:47,460 --> 00:02:49,260 and pursuing this path of entrepreneurship, 72 00:02:49,260 --> 00:02:51,740 I saw it as the answer to all of my questions 73 00:02:51,740 --> 00:02:56,740 and all of my problems. 74 00:02:58,260 --> 00:02:59,860 Isaac, tell me more about that. 75 00:03:01,100 --> 00:03:02,080 In what capacity? 76 00:03:03,700 --> 00:03:08,540 How did you see that growing up, 77 00:03:08,540 --> 00:03:11,020 this was the answer to all your problems? 78 00:03:11,020 --> 00:03:13,060 Yeah, well, growing up, 79 00:03:13,060 --> 00:03:15,820 I was one of those straight A entrepreneurs, 80 00:03:15,820 --> 00:03:17,020 which are very rare. 81 00:03:17,020 --> 00:03:18,620 Most of the time you talk to an entrepreneur 82 00:03:18,620 --> 00:03:19,940 and they're like, I was a DRF student. 83 00:03:19,940 --> 00:03:22,420 No, I was an excellent student, 84 00:03:22,420 --> 00:03:25,900 graduated top 10 of my class, had a 4.44 weighted GPA. 85 00:03:25,900 --> 00:03:28,180 Like it was very studious 86 00:03:28,180 --> 00:03:30,260 and school was for the most part, relatively easy. 87 00:03:30,260 --> 00:03:31,940 I had a couple of classes like AP Kim 88 00:03:31,940 --> 00:03:33,060 that I just absolutely hated. 89 00:03:33,060 --> 00:03:35,820 My brain does not compute for chemistry equations. 90 00:03:35,820 --> 00:03:38,620 But going into my senior year, 91 00:03:38,620 --> 00:03:40,400 I saw my mom had a master's degree in business 92 00:03:40,400 --> 00:03:41,460 that she wasn't applying. 93 00:03:41,460 --> 00:03:43,180 And I say this out of respect for her, 94 00:03:43,180 --> 00:03:46,380 but I was going to go to college, 95 00:03:46,380 --> 00:03:49,480 get what, a marketing degree, a public relations degree 96 00:03:49,480 --> 00:03:51,300 and spend two years of my life taking biology 97 00:03:51,300 --> 00:03:52,740 and algebra courses and things like that, 98 00:03:52,740 --> 00:03:54,260 that what I would never use. 99 00:03:54,260 --> 00:03:56,020 And it didn't seem like a feasible path. 100 00:03:56,020 --> 00:03:57,400 And so my senior year of high school, 101 00:03:57,400 --> 00:04:00,220 I saw these young guys who were slightly older than me 102 00:04:00,220 --> 00:04:01,940 involved with the industry of network marketing. 103 00:04:01,940 --> 00:04:04,740 And now I already had some entrepreneurial endeavors 104 00:04:04,740 --> 00:04:07,340 and some influences from Instagram, obviously, 105 00:04:07,340 --> 00:04:10,020 some younger guys and younger gurus. 106 00:04:10,020 --> 00:04:12,220 And I feel like I have to give them credit 107 00:04:12,220 --> 00:04:13,080 where credit is due, 108 00:04:13,080 --> 00:04:15,580 but I started to see a path opening up 109 00:04:15,580 --> 00:04:16,700 that I didn't know existed. 110 00:04:16,700 --> 00:04:19,860 And that was that self fulfilling self business path. 111 00:04:19,860 --> 00:04:21,980 And so I took the leap of faith, 112 00:04:21,980 --> 00:04:23,200 jumped headfirst into business, 113 00:04:23,200 --> 00:04:25,220 hit my head a few times on the way down. 114 00:04:25,220 --> 00:04:26,820 It was a hell of a journey. 115 00:04:26,820 --> 00:04:28,540 But at the same point, 116 00:04:28,540 --> 00:04:30,940 I never thought about the idea of making more than 117 00:04:30,940 --> 00:04:33,980 $5,000 a month, let alone 10,000 and then 20,000. 118 00:04:33,980 --> 00:04:37,300 It's like those numbers to me were so remarkable 119 00:04:37,300 --> 00:04:41,140 because I can see now that I've made more in one month 120 00:04:41,140 --> 00:04:43,860 than some of my family members have made working three months. 121 00:04:43,860 --> 00:04:45,540 And it's like, that's a crazy thought. 122 00:04:45,540 --> 00:04:47,340 And it can make you uncomfortable, 123 00:04:47,340 --> 00:04:49,580 but I don't wanna just attribute money 124 00:04:49,580 --> 00:04:51,460 to being the answer to my problems, 125 00:04:51,460 --> 00:04:53,100 but the way of thinking. 126 00:04:53,100 --> 00:04:55,060 You cannot be involved with business 127 00:04:55,060 --> 00:04:57,360 if you don't have some self development going on. 128 00:04:57,360 --> 00:04:59,140 You don't study, you don't read, you don't listen, 129 00:04:59,140 --> 00:05:00,660 you don't learn from mentors 130 00:05:00,660 --> 00:05:03,000 or listen to podcasts such as your own. 131 00:05:03,000 --> 00:05:06,580 And seeing that there were people living lives 132 00:05:06,580 --> 00:05:09,980 that they actually loved compared to lives that they hated 133 00:05:09,980 --> 00:05:12,180 when the people around me didn't really like their lives, 134 00:05:12,180 --> 00:05:14,500 they would say, yeah, oh, I'm fine, I'm content. 135 00:05:14,500 --> 00:05:16,980 But deep down, I knew they hated it. 136 00:05:16,980 --> 00:05:19,140 The idea was really fascinating to me 137 00:05:19,140 --> 00:05:20,800 and it seemed like a better option 138 00:05:20,800 --> 00:05:22,740 than taking the other traditional route 139 00:05:22,740 --> 00:05:24,580 that I was set up for. 140 00:05:24,580 --> 00:05:27,980 And the business that do hit one or two year mark, 141 00:05:27,980 --> 00:05:30,540 likely to have a failing offer that increases by the day. 142 00:05:30,540 --> 00:05:34,740 The reason being, most entrepreneurs are not prepared 143 00:05:34,740 --> 00:05:36,880 or they don't know what to do. 144 00:05:36,880 --> 00:05:38,860 They don't have much clarity about it. 145 00:05:38,860 --> 00:05:41,020 So let's talk to your story about that. 146 00:05:41,820 --> 00:05:44,440 Yeah, it's interesting you say the word clarity 147 00:05:44,440 --> 00:05:47,580 because I can define my entire journey 148 00:05:47,580 --> 00:05:49,180 as this pursuit of clarity. 149 00:05:49,180 --> 00:05:51,380 And part of the reasons why I dissolved 150 00:05:51,380 --> 00:05:53,480 my public relations firm, which I was building, 151 00:05:53,480 --> 00:05:56,820 was because it created more questions than it did answers. 152 00:05:56,820 --> 00:06:00,020 And the reason I say that is we were marketing it as, 153 00:06:00,020 --> 00:06:02,060 Mashman Ventures is a public relations firm 154 00:06:02,060 --> 00:06:03,700 that specializes in personal branding 155 00:06:03,700 --> 00:06:05,680 and what is the business model consulting. 156 00:06:05,680 --> 00:06:08,420 That is a lot to market, that is a lot to define. 157 00:06:08,420 --> 00:06:10,660 And I knew that it wasn't as clear as it could have been. 158 00:06:10,660 --> 00:06:14,980 So it wasn't a decision to change paths in so much as, 159 00:06:14,980 --> 00:06:18,740 let me give something new that I could create that is clear, 160 00:06:18,740 --> 00:06:20,720 which is Mashman Consulting Group. 161 00:06:20,720 --> 00:06:22,980 We help emerging and establish public figures, 162 00:06:22,980 --> 00:06:25,320 optimize and scale their personal brands. 163 00:06:25,320 --> 00:06:27,100 That is extremely concise. 164 00:06:27,100 --> 00:06:29,900 And so every business that I've been involved with, 165 00:06:29,900 --> 00:06:32,460 I've ultimately gotten out of in this pursuit of clarity, 166 00:06:32,460 --> 00:06:33,980 knowing that number one, 167 00:06:33,980 --> 00:06:36,260 it wasn't something I could see myself doing long-term. 168 00:06:36,260 --> 00:06:38,660 Number two, didn't have a firm business model. 169 00:06:38,660 --> 00:06:40,180 So for example, the music industry, 170 00:06:40,180 --> 00:06:41,540 when I was involved in that, 171 00:06:41,540 --> 00:06:43,220 I had a record label I wanted to build 172 00:06:43,220 --> 00:06:44,500 and then managing musical talent. 173 00:06:44,500 --> 00:06:47,340 And I knew that there wasn't a sustainable business model 174 00:06:47,340 --> 00:06:50,520 without locking them in with aggressive 360 deals 175 00:06:50,520 --> 00:06:51,620 and taking it to scale. 176 00:06:51,620 --> 00:06:53,500 That's the only way you make money in the music industry 177 00:06:53,500 --> 00:06:54,620 outside of touring. 178 00:06:54,620 --> 00:06:55,860 But how can you make money touring 179 00:06:55,860 --> 00:06:56,900 if you don't have an audience? 180 00:06:56,900 --> 00:06:58,160 You can't, right? 181 00:06:58,160 --> 00:07:01,680 And so I went from business to business in my early career, 182 00:07:01,680 --> 00:07:04,080 not thinking to myself that, oh, it's okay to fail 183 00:07:04,080 --> 00:07:05,660 because I've never thought that that is a good thing. 184 00:07:05,660 --> 00:07:07,800 And I think that failure is really just, 185 00:07:07,800 --> 00:07:09,500 you give up, entirely you give up. 186 00:07:09,500 --> 00:07:11,580 I don't consider any of my businesses a failure. 187 00:07:11,580 --> 00:07:14,580 I consider it a pivot and a direction change 188 00:07:14,580 --> 00:07:17,420 in the right direction ultimately. 189 00:07:17,420 --> 00:07:20,580 And they have a lot of these statistics 190 00:07:20,580 --> 00:07:23,140 and I'm really curious to know 191 00:07:23,140 --> 00:07:25,060 what their definition of failure is. 192 00:07:25,060 --> 00:07:25,900 Is that financially? 193 00:07:25,900 --> 00:07:28,340 Is that just because the business owner gives up? 194 00:07:28,340 --> 00:07:31,280 Is it because they got sued to all hell? 195 00:07:31,280 --> 00:07:32,440 Is it because they went bankrupt? 196 00:07:32,440 --> 00:07:34,220 There are so many measurements of failure, I think, 197 00:07:34,220 --> 00:07:36,880 or things that we might necessarily perceive 198 00:07:36,880 --> 00:07:39,940 as being a failure rather a pivot. 199 00:07:39,940 --> 00:07:41,900 And so with my current business, 200 00:07:41,900 --> 00:07:44,780 now I feel more clear with what I'm building 201 00:07:44,780 --> 00:07:45,980 than ever before. 202 00:07:45,980 --> 00:07:47,300 And that's a really good indicator 203 00:07:47,300 --> 00:07:48,620 that I'm on the right path. 204 00:07:48,620 --> 00:07:50,540 And I believe that anybody listening to this, 205 00:07:50,540 --> 00:07:52,660 if you feel clear about what you're building, 206 00:07:52,660 --> 00:07:55,100 and you don't have to have some 40 page business plan, 207 00:07:55,100 --> 00:07:58,220 but at least a direction that you can go down, right? 208 00:07:58,220 --> 00:08:01,460 The reason you have a business plan is so you get investing. 209 00:08:01,460 --> 00:08:02,560 That's like the big thing 210 00:08:02,560 --> 00:08:04,260 that most people create business plans for. 211 00:08:04,260 --> 00:08:06,240 Otherwise, most entrepreneurs don't know the first thing 212 00:08:06,240 --> 00:08:08,260 about writing one, myself included, 213 00:08:08,260 --> 00:08:09,780 although I know I could. 214 00:08:09,780 --> 00:08:13,500 And you also mentioned a business 215 00:08:13,500 --> 00:08:15,580 ultimately creating a job for the person. 216 00:08:15,580 --> 00:08:18,700 And this was a mistake that I made early on as well, 217 00:08:18,700 --> 00:08:21,220 is there's a difference between being self-employed 218 00:08:21,220 --> 00:08:22,580 and being a business owner. 219 00:08:22,580 --> 00:08:25,740 Robert Kiyosaki's cashflow quadrant makes that distinction 220 00:08:25,740 --> 00:08:28,940 between 4% are investors and 1% business owners 221 00:08:28,940 --> 00:08:30,660 and 30% self-employed, right? 222 00:08:30,660 --> 00:08:32,700 Well, if you think about it, 223 00:08:32,700 --> 00:08:34,380 just launching your own small business 224 00:08:34,380 --> 00:08:37,220 and you doing all of the tasks means that you're self-employed. 225 00:08:37,220 --> 00:08:38,340 You're not a business owner. 226 00:08:38,340 --> 00:08:40,580 And so my number one goal with launching MCG 227 00:08:40,580 --> 00:08:43,160 was to set the framework in place 228 00:08:43,160 --> 00:08:45,440 to where I could bring on consultants and train them up. 229 00:08:45,440 --> 00:08:47,480 I already have a COO that we're going to be announcing 230 00:08:47,480 --> 00:08:50,680 within the next month, hiring posts. 231 00:08:50,680 --> 00:08:52,640 So I have 50 resumes I gotta go through 232 00:08:52,640 --> 00:08:54,640 for consultants potentially, 233 00:08:54,640 --> 00:08:57,220 and really setting the landscape to where it can function 234 00:08:57,220 --> 00:08:58,820 even if I'm not there, 235 00:08:58,820 --> 00:09:00,240 because that is the big indicator 236 00:09:00,240 --> 00:09:01,480 that you have something that's working. 237 00:09:01,480 --> 00:09:04,240 If it can function as a self-sustaining organism 238 00:09:04,240 --> 00:09:05,900 without the owner being present. 239 00:09:05,900 --> 00:09:07,260 Thank you for being here today. 240 00:09:07,260 --> 00:09:09,760 I'm really happy that you tuned in to Vision Pros Live. 241 00:09:09,760 --> 00:09:12,400 I'm looking forward to seeing your reactions 242 00:09:12,400 --> 00:09:14,700 as these episodes continue to move forward. 243 00:09:14,700 --> 00:09:16,400 This is going to get more and more fun. 244 00:09:16,400 --> 00:09:18,200 We'll have more and more engagement as well. 245 00:09:18,200 --> 00:09:20,320 We'll invite people to participate in the show. 246 00:09:20,320 --> 00:09:22,680 And thank you for giving us your time and attention. 247 00:09:22,680 --> 00:09:25,400 Have an excellent time building out your vision 248 00:09:25,400 --> 00:09:34,400 and becoming a Vision Pro yourself.