and tell me about your vision.
My vision is to build the number one personal brand
consultancy worldwide by 2035 and have a team
of 500 independent consultants working for us,
going out and building their own, not business,
but helping people with their personal brands.
That's like the main, I suppose, business vision
and then taking that and scaling into other avenues,
other investments, other businesses, real estate,
like we were talking about before we got started.
And on a personal note, I would say my vision
is to live with my potential, which I know I'll never meet,
but is a task worth undertaking and at least pursuing.
Wow, that's a very broad and big vision.
Well, you mentioned 2025.
Why put a date on that 2025?
2035.
There is no way in the next 12 months
I'll be able to get 500 consultants that are quality,
quality at least.
I would love to have, I would say 10 to 20 consultants
by the end of next year.
But my main focus by 2035 is,
it's not about setting, there's a cliche that goes,
set your vision amongst the stars,
at least you'll land somewhere kind of thing.
And I believe that that's true, but I wanna be realistic
in the sense of there is a strategy in place
to where we can actually hit that mark,
but also be big enough to where it would make
the average person uncomfortable.
And I mean, hell, that makes me uncomfortable too
to think 500 people relying on me
and relying on the business that I'm building is big.
There's a lot of weight that falls on business owners,
especially at scale.
And so I don't see any reason why I wouldn't wanna
set that grand grandiose vision, so to speak, why not?
Oh, I misread your time.
I thought it was 2025.
And now you said 2035.
So that makes more clear.
So you see, you can see farther ahead.
That's amazing.
Yep, 10 years.
Yep, that's awesome.
Where did this vision come from, Isaac?
The lack of my upbringing.
I would say, I don't come from a traditional,
holistic American family.
I had a single mom.
I didn't connect with my biological father
until I was already an adult.
Hated him growing up, hated my last name.
I would say that we were on the upper end
of the poverty line and lower middle class.
My mom was a single working parent.
I was raised in large part by my grandparents,
loved them deeply, loved them tremendously.
And growing up, I wasn't the kid who had the best teeth,
who had the best clothes, who had the best shoes,
who had the best everything.
And I was grateful for what I did have.
I never went hungry.
The food was definitely something that,
like I didn't have to eat out of trash cans
or have like an impoverished upbringing,
but I didn't want that because it made me uncomfortable.
And so entering into adulthood,
when I found the idea of building my own business
and pursuing this path of entrepreneurship,
I saw it as the answer to all of my questions
and all of my problems.
Isaac, tell me more about that.
In what capacity?
How did you see that growing up,
this was the answer to all your problems?
Yeah, well, growing up,
I was one of those straight A entrepreneurs,
which are very rare.
Most of the time you talk to an entrepreneur
and they're like, I was a DRF student.
No, I was an excellent student,
graduated top 10 of my class, had a 4.44 weighted GPA.
Like it was very studious
and school was for the most part, relatively easy.
I had a couple of classes like AP Kim
that I just absolutely hated.
My brain does not compute for chemistry equations.
But going into my senior year,
I saw my mom had a master's degree in business
that she wasn't applying.
And I say this out of respect for her,
but I was going to go to college,
get what, a marketing degree, a public relations degree
and spend two years of my life taking biology
and algebra courses and things like that,
that what I would never use.
And it didn't seem like a feasible path.
And so my senior year of high school,
I saw these young guys who were slightly older than me
involved with the industry of network marketing.
And now I already had some entrepreneurial endeavors
and some influences from Instagram, obviously,
some younger guys and younger gurus.
And I feel like I have to give them credit
where credit is due,
but I started to see a path opening up
that I didn't know existed.
And that was that self fulfilling self business path.
And so I took the leap of faith,
jumped headfirst into business,
hit my head a few times on the way down.
It was a hell of a journey.
But at the same point,
I never thought about the idea of making more than
$5,000 a month, let alone 10,000 and then 20,000.
It's like those numbers to me were so remarkable
because I can see now that I've made more in one month
than some of my family members have made working three months.
And it's like, that's a crazy thought.
And it can make you uncomfortable,
but I don't wanna just attribute money
to being the answer to my problems,
but the way of thinking.
You cannot be involved with business
if you don't have some self development going on.
You don't study, you don't read, you don't listen,
you don't learn from mentors
or listen to podcasts such as your own.
And seeing that there were people living lives
that they actually loved compared to lives that they hated
when the people around me didn't really like their lives,
they would say, yeah, oh, I'm fine, I'm content.
But deep down, I knew they hated it.
The idea was really fascinating to me
and it seemed like a better option
than taking the other traditional route
that I was set up for.
And the business that do hit one or two year mark,
likely to have a failing offer that increases by the day.
The reason being, most entrepreneurs are not prepared
or they don't know what to do.
They don't have much clarity about it.
So let's talk to your story about that.
Yeah, it's interesting you say the word clarity
because I can define my entire journey
as this pursuit of clarity.
And part of the reasons why I dissolved
my public relations firm, which I was building,
was because it created more questions than it did answers.
And the reason I say that is we were marketing it as,
Mashman Ventures is a public relations firm
that specializes in personal branding
and what is the business model consulting.
That is a lot to market, that is a lot to define.
And I knew that it wasn't as clear as it could have been.
So it wasn't a decision to change paths in so much as,
let me give something new that I could create that is clear,
which is Mashman Consulting Group.
We help emerging and establish public figures,
optimize and scale their personal brands.
That is extremely concise.
And so every business that I've been involved with,
I've ultimately gotten out of in this pursuit of clarity,
knowing that number one,
it wasn't something I could see myself doing long-term.
Number two, didn't have a firm business model.
So for example, the music industry,
when I was involved in that,
I had a record label I wanted to build
and then managing musical talent.
And I knew that there wasn't a sustainable business model
without locking them in with aggressive 360 deals
and taking it to scale.
That's the only way you make money in the music industry
outside of touring.
But how can you make money touring
if you don't have an audience?
You can't, right?
And so I went from business to business in my early career,
not thinking to myself that, oh, it's okay to fail
because I've never thought that that is a good thing.
And I think that failure is really just,
you give up, entirely you give up.
I don't consider any of my businesses a failure.
I consider it a pivot and a direction change
in the right direction ultimately.
And they have a lot of these statistics
and I'm really curious to know
what their definition of failure is.
Is that financially?
Is that just because the business owner gives up?
Is it because they got sued to all hell?
Is it because they went bankrupt?
There are so many measurements of failure, I think,
or things that we might necessarily perceive
as being a failure rather a pivot.
And so with my current business,
now I feel more clear with what I'm building
than ever before.
And that's a really good indicator
that I'm on the right path.
And I believe that anybody listening to this,
if you feel clear about what you're building,
and you don't have to have some 40 page business plan,
but at least a direction that you can go down, right?
The reason you have a business plan is so you get investing.
That's like the big thing
that most people create business plans for.
Otherwise, most entrepreneurs don't know the first thing
about writing one, myself included,
although I know I could.
And you also mentioned a business
ultimately creating a job for the person.
And this was a mistake that I made early on as well,
is there's a difference between being self-employed
and being a business owner.
Robert Kiyosaki's cashflow quadrant makes that distinction
between 4% are investors and 1% business owners
and 30% self-employed, right?
Well, if you think about it,
just launching your own small business
and you doing all of the tasks means that you're self-employed.
You're not a business owner.
And so my number one goal with launching MCG
was to set the framework in place
to where I could bring on consultants and train them up.
I already have a COO that we're going to be announcing
within the next month, hiring posts.
So I have 50 resumes I gotta go through
for consultants potentially,
and really setting the landscape to where it can function
even if I'm not there,
because that is the big indicator
that you have something that's working.
If it can function as a self-sustaining organism
without the owner being present.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions
as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a Vision Pro yourself.