So I have a question for you. Why do most businesses fail today?
Well, it depends who you ask. Okay. The Harvard Business Review will say it's
under capitalization. That's why they fail. They're wrong. Okay. I'm not scared to say
Harvard's wrong. Okay. Businesses fail because they don't sell enough product or service at a
high enough price. Hands down, that's all. I can't make it any simpler. You need to sell.
You got to move your product or service, whatever that takes. And it's not having the greatest
marketing company in the world either. It's you like getting it done in the beginning. Right.
But you can sell. That's what we call the fuel for the economic engine. Your business is an
economic engine. Your fuel is sales. Right. And it's got to be priced right. Wow. People can sell,
but they're not pricing it properly. And that also stalls out the business.