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Tell me about your vision.

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Yeah, so my vision is to empower small and medium-sized businesses to have massive growth

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with minimal investment.

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And so I do that by implementing marketing ecosystems and just working with brands of

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various sizes to be able to clarify their marketing strategy and produce greater results

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for a smaller investment.

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Where did you find, where did this vision of you coming in and helping small business

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owners come from?

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It really came from my real life lived experience working for a few different small businesses.

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I was working in higher growth strategy positions, marketing director, head of growth.

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And I realized that these companies really did not need full-time support.

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What they needed is to take that budget that was supporting a full-time marketing director,

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head of growth role and implement it in different areas in their brand.

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And so I was able to transition my role from a full-time role into a fractional support

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role and support my, what used to be my full-time job as a fractional chief marketing officer.

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And so I was able to create even greater returns for that brand.

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And I've been doing that now for brands for two years.

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And so my vision came from my real life lived experience working with brands.

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Would you say, would you say Angela that, that is what is your why that gets you out

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of bed?

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Why do you keep getting out of bed every morning and helping small businesses do it again and

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again every day?

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Yeah.

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Well, of course I love marketing and I think it's just so fulfilling for me personally,

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but beyond that, I love the greater impact that I'm able to create in these brands.

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A lot of the businesses that I work with have a lot of frustration and just really difficult

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feelings when it comes to their marketing.

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And after I work with them, they feel like they have a profitable marketing strategy.

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They understand how each channel is playing into the growth of their business and they

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really feel like their marketing is finally working for them.

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And so that outcome is my why it's why I get up every day and want to work with brands

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and make these impact because when they have a brand that is profitable and performing

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and growing the way that they want it to, they feel such peace and clarity in what they're

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doing and I'm helping not only them achieve their goals, but create bigger impact on their

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team and just have the impact that they're looking for in their business.

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Thank you for sharing that.

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When you mentioned things like brands struggling, people struggling with growth and there's

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gaps, can you tell me more about that?

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Yeah.

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So the struggle can come in a couple of different places and brands might not even identify

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it as a struggle, right?

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They might identify it as, I want to hit my growth targets and it seems like what I'm

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doing in marketing is really not helping me get there or my customer acquisition costs

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have gone up and I don't know why.

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And so this struggle is maybe more just like frustration, confusion and wanting your marketing

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to perform better than it is ultimately.

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And so that really comes from a place of looking at the landscape of competitors and seeing

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what they're doing and trying to adopt it into their own brand and not understanding

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why that's not performing for them.

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And it's because every brand is different.

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And so what's working for even a direct competitor in your very same niche or product line, for

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example, they have a totally different business than what you have.

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And so when you try and copy and paste their marketing strategies into your own business,

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you might find some initial success, but you're going to reach a point where you don't know

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why you're not able to grow in the way that you want to grow.

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And so the frustration and confusion really comes from that.

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You see all these strategies that are working for other people.

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You're implementing them in your own business and you don't understand why it's not performing

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as well as you see it performing for other people.

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That was very profound and very precise.

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So thank you for sharing that.

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And the next question for you, Angela, is where are you going with your vision?

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Assuming you know where you're currently at and you have a vision of where you want to

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take your company or your business or your life.

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Where are you going with it?

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Absolutely.

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So where I want to go with the growth directive is to bring on additional support to have

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even greater impact at a higher number of brands.

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And so for me personally, there's a limited number of brands I can work with.

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And so where I would be going with that is being able to expand our reach and impact

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that we're able to create on the day to day.

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Personally in the next five to 10 years, I would love to have the business in a place

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where I can begin stepping back.

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I have a dream.

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I'm a gardener and I really like to garden.

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And so I have a dream of being able to start a little nonprofit in my community and provide

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garden fresh vegetables, home grown produce to those who would be most impacted by receiving

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those gifts in our community.

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That's very profound.

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If you like things like that, there is on the top of the screen, you see this thing

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called Water Project.

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It's our way of helping people have access to clean water.

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There's a lot of places in the world that don't have access to clean water.

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We are very fortunate living in the United States to have access to clean water.

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Oh, Stanley, you're matching.

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No, I think that's so important to have a mission and just like a driving factor of

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good behind what you're doing.

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So I'm definitely going to check out the Water Project.

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I think that's so impactful.

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Yeah.

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But going back to your vision, you mentioned you want to bring in more, I'm assuming you're

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going to grow your team and there's other things you want to do.

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Can you tell me more about that?

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Yeah.

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So I'm working on creating a systematized process that really takes what I do in a brand

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and makes it digestible for other people.

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So right now I'm operating as a fractional CMO where I provide strategy support to brands.

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And I've noticed through doing this that a lot of marketers come up through a very narrow

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lane in marketing and so they know their lane really well, but they don't necessarily understand

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how their lane connects to all of the other marketing channels and how you can bring them

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together to really explode growth in a brand.

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Once everything's connected, you'll see how you can produce even greater results.

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And so to bring on more team members to be able to have the same impact that I'm able

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to have in brands, I'm creating a systematized process, a teachable process that I can then

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go and train team members to then be able to go and replicate the results that I've

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been able to create.

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Wow.

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This systematized process, where is the origin of that?

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Where did you get this insights or this teaching about the business?

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One of the places that it came from was from writing my book.

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It just came out in July and this helped me really understand what sets our consultancy

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apart from other consultancies.

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And this book goes over my process and it was a way of me solidifying the concepts and

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the things that I'm able to implement in other brands.

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But the book alone is a great start, but it's not everything.

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So I'm taking this now, which the idea to write the book came from Mike Capuzzi.

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I'll give him credit since you did ask where it came from, but I'm taking the book now

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and trying to make it even more robust, even more teachable and create a training system

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for anyone we would bring onto the team.

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Thank you for being here today.

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I'm really happy that you tuned into Vision Pros Live.

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I'm looking forward to seeing your reactions as these episodes continue to move forward.

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This is going to get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show and thank you for giving us your time

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and attention.

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I hope you have an excellent time building out your vision and becoming a Vision Pro