Tell me about your vision.
Yeah, so my vision is to empower small and medium-sized businesses to have massive growth
with minimal investment.
And so I do that by implementing marketing ecosystems and just working with brands of
various sizes to be able to clarify their marketing strategy and produce greater results
for a smaller investment.
Where did you find, where did this vision of you coming in and helping small business
owners come from?
It really came from my real life lived experience working for a few different small businesses.
I was working in higher growth strategy positions, marketing director, head of growth.
And I realized that these companies really did not need full-time support.
What they needed is to take that budget that was supporting a full-time marketing director,
head of growth role and implement it in different areas in their brand.
And so I was able to transition my role from a full-time role into a fractional support
role and support my, what used to be my full-time job as a fractional chief marketing officer.
And so I was able to create even greater returns for that brand.
And I've been doing that now for brands for two years.
And so my vision came from my real life lived experience working with brands.
Would you say, would you say Angela that, that is what is your why that gets you out
of bed?
Why do you keep getting out of bed every morning and helping small businesses do it again and
again every day?
Yeah.
Well, of course I love marketing and I think it's just so fulfilling for me personally,
but beyond that, I love the greater impact that I'm able to create in these brands.
A lot of the businesses that I work with have a lot of frustration and just really difficult
feelings when it comes to their marketing.
And after I work with them, they feel like they have a profitable marketing strategy.
They understand how each channel is playing into the growth of their business and they
really feel like their marketing is finally working for them.
And so that outcome is my why it's why I get up every day and want to work with brands
and make these impact because when they have a brand that is profitable and performing
and growing the way that they want it to, they feel such peace and clarity in what they're
doing and I'm helping not only them achieve their goals, but create bigger impact on their
team and just have the impact that they're looking for in their business.
Thank you for sharing that.
When you mentioned things like brands struggling, people struggling with growth and there's
gaps, can you tell me more about that?
Yeah.
So the struggle can come in a couple of different places and brands might not even identify
it as a struggle, right?
They might identify it as, I want to hit my growth targets and it seems like what I'm
doing in marketing is really not helping me get there or my customer acquisition costs
have gone up and I don't know why.
And so this struggle is maybe more just like frustration, confusion and wanting your marketing
to perform better than it is ultimately.
And so that really comes from a place of looking at the landscape of competitors and seeing
what they're doing and trying to adopt it into their own brand and not understanding
why that's not performing for them.
And it's because every brand is different.
And so what's working for even a direct competitor in your very same niche or product line, for
example, they have a totally different business than what you have.
And so when you try and copy and paste their marketing strategies into your own business,
you might find some initial success, but you're going to reach a point where you don't know
why you're not able to grow in the way that you want to grow.
And so the frustration and confusion really comes from that.
You see all these strategies that are working for other people.
You're implementing them in your own business and you don't understand why it's not performing
as well as you see it performing for other people.
That was very profound and very precise.
So thank you for sharing that.
And the next question for you, Angela, is where are you going with your vision?
Assuming you know where you're currently at and you have a vision of where you want to
take your company or your business or your life.
Where are you going with it?
Absolutely.
So where I want to go with the growth directive is to bring on additional support to have
even greater impact at a higher number of brands.
And so for me personally, there's a limited number of brands I can work with.
And so where I would be going with that is being able to expand our reach and impact
that we're able to create on the day to day.
Personally in the next five to 10 years, I would love to have the business in a place
where I can begin stepping back.
I have a dream.
I'm a gardener and I really like to garden.
And so I have a dream of being able to start a little nonprofit in my community and provide
garden fresh vegetables, home grown produce to those who would be most impacted by receiving
those gifts in our community.
That's very profound.
If you like things like that, there is on the top of the screen, you see this thing
called Water Project.
It's our way of helping people have access to clean water.
There's a lot of places in the world that don't have access to clean water.
We are very fortunate living in the United States to have access to clean water.
Oh, Stanley, you're matching.
No, I think that's so important to have a mission and just like a driving factor of
good behind what you're doing.
So I'm definitely going to check out the Water Project.
I think that's so impactful.
Yeah.
But going back to your vision, you mentioned you want to bring in more, I'm assuming you're
going to grow your team and there's other things you want to do.
Can you tell me more about that?
Yeah.
So I'm working on creating a systematized process that really takes what I do in a brand
and makes it digestible for other people.
So right now I'm operating as a fractional CMO where I provide strategy support to brands.
And I've noticed through doing this that a lot of marketers come up through a very narrow
lane in marketing and so they know their lane really well, but they don't necessarily understand
how their lane connects to all of the other marketing channels and how you can bring them
together to really explode growth in a brand.
Once everything's connected, you'll see how you can produce even greater results.
And so to bring on more team members to be able to have the same impact that I'm able
to have in brands, I'm creating a systematized process, a teachable process that I can then
go and train team members to then be able to go and replicate the results that I've
been able to create.
Wow.
This systematized process, where is the origin of that?
Where did you get this insights or this teaching about the business?
One of the places that it came from was from writing my book.
It just came out in July and this helped me really understand what sets our consultancy
apart from other consultancies.
And this book goes over my process and it was a way of me solidifying the concepts and
the things that I'm able to implement in other brands.
But the book alone is a great start, but it's not everything.
So I'm taking this now, which the idea to write the book came from Mike Capuzzi.
I'll give him credit since you did ask where it came from, but I'm taking the book now
and trying to make it even more robust, even more teachable and create a training system
for anyone we would bring onto the team.
Thank you for being here today.
I'm really happy that you tuned into Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show and thank you for giving us your time
and attention.
I hope you have an excellent time building out your vision and becoming a Vision Pro