1 00:00:00,000 --> 00:00:02,560 Brian Stewart, tell me about your vision. 2 00:00:04,400 --> 00:00:08,980 Well, what I do is I'm a momentum architect. 3 00:00:10,080 --> 00:00:14,320 And it's really about helping business owners 4 00:00:14,320 --> 00:00:17,340 that are really struggling and trying to figure out how, 5 00:00:18,300 --> 00:00:20,440 because I mean, you think about Larry and Linda, 6 00:00:20,440 --> 00:00:23,080 you know, like a typical small business local owner 7 00:00:23,080 --> 00:00:24,780 that, you know, they're good people, 8 00:00:24,780 --> 00:00:26,800 they run a service-based business, 9 00:00:26,800 --> 00:00:28,660 they probably coach T-ball, 10 00:00:28,660 --> 00:00:30,320 and they're making okay money, 11 00:00:30,320 --> 00:00:32,160 but they just keep in this grind 12 00:00:32,160 --> 00:00:35,360 and how to get out of that grind. 13 00:00:35,360 --> 00:00:39,240 And they're just core things that they can do 14 00:00:39,240 --> 00:00:41,800 on a daily basis to be able to help them understand 15 00:00:41,800 --> 00:00:46,800 how to get really a lot of their core components together 16 00:00:47,000 --> 00:00:48,640 when it comes to frequency, 17 00:00:48,640 --> 00:00:49,760 when it comes to average ticket, 18 00:00:49,760 --> 00:00:50,720 when it comes to price, 19 00:00:50,720 --> 00:00:52,820 when it comes to referral basis, 20 00:00:52,820 --> 00:00:55,220 when it comes to operations, supply chain, 21 00:00:55,220 --> 00:00:56,520 all those different components, 22 00:00:56,520 --> 00:00:59,520 but it's how do you help them be able to focus 23 00:00:59,520 --> 00:01:01,680 on the right things at the right time 24 00:01:01,680 --> 00:01:04,240 without actually investing a bunch of extra money? 25 00:01:05,200 --> 00:01:06,400 Yeah. 26 00:01:06,400 --> 00:01:08,680 That's the whole game. 27 00:01:08,680 --> 00:01:10,720 And how can we get people time back 28 00:01:10,720 --> 00:01:12,900 so they can be focusing on their family? 29 00:01:12,900 --> 00:01:16,340 Like that is the whole reason why I've done this. 30 00:01:16,340 --> 00:01:17,960 I mean, I spent a decade and a half 31 00:01:17,960 --> 00:01:20,680 with some of the largest organizations in the world 32 00:01:20,680 --> 00:01:23,480 consulting all over the world with Dell and Toyota 33 00:01:23,480 --> 00:01:25,780 and Pfizer and FedEx and Kohl's 34 00:01:25,780 --> 00:01:28,800 and Deloitte Consulting and healthcare systems 35 00:01:28,800 --> 00:01:31,680 and private equity groups and small businesses 36 00:01:31,680 --> 00:01:34,400 and large businesses and dozens and dozens 37 00:01:34,400 --> 00:01:36,280 of coached executives. 38 00:01:36,280 --> 00:01:38,680 They're making 20, 30, $40 million a year 39 00:01:38,680 --> 00:01:40,480 and their executive teams bringing them together 40 00:01:40,480 --> 00:01:41,880 to off sites for three days. 41 00:01:41,880 --> 00:01:44,380 And how do we buy a multi-billion dollar business? 42 00:01:44,380 --> 00:01:47,120 Or how do we go change manager with our a hundred thousand 43 00:01:47,120 --> 00:01:49,700 employees and I help guide them through these things. 44 00:01:49,700 --> 00:01:53,100 And I realized all of these things that I'm doing 45 00:01:53,100 --> 00:01:54,460 and learning and understanding, 46 00:01:54,460 --> 00:01:58,840 like it's actually no different than a small business owner 47 00:01:58,840 --> 00:02:01,960 because a small business owner still has employees, 48 00:02:01,960 --> 00:02:05,080 still has to make revenue, still has to market, 49 00:02:05,080 --> 00:02:08,240 still has to deal with Phil who's like not wanting 50 00:02:08,240 --> 00:02:10,200 to come in and he's like not wanting to report 51 00:02:10,200 --> 00:02:11,020 to what he needs to do. 52 00:02:11,020 --> 00:02:13,040 Well, an executive has to do the same thing. 53 00:02:13,040 --> 00:02:15,840 It's just all at different scales. 54 00:02:15,840 --> 00:02:17,960 And so I came to a point where I was like, 55 00:02:17,960 --> 00:02:22,080 I am sick and tired of helping a business 56 00:02:22,080 --> 00:02:23,920 make another billion dollars. 57 00:02:23,920 --> 00:02:26,640 Like what does that even do? 58 00:02:26,640 --> 00:02:28,480 Like who does that actually help? 59 00:02:28,480 --> 00:02:31,420 Most of the time it only helps at the end of comp season 60 00:02:31,420 --> 00:02:33,240 or it helps Wall Street. 61 00:02:33,240 --> 00:02:36,600 And I'm like, they don't need more of that. 62 00:02:36,600 --> 00:02:39,360 Main street needs more of this. 63 00:02:39,360 --> 00:02:40,360 And I'm done with it. 64 00:02:40,360 --> 00:02:43,900 Like I want to help a small business make another million 65 00:02:43,900 --> 00:02:46,400 rather than a big one make another billion. 66 00:02:46,400 --> 00:02:48,600 And I just came to this part I'm like, 67 00:02:48,600 --> 00:02:50,640 Brian, what are you doing? 68 00:02:50,640 --> 00:02:52,720 So I had to transition and change. 69 00:02:52,720 --> 00:02:55,080 So now this is my whole focus, 70 00:02:55,080 --> 00:02:59,160 is helping small business owners get their stuff together, 71 00:02:59,160 --> 00:03:01,720 figure out how to do it so they can get more time back 72 00:03:01,720 --> 00:03:05,360 with their families and focus really where they need to be. 73 00:03:05,360 --> 00:03:07,080 I love that. 74 00:03:07,080 --> 00:03:11,720 That's a massive and important story of what drove you from 75 00:03:11,720 --> 00:03:16,120 and to small business owners are thrown through 76 00:03:16,120 --> 00:03:20,780 so many different landing pages, funnels, Get Rich Quick. 77 00:03:20,780 --> 00:03:24,040 I mean, fast courses, do it yourself. 78 00:03:24,040 --> 00:03:26,400 There's so much out there to distract them 79 00:03:26,400 --> 00:03:27,800 from hitting the goal. 80 00:03:27,800 --> 00:03:31,040 96% are failing within 10 years, 4% are surviving. 81 00:03:32,080 --> 00:03:34,520 And it's not, they need a lot of help. 82 00:03:35,760 --> 00:03:38,800 And even 81% of business owners are two weeks away 83 00:03:38,800 --> 00:03:40,840 from overdrafting their checking account. 84 00:03:41,760 --> 00:03:42,880 Thank you for the stat. 85 00:03:44,280 --> 00:03:45,680 Those are important acknowledgements. 86 00:03:45,680 --> 00:03:48,920 We're not screaming doom and gloom and worst case, 87 00:03:48,920 --> 00:03:51,240 we're talking about the reality of what exists 88 00:03:51,240 --> 00:03:53,600 and how important it is to know where we are, 89 00:03:53,600 --> 00:03:55,320 then we know we can get from where we are 90 00:03:55,320 --> 00:03:57,560 to where we want to go. 91 00:03:57,560 --> 00:03:59,860 So I know what your why is a little bit, 92 00:03:59,860 --> 00:04:02,400 but why does that matter to you? 93 00:04:02,400 --> 00:04:03,760 You've got a great family. 94 00:04:03,760 --> 00:04:07,320 You could just worry about buying your own jet 95 00:04:07,320 --> 00:04:10,600 or doing your own thing or wearing cool sunglasses all day 96 00:04:10,600 --> 00:04:13,160 and doing other things that bro marketers do. 97 00:04:13,160 --> 00:04:17,120 Why do you care about the rest? 98 00:04:17,120 --> 00:04:20,560 Well, cause I'm not Chad, Chad is some 20 year old dude 99 00:04:20,560 --> 00:04:23,040 that says I got a thousand students that are out there 100 00:04:23,040 --> 00:04:24,680 that I'm making millions of dollars 101 00:04:24,680 --> 00:04:26,960 and I don't even know what the students are doing. 102 00:04:26,960 --> 00:04:30,400 Like it takes real experience to actually know 103 00:04:30,400 --> 00:04:32,800 what it takes to operate a business. 104 00:04:32,800 --> 00:04:35,800 Like you need to know what it feels like 105 00:04:35,800 --> 00:04:38,720 to be two days away from having to run payroll 106 00:04:38,720 --> 00:04:42,120 and knowing that you're like 10,000 short. 107 00:04:42,120 --> 00:04:44,620 And does that mean it's you not eating then? 108 00:04:44,620 --> 00:04:46,320 So what about your family? 109 00:04:46,320 --> 00:04:50,240 Like you can't just learn that on the internet. 110 00:04:50,240 --> 00:04:53,440 Like you have to feel it and understand that. 111 00:04:53,440 --> 00:04:56,100 And then know when you make a certain amount of revenue, 112 00:04:56,100 --> 00:04:58,360 do you put it back in your business 113 00:04:58,360 --> 00:05:00,320 or do you put it into your employees? 114 00:05:00,320 --> 00:05:01,560 Do you save it for rainy day? 115 00:05:01,560 --> 00:05:04,080 Can you even save it for rainy day? 116 00:05:04,080 --> 00:05:08,700 And so it's just, I've learned so many things 117 00:05:08,700 --> 00:05:13,700 of how to help simplify an architect momentum in a business 118 00:05:13,700 --> 00:05:16,980 so that you know where you really need to start. 119 00:05:16,980 --> 00:05:19,900 And if you wanna scale to a million, great. 120 00:05:19,900 --> 00:05:21,900 You wanna scale to 10 million, great. 121 00:05:21,900 --> 00:05:24,180 You wanna scale to a hundred million, great. 122 00:05:24,180 --> 00:05:25,860 You wanna scale to a billion. 123 00:05:25,860 --> 00:05:29,980 I've lived at every single stage and seen how leaders 124 00:05:29,980 --> 00:05:33,540 and operations and processes interact within there. 125 00:05:33,540 --> 00:05:37,000 And I can show you how to do that if you want to. 126 00:05:37,000 --> 00:05:38,860 You don't have to, like you can be like, 127 00:05:38,860 --> 00:05:40,740 I'm kicking back, I'm making $500,000. 128 00:05:40,740 --> 00:05:42,660 I can coach my kid at T-ball, great. 129 00:05:42,660 --> 00:05:46,860 You need to understand your why and your pressure points 130 00:05:46,860 --> 00:05:48,600 of what's actually making you do the things 131 00:05:48,600 --> 00:05:50,100 that you wanna do. 132 00:05:50,100 --> 00:05:54,500 And then you follow a very simple system of hard work 133 00:05:54,500 --> 00:05:55,700 that it takes hard work. 134 00:05:55,700 --> 00:05:58,220 There's no free thing out there. 135 00:05:58,220 --> 00:06:00,340 You actually gotta do the work, 136 00:06:00,340 --> 00:06:02,900 but there are ways to go about doing it 137 00:06:02,900 --> 00:06:06,460 that are much faster and quicker than some bro 138 00:06:06,460 --> 00:06:08,900 on the internet can tell you what to do. 139 00:06:08,900 --> 00:06:10,140 That's right. 140 00:06:10,140 --> 00:06:13,500 I'm gonna hit you, let's see here with an IQ EQ. 141 00:06:13,500 --> 00:06:14,340 You got a high one. 142 00:06:14,340 --> 00:06:17,060 So I'm gonna hit you fast with two questions back to back. 143 00:06:17,060 --> 00:06:20,380 Why do leaders hide from funding their vision 144 00:06:20,380 --> 00:06:24,460 and how do leaders lean into funding their vision? 145 00:06:24,460 --> 00:06:26,020 What are your thoughts on that? 146 00:06:27,260 --> 00:06:28,940 So why do they shy away from it? 147 00:06:29,860 --> 00:06:33,060 Well, they're afraid that they're gonna make a bad decision 148 00:06:33,060 --> 00:06:35,520 because they either haven't been there before 149 00:06:35,520 --> 00:06:37,500 or they're basing everything off of looking, 150 00:06:37,500 --> 00:06:41,300 driving forward in the rear view mirror. 151 00:06:41,300 --> 00:06:43,340 You have to have a little bit of an understanding 152 00:06:43,340 --> 00:06:45,420 that yeah, there are some core things, 153 00:06:45,420 --> 00:06:48,300 things like key performance indicators 154 00:06:48,300 --> 00:06:49,400 that you should be tracking. 155 00:06:49,400 --> 00:06:52,020 They're usually four or five, very simple ones. 156 00:06:52,020 --> 00:06:54,660 There can be thousands, but keep it to four or five. 157 00:06:54,660 --> 00:06:56,900 And I usually talk about those a lot. 158 00:06:56,900 --> 00:06:59,420 And then that allows you to actually drive looking 159 00:06:59,420 --> 00:07:02,940 into the front window rather than driving 160 00:07:02,940 --> 00:07:04,220 with the rear view mirror. 161 00:07:04,220 --> 00:07:08,380 And so how you can actually lean into funding that vision 162 00:07:08,380 --> 00:07:13,060 is you have to understand four core components. 163 00:07:13,060 --> 00:07:16,420 And once you understand those four components, 164 00:07:16,420 --> 00:07:19,500 that allows you to set aside funding 165 00:07:19,500 --> 00:07:22,220 to then to be able to grow the vision 166 00:07:22,220 --> 00:07:25,780 so that you're paying yourself first, so to speak, 167 00:07:25,780 --> 00:07:28,740 while maintaining and growing that business. 168 00:07:28,740 --> 00:07:29,580 I love that. 169 00:07:29,580 --> 00:07:30,640 Are you gonna hit the four? 170 00:07:30,640 --> 00:07:32,060 Yeah, I'll hit them up. 171 00:07:32,060 --> 00:07:33,340 Yeah. 172 00:07:33,340 --> 00:07:34,940 Hit them fast, let's do it. 173 00:07:34,940 --> 00:07:37,980 So there's the four overall, and what will you do next? 174 00:07:37,980 --> 00:07:38,820 There are also five. 175 00:07:38,820 --> 00:07:40,020 So I call them my five Ps. 176 00:07:40,020 --> 00:07:43,140 There's the product that you're looking at. 177 00:07:43,140 --> 00:07:46,020 There's the actual people that you talk with. 178 00:07:46,020 --> 00:07:48,980 There's the process of how you go about doing it. 179 00:07:48,980 --> 00:07:51,480 There's the planet, which isn't like Captain Planet, 180 00:07:51,480 --> 00:07:52,320 save the world. 181 00:07:52,320 --> 00:07:54,580 It's like how you're actually impacting people. 182 00:07:54,580 --> 00:07:56,840 And then overall performance, 183 00:07:56,840 --> 00:07:58,860 how you're actually measuring to be able to identify 184 00:07:58,860 --> 00:08:00,300 what you need to do. 185 00:08:00,300 --> 00:08:01,600 So there are four side points, 186 00:08:01,600 --> 00:08:03,860 but my five Ps are usually what I go after. 187 00:08:03,860 --> 00:08:05,220 Thank you for being here today. 188 00:08:05,220 --> 00:08:07,700 I'm really happy that you tuned in to Vision Pros Live. 189 00:08:07,700 --> 00:08:10,340 I'm looking forward to seeing your reactions 190 00:08:10,340 --> 00:08:12,620 as these episodes continue to move forward. 191 00:08:12,620 --> 00:08:14,340 This is gonna get more and more fun. 192 00:08:14,340 --> 00:08:16,140 We'll have more and more engagement as well 193 00:08:16,140 --> 00:08:18,260 by people to participate in the show. 194 00:08:18,260 --> 00:08:20,620 And thank you for giving us your time and attention. 195 00:08:20,620 --> 00:08:23,340 Have an excellent time building out your vision 196 00:08:23,340 --> 00:08:32,340 and becoming a Vision Pro yourself.