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if you have one story behind your why, what would that be?

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Sure. A very interesting thing happened to me way back in the early days before the business even

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started where I was actually a business coach and I was coaching some really, really beautiful,

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great businesses. They were just small businesses, but they basically, there was one particular

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woman I was speaking to and we had done a yoga class together. We were friends.

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And after the yoga class, she said to me, she said one of her wishes was that she wasn't always the

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mom that wasn't at the school gate or that wasn't there during the school holidays because she ran

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her own business. And I remember saying to her, you know, it doesn't have to be that way.

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And she sort of was like, really? Because she had the assumption that that was the way it had to be

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because that was the way she had been for 10 years with her business that was thriving, but it really,

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it was thriving, but very much off the back of her. And that really opened my eyes. And I thought,

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gosh, wow, I'd love to show people a different way to do this and to that you can build,

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you can build a great business and even, even a larger business without actually

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driving yourself into the ground and making sure that you that you systemize it properly.

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And if you build a machine, then that, that helps dramatically to reduce the amount of time

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that you need to be there.