if you have one story behind your why, what would that be?
Sure. A very interesting thing happened to me way back in the early days before the business even
started where I was actually a business coach and I was coaching some really, really beautiful,
great businesses. They were just small businesses, but they basically, there was one particular
woman I was speaking to and we had done a yoga class together. We were friends.
And after the yoga class, she said to me, she said one of her wishes was that she wasn't always the
mom that wasn't at the school gate or that wasn't there during the school holidays because she ran
her own business. And I remember saying to her, you know, it doesn't have to be that way.
And she sort of was like, really? Because she had the assumption that that was the way it had to be
because that was the way she had been for 10 years with her business that was thriving, but it really,
it was thriving, but very much off the back of her. And that really opened my eyes. And I thought,
gosh, wow, I'd love to show people a different way to do this and to that you can build,
you can build a great business and even, even a larger business without actually
driving yourself into the ground and making sure that you that you systemize it properly.
And if you build a machine, then that, that helps dramatically to reduce the amount of time
that you need to be there.