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What tips do you have for early entrepreneurs?

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You know, I'm asked this question actually more often than I thought I would be, but

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I always say this, if I could go back to when I started my business and give myself two

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pieces of advice, two pieces of advice, that's it, just two.

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And I knew I would listen to myself because that's the other key.

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Like I knew everything when I first started.

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So I didn't, I wasn't open to these ideas.

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But there are two ideas that have really transformed my business.

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And we actually use it in the work that we do to help other entrepreneurs transform their

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business.

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The first one is, first one is develop systems, develop processes more than you think you

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need to, and then teach good employees.

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Notice I didn't say great, good employees, how to run great systems.

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That's the first thing.

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I would rather have a hundred good employees and all great systems than have a hundred

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great employees and really bad systems.

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Because the systems are what make it work.

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The processes are make it work.

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And I know a lot of entrepreneurs, they leave corporate environments because they didn't

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like the processes.

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They didn't like the systems.

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I was one of them, but that was something that I learned probably 10 years too late

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and then I wish I would have known day one.

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That's the first thing.

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The second thing I would say is niche.

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Find a market that you can serve better than anybody else.

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I don't care how big the market is, go find a market that you can serve better anyway

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else.

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In fact, we teach this in our recruiting is go find a market that you can recruit from

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better than anybody else, that you can deliver for anybody else.

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And even if it's a small group, I mean, how many people do you really need to hire?

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How many customers do you really need?

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And so it's that idea.

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I've had so many people say, oh, there's no one in my market of 7 million people.

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Like they live in a city with 7 million people.

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I was like, you telling me there aren't three people out of 7 million that exactly match

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what you want?

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And they're like, well, there probably are.

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There's just probably hundreds.

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But if you're not speaking directly to them, if you are not targeting them specifically,

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you're going to get lost in the noise.

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And the same thing happens with customers.

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Find a group of customers that you want to serve and serve them better than anybody else.

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Maybe a big fish in a small pond, way better than competing with everybody else.