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where are you going with this vision?

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Provalet.io, I'm striving on that.

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Yeah, so that was started with a personal experience.

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I had a difficult experience with,

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I live in Florida, so we're fortunate enough to have a pool.

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And we had an unfortunate experience

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with the pool service business,

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where there was just this hard lack of communication.

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And I didn't really know what was happening,

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when it was happening.

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Invoices would just simply show up,

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and I would pay them,

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because I could see that what they were doing was working.

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But I brought them into a room and I said,

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listen, we need to figure out a different way

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to operate our relationship.

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And I told them what I was thinking about.

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And my experience in leasing,

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and the experience of building the leasing platforms,

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led right into this,

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where we had basically a three-party relationship.

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There's the home office,

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there's the guy in the field doing the work,

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and then there's me, the homeowner.

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And so we built the platform around that philosophy,

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that if we keep the homeowner informed,

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and we give the technician the tools to record their data,

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they can do a better job.

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And then when we feed all that information into the app,

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into the admin app,

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that somebody can actually look at

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and manage their entire universe of activity in one screen.

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So that's been the mandate here,

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is how do we effectively deliver

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business process automation

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to the small and medium-sized service business?

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So, again, I had some experience building different systems.

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And when we first started building this thing,

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I originally thought, okay, pools, we'll do pools.

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And then as we were building the system,

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it became really evident that,

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and this is through other conversations

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with other different verticals,

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but the capacity to create an agnostic system

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was far more valuable than simply isolating ourselves

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to only a pool proprietary system.

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So now that sounds a little bit controversial

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based on what you just saw on our website.

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Just bear in mind that what we're doing

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is we're focusing on pool service business

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because like Carly Davidson's,

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it was the most complex.

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Let me dive in there on that.

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Because Peter, our websites, all visionaries out there,

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you compliment any visionary on their website,

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they're gonna say, oh, well, it's not done yet.

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Almost every single time, never heard anybody be like,

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oh yeah, no, it's exactly, it's the past reality.

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Once you publish it, it's already in the past.

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So we're talking about the vision

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of where you're headed with this.

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It's easy to see the foundation that you've built.

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I can also easily see why you guys are so ready

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to move into other niches.

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Like the systems are on point.

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Somebody keeps scrolling through that.

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You feel free to keep going.

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But I just wanted to say that,

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that anybody who's judging an existing business

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and the future of a business based on a website,

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you're missing the point.

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You need to talk to the visionary

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about where they're headed, not what they've already done.

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So where we're gonna take this,

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I'm not sure that there's an original idea

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anywhere out there.

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There may be ones that you mashed together

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that make it look somewhat unique.

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And the vision I have quite candidly

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is I want any service business across the country

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to say, of course I use ProValue.

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Why would I use anything else to operate my business?

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Much in the same way that people who have

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an e-commerce presence online

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say the same thing about Shopify.

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And so we have actually modeled this platform

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after Shopify, both in terms of architecture

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and having open APIs.

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The flexibility to grow the business

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with this architecture is,

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I won't say it's limitless, but it's pretty darn close.

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So we're really, really smoking happy about

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the performance of the platform right now.

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Really happy with the feedback we're getting

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from the pool service market.

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There are companies that have been out there

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for 10, 15 years and we're flipping apple carts,

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going into their customers and taking them

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because we saw something several years ago

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that was the benefit of a lot of,

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and I'm not knocking these guys,

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these other companies, they're great companies,

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but they focused on was how do we help our field staff,

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how do we help our company's field staff operate

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more efficiently.