where are you going with this vision?
Provalet.io, I'm striving on that.
Yeah, so that was started with a personal experience.
I had a difficult experience with,
I live in Florida, so we're fortunate enough to have a pool.
And we had an unfortunate experience
with the pool service business,
where there was just this hard lack of communication.
And I didn't really know what was happening,
when it was happening.
Invoices would just simply show up,
and I would pay them,
because I could see that what they were doing was working.
But I brought them into a room and I said,
listen, we need to figure out a different way
to operate our relationship.
And I told them what I was thinking about.
And my experience in leasing,
and the experience of building the leasing platforms,
led right into this,
where we had basically a three-party relationship.
There's the home office,
there's the guy in the field doing the work,
and then there's me, the homeowner.
And so we built the platform around that philosophy,
that if we keep the homeowner informed,
and we give the technician the tools to record their data,
they can do a better job.
And then when we feed all that information into the app,
into the admin app,
that somebody can actually look at
and manage their entire universe of activity in one screen.
So that's been the mandate here,
is how do we effectively deliver
business process automation
to the small and medium-sized service business?
So, again, I had some experience building different systems.
And when we first started building this thing,
I originally thought, okay, pools, we'll do pools.
And then as we were building the system,
it became really evident that,
and this is through other conversations
with other different verticals,
but the capacity to create an agnostic system
was far more valuable than simply isolating ourselves
to only a pool proprietary system.
So now that sounds a little bit controversial
based on what you just saw on our website.
Just bear in mind that what we're doing
is we're focusing on pool service business
because like Carly Davidson's,
it was the most complex.
Let me dive in there on that.
Because Peter, our websites, all visionaries out there,
you compliment any visionary on their website,
they're gonna say, oh, well, it's not done yet.
Almost every single time, never heard anybody be like,
oh yeah, no, it's exactly, it's the past reality.
Once you publish it, it's already in the past.
So we're talking about the vision
of where you're headed with this.
It's easy to see the foundation that you've built.
I can also easily see why you guys are so ready
to move into other niches.
Like the systems are on point.
Somebody keeps scrolling through that.
You feel free to keep going.
But I just wanted to say that,
that anybody who's judging an existing business
and the future of a business based on a website,
you're missing the point.
You need to talk to the visionary
about where they're headed, not what they've already done.
So where we're gonna take this,
I'm not sure that there's an original idea
anywhere out there.
There may be ones that you mashed together
that make it look somewhat unique.
And the vision I have quite candidly
is I want any service business across the country
to say, of course I use ProValue.
Why would I use anything else to operate my business?
Much in the same way that people who have
an e-commerce presence online
say the same thing about Shopify.
And so we have actually modeled this platform
after Shopify, both in terms of architecture
and having open APIs.
The flexibility to grow the business
with this architecture is,
I won't say it's limitless, but it's pretty darn close.
So we're really, really smoking happy about
the performance of the platform right now.
Really happy with the feedback we're getting
from the pool service market.
There are companies that have been out there
for 10, 15 years and we're flipping apple carts,
going into their customers and taking them
because we saw something several years ago
that was the benefit of a lot of,
and I'm not knocking these guys,
these other companies, they're great companies,
but they focused on was how do we help our field staff,
how do we help our company's field staff operate
more efficiently.