1 00:00:00,000 --> 00:00:04,400 How do leaders lean into funding the vision? 2 00:00:04,400 --> 00:00:07,840 They have, they might have a vision, but it's not crystal clear. 3 00:00:07,840 --> 00:00:11,920 Like you said, entrepreneurship, 96% fail. 4 00:00:11,920 --> 00:00:17,960 I believe a lot of that is because they don't have the holistic vision of what that means. 5 00:00:17,960 --> 00:00:18,960 So what I mean by that is- 6 00:00:18,960 --> 00:00:19,960 100%. 7 00:00:19,960 --> 00:00:22,720 I open a vape shop tomorrow, but only because everybody's doing it? 8 00:00:22,720 --> 00:00:23,720 Right. 9 00:00:23,720 --> 00:00:24,720 Yeah. 10 00:00:24,720 --> 00:00:28,960 I'm going to do this and I'm going to get money or they want to provide for their family, 11 00:00:28,960 --> 00:00:30,640 but they want to be with their family. 12 00:00:30,640 --> 00:00:32,880 So there's a lot of conflict with entrepreneurs. 13 00:00:32,880 --> 00:00:39,020 Well, when you have conflict that slows you down, think of it like, you know, friction. 14 00:00:39,020 --> 00:00:41,840 So they have this vision and I'm speaking from experience. 15 00:00:41,840 --> 00:00:45,420 You have this vision, you want this, but then something happens that conflict and it like 16 00:00:45,420 --> 00:00:46,640 slows you down. 17 00:00:46,640 --> 00:00:47,640 Okay. 18 00:00:47,640 --> 00:00:52,800 Well, money is like the biggest friction for people because that is probably one of the 19 00:00:52,800 --> 00:00:58,840 most emotionally touchy touch points for people is money. 20 00:00:58,840 --> 00:01:04,800 Like if you want to bring up an awkward conversation with somebody, talk about money. 21 00:01:04,800 --> 00:01:08,800 And a lot of people have very strong opinions. 22 00:01:08,800 --> 00:01:12,600 And I always tell people your opinions are fine and they're valid for your head, but 23 00:01:12,600 --> 00:01:15,920 unless you have wisdom behind it, it's just your opinion. 24 00:01:15,920 --> 00:01:21,480 And so for me, I had a lot of opinions because of other people's opinions and it was never 25 00:01:21,480 --> 00:01:23,440 from wisdom. 26 00:01:23,440 --> 00:01:27,480 And so I think that taking that, like even the word funding, it's so funny that you use 27 00:01:27,480 --> 00:01:35,840 this word because yesterday I was trying to challenge myself and I am not as well versed 28 00:01:35,840 --> 00:01:39,720 in like funding for like hedge funds or stocks or things like that. 29 00:01:39,720 --> 00:01:41,520 Cause we've just always done real estate. 30 00:01:41,520 --> 00:01:47,400 And this year I've really pushed myself for like tax strategy and using insurance policies 31 00:01:47,400 --> 00:01:50,520 and me being like involved in the money part of it. 32 00:01:50,520 --> 00:01:52,380 Cause that's always been my husband. 33 00:01:52,380 --> 00:01:54,160 And I'm like, no, I'm not going to hide behind them. 34 00:01:54,160 --> 00:02:00,000 I'm going to learn these things because if I'm teaching people I want, and I'm transparent 35 00:02:00,000 --> 00:02:03,720 about it, like I still look up term, like definitions. 36 00:02:03,720 --> 00:02:06,000 I'm like, Alexa, what's this word mean? 37 00:02:06,000 --> 00:02:07,000 You know? 38 00:02:07,000 --> 00:02:11,400 And so like, I still look up stuff, but I'm trying to turn it next year. 39 00:02:11,400 --> 00:02:12,400 Yeah. 40 00:02:12,400 --> 00:02:17,160 So yesterday a thing came up like a join this master class or whatever. 41 00:02:17,160 --> 00:02:22,360 And it was for funding, like creating fun, like being a fund manager for people. 42 00:02:22,360 --> 00:02:25,680 And I'm like, that is way out of my comfort zone. 43 00:02:25,680 --> 00:02:30,760 And so I clicked on it and I'm learning about fund management. 44 00:02:30,760 --> 00:02:32,480 Now am I going to go be a fund manager? 45 00:02:32,480 --> 00:02:33,880 I don't know. 46 00:02:33,880 --> 00:02:39,600 But the fact that you're using funding in this shows me that God wanted me to have just 47 00:02:39,600 --> 00:02:42,540 a little bit of that knowledge to understand. 48 00:02:42,540 --> 00:02:47,380 So what I think a lot of entrepreneurs do is they think I either have to bootstrap it, 49 00:02:47,380 --> 00:02:51,880 like do it all myself, which is me, like me and my husband, we've always bootstrapped it. 50 00:02:51,880 --> 00:02:55,160 There's a sense of pride and identity in that. 51 00:02:55,160 --> 00:02:57,320 And I had to strip myself of that. 52 00:02:57,320 --> 00:03:00,680 And that made me very vulnerable. 53 00:03:00,680 --> 00:03:07,160 And I had to ask for help, which a lot of entrepreneurs have a hard time doing because 54 00:03:07,160 --> 00:03:13,680 their business is their baby or their business is something that's taking away from their 55 00:03:13,680 --> 00:03:14,680 babies. 56 00:03:14,680 --> 00:03:22,840 So it's very emotionally driven for them.