Where did this vision come from?
Yeah, well, as I said, from my own experience,
back at the time when I was still basically doing my PhD,
so like 20 years ago,
I was striving to find words that helped me to explain that
to people who have no idea about my field,
like for example, my parents or even my grandparents.
Words that give them at least an idea about,
so why do I spend five years of my life investing in this kind of stuff?
That seems so complex, but that somehow seems to find my passion.
But that was such a stark difference to so many presentations
that I saw in other places.
And then continuing in industry-related work,
where people just don't bother about the words that they use
and they kind of delegate that responsibility
of figuring out the significance of your idea.
They basically delegate that to the audience, to the customers, to the team.
And I thought that that was just a waste of everyone's time.
And so I started to look for different ways, to better ways,
and started reading blogs, started to go to seminars and workshops.
And then I think what kickstarted it was the decision
to actually start my own blog, write about what I saw.
And that got people interested, and somehow that resonated.
That there is a way to actually find those words.
There is a way to find words that are different
from what some other people tell me, which might not resonate with everyone.
Kind of that wow effect, where it's only about putting on a great show,
but not about the actual idea.
So I very much wrote about the aha effect in contrast to the wow effect.
That goes beyond that, because I tend to think that wow effects open the mind.
But what ultimately changes the mind is the aha effect.