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Where did this vision come from?

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Yeah, well, as I said, from my own experience,

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back at the time when I was still basically doing my PhD,

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so like 20 years ago,

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I was striving to find words that helped me to explain that

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to people who have no idea about my field,

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like for example, my parents or even my grandparents.

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Words that give them at least an idea about,

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so why do I spend five years of my life investing in this kind of stuff?

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That seems so complex, but that somehow seems to find my passion.

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But that was such a stark difference to so many presentations

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that I saw in other places.

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And then continuing in industry-related work,

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where people just don't bother about the words that they use

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and they kind of delegate that responsibility

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of figuring out the significance of your idea.

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They basically delegate that to the audience, to the customers, to the team.

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And I thought that that was just a waste of everyone's time.

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And so I started to look for different ways, to better ways,

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and started reading blogs, started to go to seminars and workshops.

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And then I think what kickstarted it was the decision

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to actually start my own blog, write about what I saw.

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And that got people interested, and somehow that resonated.

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That there is a way to actually find those words.

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There is a way to find words that are different

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from what some other people tell me, which might not resonate with everyone.

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Kind of that wow effect, where it's only about putting on a great show,

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but not about the actual idea.

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So I very much wrote about the aha effect in contrast to the wow effect.

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That goes beyond that, because I tend to think that wow effects open the mind.

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But what ultimately changes the mind is the aha effect.