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How did you get started on this path and what did you experience while going through those

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paths?

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Well, I started, gosh, it's got to be 25 years ago, I started in various real estate businesses.

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I've owned parts of other businesses, entrepreneur, whether it was parts of franchises or other

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startups and kind of a common theme and getting people energized to build something was more

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about a community.

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And that's kind of where I felt like, hey, if I can bring in folks that care about this,

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and I think there's a lot more people in your generation, you know, you would like a younger

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generation that care about that.

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Now I'm not one of those people that says, you know, solely for the good, right, and

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solely for activism and investments that are just activists or companies that are just

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activists.

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They need to be responsible businesses that are making money.

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But I think that there is a way to marry those two concepts so that the business has a propulsion

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to it, because if it's just for profit, it doesn't have a propulsion to it.

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If it's just for the kind of, you know, activism part of it and the social good wokeness of

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it, then it doesn't have propulsion to it.

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It's got to combine those two elements in order for it to build.

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So that was kind of figuring out not just me, but with a lot of people that we constantly,

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as you know, there's a feedback loop and iterate, something doesn't work and try to replace

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it maybe a little bit better, or you chuck it and bring in somebody else.

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But that just over time, I think we build into it.

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And sorry, I'm trying I know your podcast, you'd like to keep them like more concise,

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the answers.

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I'm going to try to shorten them if I can.