How did you get started on this path and what did you experience while going through those
paths?
Well, I started, gosh, it's got to be 25 years ago, I started in various real estate businesses.
I've owned parts of other businesses, entrepreneur, whether it was parts of franchises or other
startups and kind of a common theme and getting people energized to build something was more
about a community.
And that's kind of where I felt like, hey, if I can bring in folks that care about this,
and I think there's a lot more people in your generation, you know, you would like a younger
generation that care about that.
Now I'm not one of those people that says, you know, solely for the good, right, and
solely for activism and investments that are just activists or companies that are just
activists.
They need to be responsible businesses that are making money.
But I think that there is a way to marry those two concepts so that the business has a propulsion
to it, because if it's just for profit, it doesn't have a propulsion to it.
If it's just for the kind of, you know, activism part of it and the social good wokeness of
it, then it doesn't have propulsion to it.
It's got to combine those two elements in order for it to build.
So that was kind of figuring out not just me, but with a lot of people that we constantly,
as you know, there's a feedback loop and iterate, something doesn't work and try to replace
it maybe a little bit better, or you chuck it and bring in somebody else.
But that just over time, I think we build into it.
And sorry, I'm trying I know your podcast, you'd like to keep them like more concise,
the answers.
I'm going to try to shorten them if I can.