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And Rockwell, tell me about your invasion.

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I wasn't really planning to do what I do now.

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It was never really in my, in the cards,

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if you want to say it that way, from the beginning.

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I studied chemical engineering,

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but I did like computers quite a bit.

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I enjoyed working with computers.

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And my ex-wife told me I should get into

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electrical engineering or computer science

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or something like that.

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And I was like, nah, I'm gonna stick with

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chemical engineering because I know it's good.

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It's an excellent field.

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And I could work at computers at any time.

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There's really no need to have that as a,

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on my resume saying, I graduated such and such school

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with this degree with BS in computer science and like that.

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I knew I didn't want, I didn't need that.

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So, but what I did was over time was as I began to

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gravitate from more of the engineering

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and gravitating more into doing something

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that was more technically related to computers

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and stuff like that, doing test desktop support

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and from desktop support, getting into something more like

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a implementation and software management validation,

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things like that.

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I started getting more of a feel for what the,

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how varied the industry is with respect to computers.

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Now, of course, it's just like, it's everywhere.

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This is back in the mid 90s and around the turn

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of the millennium, the century.

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And Y2K was obviously a big deal, a big concern for people.

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So I said, well, this is actually looking pretty good.

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I thought I had some possibilities.

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And so what I would do is I slowly,

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as I was working in computers and learning

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about system validation and implementation,

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doing some project management and things like that.

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Then I landed a role working as a implementer,

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software implementer with the company called Infor.

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They're the third largest software development company

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in the world, only behind SAP and Oracle,

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but they've all, basically they got so big requisitions.

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So they acquired a bunch of other companies

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and bought their products and be able to work

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with their products.

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And so I started working with product lifecycle management.

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I had no idea what product lifecycle management was.

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So as I became more knowledgeable about what that was

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and learning that it was really around the life cycle

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or the design or what a product would be from basic,

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from concept when somebody actually thinks of something

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and says, you know, this would be a really cool product

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to the point where you actually ramp it up

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into an actual product that is actually being used

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in the marketplace, industry-wide

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or whatever the situation might be.

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At some point, that product will usually get to the point

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where it's not quite so viable either

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because there's an upgrade or because the market shifts

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from one perspective to another,

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and then that product will decline

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and then it will usually fade away.

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So what most customers do or what most companies do

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that are then creating products is

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they're continually reinventing their products, obviously,

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because they want to improve them.

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They want to make them better.

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They want to follow what the market's trying to do

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or they're trying to achieve some new innovative idea

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that the world has never seen before

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and bring that out into the marketplace as a new thing.

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Obviously, we know very well that when Apple came out

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with the iPhone at the time, it wasn't the best,

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maybe the best designed product in the world, no,

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but it would never exist.

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And so people looked at it and were like, this is amazing.

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This, I have to have one and built this desire,

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this demand for this new product.

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So what I've done, of course, in the past,

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since the day that I was pretty much hired on with Infor

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in 2008 to 2014 was I worked for Infor

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doing this implementation of software,

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learning how it was implemented,

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what it was supposed to do,

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learning more about the concept of PLM and stuff like that.

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And in 2014, I basically got fired from my job

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and here I was out in the street again with no job.

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And thanks to one of my customers that I had with Infor,

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they said they wanted me to work with them

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as a direct consultant.

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And that was the toe hole that I needed.

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So I started my own business.

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And because I really enjoyed what I did,

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I really enjoyed the ability to work with my hands,

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to work with software, with customers.

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I really enjoyed doing that.

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And because I really liked building things with my hands,

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one of the greatest things that I do in my spare time

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is to build bikes.

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That's just something that I enjoy to do.

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I love getting my hands dirty with that.

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Obviously computers, I can't get my hands dirty with them,

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but I can at least do something with my hands

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and be able to construct something,

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either through coding, through configuration,

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through building computers themselves.

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I have three servers sitting next to me

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that I built myself.

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And so this whole concept of building things

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and innovation and being able to use your mind to grow

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and to make the world a better place

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through products that you've created

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is something that I just, I thrive on.

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I enjoy that so much.

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So now 10 years in the future, obviously,

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now I'm in my ear, now 10 years in my business.

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And I've been doing this all this time

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and I thoroughly enjoy it.