What's the story behind your why?
How did you, you know, I'm curious what your why is,
but the story behind it too,
how did you get to where you cared
about strategy for businesses?
Yeah, I think, I mean, as many people,
it's not totally random, but,
so I went to business school,
a master's degree in management,
and I majored in finance,
so I wanted to work in finance,
and I had this image,
gonna work on Wall Street and make a lot of money,
and it looked appealing,
so after I completed my master's degree,
I went to London to work in mergers and acquisitions,
investment banking,
and I realized that actually it probably wasn't for me,
like the hours were very long,
it was very, a bit frustrating
that you were looking at businesses,
looking at what they do,
going to sell them, buy them,
but you were not going into the core of what they were doing,
so I ended up in the corporate strategy team of a bank,
so working on the strategy of the bank
and what they wanted to do,
and it was at the pivotal moment of that bank
because it was being carved out,
so being separated from the other,
the main company, which was in Australia,
and it was being separated
and as an independent business in the UK,
so it was a super interesting moment
to work in business strategy within that organization,
and then it went through a few things,
so I ended up randomly in business strategy
and I found it super appealing to work into planning,
into launching new businesses, new products,
and then I also focused a lot on developing new businesses
with other companies,
and I spent a few years doing that
and it was super interesting,
and then I decided to leave the UK
and I started doing consulting and advisory
on the back of that experience working in business strategy,
but to answer your question, why I became,
well, I guess while working,
I found strategy and innovation quite interesting,
and obviously coming from a finance background,
a lot of strategic decisions are linked to finance,
which is helping me now,
because a lot of the time when you're saying
that you advise a company on how to grow,
there's an element of where do we get the money from
when you can't generate that revenue fast enough,
so obviously my background helps a lot
with the number of questions linked to how do we grow?
Hey, well, we need money,
but yeah, this is the story behind my why.