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What's the story behind your why?

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How did you, you know, I'm curious what your why is,

3
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but the story behind it too,

4
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how did you get to where you cared

5
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about strategy for businesses?

6
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Yeah, I think, I mean, as many people,

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it's not totally random, but,

8
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so I went to business school,

9
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a master's degree in management,

10
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and I majored in finance,

11
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so I wanted to work in finance,

12
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and I had this image,

13
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gonna work on Wall Street and make a lot of money,

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and it looked appealing,

15
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so after I completed my master's degree,

16
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I went to London to work in mergers and acquisitions,

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investment banking,

18
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and I realized that actually it probably wasn't for me,

19
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like the hours were very long,

20
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it was very, a bit frustrating

21
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that you were looking at businesses,

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looking at what they do,

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going to sell them, buy them,

24
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but you were not going into the core of what they were doing,

25
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so I ended up in the corporate strategy team of a bank,

26
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so working on the strategy of the bank

27
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and what they wanted to do,

28
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and it was at the pivotal moment of that bank

29
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because it was being carved out,

30
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so being separated from the other,

31
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the main company, which was in Australia,

32
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and it was being separated

33
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and as an independent business in the UK,

34
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so it was a super interesting moment

35
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to work in business strategy within that organization,

36
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and then it went through a few things,

37
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so I ended up randomly in business strategy

38
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and I found it super appealing to work into planning,

39
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into launching new businesses, new products,

40
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and then I also focused a lot on developing new businesses

41
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with other companies,

42
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and I spent a few years doing that

43
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and it was super interesting,

44
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and then I decided to leave the UK

45
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and I started doing consulting and advisory

46
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on the back of that experience working in business strategy,

47
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but to answer your question, why I became,

48
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well, I guess while working,

49
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I found strategy and innovation quite interesting,

50
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and obviously coming from a finance background,

51
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a lot of strategic decisions are linked to finance,

52
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which is helping me now,

53
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because a lot of the time when you're saying

54
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that you advise a company on how to grow,

55
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there's an element of where do we get the money from

56
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when you can't generate that revenue fast enough,

57
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so obviously my background helps a lot

58
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with the number of questions linked to how do we grow?

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Hey, well, we need money,

60
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but yeah, this is the story behind my why.