1
00:00:00,000 --> 00:00:04,560
So I have a question for you. Why do most businesses fail today?

2
00:00:06,720 --> 00:00:11,760
Well, it depends who you ask. Okay. The Harvard Business Review will say it's

3
00:00:11,760 --> 00:00:17,920
under capitalization. That's why they fail. They're wrong. Okay. I'm not scared to say

4
00:00:17,920 --> 00:00:24,000
Harvard's wrong. Okay. Businesses fail because they don't sell enough product or service at a

5
00:00:24,000 --> 00:00:31,200
high enough price. Hands down, that's all. I can't make it any simpler. You need to sell.

6
00:00:32,000 --> 00:00:36,160
You got to move your product or service, whatever that takes. And it's not having the greatest

7
00:00:36,160 --> 00:00:41,920
marketing company in the world either. It's you like getting it done in the beginning. Right.

8
00:00:41,920 --> 00:00:47,440
But you can sell. That's what we call the fuel for the economic engine. Your business is an

9
00:00:47,440 --> 00:00:53,600
economic engine. Your fuel is sales. Right. And it's got to be priced right. Wow. People can sell,

10
00:00:53,600 --> 00:00:57,840
but they're not pricing it properly. And that also stalls out the business.