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Where did your vision come from?

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How did you get to where that was a thing?

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Yeah, so really it came from having a background

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in sales and marketing,

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working in kind of the corporate world,

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but always kind of having a passion for creative content.

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I remember when I was in high school,

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it's like the hardest thing when you're like,

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what do you wanna do for a career path?

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And when I was 17, I was like, I wanna be a designer.

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I wanna get into graphic design.

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But through a process,

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I ended up getting more into marketing

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and really, really loved it.

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But I always had that like craft,

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like I love the creativity part.

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So what I did through my life,

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going through the corporate world,

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transitioning into essentially a solopreneur to now

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a business owner of a creative team,

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really fusing those two skill sets together.

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So understanding, we wanna make something that's creative,

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connects with people and really elevates the brand

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at a higher level.

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So they have a higher perceived value,

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but equally important is having that strategic marketing

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understanding, how are we gonna use, leverage this

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and connect with your ideal audience,

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understanding where they're at, what's important to them

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and the transformational change

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that they're really looking for,

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for that business to kind of come alongside them

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and help them with whether it's personally,

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professionally a product or service.