Where did your vision come from?
How did you get to where that was a thing?
Yeah, so really it came from having a background
in sales and marketing,
working in kind of the corporate world,
but always kind of having a passion for creative content.
I remember when I was in high school,
it's like the hardest thing when you're like,
what do you wanna do for a career path?
And when I was 17, I was like, I wanna be a designer.
I wanna get into graphic design.
But through a process,
I ended up getting more into marketing
and really, really loved it.
But I always had that like craft,
like I love the creativity part.
So what I did through my life,
going through the corporate world,
transitioning into essentially a solopreneur to now
a business owner of a creative team,
really fusing those two skill sets together.
So understanding, we wanna make something that's creative,
connects with people and really elevates the brand
at a higher level.
So they have a higher perceived value,
but equally important is having that strategic marketing
understanding, how are we gonna use, leverage this
and connect with your ideal audience,
understanding where they're at, what's important to them
and the transformational change
that they're really looking for,
for that business to kind of come alongside them
and help them with whether it's personally,
professionally a product or service.