Tell me about your vision.
I am really passionate about supporting women entrepreneurs
and coaches specifically in wellness and wellbeing,
especially because over the last several years
of owning my own business,
I have gone through such a personal growth journey.
I have learned so much about prioritizing my own wellness
and wellbeing and especially as a mom of young kids
with a business, a young business, it's like a handful.
And so that's why I'm really passionate
about helping my clients who are in wellness and wellbeing
because I see such a big,
I see the impact they're making at an individual level
but also at a community and like at a larger level too.
And so I really just want them to be able
to get their message out there,
to be able to tell their authentic stories,
to really put themselves out there
because a lot of times they are hiding,
especially when it comes to marketing.
There's a lot of layers to peel off and that's okay.
That's normal.
I go through the same thing too.
I am a marketer and I have to peel back the layers
for myself when I'm marketing for myself.
And so just really being able to step into authenticity
with their message and what they're saying,
what do they stand for
and how they really help their clients.
Absolutely, that's huge.
Peeling back the layers is definitely one way to put it
and already exposes quite a bit
of the authenticity of your nature.
I've never met a unicorn by the way, like a real one.
And I've also never met a marketer,
a marketing guy or marketing gal.
To me, those are those terms that I say are fables.
It's a department and a department consists
of multiple people, but you may be the first.
So I am excited to kind of pick your brain about that
for the sake of those who are out there trying
to learn these strategies about business.
Speaking, do you have any thoughts on that?
Before I move on, I don't wanna steal your thunder
because I really love what you do
from the messaging standpoint, the way you hold yourself
and getting messaging right, it's not typically
the coaches and the entrepreneurs first skillset.
They usually weren't English lit majors.
So that's a very important thing
for them to get help with is how do I convey this message
in a way that's valuable in online space
and in the written form?
Yeah, the first thing I like to say is I am a former teacher
of 15 years.
What I like to tell my client-
You start at 10 years old because-
10 years old.
Impossible.
Actually, I did start when I was eight years old
when my sister was born.
That's when I realized like, oh, this, I love,
I feel like I was always making her little worksheets
and make little games for her
and read to her and do all these things.
Anyhow, yeah, 15 years.
I tried leaving several times,
but that is a story for another time.
Where am I going with this?
Oh, I tell my clients that to throw everything out
that they learned about writing from school,
because a lot of the times they're thinking like, okay,
yes, five paragraph essay, introductory paragraph,
three headings, three subheadings, conclusion, wrap it up.
And I just like, just throw it out.
You work with smart people though.
That's impressive.
Yeah.
And so I just, I tell them like the messaging,
there's the writing piece and then there's the messaging
piece, like the messaging piece is like the piece
that I did as a teacher.
It's understanding who you're talking to.
It's understanding who you are and your relationship
with who you're talking to.
And how do you build the bridge?
How do you connect?
And that is what I love doing as a teacher,
is really building that relationship with students
and then understanding, okay, what do they need to hear?
What stories are going to engage them?
Because when you have like 36 year olds
in a room together all day long,
you're going to need to engage them with some storytelling.
So just figuring out, okay, what stories is it really going
to engage them, to compel them,
to make them like lean forward and go like,
oh, and then how do you get them to take an action?
But also how do you get them to own the action?
Because I'm not there to force them to do anything.
Right.
You could force them, but that's not the route I want to take.
And it's not the best route to take for learning.
And so that's the messaging piece.
Oh, how?
Do leaders lean into funding the vision?
How do they, what do they need in order to truly say like,
oh my gosh, I want to do this.
And how, what are the mechanisms?
What are the resources available to help them really build
that dream into reality?
Good questions.
Can you put that first question back on the screen?
Why do leaders hide from funding the vision
and how the leaders lean into it?
Yeah.
I feel like that it kind of goes back to,
what I feel like is like peeling away the layers
of the hiding and almost like,
okay, how do I say this?
Hard top.
All right, I think for leaders in terms of like
thinking about entrepreneurship,
it's finding that you're in your own way.
This is what I personally have found
and it happens all the time.
Or I realized what was blocking me was myself.
There was something that was in the way,
either like a belief, something that I was thinking
that I thought was true, but wasn't actually true,
but it was just cycling in my head as being true
and just taking the time to stop and reflect on it
and just like bringing that awareness.
That's a great example.
And I'm just, I mean, thinking about like
being an island on our own and kind of like
what you're saying about a team is what I have come
to realize in the last year in my own business
is marketing is not just like this one little dot,
like we're talking about connecting the dots.
It is a lot of, there's a lot of dots.
There's a lot that goes on.
There's a lot involved.
And so for me, what I have realized like,
okay, if I want my clients to really win,
I want them to get the most out of what they're getting here.
And I'm specifically talking about my done for you
email sequence service is that I also wanna make sure
that they have the larger picture, the larger strategy,
which takes, as you're saying, like a team
because there's the launch strategy.
There's the offer strategy.
There's like all these, there are so many dots.
There's so many pieces.
And they're supposed to connect.
And so I have actually gotten to a point.
I am probably like totally off.
You're on point.
Exactly.
I'm gonna tie a full circle.
You got this.
Somebody's following us.
They're smart enough to understand this and value it.
If they're not, then go back and listen again.
This is valuable.
Go ahead.
Yeah.
So I have found that the best solution
for what I'm providing for my superpower,
which is like the copywriting and the messaging piece
is to work with collaborative partners
and to put my offer into their bigger client packages
because then I know that they are getting
the bigger strategy.
They are getting what they need in terms of like the launch
and what they need in terms of like,
is their offer the right offer?
Does it need to be tweaked and all that?
And then I can come in there and I can place my dots in.
And then we can connect the dots all together.
And I find that there's just more success
for everyone involved.
And so-
You have a talent and a gift for teaching.
I know this and I can see it and feel it.
And I'm excited to place this burden on you as a teacher.
The formula I'm trying to figure out how to solve
with this exact question.
How do we inspire leaders to lean into understanding
they need a team to complete their vision?
There is a responsibility as service providers for us
to, and maybe that's not always the case,
but I don't get involved with a company or a team
unless I see that they have the components
or they are willing to take on the necessary dots
to create the solution.
And that's something that we're not gonna solve today,
but I just wanna plant the seed with you
because there's too many entrepreneurs out there
who think the solopreneur route is the route to win,
but I've never met a solopreneur who's successful.
I've met a whole lot of people who say they are.
I've met a whole lot of solopreneurs
who forget the value of the team
who's actually helped them build what they built
and never mentioned those people,
but I've never met a true solopreneur.
Yeah.
That's it.
There is always someone else involved.
I totally fall into that sometimes too,
because I have me and it can feel like sometimes an island
and I put on there like, is there anyone on my team?
No, it's just me.
But I'm like, no, actually I gotta give credit to my husband
because he's my bookkeeper.
He's my accountant.
And he's holding the fort down with your kiddos right now.
We know that.
He is holding the fort down
with the kids outside that door right there.
That's great.
I appreciate that.
Yeah.
You got somebody to take care of him if you didn't,
I'd be like, please pause and go,
go take care of him.
I know that you got that team member to help.
So well said.
We don't give our families enough credit in the process.
Yeah, yeah.
And so when I put it on the form, like it's just me,
but it's like, no, it's not just me.
It is, there's no way you can,
you can't do it on your own.
And I feel like I have felt so much of that as a teacher
as well for 15 years of being in the classroom,
feeling like you're alone because you are an island
and people just expect you to do your thing,
but it's not sustainable.
It is not sustainable at any point,
which is why a lot of teachers burn out and leave.
It's because it's not sustainable.
You cannot do everything on your own.
Right.
You will burn out.
And that's what I did.
I burned out every year.
And so as an entrepreneur,
I brought that into my business, not even knowing me.
Right.
Because that was how I functioned.
That was what I was in.
That was familiar with me until someone brought it up
and the awareness piece just like blew my mind,
like, oh my gosh, I am doing what I wanted to leave.
I didn't want to be my own island.
And then I was bringing it into my business.
And so I'm in the process of learning,
like, no, this is a team effort.
It's a collaborative effort,
because if you want a sustainable business,
you're going to need help
and you're going to need other perspectives
and for people to come and see what you don't see
and to help you in areas that, you know,
you just need support in.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions
as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a Vision Pro yourself.