1 00:00:00,000 --> 00:00:01,400 Tell me about your vision. 2 00:00:03,720 --> 00:00:08,720 I am really passionate about supporting women entrepreneurs 3 00:00:09,640 --> 00:00:13,560 and coaches specifically in wellness and wellbeing, 4 00:00:13,560 --> 00:00:17,040 especially because over the last several years 5 00:00:17,040 --> 00:00:18,280 of owning my own business, 6 00:00:18,280 --> 00:00:22,600 I have gone through such a personal growth journey. 7 00:00:22,600 --> 00:00:26,400 I have learned so much about prioritizing my own wellness 8 00:00:26,400 --> 00:00:31,280 and wellbeing and especially as a mom of young kids 9 00:00:31,280 --> 00:00:35,240 with a business, a young business, it's like a handful. 10 00:00:36,680 --> 00:00:38,720 And so that's why I'm really passionate 11 00:00:38,720 --> 00:00:41,960 about helping my clients who are in wellness and wellbeing 12 00:00:41,960 --> 00:00:44,880 because I see such a big, 13 00:00:44,880 --> 00:00:48,200 I see the impact they're making at an individual level 14 00:00:48,200 --> 00:00:51,340 but also at a community and like at a larger level too. 15 00:00:52,440 --> 00:00:55,280 And so I really just want them to be able 16 00:00:55,280 --> 00:00:57,920 to get their message out there, 17 00:00:57,920 --> 00:01:01,200 to be able to tell their authentic stories, 18 00:01:01,200 --> 00:01:03,720 to really put themselves out there 19 00:01:03,720 --> 00:01:05,680 because a lot of times they are hiding, 20 00:01:05,680 --> 00:01:07,640 especially when it comes to marketing. 21 00:01:08,800 --> 00:01:12,120 There's a lot of layers to peel off and that's okay. 22 00:01:12,120 --> 00:01:13,280 That's normal. 23 00:01:14,600 --> 00:01:16,280 I go through the same thing too. 24 00:01:16,280 --> 00:01:19,840 I am a marketer and I have to peel back the layers 25 00:01:19,840 --> 00:01:21,640 for myself when I'm marketing for myself. 26 00:01:21,640 --> 00:01:26,440 And so just really being able to step into authenticity 27 00:01:26,440 --> 00:01:29,920 with their message and what they're saying, 28 00:01:29,920 --> 00:01:31,640 what do they stand for 29 00:01:31,640 --> 00:01:35,680 and how they really help their clients. 30 00:01:35,680 --> 00:01:37,640 Absolutely, that's huge. 31 00:01:37,640 --> 00:01:40,040 Peeling back the layers is definitely one way to put it 32 00:01:40,040 --> 00:01:42,240 and already exposes quite a bit 33 00:01:42,240 --> 00:01:44,840 of the authenticity of your nature. 34 00:01:44,840 --> 00:01:47,840 I've never met a unicorn by the way, like a real one. 35 00:01:47,840 --> 00:01:51,120 And I've also never met a marketer, 36 00:01:51,120 --> 00:01:53,440 a marketing guy or marketing gal. 37 00:01:53,440 --> 00:01:57,280 To me, those are those terms that I say are fables. 38 00:01:57,280 --> 00:02:01,240 It's a department and a department consists 39 00:02:01,240 --> 00:02:05,280 of multiple people, but you may be the first. 40 00:02:05,280 --> 00:02:09,200 So I am excited to kind of pick your brain about that 41 00:02:09,200 --> 00:02:12,000 for the sake of those who are out there trying 42 00:02:12,000 --> 00:02:15,280 to learn these strategies about business. 43 00:02:16,720 --> 00:02:18,120 Speaking, do you have any thoughts on that? 44 00:02:18,120 --> 00:02:19,600 Before I move on, I don't wanna steal your thunder 45 00:02:19,600 --> 00:02:21,920 because I really love what you do 46 00:02:21,920 --> 00:02:25,080 from the messaging standpoint, the way you hold yourself 47 00:02:25,080 --> 00:02:30,080 and getting messaging right, it's not typically 48 00:02:30,400 --> 00:02:34,720 the coaches and the entrepreneurs first skillset. 49 00:02:34,720 --> 00:02:37,360 They usually weren't English lit majors. 50 00:02:38,600 --> 00:02:40,960 So that's a very important thing 51 00:02:40,960 --> 00:02:44,400 for them to get help with is how do I convey this message 52 00:02:44,400 --> 00:02:47,760 in a way that's valuable in online space 53 00:02:47,760 --> 00:02:49,640 and in the written form? 54 00:02:49,640 --> 00:02:54,640 Yeah, the first thing I like to say is I am a former teacher 55 00:02:58,160 --> 00:02:59,460 of 15 years. 56 00:03:00,840 --> 00:03:02,080 What I like to tell my client- 57 00:03:02,080 --> 00:03:04,720 You start at 10 years old because- 58 00:03:04,720 --> 00:03:06,920 10 years old. 59 00:03:06,920 --> 00:03:07,760 Impossible. 60 00:03:09,320 --> 00:03:12,240 Actually, I did start when I was eight years old 61 00:03:12,240 --> 00:03:13,920 when my sister was born. 62 00:03:13,920 --> 00:03:18,920 That's when I realized like, oh, this, I love, 63 00:03:19,960 --> 00:03:24,320 I feel like I was always making her little worksheets 64 00:03:24,320 --> 00:03:26,080 and make little games for her 65 00:03:26,080 --> 00:03:28,640 and read to her and do all these things. 66 00:03:28,640 --> 00:03:32,160 Anyhow, yeah, 15 years. 67 00:03:32,160 --> 00:03:33,920 I tried leaving several times, 68 00:03:33,920 --> 00:03:35,320 but that is a story for another time. 69 00:03:35,320 --> 00:03:36,200 Where am I going with this? 70 00:03:36,200 --> 00:03:41,200 Oh, I tell my clients that to throw everything out 71 00:03:41,520 --> 00:03:43,880 that they learned about writing from school, 72 00:03:43,880 --> 00:03:48,080 because a lot of the times they're thinking like, okay, 73 00:03:48,080 --> 00:03:53,080 yes, five paragraph essay, introductory paragraph, 74 00:03:53,320 --> 00:03:58,320 three headings, three subheadings, conclusion, wrap it up. 75 00:03:59,240 --> 00:04:02,000 And I just like, just throw it out. 76 00:04:02,000 --> 00:04:03,400 You work with smart people though. 77 00:04:03,400 --> 00:04:04,600 That's impressive. 78 00:04:04,600 --> 00:04:05,440 Yeah. 79 00:04:05,440 --> 00:04:14,440 And so I just, I tell them like the messaging, 80 00:04:16,560 --> 00:04:18,600 there's the writing piece and then there's the messaging 81 00:04:18,600 --> 00:04:21,120 piece, like the messaging piece is like the piece 82 00:04:21,120 --> 00:04:22,440 that I did as a teacher. 83 00:04:22,440 --> 00:04:24,920 It's understanding who you're talking to. 84 00:04:24,920 --> 00:04:29,160 It's understanding who you are and your relationship 85 00:04:29,160 --> 00:04:30,680 with who you're talking to. 86 00:04:30,680 --> 00:04:32,680 And how do you build the bridge? 87 00:04:32,680 --> 00:04:33,680 How do you connect? 88 00:04:33,680 --> 00:04:36,520 And that is what I love doing as a teacher, 89 00:04:36,520 --> 00:04:39,160 is really building that relationship with students 90 00:04:40,120 --> 00:04:45,120 and then understanding, okay, what do they need to hear? 91 00:04:45,760 --> 00:04:49,200 What stories are going to engage them? 92 00:04:49,200 --> 00:04:51,680 Because when you have like 36 year olds 93 00:04:51,680 --> 00:04:54,320 in a room together all day long, 94 00:04:54,320 --> 00:04:58,560 you're going to need to engage them with some storytelling. 95 00:04:58,560 --> 00:05:01,640 So just figuring out, okay, what stories is it really going 96 00:05:01,640 --> 00:05:03,880 to engage them, to compel them, 97 00:05:03,880 --> 00:05:07,280 to make them like lean forward and go like, 98 00:05:07,280 --> 00:05:12,200 oh, and then how do you get them to take an action? 99 00:05:12,200 --> 00:05:15,160 But also how do you get them to own the action? 100 00:05:15,160 --> 00:05:18,160 Because I'm not there to force them to do anything. 101 00:05:18,160 --> 00:05:19,000 Right. 102 00:05:19,000 --> 00:05:22,760 You could force them, but that's not the route I want to take. 103 00:05:22,760 --> 00:05:27,520 And it's not the best route to take for learning. 104 00:05:27,520 --> 00:05:30,000 And so that's the messaging piece. 105 00:05:30,000 --> 00:05:31,160 Oh, how? 106 00:05:31,160 --> 00:05:33,960 Do leaders lean into funding the vision? 107 00:05:33,960 --> 00:05:37,480 How do they, what do they need in order to truly say like, 108 00:05:37,480 --> 00:05:39,160 oh my gosh, I want to do this. 109 00:05:39,160 --> 00:05:40,960 And how, what are the mechanisms? 110 00:05:40,960 --> 00:05:45,740 What are the resources available to help them really build 111 00:05:45,740 --> 00:05:47,160 that dream into reality? 112 00:05:49,320 --> 00:05:50,480 Good questions. 113 00:05:52,400 --> 00:05:55,680 Can you put that first question back on the screen? 114 00:05:55,680 --> 00:05:58,920 Why do leaders hide from funding the vision 115 00:05:58,920 --> 00:06:01,360 and how the leaders lean into it? 116 00:06:02,840 --> 00:06:04,000 Yeah. 117 00:06:04,000 --> 00:06:08,480 I feel like that it kind of goes back to, 118 00:06:08,480 --> 00:06:12,280 what I feel like is like peeling away the layers 119 00:06:13,440 --> 00:06:18,320 of the hiding and almost like, 120 00:06:19,520 --> 00:06:20,960 okay, how do I say this? 121 00:06:22,520 --> 00:06:23,360 Hard top. 122 00:06:23,360 --> 00:06:28,360 All right, I think for leaders in terms of like 123 00:06:30,880 --> 00:06:33,800 thinking about entrepreneurship, 124 00:06:33,800 --> 00:06:37,520 it's finding that you're in your own way. 125 00:06:39,200 --> 00:06:40,960 This is what I personally have found 126 00:06:40,960 --> 00:06:42,240 and it happens all the time. 127 00:06:42,240 --> 00:06:46,280 Or I realized what was blocking me was myself. 128 00:06:46,280 --> 00:06:50,400 There was something that was in the way, 129 00:06:50,400 --> 00:06:54,840 either like a belief, something that I was thinking 130 00:06:54,840 --> 00:06:57,080 that I thought was true, but wasn't actually true, 131 00:06:57,080 --> 00:06:59,760 but it was just cycling in my head as being true 132 00:06:59,760 --> 00:07:02,160 and just taking the time to stop and reflect on it 133 00:07:02,160 --> 00:07:04,520 and just like bringing that awareness. 134 00:07:04,520 --> 00:07:05,960 That's a great example. 135 00:07:05,960 --> 00:07:08,600 And I'm just, I mean, thinking about like 136 00:07:09,640 --> 00:07:12,240 being an island on our own and kind of like 137 00:07:12,240 --> 00:07:17,240 what you're saying about a team is what I have come 138 00:07:17,240 --> 00:07:21,920 to realize in the last year in my own business 139 00:07:21,920 --> 00:07:26,920 is marketing is not just like this one little dot, 140 00:07:28,360 --> 00:07:30,160 like we're talking about connecting the dots. 141 00:07:30,160 --> 00:07:33,200 It is a lot of, there's a lot of dots. 142 00:07:33,200 --> 00:07:34,240 There's a lot that goes on. 143 00:07:34,240 --> 00:07:36,600 There's a lot involved. 144 00:07:36,600 --> 00:07:39,480 And so for me, what I have realized like, 145 00:07:39,480 --> 00:07:43,880 okay, if I want my clients to really win, 146 00:07:43,880 --> 00:07:48,280 I want them to get the most out of what they're getting here. 147 00:07:48,280 --> 00:07:52,000 And I'm specifically talking about my done for you 148 00:07:52,000 --> 00:07:55,720 email sequence service is that I also wanna make sure 149 00:07:55,720 --> 00:07:58,960 that they have the larger picture, the larger strategy, 150 00:07:58,960 --> 00:08:01,400 which takes, as you're saying, like a team 151 00:08:01,400 --> 00:08:04,600 because there's the launch strategy. 152 00:08:04,600 --> 00:08:06,720 There's the offer strategy. 153 00:08:06,720 --> 00:08:10,200 There's like all these, there are so many dots. 154 00:08:10,200 --> 00:08:11,040 There's so many pieces. 155 00:08:11,040 --> 00:08:14,040 And they're supposed to connect. 156 00:08:14,040 --> 00:08:17,320 And so I have actually gotten to a point. 157 00:08:17,320 --> 00:08:19,520 I am probably like totally off. 158 00:08:20,720 --> 00:08:21,920 You're on point. 159 00:08:21,920 --> 00:08:22,740 Exactly. 160 00:08:22,740 --> 00:08:23,580 I'm gonna tie a full circle. 161 00:08:23,580 --> 00:08:24,420 You got this. 162 00:08:24,420 --> 00:08:26,160 Somebody's following us. 163 00:08:26,160 --> 00:08:28,520 They're smart enough to understand this and value it. 164 00:08:28,520 --> 00:08:31,080 If they're not, then go back and listen again. 165 00:08:31,080 --> 00:08:31,920 This is valuable. 166 00:08:31,920 --> 00:08:32,760 Go ahead. 167 00:08:32,760 --> 00:08:33,580 Yeah. 168 00:08:33,580 --> 00:08:38,580 So I have found that the best solution 169 00:08:38,580 --> 00:08:43,220 for what I'm providing for my superpower, 170 00:08:43,220 --> 00:08:46,700 which is like the copywriting and the messaging piece 171 00:08:46,700 --> 00:08:50,340 is to work with collaborative partners 172 00:08:50,340 --> 00:08:54,740 and to put my offer into their bigger client packages 173 00:08:54,740 --> 00:08:57,220 because then I know that they are getting 174 00:08:57,220 --> 00:08:58,180 the bigger strategy. 175 00:08:58,180 --> 00:09:02,700 They are getting what they need in terms of like the launch 176 00:09:02,700 --> 00:09:05,460 and what they need in terms of like, 177 00:09:05,460 --> 00:09:09,620 is their offer the right offer? 178 00:09:09,620 --> 00:09:12,140 Does it need to be tweaked and all that? 179 00:09:12,140 --> 00:09:16,580 And then I can come in there and I can place my dots in. 180 00:09:16,580 --> 00:09:19,100 And then we can connect the dots all together. 181 00:09:19,100 --> 00:09:22,660 And I find that there's just more success 182 00:09:22,660 --> 00:09:24,260 for everyone involved. 183 00:09:24,260 --> 00:09:25,140 And so- 184 00:09:25,140 --> 00:09:26,760 You have a talent and a gift for teaching. 185 00:09:26,760 --> 00:09:28,500 I know this and I can see it and feel it. 186 00:09:28,500 --> 00:09:32,220 And I'm excited to place this burden on you as a teacher. 187 00:09:32,220 --> 00:09:36,220 The formula I'm trying to figure out how to solve 188 00:09:36,220 --> 00:09:38,060 with this exact question. 189 00:09:38,060 --> 00:09:42,820 How do we inspire leaders to lean into understanding 190 00:09:42,820 --> 00:09:45,340 they need a team to complete their vision? 191 00:09:46,300 --> 00:09:50,540 There is a responsibility as service providers for us 192 00:09:50,540 --> 00:09:52,740 to, and maybe that's not always the case, 193 00:09:52,740 --> 00:09:56,580 but I don't get involved with a company or a team 194 00:09:56,580 --> 00:09:58,220 unless I see that they have the components 195 00:09:58,220 --> 00:10:02,340 or they are willing to take on the necessary dots 196 00:10:02,340 --> 00:10:04,380 to create the solution. 197 00:10:04,380 --> 00:10:09,380 And that's something that we're not gonna solve today, 198 00:10:10,140 --> 00:10:11,900 but I just wanna plant the seed with you 199 00:10:11,900 --> 00:10:14,580 because there's too many entrepreneurs out there 200 00:10:14,580 --> 00:10:18,780 who think the solopreneur route is the route to win, 201 00:10:18,780 --> 00:10:21,700 but I've never met a solopreneur who's successful. 202 00:10:21,700 --> 00:10:24,300 I've met a whole lot of people who say they are. 203 00:10:24,300 --> 00:10:26,180 I've met a whole lot of solopreneurs 204 00:10:26,180 --> 00:10:27,540 who forget the value of the team 205 00:10:27,540 --> 00:10:29,060 who's actually helped them build what they built 206 00:10:29,060 --> 00:10:30,900 and never mentioned those people, 207 00:10:30,900 --> 00:10:33,260 but I've never met a true solopreneur. 208 00:10:33,260 --> 00:10:34,100 Yeah. 209 00:10:34,100 --> 00:10:34,940 That's it. 210 00:10:36,500 --> 00:10:38,460 There is always someone else involved. 211 00:10:38,460 --> 00:10:41,340 I totally fall into that sometimes too, 212 00:10:41,340 --> 00:10:45,380 because I have me and it can feel like sometimes an island 213 00:10:45,380 --> 00:10:47,820 and I put on there like, is there anyone on my team? 214 00:10:47,820 --> 00:10:48,860 No, it's just me. 215 00:10:48,860 --> 00:10:52,820 But I'm like, no, actually I gotta give credit to my husband 216 00:10:52,820 --> 00:10:55,020 because he's my bookkeeper. 217 00:10:55,020 --> 00:10:56,300 He's my accountant. 218 00:10:56,300 --> 00:10:58,340 And he's holding the fort down with your kiddos right now. 219 00:10:58,340 --> 00:10:59,180 We know that. 220 00:10:59,180 --> 00:11:01,100 He is holding the fort down 221 00:11:01,100 --> 00:11:03,380 with the kids outside that door right there. 222 00:11:03,380 --> 00:11:04,220 That's great. 223 00:11:04,220 --> 00:11:05,220 I appreciate that. 224 00:11:05,220 --> 00:11:06,420 Yeah. 225 00:11:06,420 --> 00:11:08,060 You got somebody to take care of him if you didn't, 226 00:11:08,060 --> 00:11:09,900 I'd be like, please pause and go, 227 00:11:09,900 --> 00:11:10,740 go take care of him. 228 00:11:10,740 --> 00:11:12,020 I know that you got that team member to help. 229 00:11:12,020 --> 00:11:13,020 So well said. 230 00:11:13,020 --> 00:11:16,580 We don't give our families enough credit in the process. 231 00:11:16,580 --> 00:11:17,660 Yeah, yeah. 232 00:11:17,660 --> 00:11:22,660 And so when I put it on the form, like it's just me, 233 00:11:23,020 --> 00:11:24,620 but it's like, no, it's not just me. 234 00:11:24,620 --> 00:11:28,860 It is, there's no way you can, 235 00:11:28,860 --> 00:11:30,340 you can't do it on your own. 236 00:11:30,340 --> 00:11:35,340 And I feel like I have felt so much of that as a teacher 237 00:11:35,780 --> 00:11:39,100 as well for 15 years of being in the classroom, 238 00:11:39,100 --> 00:11:42,940 feeling like you're alone because you are an island 239 00:11:42,940 --> 00:11:46,820 and people just expect you to do your thing, 240 00:11:46,820 --> 00:11:50,300 but it's not sustainable. 241 00:11:50,300 --> 00:11:54,660 It is not sustainable at any point, 242 00:11:54,660 --> 00:11:57,260 which is why a lot of teachers burn out and leave. 243 00:11:57,260 --> 00:11:58,780 It's because it's not sustainable. 244 00:11:58,780 --> 00:12:02,700 You cannot do everything on your own. 245 00:12:02,700 --> 00:12:03,540 Right. 246 00:12:03,540 --> 00:12:04,620 You will burn out. 247 00:12:04,620 --> 00:12:05,580 And that's what I did. 248 00:12:05,580 --> 00:12:06,820 I burned out every year. 249 00:12:06,820 --> 00:12:08,820 And so as an entrepreneur, 250 00:12:08,820 --> 00:12:13,820 I brought that into my business, not even knowing me. 251 00:12:14,420 --> 00:12:15,260 Right. 252 00:12:15,260 --> 00:12:16,820 Because that was how I functioned. 253 00:12:16,820 --> 00:12:17,860 That was what I was in. 254 00:12:17,860 --> 00:12:22,860 That was familiar with me until someone brought it up 255 00:12:23,020 --> 00:12:25,740 and the awareness piece just like blew my mind, 256 00:12:25,740 --> 00:12:30,740 like, oh my gosh, I am doing what I wanted to leave. 257 00:12:33,380 --> 00:12:35,660 I didn't want to be my own island. 258 00:12:35,660 --> 00:12:37,420 And then I was bringing it into my business. 259 00:12:37,420 --> 00:12:40,180 And so I'm in the process of learning, 260 00:12:40,180 --> 00:12:43,540 like, no, this is a team effort. 261 00:12:43,540 --> 00:12:44,580 It's a collaborative effort, 262 00:12:44,580 --> 00:12:46,860 because if you want a sustainable business, 263 00:12:46,860 --> 00:12:48,900 you're going to need help 264 00:12:48,900 --> 00:12:51,100 and you're going to need other perspectives 265 00:12:51,100 --> 00:12:54,380 and for people to come and see what you don't see 266 00:12:54,380 --> 00:12:57,020 and to help you in areas that, you know, 267 00:12:57,020 --> 00:13:00,020 you just need support in. 268 00:13:00,020 --> 00:13:01,380 Thank you for being here today. 269 00:13:01,380 --> 00:13:03,860 I'm really happy that you tuned in to Vision Pros Live. 270 00:13:03,860 --> 00:13:06,500 I'm looking forward to seeing your reactions 271 00:13:06,500 --> 00:13:08,780 as these episodes continue to move forward. 272 00:13:08,780 --> 00:13:10,500 This is going to get more and more fun. 273 00:13:10,500 --> 00:13:12,300 We'll have more and more engagement as well. 274 00:13:12,300 --> 00:13:14,420 We'll invite people to participate in the show. 275 00:13:14,420 --> 00:13:16,780 And thank you for giving us your time and attention. 276 00:13:16,780 --> 00:13:19,500 Have an excellent time building out your vision 277 00:13:19,500 --> 00:13:47,140 and becoming a Vision Pro yourself.