1 00:00:00,000 --> 00:00:04,840 the internet too. Oh, there we go. Perfect. So, okay, you were telling me about something 2 00:00:04,840 --> 00:00:10,160 really big there and you mentioned maybe even a country or a name I wasn't familiar with 3 00:00:10,160 --> 00:00:13,360 in a story. You're going to have to educate me on this, Scott. Go ahead. 4 00:00:13,360 --> 00:00:19,360 Hi, Jackson. Good to see you again. Yeah. So super excited to be with you and yeah, 5 00:00:19,360 --> 00:00:24,300 just grateful to be part of such an exciting podcast talking about the, we hope we'll talk 6 00:00:24,300 --> 00:00:29,800 about is the future of food through the future of health through food. And so happy to dive 7 00:00:29,800 --> 00:00:35,480 into that more. Of course. So again, though, I want to jump right back into that, that 8 00:00:35,480 --> 00:00:39,800 that segment we were talking about right before we jumped on. So what, what was it that you 9 00:00:39,800 --> 00:00:47,920 were teaching me? Yeah. So it's interesting. Um, we are Jackson facing a far greater pandemic 10 00:00:47,920 --> 00:00:54,040 than COVID-19 ever was. And, but it's happening in slow motion and it receives almost no attention 11 00:00:54,040 --> 00:00:58,800 given the magnitude and the scope of the problem. A lot of people don't realize that poor diets 12 00:00:58,800 --> 00:01:02,900 are actually the number one cause of mortality morbidity in this world. One in five deaths 13 00:01:02,900 --> 00:01:09,680 globally as a result of diet in some way. And poor diets cost us 85% of our healthcare 14 00:01:09,680 --> 00:01:14,920 costs in this country, upwards of $1.1 trillion by some estimates. And all of, all of that 15 00:01:14,920 --> 00:01:20,260 is being accelerated by globalization, by urbanization, by aging and creating a crisis 16 00:01:20,260 --> 00:01:25,560 of epic proportions. The challenge is that the food and health ecosystems really live 17 00:01:25,560 --> 00:01:29,640 in different universes and they have misaligned incentives. They're driven by legacy thinking 18 00:01:29,640 --> 00:01:34,360 and business models and breaking out of that is incredibly hard to do, but it has to be 19 00:01:34,360 --> 00:01:38,560 done because both of them need each other. Consumers with bad diets just become costly 20 00:01:38,560 --> 00:01:45,200 patients. Right? So we all own this problem. And the good news is that food is medicine. 21 00:01:45,200 --> 00:01:48,000 If you've heard of that term, the rise of food is medicine, bringing out health and 22 00:01:48,000 --> 00:01:52,560 food ecosystems together actually works. So food is medicine interventions have been shown 23 00:01:52,560 --> 00:01:59,660 to reduce healthcare costs by upwards of 16% and generate a positive ROI, even when factoring 24 00:01:59,660 --> 00:02:04,360 in the cost of the food, such as a medically tailored meal program. Other programs like 25 00:02:04,360 --> 00:02:11,240 produce prescriptions, reduce healthcare utilization, and both of them improve nutrition and security, 26 00:02:11,240 --> 00:02:16,940 obesity, BMI. And so my message is we need more forks and fewer scalpels and syringes 27 00:02:16,940 --> 00:02:21,360 in our future. Ah, I agree. And I got to be very fortunate. 28 00:02:21,360 --> 00:02:28,040 I was on the campaign for Dr. Eric Berg back when he had 106,000 subscribers. He's at 29 00:02:28,040 --> 00:02:33,480 12 million subscribers now worldwide. And he loved to always, I mean, his passion was 30 00:02:33,480 --> 00:02:38,600 driven around, we've got to be healthy in order to lose weight, right? Not the vice 31 00:02:38,600 --> 00:02:45,280 versa and taking care of health and eating healthy foods. I look at today's world and 32 00:02:45,280 --> 00:02:50,760 what's strange to me, I'm guilty of this too, by the way, but as long as the can is shaped 33 00:02:50,760 --> 00:02:55,720 like a Coca-Cola, because we've been drinking this, we'll drink it. We don't look at the 34 00:02:55,720 --> 00:02:59,720 ingredients. We're going to look at what's put in there, you know, and top ramen, as 35 00:02:59,720 --> 00:03:04,920 long as it's sold at Walmart, right? So you're right. Like the diets, you know, the things 36 00:03:04,920 --> 00:03:11,040 that we have access to, it doesn't matter first world or third world, you know, or developing 37 00:03:11,040 --> 00:03:17,320 world, whatever the proper terms are, we tend to gravitate towards what everybody else is 38 00:03:17,320 --> 00:03:23,520 doing without too much thought regarding that. So there's so much room for us to improve 39 00:03:23,520 --> 00:03:28,920 our health and our choices. And I'm not sure how exactly to inspire people to do that. 40 00:03:28,920 --> 00:03:34,640 But you know, what is the emotional trigger? How people think differently? What have you 41 00:03:34,640 --> 00:03:35,640 found? 42 00:03:35,640 --> 00:03:41,960 Yeah, it's interesting. I mean, that's a complex challenge, multifaceted challenge. I'll answer 43 00:03:41,960 --> 00:03:45,560 it in one way, but then I'd like to bring it back to the art of the possible and what 44 00:03:45,560 --> 00:03:51,000 we're trying to actually do with this vision that we have. So somebody once told me, and 45 00:03:51,000 --> 00:03:55,600 I think it was an astute point, that human beings are hyperbolic discounters. So we tend 46 00:03:55,600 --> 00:04:02,280 to discount and lower our expectations about the choices that we make today and the impact 47 00:04:02,280 --> 00:04:05,480 that they're going to have on our future, right? So that's part of the challenge is 48 00:04:05,480 --> 00:04:10,360 we make decisions every single day that have long term significant consequences, and we're 49 00:04:10,360 --> 00:04:16,520 looking for immediacy of benefit and of value, right? And so the degree to which we can connect 50 00:04:16,520 --> 00:04:20,600 to people's aspirations, their mission, their goal, what it is they're trying to achieve 51 00:04:20,600 --> 00:04:26,600 in this world and anchor to something that matters to them here, we can affect motivation. 52 00:04:26,600 --> 00:04:31,920 And then of course, to actually impact change, we've got to actually change the foods that 53 00:04:31,920 --> 00:04:35,320 are in the system. So we like to say, you know, if you want to change the food system, 54 00:04:35,320 --> 00:04:39,960 we have to change the foods that are in the system. And so there's, we need to make healthy 55 00:04:39,960 --> 00:04:47,360 food more accessible, affordable, and desirable for people. And time poverty and complexity 56 00:04:47,360 --> 00:04:52,820 are major barriers. So this notion of convenience is actually a major barrier and inhibitor 57 00:04:52,820 --> 00:04:57,120 to real innovation. But we're actually, we're looking to solve that both through the work 58 00:04:57,120 --> 00:05:00,960 that we're doing with Nourish Movement, which I'd love to double click on, and also the 59 00:05:00,960 --> 00:05:02,800 work at Clario. 60 00:05:02,800 --> 00:05:08,960 Fantastic. That's, you used a term there that I really, really liked, time poverty. 61 00:05:08,960 --> 00:05:09,960 Yeah. 62 00:05:09,960 --> 00:05:14,240 I haven't heard people talk about that with that phrase. And I think these types of catch 63 00:05:14,240 --> 00:05:16,960 phrases are important for people to think to, because I can feel that, you know, it's 64 00:05:16,960 --> 00:05:21,520 like, man, most of my friends and family, you know, that I, and people I interact with 65 00:05:21,520 --> 00:05:25,120 are just busy and they're flying, they're trying to get through, it doesn't matter again, 66 00:05:25,120 --> 00:05:29,680 where you come from. If you're not paying attention to the value of your time and not 67 00:05:29,680 --> 00:05:33,760 using it wisely, then it's easy to end up doing things that aren't good for us. So you 68 00:05:33,760 --> 00:05:39,580 guys have, you've built quite the career for yourself, Scott. You've made a lot of amazing 69 00:05:39,580 --> 00:05:45,960 visions come to reality. Clario, the Nourish Movement, projects beyond that. So I know 70 00:05:45,960 --> 00:05:51,160 the visionary leaders listening would benefit tremendously. What are three resources that 71 00:05:51,160 --> 00:05:55,840 have inspired you and helped you along your way to focus in on your vision and get things 72 00:05:55,840 --> 00:05:56,840 done? 73 00:05:56,840 --> 00:06:04,400 Well, it's a great question. So one that I would say from a resource perspective in terms 74 00:06:04,400 --> 00:06:08,300 of, you know, books, you asked about books once before. And one of the ones that's always 75 00:06:08,300 --> 00:06:13,120 stood out to me is Growth Mindset by Carol Dweck. So if you're not familiar with her, 76 00:06:13,120 --> 00:06:16,920 she's a social psychologist and researcher from Stanford. The book's been around actually 77 00:06:16,920 --> 00:06:20,940 for a little while, but I think it's just timeless. She talks about having a growth 78 00:06:20,940 --> 00:06:26,800 mindset versus a fixed mindset. So how do we begin to not look at sort of defining our 79 00:06:26,800 --> 00:06:31,560 selves on the basis of outcomes, but defining ourselves on the basis of progress? And given 80 00:06:31,560 --> 00:06:36,600 some of the things that I've experienced in my own life, both personally and professionally, 81 00:06:36,600 --> 00:06:41,680 I kind of feel like progress is the measure of success. And so in that sense, it's how 82 00:06:41,680 --> 00:06:46,240 do we begin to learn to build a learning mindset, failing forward? So Growth Mindset is one 83 00:06:46,240 --> 00:06:51,240 that's definitely there. The Opposable Mind by Roger Martin is also one that I've really 84 00:06:51,240 --> 00:06:56,720 come to love in the design of business, because we have complex challenges in this world that 85 00:06:56,720 --> 00:07:01,000 we have to deal with. And so dealing with seeming tensions, contradictions, and building 86 00:07:01,000 --> 00:07:06,320 more integrative thinking that can allow us to push past the polarization that's there 87 00:07:06,320 --> 00:07:10,880 and actually get to a synthesis of great ideas and thinking that brings people together. 88 00:07:10,880 --> 00:07:16,120 And I think that's actually part of the discipline of a leader is learning how to think, not 89 00:07:16,120 --> 00:07:21,560 just what to think. And then I just recently I've been sort of inspired by the work of 90 00:07:21,560 --> 00:07:27,400 Jonathan Haidt over at NYU around affective polarization. So we live in a highly polarized 91 00:07:27,400 --> 00:07:31,800 charged world, not just politically, of course, that's what he's written a lot about, but 92 00:07:31,800 --> 00:07:36,760 also in things like our food system and the relationship between food and health care. 93 00:07:36,760 --> 00:07:43,700 So that's got to get fixed. And I think affective polarization is a force that's really keeping 94 00:07:43,700 --> 00:07:49,280 us apart. The fact that we tend to learn to disdain so much the other side on whatever 95 00:07:49,280 --> 00:07:55,080 it is issue it is that we that we begin to become tribal in our way of thinking. And 96 00:07:55,080 --> 00:07:58,280 so we'll begin to believe just about anything so long as it paints the other side in a bad 97 00:07:58,280 --> 00:08:04,040 light. And so I think innovation and transformation is going to come from bringing people that 98 00:08:04,040 --> 00:08:09,860 are not alike. So diversity of thinking, diversity of perspectives around the common challenges 99 00:08:09,860 --> 00:08:13,160 and problems that we are all trying to solve. And that's really what we're trying to do 100 00:08:13,160 --> 00:08:14,560 through Nourish Movement. 101 00:08:14,560 --> 00:08:19,240 Dude, that's that's amazing. Those are some serious value bombs. I haven't read either 102 00:08:19,240 --> 00:08:25,000 those books and I'm excited to on both of them. One, I love books that are timeless. 103 00:08:25,000 --> 00:08:32,240 As a man thinketh the Bible, books that books that have stood the test of time are super 104 00:08:32,240 --> 00:08:37,960 valuable. The moments of truth, you know, usually the older the richer, then there's 105 00:08:37,960 --> 00:08:44,400 the opposable mind that reminds me of Mark Twain, you know, and just like thinking outside 106 00:08:44,400 --> 00:08:48,800 the box and trying to understand opposition. And and then you nailed something. I didn't 107 00:08:48,800 --> 00:08:51,040 is it Jonathan Haidt? Is that what you said? 108 00:08:51,040 --> 00:08:53,680 Yeah, H-A-I-D-T from N-1-E. Terrific. 109 00:08:53,680 --> 00:08:58,280 I definitely got to check that out because the the more we understand these subjects, 110 00:08:58,280 --> 00:09:03,240 the more I feel like we can make a difference of protecting ourselves, protecting our families 111 00:09:03,240 --> 00:09:07,920 from falling into these traps. And then of course, leading as leaders in the world of 112 00:09:07,920 --> 00:09:13,480 others who maybe, hey, I don't know, maybe none of you guys listening in have friends 113 00:09:13,480 --> 00:09:18,800 that unfriend each other based on on differences of opinions. Maybe all of your friends get 114 00:09:18,800 --> 00:09:24,440 along and don't argue about politics, but actually have wholesome conversations. But 115 00:09:24,440 --> 00:09:30,400 if that's not happening in your circles, then it's people like Jonathan and it's conversations 116 00:09:30,400 --> 00:09:32,600 like this that check ourselves. 117 00:09:32,600 --> 00:09:34,600 Yeah, that's right. That's right. 118 00:09:34,600 --> 00:09:37,800 Before we go to the break. Sorry. 119 00:09:37,800 --> 00:09:40,800 You have any other thought before we go to the break? 120 00:09:40,800 --> 00:09:45,560 Yeah, no. So real quick would be to say and maybe we can pick up on this after the break. 121 00:09:45,560 --> 00:09:50,520 That dynamic is actually the very dynamic that keeps us polarized and apart as it relates 122 00:09:50,520 --> 00:09:53,760 to our food system and the transformation that we need and bringing the food and health 123 00:09:53,760 --> 00:09:57,920 ecosystems together, which is what we're trying to solve with with nourish movements. I look 124 00:09:57,920 --> 00:10:00,600 forward to double clicking on that when we get back. 125 00:10:00,600 --> 00:10:05,320 It's huge. And you're all facing this as visionary leaders. There's there's there's competition 126 00:10:05,320 --> 00:10:09,760 and fighting and dog-eat-dog mentality in every single industry that's out there. And when 127 00:10:09,760 --> 00:10:14,800 you become the lion, the dog can't eat, meaning you're not there to just kill people. You're 128 00:10:14,800 --> 00:10:20,240 there to be like like Simba's dad and Simba and Fosso. You're you're so strong. You don't 129 00:10:20,240 --> 00:10:26,040 have to attack the hyenas or fight back. You just your strength just is in the life cycle 130 00:10:26,040 --> 00:10:30,920 wins because what I know I went super Disney for all of you on that. But point being you, 131 00:10:30,920 --> 00:10:35,440 if you can become that type of leader in your industry, then not only do you become bullet 132 00:10:35,440 --> 00:10:40,560 proof, but you become the type of leader that then actually leads the industry and bridges 133 00:10:40,560 --> 00:10:44,640 the gaps and harmonizes. So Scott, thanks for planting that seed for me and for others. 134 00:10:44,640 --> 00:10:49,360 We'll be right back and we'll dive into Scott's vision. All right. Welcome in to Vision Pros 135 00:10:49,360 --> 00:10:54,800 Live with Jackson Callum. I'm your show host. We'll be doing interviews for visionary entrepreneurs 136 00:10:54,800 --> 00:11:07,840 and guest leaders who are building fantastic visions out there. 137 00:11:07,840 --> 00:11:11,400 Hey, what's up, everybody? Welcome in to another episode of Vision Pros Live. I'm your show 138 00:11:11,400 --> 00:11:16,560 host, Jackson Callum, founder and CEO of First Class Business. And I'm super excited, really, 139 00:11:16,560 --> 00:11:22,760 like to have Scott Bowman on stage. This is going to be like an intellectual conversation 140 00:11:22,760 --> 00:11:28,480 of the ages. And, you know, allow yourself to just embrace this reality, the opportunity 141 00:11:28,480 --> 00:11:32,520 to talk about what's going on with health and food and the collaboration that exists 142 00:11:32,520 --> 00:11:37,060 there and know that as visionaries, not only are you learning something about what's going 143 00:11:37,060 --> 00:11:41,760 on in the world at large, that's important to not talk to on a mainstream. This is also 144 00:11:41,760 --> 00:11:45,980 very much going to apply to you and your industry and the things that you can do to collaborate 145 00:11:45,980 --> 00:11:51,400 with others more effectively. I can't wait to talk to him about that before I guess I 146 00:11:51,400 --> 00:11:54,880 can't wait. Before I do, I'm going to give you another couple of resources, but one that 147 00:11:54,880 --> 00:12:02,040 I'm hoping that I can connect Scott with. And that is James Bond of all people, James 148 00:12:02,040 --> 00:12:09,280 I Bond of a book called Brain Glue. Jack Canfield literally said only an entrepreneur that's 149 00:12:09,280 --> 00:12:15,480 an idiot would not buy this book. Jack Canfield has sold over 100 million copies of Chicken 150 00:12:15,480 --> 00:12:24,760 Soup for the soul. This book helps us understand as individuals how to really make our concept 151 00:12:24,760 --> 00:12:30,840 sticky so that emotionally it stays in people's heart and mind. And we get out of the intellectual, 152 00:12:30,840 --> 00:12:35,560 we get into how to drive a movement. It's an absolutely brilliant concept. And James 153 00:12:35,560 --> 00:12:40,240 has been a lot of fun to work with. He's quirky. He's got years and years of wisdom. And for 154 00:12:40,240 --> 00:12:44,240 those of you who haven't checked out the book, as Jack Canfield said, I would definitely 155 00:12:44,240 --> 00:12:49,320 take a look at what he's up to. Then there's Hard to Kill with Dave Mauro. Dave Mauro is 156 00:12:49,320 --> 00:12:53,960 an award winning podcaster in the military space. He's helped, he's helping a hundred 157 00:12:53,960 --> 00:12:58,760 thousand veterans lose 2 million pounds collectively. And he's expanded the hard to kill community 158 00:12:58,760 --> 00:13:03,720 to also include civilians. I've been working on my health by working with him as well. 159 00:13:03,720 --> 00:13:08,280 And again, I bet him and Scott have some collaboration to do as well on that with their different 160 00:13:08,280 --> 00:13:13,080 initiatives. He's going to be at the Military Influencer Expo in Georgia here at the end 161 00:13:13,080 --> 00:13:17,320 of the month. We happen to be in that area. Go meet Dave. He's a super nice guy. And then 162 00:13:17,320 --> 00:13:21,480 the communities that he's running, one of them is free to join. And some of us, that's 163 00:13:21,480 --> 00:13:25,820 really all we need for motivation to get healthy and to start doing things is just be in an 164 00:13:25,820 --> 00:13:30,440 environment with others who are also looking to get healthy. And he's on a mission to help 165 00:13:30,440 --> 00:13:36,360 all these individuals look good, feel good, and then go do good. I've also found it's 166 00:13:36,360 --> 00:13:40,560 easier to do good when I feel good about myself. So join us over there. And then there's the 167 00:13:40,560 --> 00:13:45,880 water project. The water project is not something I'm associated with at all. I've given to 168 00:13:45,880 --> 00:13:49,800 it. By all means, I love the idea of continuing to give to it. Wish I could fund all these 169 00:13:49,800 --> 00:13:54,480 projects myself. When I found out that the world, many people in the world do not have 170 00:13:54,480 --> 00:13:59,960 access to clean drinking water, something that I've never been thirsty in my life, like 171 00:13:59,960 --> 00:14:04,280 truly thirsty and without. I found out that these millions of people are. And I said, 172 00:14:04,280 --> 00:14:07,360 you know what? I don't want to forget about this. In fact, I want to talk about this more 173 00:14:07,360 --> 00:14:12,560 often because this is something that we could eradicate if we pull together. And granted, 174 00:14:12,560 --> 00:14:17,120 some of you may not have the finances to help. My hope is that by learning about this, you'll 175 00:14:17,120 --> 00:14:21,400 just share it with somebody who might be able to. You don't know if the person that you 176 00:14:21,400 --> 00:14:26,080 share the water project with will donate ten million dollars to this or just ten dollars 177 00:14:26,080 --> 00:14:31,640 to it. No amount is too small in terms of helping people in this situation. There's 178 00:14:31,640 --> 00:14:36,000 a picture you're going to see on the screen. It reminds me of my kids on Christmas Day 179 00:14:36,000 --> 00:14:41,160 and these kids are celebrating water and access to clean, filtered water. We have the ability 180 00:14:41,160 --> 00:14:46,120 to make that type of impact. And what's really cool is when you donate to one of these communities, 181 00:14:46,120 --> 00:14:49,640 the water project actually sends you an email letting you know that it got finished and 182 00:14:49,640 --> 00:14:53,680 you get to see the community and how it's transformed, how they came together to make 183 00:14:53,680 --> 00:14:57,720 it happen. So I'm very grateful for what they're doing in the world. If you know of another 184 00:14:57,720 --> 00:15:02,280 cause that we should be supporting and getting involved in, then by all means drop it in 185 00:15:02,280 --> 00:15:06,720 the comments as well. We got eight billion people to help and the better we come together 186 00:15:06,720 --> 00:15:12,000 to do that, the more effective we can be in making a difference for others. So without 187 00:15:12,000 --> 00:15:16,880 further ado, Scott's going to show us how he's doing the same thing and helping people 188 00:15:16,880 --> 00:15:21,960 bridge their gaps. And I couldn't be happier to have you on the episode, Scott. This is 189 00:15:21,960 --> 00:15:23,360 great. Thanks for being here. 190 00:15:23,360 --> 00:15:27,920 Yeah, thanks. Thanks, Jackson. It was interesting. I did not know you were going to reference 191 00:15:27,920 --> 00:15:34,600 the Hard to Kill book, but it made me think, you know, we mentioned before the break, we 192 00:15:34,600 --> 00:15:37,760 were talking a little bit about the challenge that we face in human health and how it's 193 00:15:37,760 --> 00:15:43,280 the number one cause of mortality, morbidity, 85% of our healthcare costs. However, I'd 194 00:15:43,280 --> 00:15:47,240 also say that I think if I got this right, another statistic I've seen is that eight 195 00:15:47,240 --> 00:15:52,440 out of 10 people do not qualify for military service because they are obese and don't meet 196 00:15:52,440 --> 00:15:58,640 the requirements. And so this is actually a problem that affects that population too. 197 00:15:58,640 --> 00:16:05,160 And so that's really what we're looking to do, Jackson, is to help accelerate the future 198 00:16:05,160 --> 00:16:10,360 of health through nutrition and food and to do that through better collaboration, better 199 00:16:10,360 --> 00:16:15,240 innovation, and through business design. And so we think there's actually possibility to 200 00:16:15,240 --> 00:16:20,760 solve that challenge in a bigger way by bringing together the health and food ecosystems. So 201 00:16:20,760 --> 00:16:25,560 the health and food ecosystems are disconnected. They don't find incentives, legacy thinking 202 00:16:25,560 --> 00:16:29,720 and business models, and they just don't effectively work together. And so what we're trying to 203 00:16:29,720 --> 00:16:35,160 do is build a community of passionate leaders committed to collaborative problem solving 204 00:16:35,160 --> 00:16:39,680 and accelerating partnering and innovation by coming together. And we think that works 205 00:16:39,680 --> 00:16:44,240 best by helping them find their tribe. So that's that connection to that integrative 206 00:16:44,240 --> 00:16:48,080 thinking and crossing borders and boundaries and bringing people together. So find their 207 00:16:48,080 --> 00:16:55,020 tribe, number one, find challenges worth working on, and then bring together the aligned players 208 00:16:55,020 --> 00:17:00,160 that have a vested interest in solving them and through collective action to help shorten 209 00:17:00,160 --> 00:17:05,180 the cycle time to partnering. So we think that innovation is driven by great challenges 210 00:17:05,180 --> 00:17:10,480 and challenges that are rooted in private sector market oriented innovation. And so 211 00:17:10,480 --> 00:17:13,080 that's exactly what we're trying to do is a community of passionate leaders that are 212 00:17:13,080 --> 00:17:18,080 committed to problem solving a do tank instead of a think tank in that sense and to help 213 00:17:18,080 --> 00:17:22,160 accelerate this movement of food as medicine, going from collaboration and innovation to 214 00:17:22,160 --> 00:17:26,480 individual organizations acting in their own ways. And right now, one of the big areas 215 00:17:26,480 --> 00:17:31,240 that we're focused on in the food is medicine movement is what we call food as medicine 216 00:17:31,240 --> 00:17:35,800 for an exemptic world or GLP one world. So happy to talk about that if you'd like. 217 00:17:35,800 --> 00:17:41,000 Yeah, absolutely. You mentioned this word tribe a couple of times. I'm a big fan of 218 00:17:41,000 --> 00:17:46,360 this book, the tribal leadership. It's not, it's not commonly read. I probably had it 219 00:17:46,360 --> 00:17:52,720 in my, on my, in fact, I had on my shelf for probably close to 10 years before I finally 220 00:17:52,720 --> 00:17:59,440 dove into it, it intimidated me. I'm ready for that. And, and those are usually the things 221 00:17:59,440 --> 00:18:04,320 we should dive into, like right away. I'm glad I finally did though, there's, there's 222 00:18:04,320 --> 00:18:09,960 so much that we can learn about how to help others when we dive into concepts like that, 223 00:18:09,960 --> 00:18:14,720 the real simple concept of it is what you said, collaboration, right? We bring great 224 00:18:14,720 --> 00:18:20,880 leaders together and we learn how to speak their languages and influence with them. It's 225 00:18:20,880 --> 00:18:26,920 amazing what is possible by, by leading that way. So, yeah, feel free to tell me about 226 00:18:26,920 --> 00:18:31,880 the, the initiative, either, either nourish movement or, or the one you were just mentioning, 227 00:18:31,880 --> 00:18:36,280 I didn't catch what the name it was. It might kind of come out a little bit. 228 00:18:36,280 --> 00:18:42,480 Yeah. Yeah. So, so one of the areas that we're looking to step into is, you know, the, the 229 00:18:42,480 --> 00:18:47,200 role of food is medicine. Let me back up and explain what food is medicine. That medicine, 230 00:18:47,200 --> 00:18:52,840 right? So medicine is all about the movement of people that are looking to impact human 231 00:18:52,840 --> 00:18:57,600 health outcomes through better and affordable nutrition and the role that nutrition can 232 00:18:57,600 --> 00:19:03,520 play in their healthcare, right? So today, you know, you get your healthcare, healthcare 233 00:19:03,520 --> 00:19:07,560 in the United States is really more sick care, right? So it's not really healthcare. It's 234 00:19:07,560 --> 00:19:11,760 not really focused on wellness, on wellbeing, on prevention. It's really focused on sick 235 00:19:11,760 --> 00:19:17,080 care and there are food system, right? Has been not necessarily designed for health either. 236 00:19:17,080 --> 00:19:21,400 We like to say that our food system was designed for cheap calories, mass produced at scale 237 00:19:21,400 --> 00:19:25,840 and delivered over distance. So how do we make better, more accessible, affordable food 238 00:19:25,840 --> 00:19:31,540 and how do we integrate that food inside of healthcare programs to really help improve 239 00:19:31,540 --> 00:19:36,160 health outcomes? And that's, that's really what the food is medicine movement represents. 240 00:19:36,160 --> 00:19:38,120 And so if you're listening or reading about it. 241 00:19:38,120 --> 00:19:42,800 What type of platform? Let me ask this too. What type of platform? So let's say that we 242 00:19:42,800 --> 00:19:49,360 do contact Dr. Eric Berg, right? Or Dave Morrow, who's talking about nutrition health. We're 243 00:19:49,360 --> 00:19:53,880 constantly coming across these health advocates. Most of them though, are not, they don't have 244 00:19:53,880 --> 00:19:58,560 12 million subscribers like Dr. Eric Berg does. You know, they've got a couple hundred 245 00:19:58,560 --> 00:20:01,840 and they want to make a bigger difference, but they don't necessarily know the platforms 246 00:20:01,840 --> 00:20:06,140 and stages they should be talking on and where they should be getting involved. What are 247 00:20:06,140 --> 00:20:11,720 some of those communities or expos or platforms? Is the Nourish Movement one of them they should 248 00:20:11,720 --> 00:20:16,680 be coming to? And talk to me about how they can get involved because we need more leaders 249 00:20:16,680 --> 00:20:19,840 coming together, like you said. So where do they come together at? 250 00:20:19,840 --> 00:20:24,220 Yeah, that's right. Well, so there are different kinds. There are not very many that are focused 251 00:20:24,220 --> 00:20:27,960 in the food is medicine space per se, but I'd say one of the ones that I'd mentioned, 252 00:20:27,960 --> 00:20:31,480 a membership organization that I'd spotlight would be the American College of Lifestyle 253 00:20:31,480 --> 00:20:35,960 Medicine. Food is medicine fits into the bigger picture of lifestyle medicine, which is all 254 00:20:35,960 --> 00:20:40,440 about health, well-being in every sense of that. And the role of nutrition and food is 255 00:20:40,440 --> 00:20:44,900 integral to the idea of lifestyle medicine. And so the American College of Lifestyle Medicine 256 00:20:44,900 --> 00:20:52,160 is a great example of somebody that's doing a terrific, terrific job. But, sorry. 257 00:20:52,160 --> 00:20:56,880 Thank you. Yeah. So this is very helpful. That helps me dig into the wells that exist 258 00:20:56,880 --> 00:21:00,880 in the world rather than just having a cup of water. So continue. 259 00:21:00,880 --> 00:21:07,240 And then selfishly, I might say, there is a role that we're trying to play. So what 260 00:21:07,240 --> 00:21:12,040 we do is we, like I said, we try to find challenges that are at that intersection where the health 261 00:21:12,040 --> 00:21:17,340 and food ecosystems have an aligned strategic interest and help accelerate new innovation 262 00:21:17,340 --> 00:21:21,700 through collaboration, through partnering and through collective ideation and problem 263 00:21:21,700 --> 00:21:25,300 solving together. See, and I want to hit that because I know 264 00:21:25,300 --> 00:21:29,960 it's so common in today's world to have to say selfishly, right? To have to make that, 265 00:21:29,960 --> 00:21:35,120 but no, that is you're confident in what you have. I'm confident in what you have, but 266 00:21:35,120 --> 00:21:39,160 we need to know directly what that looks like in order to know how to take action. So how 267 00:21:39,160 --> 00:21:46,720 do we get involved with the nourishment movement? Yeah. Yeah. So I'll give you an example of 268 00:21:46,720 --> 00:21:51,240 one area that we're focused on right now. And if there's any of your listeners that 269 00:21:51,240 --> 00:21:55,640 are interested, certainly they could reach out to me to hear more about this. But I'll 270 00:21:55,640 --> 00:22:00,120 give you one very specific area where I think there's an opportunity to make a massive impact 271 00:22:00,120 --> 00:22:05,200 in a relatively short period of time. And that's the whole world of GLP-1s, if you've 272 00:22:05,200 --> 00:22:09,840 heard of that, or Ozempic. Think of it as Ozempic, Wigobi. You don't have to just turn 273 00:22:09,840 --> 00:22:16,560 on the TV for a few minutes to sort of see the impact there. So we think that they have 274 00:22:16,560 --> 00:22:20,840 come about as a result of a perfect storm, but they're an imperfect solution. And there's 275 00:22:20,840 --> 00:22:24,520 an opportunity to really create change through nutrition and food. So let me say why a perfect 276 00:22:24,520 --> 00:22:30,920 storm. They're a perfect storm because pharma companies have, over the past four years, 277 00:22:30,920 --> 00:22:36,440 grown their direct to consumer ad spend by four times. There's been a hundredfold increase 278 00:22:36,440 --> 00:22:43,840 in the spend from the US government on those drugs. And they are about to be, by 2030, 279 00:22:43,840 --> 00:22:49,440 a hundred billion dollar market fueled by both funding as well as by the underlying 280 00:22:49,440 --> 00:22:55,480 issues that they're solving, rising diabetes as well as obesity. And two drugs in particular, 281 00:22:55,480 --> 00:23:01,480 Wigobi and Ozempic, are such a big deal that Novo Nordisk literally has moved and shifted 282 00:23:01,480 --> 00:23:07,000 the GDP of Denmark just through the aggressive growth of these two drugs. But why are they 283 00:23:07,000 --> 00:23:12,640 an imperfect solution, Jackson? They're imperfect because, well, first of all, they cost $10,000 284 00:23:12,640 --> 00:23:14,640 per person per year. They are- 285 00:23:14,640 --> 00:23:20,640 I'm going to take you back a little bit, Scott. So GLP-1 drugs, I have never in my life heard 286 00:23:20,640 --> 00:23:24,600 that. I'm going to point out how ignorant I am right now on stage without a problem. 287 00:23:24,600 --> 00:23:29,640 So I don't watch TV either. So that's probably part of the reason why you said to turn it 288 00:23:29,640 --> 00:23:35,120 on. I'm not going to turn it on. So what the heck is a GLP-1 drug for those of us who are 289 00:23:35,120 --> 00:23:40,040 completely ignorant still? And yeah, walk me through those basics and then hit what 290 00:23:40,040 --> 00:23:41,520 you're talking about. 291 00:23:41,520 --> 00:23:50,320 So, people will probably know the brand names of Ozempic or Wigobi. So Ozempic and Wigobi, 292 00:23:50,320 --> 00:23:55,960 which are produced by a company called Novo Nordisk, they are drugs that are meant to 293 00:23:55,960 --> 00:24:02,680 mimic the hormone, the GLP-1 hormone in the body to reduce satiety and to help address 294 00:24:02,680 --> 00:24:09,840 insulin response. They've been used for a few decades in the application of diabetes 295 00:24:09,840 --> 00:24:13,940 management. So diabetes care, when someone gets type 2 diabetes, oftentimes they'll go 296 00:24:13,940 --> 00:24:18,720 on a GLP-1 drug to help them manage their diabetes. But increasingly, they've been shown 297 00:24:18,720 --> 00:24:24,040 to have powerful effects on overall weight loss, right? So 10 to 15% weight loss nearly 298 00:24:24,040 --> 00:24:32,480 immediately. And so that has just fueled a firestorm of activity, right? So really, if 299 00:24:32,480 --> 00:24:40,080 you do just a quick Google search of GLP-1 or Ozempic or Wigobi, your users will see 300 00:24:40,080 --> 00:24:47,560 just a flurry of ads and of material. And like I said, every time you turn on the TV, 301 00:24:47,560 --> 00:24:48,880 you'll see an ad for them. 302 00:24:48,880 --> 00:24:52,440 I get you. And I'm grateful for you. Thank you for breaking that down for me. I have 303 00:24:52,440 --> 00:24:59,720 been so blessed, one, to not have diabetes or anything like that. And I drink water and 304 00:24:59,720 --> 00:25:06,040 I eat the right types of foods, too. So I don't have the same type of health risk. I 305 00:25:06,040 --> 00:25:12,840 don't take medicines. And so it is foreign for somebody like myself. But I'm sure a lot 306 00:25:12,840 --> 00:25:16,200 of you are welcome to laugh at me in the comments and be like, what the heck? Does this guy 307 00:25:16,200 --> 00:25:21,040 live under a rock? But if this is news to you as well, it means that there's lots of 308 00:25:21,040 --> 00:25:25,240 other people in your circles that may benefit from understanding this. And I'm sure all 309 00:25:25,240 --> 00:25:31,200 the health buffs out there, you guys are all ready to jump in and talk about this as well. 310 00:25:31,200 --> 00:25:38,320 So what can they do? Again, you said they can reach out to you. Do they do that through 311 00:25:38,320 --> 00:25:41,760 LinkedIn or do you have a preferred means for them to reach out? 312 00:25:41,760 --> 00:25:48,920 Yeah, reach out through LinkedIn because we are so happy to respond to anyone who's interested 313 00:25:48,920 --> 00:25:55,220 in knowing more or getting engaged in this movement. So what we're doing is really trying 314 00:25:55,220 --> 00:26:01,640 to bring together health and food innovators to solve the challenges that can help us address 315 00:26:01,640 --> 00:26:05,840 the underlying issues that these drugs are trying to address, but to do that with the 316 00:26:05,840 --> 00:26:11,520 addition of nutrition and food that's connected to their health, either for those that are 317 00:26:11,520 --> 00:26:17,520 looking to not go on the drugs in the first place or if they're on the drugs to reduce 318 00:26:17,520 --> 00:26:24,320 the side effects when they're on them or to have a pathway toward more sustainable diets 319 00:26:24,320 --> 00:26:27,880 over the longer term that allow them to get off of them. 320 00:26:27,880 --> 00:26:35,080 And there's good reasons why that's needed because number one, they're costly, $10,000 321 00:26:35,080 --> 00:26:41,600 to $12,000 a year. Number two, 10% to 15% of people that are on them are non-responders 322 00:26:41,600 --> 00:26:47,000 anyway. Number three, when people go on them, they experience all kinds of side effects 323 00:26:47,000 --> 00:26:53,960 from muscle loss, muscle wasting, nutritional deficits, dehydration, gastrointestinal issues, 324 00:26:53,960 --> 00:27:00,320 some experience, IBS type symptoms. And then when they go off of them, there's two thirds 325 00:27:00,320 --> 00:27:07,160 of the weight is regained within the first year. So there's really no ROI ultimately 326 00:27:07,160 --> 00:27:12,560 from using these drugs. They're powerful drugs. They give an incredible near-term result, 327 00:27:12,560 --> 00:27:16,880 but they're really unsustainable from a consumer perspective over the long term and also from 328 00:27:16,880 --> 00:27:22,340 a healthcare perspective over the longer term. Given the costs that we spend on them today, 329 00:27:22,340 --> 00:27:29,360 if we were to put everybody who would qualify on them, which is people that are classically 330 00:27:29,360 --> 00:27:34,760 considered obese, if we put everyone on them today that would qualify for them, the amount 331 00:27:34,760 --> 00:27:41,480 of spend would be equal to the entire spend that we had on all of prescription drugs in 332 00:27:41,480 --> 00:27:48,680 2022. And that number is going to grow to nearly $1 trillion by 2031. So really these 333 00:27:48,680 --> 00:27:53,800 drugs, while they're powerful and have incredible use cases, they are, I think, igniting a desire 334 00:27:53,800 --> 00:27:58,520 to say, maybe there's a better way forward. Maybe there's an opportunity to intervene 335 00:27:58,520 --> 00:28:05,120 through nutrition, through food, through lifestyle, in addition to really help ultimately get what 336 00:28:05,120 --> 00:28:09,440 we're trying to achieve anyway, which is better and more sustainable outcomes over time. 337 00:28:09,440 --> 00:28:16,080 That's fantastic. So I've got a number of people in mind that I want us in your way. 338 00:28:16,080 --> 00:28:21,800 I'm that guy who doesn't really understand everything, but when I see something, I'm 339 00:28:21,800 --> 00:28:25,080 like, man, this needs attention. And I know some people who could probably help with this. 340 00:28:25,080 --> 00:28:29,840 I like to try to see if I can connect the two superstars who can figure it out. Adam 341 00:28:29,840 --> 00:28:34,760 Tank, for instance, he's a water expert, global water expert. He happened to be my best friend 342 00:28:34,760 --> 00:28:41,680 in kindergarten. And he's done some amazing work worldwide with water safety and water 343 00:28:41,680 --> 00:28:46,240 purification, all things water. Another one is Dr. Seth Yates, a naturopath 344 00:28:46,240 --> 00:28:51,720 out of Canada, works with me on a project called AbleHealth.us. They're the type of 345 00:28:51,720 --> 00:28:56,960 people who speak your language. Are they the type of people that you are wanting to connect 346 00:28:56,960 --> 00:29:00,440 with? And I mean, what would a collaboration with Adam look like? 347 00:29:00,440 --> 00:29:08,600 Yeah. So no, I'd love to connect with them and with Seth. And so I'll give an example. 348 00:29:08,600 --> 00:29:14,640 So we've got an innovation session that we're leading in just about a month in Boston. And 349 00:29:14,640 --> 00:29:19,680 the whole goal of that innovation session is to bring players that have aligned in aligned 350 00:29:19,680 --> 00:29:24,920 business and strategic interest in solving this challenge around nutrition and food as 351 00:29:24,920 --> 00:29:31,600 medicine approaches for the GLP-1 use cases. Right. So, and our whole goal is to help accelerate 352 00:29:31,600 --> 00:29:36,120 creative partnering. And we're going to do that by bringing together food companies, 353 00:29:36,120 --> 00:29:42,280 ingredient companies, health care organizations like Kaiser, Mayo Clinic, others. Food is 354 00:29:42,280 --> 00:29:48,300 medicine solution providers, technology firms that have the ability to really affect change. 355 00:29:48,300 --> 00:29:55,680 And so we see there's a real near-term opportunity to bring folks like that in to help accelerate 356 00:29:55,680 --> 00:30:00,040 creative partnering in ways that we help them achieve their mission and vision, but we also 357 00:30:00,040 --> 00:30:04,360 figure out where our missions intersect to help solve bigger challenges. 358 00:30:04,360 --> 00:30:10,040 Well, that's fantastic. Thank you. I will. I've got about a hundred connections. I'm 359 00:30:10,040 --> 00:30:15,680 serious. That's about the list that I will be happy to send and for that information 360 00:30:15,680 --> 00:30:21,200 to because these are the types of problems that we need to take action on in the world. 361 00:30:21,200 --> 00:30:25,640 These are the types of realization. Those people matter a lot to me because they're 362 00:30:25,640 --> 00:30:30,560 tackling problems I don't understand. Right. Without Adam, I'm not making any impact on 363 00:30:30,560 --> 00:30:35,880 water in the world other than drinking it, you know, and getting rid of it. I need to 364 00:30:35,880 --> 00:30:41,240 do something. And so Adam's like my water superhero, Captain Planet. So thank you for 365 00:30:41,240 --> 00:30:45,960 diving into that. I'm going to switch gears. Let's go more towards that visionary leader 366 00:30:45,960 --> 00:30:52,440 side of things. So for visionary leaders who are out there, we all benefit from understanding, 367 00:30:52,440 --> 00:30:59,360 from learning from the history of others. What is the worst leadership experience, Scott, 368 00:30:59,360 --> 00:31:10,720 that you've ever had? Yeah, it's a great question. I think if I were to articulate it, I would 369 00:31:10,720 --> 00:31:18,440 say I cut my teeth in the early days right after my MBA in Silicon Valley. And having 370 00:31:18,440 --> 00:31:22,840 worked in Silicon Valley for many years, I think there's a lot of things that I had to 371 00:31:22,840 --> 00:31:28,400 unlearn. Right. And so if you've, if you or your listeners have ever watched the show 372 00:31:28,400 --> 00:31:35,720 Silicon Valley, I would have to say I don't necessarily recommend the show, but I will 373 00:31:35,720 --> 00:31:42,040 say it's not far off from the reality that at least I lived in the late 90s, early 2000s 374 00:31:42,040 --> 00:31:48,180 in Silicon Valley. And so many of the experiences that I had out there were really kind of the 375 00:31:48,180 --> 00:31:52,160 antithesis of what I think it takes to be a great leader. And there were a lot of things 376 00:31:52,160 --> 00:31:58,060 that I had to unlearn. I learned out there, felt like people are looked at as expendable 377 00:31:58,060 --> 00:32:05,320 tools. Hubris is celebrated, toxicity is tolerated, and shareholder value is the ultimate measure 378 00:32:05,320 --> 00:32:11,880 of success. And I think that real leadership requires humility. It requires teachability, 379 00:32:11,880 --> 00:32:18,560 having a learning mindset. It requires respect and dignity and empathy for others, and ultimately 380 00:32:18,560 --> 00:32:24,320 requires having a heart of service, a heart of service for other people and for the world. 381 00:32:24,320 --> 00:32:29,340 And not just shareholder value, but stakeholder value. So I think there's something to this 382 00:32:29,340 --> 00:32:34,960 idea of stakeholder capitalism, stakeholder value creation. And so for me, I think sort 383 00:32:34,960 --> 00:32:40,960 of the Silicon Valley was a great place to learn, to grow, to experience some powerful 384 00:32:40,960 --> 00:32:45,840 things, but it also was a place that I think had some toxic side effects. 385 00:32:45,840 --> 00:32:52,440 You know, Peter Drucker in The Effective Executive says, people with tremendous strengths always 386 00:32:52,440 --> 00:32:58,080 come with tremendous weaknesses. Right? So that's, I appreciate exactly what you're 387 00:32:58,080 --> 00:33:03,800 saying. In fact, shout out to Eric Grafstrom of Exit Guide, who lives in Austin now. He 388 00:33:03,800 --> 00:33:07,960 came on the show and he talked about living in Menlo Park and how, you know, when you 389 00:33:07,960 --> 00:33:13,480 live in that bubble, you know, there's a certain amount of trauma I see in y'all's eyes when 390 00:33:13,480 --> 00:33:17,680 you talk about it. Right? Where, and you could say the same thing of anybody who grew up 391 00:33:17,680 --> 00:33:21,160 in the Catholic faith, anybody who grew up in the LDS faith, anybody who grew up in India 392 00:33:21,160 --> 00:33:27,280 and elsewhere, like once you've experienced more to life, you could begin to recognize 393 00:33:27,280 --> 00:33:33,160 like, whoa, I built some great strengths here, but I built some, I developed some bad weaknesses 394 00:33:33,160 --> 00:33:37,320 too. I love that you talk about humility. I think it's one of the greatest strengths 395 00:33:37,320 --> 00:33:43,520 that is super overlooked. Same thing with people who are delicate. You know, it's amazing 396 00:33:43,520 --> 00:33:49,040 how many flowers survive the hurricanes. You know, and we sometimes think that those 397 00:33:49,040 --> 00:33:55,440 are negative attributes, but in reality, they're, they're fantastic virtues. So all of us can 398 00:33:55,440 --> 00:33:59,720 learn from that by saying, all right, what in my community have I picked up that is good? 399 00:33:59,720 --> 00:34:04,680 That's right. And what have I picked up that is bad? And how do I get myself involved in 400 00:34:04,680 --> 00:34:09,040 diverse communities so I can balance myself out a bit better? So that's, that's a neat 401 00:34:09,040 --> 00:34:13,720 one. What about on the opposite side? What's the best leadership experience you've ever 402 00:34:13,720 --> 00:34:24,680 had? You know, my dad was someone that I looked up to and admired. My dad passed in 2020, 403 00:34:24,680 --> 00:34:31,760 but to me, he was the polar opposite and the antithesis of everything that I had just described 404 00:34:31,760 --> 00:34:37,480 about Silicon Valley. And I would say, especially in the latter years of his life, when he founded 405 00:34:37,480 --> 00:34:42,720 an NGO, I worked with him to help him get it started, get it off the ground, but an 406 00:34:42,720 --> 00:34:48,080 NGO that built a hospital and a network of clinics in South Sudan. So actually would 407 00:34:48,080 --> 00:34:52,840 be interesting to connect to your water project, because clearly, clean water over there is 408 00:34:52,840 --> 00:34:58,440 a huge problem. We have definitely have lots of needs for that, because that organization 409 00:34:58,440 --> 00:35:07,800 still operates. So he had a credo that for him came from an old gospel hymn. He was a 410 00:35:07,800 --> 00:35:15,800 man of faith. And his credo was, others, Lord, yes, others, let this my motto be. Others, 411 00:35:15,800 --> 00:35:23,000 Lord, yes, others that I might live like thee. And so when I look at his life, what he did, 412 00:35:23,000 --> 00:35:29,960 he was someone who set an audacious goal. He rallied people to the mission and ultimately 413 00:35:29,960 --> 00:35:34,040 continuing to do that. And for him, it was all about health and health and healing for 414 00:35:34,040 --> 00:35:40,920 people in South Sudan. And he maintained a relentless commitment in service of others. 415 00:35:40,920 --> 00:35:46,680 And so it was a kind of, in a sense, that stark contrast between sort of what I learned 416 00:35:46,680 --> 00:35:51,160 in Silicon Valley and the experience that I had working with him and empowering him 417 00:35:51,160 --> 00:35:57,280 and seeing that he was a man of great strength, but his strength came from a different place. 418 00:35:57,280 --> 00:36:01,360 So it actually it's kind of it relates to a sort of a core belief that I have, which 419 00:36:01,360 --> 00:36:08,560 is the heart of leadership is really service to others. And that's really what I try to 420 00:36:08,560 --> 00:36:13,840 embed in the work that I do with Clareo and with the Nourish Movement. Another thing it 421 00:36:13,840 --> 00:36:21,360 could sort of be worth just mentioning is I think people don't talk enough about mission. 422 00:36:21,360 --> 00:36:25,480 What's the mission? What's the purpose that drives you and guides you and animates you 423 00:36:25,480 --> 00:36:31,720 every single day? And I think the mission fundamentally of innovation of innovative leaders 424 00:36:31,720 --> 00:36:35,880 is to improve the health and prosperity of the world. The mission of innovation is to 425 00:36:35,880 --> 00:36:40,720 improve the health and the prosperity of the world. And so the degree to which we can embody 426 00:36:40,720 --> 00:36:46,200 that and the degree to which we can approach leadership from a heart of service, from a 427 00:36:46,200 --> 00:36:51,440 heart of respect, from a heart of giving, I think the better off the world will be and 428 00:36:51,440 --> 00:36:56,000 the better off we will be as a result. You know, I'm going to have to blame you for 429 00:36:56,000 --> 00:37:03,640 my ink running out on my pen soon because you give so much value, Scott, in subtle ways 430 00:37:03,640 --> 00:37:09,080 that I don't normally write this many notes during these sessions and find this many quips, 431 00:37:09,080 --> 00:37:13,800 but it speaks to the testament of just how hard you've worked on this. Vulnerably opening 432 00:37:13,800 --> 00:37:18,520 up again, we love to pretend we know everything as entrepreneurs, especially as hosts of a 433 00:37:18,520 --> 00:37:25,040 team. But no, like it's been hard for me to define mission. Right. What's the difference 434 00:37:25,040 --> 00:37:33,000 between vision and mission? And you just articulated it so well. And it's something that I usually 435 00:37:33,000 --> 00:37:40,140 correlate with what I call the rally cry. And they do go hand in hand to an extent. 436 00:37:40,140 --> 00:37:42,680 But I hadn't thought of it in the way that you just mentioned it. And that's going to 437 00:37:42,680 --> 00:37:48,400 be very helpful for those that we teach and strive to help because we can get one 438 00:37:48,400 --> 00:37:53,320 people lose their visions. But we on our side kind of get caught up in the vision because 439 00:37:53,320 --> 00:38:00,000 it's just the natural byproduct of having vision for us. But we have to get to where 440 00:38:00,000 --> 00:38:05,720 the mission is something that is that you focus on on a daily basis. You know, what 441 00:38:05,720 --> 00:38:08,720 is it that you're doing? How is it that you're participating? So thank you for the 442 00:38:08,720 --> 00:38:09,720 wisdom there. 443 00:38:09,720 --> 00:38:14,160 Yeah, Jackson, the mission, if I may interrupt, just to say that the mission is the thing 444 00:38:14,160 --> 00:38:18,600 that ought to really guide us, it ought to animate us, it ought to sort of focus us because 445 00:38:18,600 --> 00:38:23,140 it is the core purpose. Right. It's in a sense that it's that why that Simon Sinek talks 446 00:38:23,140 --> 00:38:26,360 about so much. Right. People don't care what you do until they care why you do it. Right. 447 00:38:26,360 --> 00:38:32,280 So it's that it's the why that animates the very purpose that guides what we do. And then 448 00:38:32,280 --> 00:38:36,280 sort of the we like to think of the mission, the vision is really what is that aspirational 449 00:38:36,280 --> 00:38:40,800 future to which we all aspire. And so that becomes the compass. The mission is what guides 450 00:38:40,800 --> 00:38:46,040 us. And the vision is the compass that that leads us to it wasn't until we applied the 451 00:38:46,040 --> 00:38:52,040 mission as a as a rally cry where we started to feel the difference and the change in tides 452 00:38:52,040 --> 00:38:57,520 for first class business and for our program called opportunities. So opportunities, we've 453 00:38:57,520 --> 00:39:01,800 always been clear on that rally cry and a rally cry or vision or mission rather. So 454 00:39:01,800 --> 00:39:06,320 a rally cry or mission for that is to bridge the economic gap between North America, South 455 00:39:06,320 --> 00:39:11,840 America and rest of world. All right. That's what we're doing there. And the Latinos and 456 00:39:11,840 --> 00:39:15,480 the developing countries that hear that are people that empathize with that. They love 457 00:39:15,480 --> 00:39:20,840 it and they gravitate. First class business is a different rally cry. And that's to create 458 00:39:20,840 --> 00:39:28,440 a full appreciation for personal well and family well-being in the workplace. So those 459 00:39:28,440 --> 00:39:33,280 that that aspect of caring about the workplace and the workplace environment. And I started 460 00:39:33,280 --> 00:39:37,760 to shift and talk to people about that. I noticed more more of the entrepreneurs in 461 00:39:37,760 --> 00:39:43,560 America began to really feel like, oh, I want I want my well-being to be cared about. I 462 00:39:43,560 --> 00:39:48,240 want my team's well-being to be cared about. So there is a dynamic poll that happens when 463 00:39:48,240 --> 00:39:52,960 we take the time to think through and define those. You also remind me of another leader 464 00:39:52,960 --> 00:39:56,920 that I don't know if he talks about. I think he talked about Silicon Valley in the book. 465 00:39:56,920 --> 00:40:02,320 This poster behind me is from the pyramid chart of five dysfunctions of a team. Oh, 466 00:40:02,320 --> 00:40:11,800 that's a good one, Joni. And again, you can be a successful leader by force. You can. 467 00:40:11,800 --> 00:40:18,040 And if you want to feel bad life, you want to feel darkness and secluded, then by all 468 00:40:18,040 --> 00:40:24,060 means, use force as the means of leadership. But I thought that book was masterfully written 469 00:40:24,060 --> 00:40:29,680 between that and the five temptations of the CEO that he wrote. Both excellent examples 470 00:40:29,680 --> 00:40:34,760 of highlighting that that turmoil that exists within Silicon Valley and corporate environments 471 00:40:34,760 --> 00:40:41,280 for people are more concerned prestige than they are with the actual character of true 472 00:40:41,280 --> 00:40:47,120 leadership, which is strength. You don't need to show force when you actually have strength 473 00:40:47,120 --> 00:40:53,160 on your side. Strength does typically win out. So again, great, great principles to 474 00:40:53,160 --> 00:40:56,920 dive into the last. Go ahead. You want one more? 475 00:40:56,920 --> 00:41:02,640 Yeah, I was just going to say, I think it's just a it's a it's a pivot in the mindset 476 00:41:02,640 --> 00:41:07,920 of a leader, right? Which is, yeah, right. So I think I have a belief that everything 477 00:41:07,920 --> 00:41:14,240 that I have is something that I've been given. And so if that's the case, then ultimately, 478 00:41:14,240 --> 00:41:18,580 I have a stewardship responsibility to use those gifts, those talents, those abilities 479 00:41:18,580 --> 00:41:23,720 to, as I said before, sort of to improve the health and prosperity of the world. And so 480 00:41:23,720 --> 00:41:28,640 how do I do that in the context of my business? How do I look at other people and the mission 481 00:41:28,640 --> 00:41:32,400 that I'm trying to drive, whether it's at Nourish Movement, where we're looking to connect 482 00:41:32,400 --> 00:41:37,040 innovators and their innovations to empower human health by through cross sector collaboration 483 00:41:37,040 --> 00:41:42,200 with health and food, or whether it's working with large companies and small, fast moving 484 00:41:42,200 --> 00:41:47,240 companies in the food ecosystem up and down the food value chain to help transform themselves 485 00:41:47,240 --> 00:41:53,160 in new ways and grow in ways to it to realize their their place in the world and achieving 486 00:41:53,160 --> 00:41:56,700 human health through better and affordable, nutritious food. 487 00:41:56,700 --> 00:42:03,400 My favorite part about interviewing you is you dig deeper and deeper into the well. Right. 488 00:42:03,400 --> 00:42:07,200 It's just constant. And so it makes it really fun for this question because it continues 489 00:42:07,200 --> 00:42:12,040 to build the pressure and the momentum. So if this were the last chance that you had 490 00:42:12,040 --> 00:42:16,800 the shared wisdom of the world, what powerful lesson can other visionaries learn from your 491 00:42:16,800 --> 00:42:17,800 experience? 492 00:42:17,800 --> 00:42:28,560 Yeah, no, it's thank you for that. This is I think I would end with I think I would I 493 00:42:28,560 --> 00:42:32,520 think I would I think I would go back to that point that the mission of innovation is to 494 00:42:32,520 --> 00:42:38,600 improve the health and prosperity of the world. And I think the more you can sort of embed 495 00:42:38,600 --> 00:42:43,400 that mindset and that thinking, the better off you will be. Now, the difficulty as a 496 00:42:43,400 --> 00:42:50,080 leader is how do you inject outside in thinking? How do you break conventional thinking and 497 00:42:50,080 --> 00:42:56,520 assumptions? How do you sort of begin to have that sort of that learning mindset? And that's 498 00:42:56,520 --> 00:43:01,640 where that's where the struggle really comes, because most leaders, most organizations get 499 00:43:01,640 --> 00:43:06,760 stuck in embedded ways of doing things. We like to say that the paradox of innovation 500 00:43:06,760 --> 00:43:11,560 and the paradox of a leader is that becoming the best at what you do, which is, of course, 501 00:43:11,560 --> 00:43:15,640 what is demanded of any of us is actually the very thing that keeps you from being able 502 00:43:15,640 --> 00:43:20,440 to see and anticipate what's next. Right. Why is that? It's because you get so focused 503 00:43:20,440 --> 00:43:24,520 on your customers, on your problems that you're trying to solve on your on your your markets, 504 00:43:24,520 --> 00:43:29,040 your products, that you begin to lose that sort of peripheral vision. And so how do you 505 00:43:29,040 --> 00:43:35,800 begin to sort of step out of that and think differently about your opportunity by casting 506 00:43:35,800 --> 00:43:40,320 a vision of that future state that you're looking to get to, and then organizing and 507 00:43:40,320 --> 00:43:47,880 resourcing and delivering on, you know, on that sort of next generation, more innovative 508 00:43:47,880 --> 00:43:50,840 approaches and having that learning mindset that we talked about? 509 00:43:50,840 --> 00:43:58,480 Absolutely. I'm going to pull it up. I think I got it right here. The mission of innovation 510 00:43:58,480 --> 00:44:05,080 itself, innovation is to improve the health and well-being of the world. I got that right. 511 00:44:05,080 --> 00:44:09,600 Right. Did I type that correctly? You did. I want to make sure I did before I started 512 00:44:09,600 --> 00:44:14,240 to comment on it, because I want to buy into this concept pretty fully. I can see this. 513 00:44:14,240 --> 00:44:19,400 Like if we're if we're in other words, we're creating something and it's not providing 514 00:44:19,400 --> 00:44:25,280 an improvement for others, what are we doing? You know, why are we spending our time on 515 00:44:25,280 --> 00:44:33,400 it versus on the flip side, if we change our focus to creating things, coming up with new 516 00:44:33,400 --> 00:44:39,000 ideas, developing things for the world, whether it is, I guess you'd say truly innovative, 517 00:44:39,000 --> 00:44:43,680 whether it's something that's original, right, or it's something or it's Firestone and Michelin, 518 00:44:43,680 --> 00:44:50,120 right. They've kind of reinvented the wheel, so to speak. It's the same wheel that existed 519 00:44:50,120 --> 00:44:55,640 in stone format and then in wooden format, but they've improved it to a way where we've 520 00:44:55,640 --> 00:45:02,880 got so much better transportation capacity at this point. We all have the opportunity 521 00:45:02,880 --> 00:45:09,720 to innovate. And the underlying question is, is what we're focusing on truly helping others 522 00:45:09,720 --> 00:45:16,040 or not? And I believe that's also one of the keys to happiness and peace is focus your 523 00:45:16,040 --> 00:45:20,000 life on that. What do you think? You're right. And in that sense, innovation is not about 524 00:45:20,000 --> 00:45:24,360 creating things necessarily. It's about creating value. It's about creating value and it's 525 00:45:24,360 --> 00:45:29,200 about creating value for stakeholders, right. So you mentioned products and this product 526 00:45:29,200 --> 00:45:34,560 that I hold in my hand, my iPhone 15. Apple invented very, very little of what's actually 527 00:45:34,560 --> 00:45:37,880 in here. I mean, increasingly more and more, but initially it was really about solving 528 00:45:37,880 --> 00:45:42,900 a problem, which is a customer experience problem. And so there are lots and lots of 529 00:45:42,900 --> 00:45:46,840 examples of innovation, whether it's customer experience innovation, whether it's product 530 00:45:46,840 --> 00:45:52,520 innovation, whether it's innovation, innovating through partnerships where we can create value 531 00:45:52,520 --> 00:45:57,880 for our stakeholders in new ways. And our job as leaders is to get out of sort of one 532 00:45:57,880 --> 00:46:02,800 way of looking at things and by just looking, boxing ourselves in by our existing products 533 00:46:02,800 --> 00:46:07,440 and existing customers and existing markets and looking at new ways to construct and create 534 00:46:07,440 --> 00:46:11,920 value. And I just, I would assert that the goal of that ultimately needs to be in service 535 00:46:11,920 --> 00:46:16,160 of improving the health and prosperity of the world in some way. 536 00:46:16,160 --> 00:46:21,240 I love that you drew the correlation to away from the inventor mindset or just focused 537 00:46:21,240 --> 00:46:27,480 on the physical objects. I got to participate in a conference and at the conference there 538 00:46:27,480 --> 00:46:31,680 was a youth program. It was called Habitu Warrior Conference. And it was fun to see 539 00:46:31,680 --> 00:46:37,320 the speakers come in and influence the youth and see them all try to connect with these 540 00:46:37,320 --> 00:46:41,040 youth in different ways. And some of them were pitiful and some of them were quite good 541 00:46:41,040 --> 00:46:46,280 at it. But the one who I would say made the most impactful impact was Sharon Lector, the 542 00:46:46,280 --> 00:46:52,400 ghostwriter for Rich Dad Poor Dad. And she came in and she focused on teaching these 543 00:46:52,400 --> 00:46:58,040 kids how to shake their, how to shake her hand, how to look her in the eye, how to take 544 00:46:58,040 --> 00:47:03,920 a firm grasp, how to have confidence and boldness in it. She knew so well how to meet those 545 00:47:03,920 --> 00:47:09,680 children where they were at and on what they needed and to build their self-confidence 546 00:47:09,680 --> 00:47:15,880 up. It was the coolest, it was the coolest thing because it was the most simple of innovations. 547 00:47:15,880 --> 00:47:21,200 And I will fully use that word. That is a very innovative reality. And sometimes we 548 00:47:21,200 --> 00:47:25,920 as human beings, we downplay the value of the simple things that we can do to cause 549 00:47:25,920 --> 00:47:30,560 a great impact in the world. And we shouldn't, we should embrace those types of opportunities. 550 00:47:30,560 --> 00:47:36,160 So Scott, this was incredibly inspiring. I appreciate you coming on the show today. Vision 551 00:47:36,160 --> 00:47:40,360 pros we're going to have below this episode, we'll have the action steps of how you can 552 00:47:40,360 --> 00:47:45,240 get engaged with Scott, how you can check out the Nourish Movement, Clareo, what's going 553 00:47:45,240 --> 00:47:49,800 on in the world of food and collaboration. We'll also have the resources listed below 554 00:47:49,800 --> 00:47:53,200 that so you can go and check out what things we talked about if you're just joining in 555 00:47:53,200 --> 00:47:57,120 the last minute, we'll have that list on that landing page. And lastly, we'll have a button 556 00:47:57,120 --> 00:48:01,120 in the top right corner and the button says, be our guest. If you've got a guest of how 557 00:48:01,120 --> 00:48:05,120 to help in this world, don't hesitate to come and share it. It can be as small as something 558 00:48:05,120 --> 00:48:08,940 going on in your family or your neighborhood, as long as it's helping others, we'd love 559 00:48:08,940 --> 00:48:14,460 to have you here. And it could also be something worldwide in a movement like Scott's created. 560 00:48:14,460 --> 00:48:17,200 This was phenomenal. Scott, I'll let you close us out today. 561 00:48:17,200 --> 00:48:25,920 Jackson, thank you so much. Appreciate your time and appreciate your listeners time. Let's 562 00:48:25,920 --> 00:48:29,360 go make that should be the change that we want to see in the world. 563 00:48:29,360 --> 00:48:33,000 Let's do it. Appreciate you for let me put you on the spot and just dig super deep into 564 00:48:33,000 --> 00:48:35,320 your well. We hope to have you back in the future. 565 00:48:35,320 --> 00:48:36,320 Hope so. 566 00:48:36,320 --> 00:48:40,000 Thank you for being here today. I'm really happy that you tuned in to Vision Pros Live. 567 00:48:40,000 --> 00:48:44,760 I'm looking forward to seeing your reactions as these episodes continue to move forward. 568 00:48:44,760 --> 00:48:48,640 This is going to get more and more fun. We'll have more and more engagement as well. We'll 569 00:48:48,640 --> 00:48:52,320 invite people to participate in the show. And thank you for giving us your time and 570 00:48:52,320 --> 00:49:19,680 attention. Have an excellent time building out your vision.