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Tell me about your vision.

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Hi, my vision is for people to grow an impactful

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and profitable business that creates profound,

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absolute freedom and joy for them, their families

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and everybody around their life.

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Profound, I like that word,

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especially associated with freedom.

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That's such a desired reality for people in the world,

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entrepreneurs, especially people who are really striving

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to build something purposeful and meaningful.

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So I guess I gotta ask, where did your vision come from?

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It's evolved, very much it's evolved.

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It actually started, so the vision started with me

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trying to grow a business for myself

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that created location freedom for my partner

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and I at the time.

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And then there's a real depth to the work that I do

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and it uncovered this emotional freedom

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that I didn't realize I was seeking until it happened.

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And because I was able to experience that emotional freedom,

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I can now help other people do that.

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And there's such sheer joy on somebody's face

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when they've actually experienced the emotional freedom,

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the mental freedom from all that worry

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and can I do this, can I not?

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And I think that is the driving force,

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seeing that shift in somebody's body and then going,

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I get to just not have to worry

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the way that I thought I had to worry.

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I get to shift who I was to become someone new

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and it's all okay.

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That's the vision, that's kind of evolved, yeah.

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Okay, so you found this emotional freedom

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and I can see that, I can feel it, sense it.

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And there's the women dynamic, the men dynamic

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or masculinity, femininity.

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Let's pick on the men for a minute.

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They have emotional freedom.

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They know how to bury those emotions deep.

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Their stoicism is a way to go.

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We can just block that out.

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What would you say to that?

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How do you get men listening?

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Perk your ears up, I know you don't think

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you got those emotional problems.

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What's the reality with that, Caitlin?

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Such a wonderful question.

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And I would say on the example we gave before,

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that's not an emotional freedom, that's emotional avoidance.

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So I define emotional freedom as not reacting

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when there's a set of circumstances around me

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that I haven't liked.

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So I'm in complete control in how I react.

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If I avoid it, I don't react.

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Yeah.

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But it's, you can tell, you can sense

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when somebody is having that moment

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to what someone just going, it's okay, it's okay.

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So to any men listening out there who goes,

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I'm emotionally free, I'm emotionally free.

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They are, and I'll say this though.

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They're free of emotion, they don't have it.

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They're missing out on it.

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And you've caught that, you know,

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you know that, and yes, it is a prison in and of itself,

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a safety box, if you will,

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that people try to put themselves in,

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and then you miss out on the best things in life.

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So that's really neat that you help people on that process.

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So I guess I gotta go into this.

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I'd like to know your why, but more importantly,

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I'd like to know the story behind it,

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if you're ever in a situation where you're missing out

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on the best things in life,

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and what's the story behind it, if you don't mind?

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What's that look like?

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Honestly, my why now with my son,

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honestly, my why started,

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my why started to just find myself,

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figure out the limitations that

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what I could truly create for myself,

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because that was to me was the ultimate freedom.

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Who could I become with this?

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I was out of my business, I did it out of sheer necessity.

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And I was a year into my business,

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and I was kind of like sailing, I'm like, this is fine.

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There was a surface level to my awareness

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of what was capable of me and my clients.

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And so I served my clients at level.

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And there was a moment where I just,

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I prayed for something more,

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like not praying in a religious sense,

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just more for myself.

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Just there's gotta be something more,

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something more fulfilling.

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There's gotta be a passion, a purpose within there.

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And a year into my business journey,

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my partner and I found out we were four months pregnant.

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And he was the reason that I kept going.

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And I was so scared, I was so scared.

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It was through that navigating the journey

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of having no idea that I was gonna give birth

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in a few months, to then being a mother

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that I never thought I'd be good at.

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I really tied that into entrepreneurial journey

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because you are always hit with the unknown

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of are you gonna be good at this?

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Can you do this?

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The scaredness, the failure.

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But he just taught me how to just fully embrace it

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with love and like fully accepting me unconditionally.

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And I accept him unconditionally.

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And he really unlocked this real depth within me

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that you can be fully vulnerable,

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which is something I was avoiding

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from an emotional standpoint, avoiding the vulnerability

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because I was scared to feel something

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beyond what I was used to.

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And then he unlocked the most amount of fear I've ever felt

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and the most amount of love I've ever felt.

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So you can't have one without the other.

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You need to be willing to go all in to experience all of it.

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And you can't control if it's gonna be good or bad.

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And what I do, which I absolutely love

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is I navigate those moment by moment

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in the emotional journey of entrepreneurship with my clients.

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And go really embrace this, welcome this.

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And this is how we can shift your point of view.

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So you can really unlock that next level of joy

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because you can sit with the sadness as well.

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I hope my team resurrects this clip

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for Mother's Day next year.

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That was beautiful.

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That was awesome.

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I know not every mom has that,

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but the moms who have that correlation with their children

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that was, yeah, I'm gonna leave it right where it was,

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right where it is.

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Where are you going with your vision, Caitlin?

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Where do you see this headed towards?

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To work with and collaborate and inspire a million people

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to find out what their true potential is

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and just live it fully, embrace it,

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embrace what makes them weird and wonderful,

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embrace how they ultimately wanna love themselves

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and then say what they want and go and do it

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because they get to and they want to.

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That's awesome.

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That's amazing.

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So if you have a goal for the show,

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what's your goal for being on the show?

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I love the ethos.

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I love what it's about.

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And honestly, I just love connecting

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and talking with people at this level

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who have a depth of conversation

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where there's a real value and impact

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that's inbred in all the elements of the conversation.

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Obviously it's beautiful for people

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to get to know me and my brand,

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but more so than that,

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it's just to understand a different point of view

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of entrepreneurship, of motherhood, of life, of failures.

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And I guess it's the relatability of it's a journey

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and it's okay.

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Everyone's doing the best they can.

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Awesome.

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I'm gonna ask two questions.

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They go hand in hand.

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They are leading questions.

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I mean, you have complete permission to,

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to fight the question and say,

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that's a stupid question, Jackson.

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Why do leaders hide from funding their visions appropriately?

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And how can leaders lean into funding the vision?

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Do you mean funding from a monetary standpoint purely?

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Open-ended, profound.

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Your call.

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It's your vision, not mine.

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I wanna answer the second one.

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Cause the first one I was a bit like too.

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The how comes in.

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So how do leaders lean into funding their vision?

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Ultimately a leader, becoming a leader starts with you.

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So to be able to fully fund it,

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and I mean funded in terms of self-belief,

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in terms of visibility, in terms of monetary commitment,

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in terms of deciding you're gonna work

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instead of go out with other people,

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like the entirety of what's required

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to really birth a vision.

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You need to back yourself first and foremost.

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And the way you do that is in the smallest of moments

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that people don't even think are important.

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It's in saying to yourself, I'm gonna stop doing this

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and you actually stop doing it.

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If you're not willing to do that,

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then you're not willing to actually fund your vision.

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So how you do it is in the moments of your life now,

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which will help you in the moments in your vision

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because it just expands it.

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So you start today in your life

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by backing everything you say you're gonna do.

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I love that.

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You wanna take a stab at the first question?

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Your choice.

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Yeah, switch me back to the first one.

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Let's have a look.

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We'll keep it there.

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But why do leaders hide from doing what you just said?

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Why do they hide from funding the vision?

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Now I can answer that question.

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Because they're ultimately hiding from themselves.

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Because there's an element within themselves

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that they're not willing to accept or bring out

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or talk about because there's some shame,

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there's some self-loathing,

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and there's a real huge depth of vulnerability required

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that every part of you is going to be seen

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because you're seeing every part of you.

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So why they don't want to do that

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is because they have to be fully seen.

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And to be fully seen means

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you're not necessarily gonna be liked by everybody.

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You're gonna be judged.

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And can you handle the criticism?

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Because sometimes if the criticism,

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the voice in your head is too loud,

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you don't wanna hear what others have to say.

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So that's where that self-belief,

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that backing yourself, quietens that voice

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and allows you to stand back up

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even when others are making that criticism.

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You can go, I'm gonna do this no matter what

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because it's my vision and I get to do that.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions

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as these episodes continue to move forward.

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This is gonna get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision

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and becoming a Vision Pro yourself.