Tell me about your vision.
Hi, my vision is for people to grow an impactful
and profitable business that creates profound,
absolute freedom and joy for them, their families
and everybody around their life.
Profound, I like that word,
especially associated with freedom.
That's such a desired reality for people in the world,
entrepreneurs, especially people who are really striving
to build something purposeful and meaningful.
So I guess I gotta ask, where did your vision come from?
It's evolved, very much it's evolved.
It actually started, so the vision started with me
trying to grow a business for myself
that created location freedom for my partner
and I at the time.
And then there's a real depth to the work that I do
and it uncovered this emotional freedom
that I didn't realize I was seeking until it happened.
And because I was able to experience that emotional freedom,
I can now help other people do that.
And there's such sheer joy on somebody's face
when they've actually experienced the emotional freedom,
the mental freedom from all that worry
and can I do this, can I not?
And I think that is the driving force,
seeing that shift in somebody's body and then going,
I get to just not have to worry
the way that I thought I had to worry.
I get to shift who I was to become someone new
and it's all okay.
That's the vision, that's kind of evolved, yeah.
Okay, so you found this emotional freedom
and I can see that, I can feel it, sense it.
And there's the women dynamic, the men dynamic
or masculinity, femininity.
Let's pick on the men for a minute.
They have emotional freedom.
They know how to bury those emotions deep.
Their stoicism is a way to go.
We can just block that out.
What would you say to that?
How do you get men listening?
Perk your ears up, I know you don't think
you got those emotional problems.
What's the reality with that, Caitlin?
Such a wonderful question.
And I would say on the example we gave before,
that's not an emotional freedom, that's emotional avoidance.
So I define emotional freedom as not reacting
when there's a set of circumstances around me
that I haven't liked.
So I'm in complete control in how I react.
If I avoid it, I don't react.
Yeah.
But it's, you can tell, you can sense
when somebody is having that moment
to what someone just going, it's okay, it's okay.
So to any men listening out there who goes,
I'm emotionally free, I'm emotionally free.
They are, and I'll say this though.
They're free of emotion, they don't have it.
They're missing out on it.
And you've caught that, you know,
you know that, and yes, it is a prison in and of itself,
a safety box, if you will,
that people try to put themselves in,
and then you miss out on the best things in life.
So that's really neat that you help people on that process.
So I guess I gotta go into this.
I'd like to know your why, but more importantly,
I'd like to know the story behind it,
if you're ever in a situation where you're missing out
on the best things in life,
and what's the story behind it, if you don't mind?
What's that look like?
Honestly, my why now with my son,
honestly, my why started,
my why started to just find myself,
figure out the limitations that
what I could truly create for myself,
because that was to me was the ultimate freedom.
Who could I become with this?
I was out of my business, I did it out of sheer necessity.
And I was a year into my business,
and I was kind of like sailing, I'm like, this is fine.
There was a surface level to my awareness
of what was capable of me and my clients.
And so I served my clients at level.
And there was a moment where I just,
I prayed for something more,
like not praying in a religious sense,
just more for myself.
Just there's gotta be something more,
something more fulfilling.
There's gotta be a passion, a purpose within there.
And a year into my business journey,
my partner and I found out we were four months pregnant.
And he was the reason that I kept going.
And I was so scared, I was so scared.
It was through that navigating the journey
of having no idea that I was gonna give birth
in a few months, to then being a mother
that I never thought I'd be good at.
I really tied that into entrepreneurial journey
because you are always hit with the unknown
of are you gonna be good at this?
Can you do this?
The scaredness, the failure.
But he just taught me how to just fully embrace it
with love and like fully accepting me unconditionally.
And I accept him unconditionally.
And he really unlocked this real depth within me
that you can be fully vulnerable,
which is something I was avoiding
from an emotional standpoint, avoiding the vulnerability
because I was scared to feel something
beyond what I was used to.
And then he unlocked the most amount of fear I've ever felt
and the most amount of love I've ever felt.
So you can't have one without the other.
You need to be willing to go all in to experience all of it.
And you can't control if it's gonna be good or bad.
And what I do, which I absolutely love
is I navigate those moment by moment
in the emotional journey of entrepreneurship with my clients.
And go really embrace this, welcome this.
And this is how we can shift your point of view.
So you can really unlock that next level of joy
because you can sit with the sadness as well.
I hope my team resurrects this clip
for Mother's Day next year.
That was beautiful.
That was awesome.
I know not every mom has that,
but the moms who have that correlation with their children
that was, yeah, I'm gonna leave it right where it was,
right where it is.
Where are you going with your vision, Caitlin?
Where do you see this headed towards?
To work with and collaborate and inspire a million people
to find out what their true potential is
and just live it fully, embrace it,
embrace what makes them weird and wonderful,
embrace how they ultimately wanna love themselves
and then say what they want and go and do it
because they get to and they want to.
That's awesome.
That's amazing.
So if you have a goal for the show,
what's your goal for being on the show?
I love the ethos.
I love what it's about.
And honestly, I just love connecting
and talking with people at this level
who have a depth of conversation
where there's a real value and impact
that's inbred in all the elements of the conversation.
Obviously it's beautiful for people
to get to know me and my brand,
but more so than that,
it's just to understand a different point of view
of entrepreneurship, of motherhood, of life, of failures.
And I guess it's the relatability of it's a journey
and it's okay.
Everyone's doing the best they can.
Awesome.
I'm gonna ask two questions.
They go hand in hand.
They are leading questions.
I mean, you have complete permission to,
to fight the question and say,
that's a stupid question, Jackson.
Why do leaders hide from funding their visions appropriately?
And how can leaders lean into funding the vision?
Do you mean funding from a monetary standpoint purely?
Open-ended, profound.
Your call.
It's your vision, not mine.
I wanna answer the second one.
Cause the first one I was a bit like too.
The how comes in.
So how do leaders lean into funding their vision?
Ultimately a leader, becoming a leader starts with you.
So to be able to fully fund it,
and I mean funded in terms of self-belief,
in terms of visibility, in terms of monetary commitment,
in terms of deciding you're gonna work
instead of go out with other people,
like the entirety of what's required
to really birth a vision.
You need to back yourself first and foremost.
And the way you do that is in the smallest of moments
that people don't even think are important.
It's in saying to yourself, I'm gonna stop doing this
and you actually stop doing it.
If you're not willing to do that,
then you're not willing to actually fund your vision.
So how you do it is in the moments of your life now,
which will help you in the moments in your vision
because it just expands it.
So you start today in your life
by backing everything you say you're gonna do.
I love that.
You wanna take a stab at the first question?
Your choice.
Yeah, switch me back to the first one.
Let's have a look.
We'll keep it there.
But why do leaders hide from doing what you just said?
Why do they hide from funding the vision?
Now I can answer that question.
Because they're ultimately hiding from themselves.
Because there's an element within themselves
that they're not willing to accept or bring out
or talk about because there's some shame,
there's some self-loathing,
and there's a real huge depth of vulnerability required
that every part of you is going to be seen
because you're seeing every part of you.
So why they don't want to do that
is because they have to be fully seen.
And to be fully seen means
you're not necessarily gonna be liked by everybody.
You're gonna be judged.
And can you handle the criticism?
Because sometimes if the criticism,
the voice in your head is too loud,
you don't wanna hear what others have to say.
So that's where that self-belief,
that backing yourself, quietens that voice
and allows you to stand back up
even when others are making that criticism.
You can go, I'm gonna do this no matter what
because it's my vision and I get to do that.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions
as these episodes continue to move forward.
This is gonna get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a Vision Pro yourself.