1 00:00:00,000 --> 00:00:01,920 and tell me about your vision for your business. 2 00:00:01,920 --> 00:00:02,760 Yeah, sure. 3 00:00:02,760 --> 00:00:03,840 So I think a lot of this started 4 00:00:03,840 --> 00:00:05,900 as I was in corporate America for years. 5 00:00:05,900 --> 00:00:07,760 And when I made the leap from corporate America 6 00:00:07,760 --> 00:00:10,860 to the online entrepreneurial space, 7 00:00:10,860 --> 00:00:13,560 the realization that I had to have was, 8 00:00:13,560 --> 00:00:14,980 the best way I can describe it is, 9 00:00:14,980 --> 00:00:17,340 I use the analogy of checkers versus chess. 10 00:00:18,260 --> 00:00:19,520 That was like the breakthrough I had 11 00:00:19,520 --> 00:00:22,200 was that entrepreneurship versus corporate America 12 00:00:22,200 --> 00:00:23,160 is like checkers versus chess. 13 00:00:23,160 --> 00:00:25,000 The game board looks the same. 14 00:00:25,000 --> 00:00:26,760 The rules are completely different. 15 00:00:26,760 --> 00:00:29,940 And so in order for me to really master 16 00:00:29,940 --> 00:00:31,400 the game of online entrepreneurship, 17 00:00:31,400 --> 00:00:32,700 like playing a different board game, 18 00:00:32,700 --> 00:00:34,280 you have to learn the rules. 19 00:00:34,280 --> 00:00:37,380 And so that when I like finally got to that realization 20 00:00:37,380 --> 00:00:39,600 that I needed to learn how to play a new game, 21 00:00:39,600 --> 00:00:42,000 the my biggest struggle that I had was, 22 00:00:42,000 --> 00:00:45,940 the online space is so much like the wild, wild west. 23 00:00:45,940 --> 00:00:50,160 There's no structure and rules and means of protection 24 00:00:50,160 --> 00:00:52,220 in the same way that you have in corporate America, 25 00:00:52,220 --> 00:00:53,800 but it also has its own advantages. 26 00:00:53,800 --> 00:00:55,680 And so for me personally, 27 00:00:55,680 --> 00:01:00,680 my biggest struggle is digital content is so easy to produce. 28 00:01:01,080 --> 00:01:04,460 It's so heavily saturated and people have started 29 00:01:04,460 --> 00:01:06,580 to stray away from the physical aspect 30 00:01:06,580 --> 00:01:10,280 of what you had previously before we hit this digital age. 31 00:01:10,280 --> 00:01:12,280 I think that entrepreneurs make it too hard 32 00:01:12,280 --> 00:01:15,000 for their customers to get results. 33 00:01:15,000 --> 00:01:16,480 And that was my biggest frustration 34 00:01:16,480 --> 00:01:18,640 is that I'd spent all this money on programs, 35 00:01:18,640 --> 00:01:20,400 but I'd have to run through hoops 36 00:01:20,400 --> 00:01:22,840 and manage all these obstacles 37 00:01:22,840 --> 00:01:25,540 before I can even get started with their program. 38 00:01:25,540 --> 00:01:26,720 So my whole thing was, 39 00:01:26,720 --> 00:01:28,760 why don't we give our customers 40 00:01:28,760 --> 00:01:30,440 the tools and resources they need? 41 00:01:30,440 --> 00:01:32,320 How do we set them better up for success 42 00:01:32,320 --> 00:01:34,400 so we can get the results faster? 43 00:01:34,400 --> 00:01:36,580 So that's what started this journey 44 00:01:36,580 --> 00:01:39,660 of building these physical experiences 45 00:01:39,660 --> 00:01:42,400 that compliment a digital online experience 46 00:01:42,400 --> 00:01:44,640 to make it easier for people to understand, 47 00:01:44,640 --> 00:01:48,120 how do I go from start here to the desired outcome 48 00:01:48,120 --> 00:01:49,400 of what I bought with your product, 49 00:01:49,400 --> 00:01:51,800 like your promise when you're selling a product, 50 00:01:51,800 --> 00:01:54,500 and how do I create a clear journey or pathway? 51 00:01:54,500 --> 00:01:56,120 And then how do I make sure I've sent them 52 00:01:56,120 --> 00:01:58,360 everything they need to get results faster? 53 00:01:58,360 --> 00:01:59,940 And through doing this journey, 54 00:01:59,940 --> 00:02:01,920 it just opens up so many new opportunities 55 00:02:01,920 --> 00:02:05,040 to start exploring how to optimize 56 00:02:05,040 --> 00:02:06,960 lifetime value of your customers. 57 00:02:06,960 --> 00:02:08,980 So that's really the problem we solve is, 58 00:02:08,980 --> 00:02:11,540 how do we simplify transformation? 59 00:02:11,540 --> 00:02:14,720 Yeah, so this is all for that same, the Box Company, 60 00:02:14,720 --> 00:02:16,160 I can't remember the name of it right now. 61 00:02:16,160 --> 00:02:17,680 Custom Box Agency. 62 00:02:17,680 --> 00:02:19,960 Custom Box Agency, and so it all ties together. 63 00:02:19,960 --> 00:02:21,040 All ties together. 64 00:02:21,040 --> 00:02:24,360 Are you working with other swag bag people 65 00:02:24,360 --> 00:02:26,960 or is it like you are the swag bag creator? 66 00:02:26,960 --> 00:02:30,880 So we say swag stands for stuff without a goal. 67 00:02:30,880 --> 00:02:32,160 We are not prone to swag. 68 00:02:32,160 --> 00:02:33,920 Swag does have its purpose. 69 00:02:33,920 --> 00:02:37,100 And for me, if you've established connection 70 00:02:37,100 --> 00:02:39,680 and community with your people, 71 00:02:39,680 --> 00:02:42,520 swag has meaning, otherwise swag is stuff. 72 00:02:42,520 --> 00:02:45,100 And so this is kind of why when we work with clients, 73 00:02:45,100 --> 00:02:47,400 we're very much about stop sending them swag, 74 00:02:47,400 --> 00:02:49,800 because what ends up happening is you're spending, 75 00:02:49,800 --> 00:02:53,000 I feel like most swag bags or swag boxes that I see 76 00:02:53,000 --> 00:02:57,480 are 60 to $120, it's branded from the event organizer. 77 00:02:57,480 --> 00:02:59,380 There's no connection to the recipient. 78 00:02:59,380 --> 00:03:02,080 Stuff typically gets left in the hotel, 79 00:03:02,080 --> 00:03:04,260 gets sent to Goodwill, gets thrown out. 80 00:03:04,260 --> 00:03:07,000 When you create products with a lot more intentionality, 81 00:03:07,000 --> 00:03:09,140 think of the way that I would rather you think about 82 00:03:09,140 --> 00:03:12,680 what we do is a little bit more like a board game. 83 00:03:12,680 --> 00:03:14,460 Like how do I create the journey 84 00:03:14,460 --> 00:03:16,560 and then how do I literally break down the frameworks, 85 00:03:16,560 --> 00:03:18,520 tools and resources that you need? 86 00:03:18,520 --> 00:03:20,480 Because our typical box experiences 87 00:03:20,480 --> 00:03:22,780 have about 30 to 50 pieces in it. 88 00:03:22,780 --> 00:03:25,680 But when it's organized, it's truly an experience 89 00:03:25,680 --> 00:03:28,920 that activates the digital platform program 90 00:03:28,920 --> 00:03:30,280 that they're going through. 91 00:03:30,280 --> 00:03:32,480 Yeah, so you're like reverse engineering 92 00:03:32,480 --> 00:03:34,180 what the box needs to have in it. 93 00:03:34,180 --> 00:03:37,580 Correct, and just like gamification is huge for us. 94 00:03:37,580 --> 00:03:40,480 So how do I gamify your business? 95 00:03:40,480 --> 00:03:42,740 How do I make it something that rewards 96 00:03:42,740 --> 00:03:45,560 or incentivizes people as they start to progress 97 00:03:45,560 --> 00:03:47,000 through the journey, as opposed to 98 00:03:47,000 --> 00:03:48,840 thanks for joining my program, 99 00:03:48,840 --> 00:03:51,560 here's a hat, t-shirt and a journal. 100 00:03:51,560 --> 00:03:53,640 There's elements of that that can work, 101 00:03:53,640 --> 00:03:55,720 but I would rather do what, 102 00:03:55,720 --> 00:03:57,480 are you familiar with P90X? 103 00:03:57,480 --> 00:03:58,720 That was a good phrase. 104 00:03:58,720 --> 00:04:01,160 P90X was Beachbody, this was a huge craze 105 00:04:01,160 --> 00:04:03,180 in like the early 2000s. 106 00:04:03,180 --> 00:04:06,200 And it was at home DVDs that you would put in. 107 00:04:06,200 --> 00:04:08,720 And it was a 90 day workout just using your body. 108 00:04:08,720 --> 00:04:10,720 You don't need weights, you can just use your body. 109 00:04:10,720 --> 00:04:13,240 And what ended up happening was 110 00:04:13,240 --> 00:04:15,360 if you went through their 90 day journey, 111 00:04:15,360 --> 00:04:17,360 day one they asked you to take a before picture, 112 00:04:17,360 --> 00:04:19,800 day 90 they asked you to take an after picture. 113 00:04:19,800 --> 00:04:22,000 And when you submitted your before and after picture, 114 00:04:22,000 --> 00:04:23,400 they then sent you a t-shirt. 115 00:04:23,400 --> 00:04:26,200 To me the t-shirt is a celebration mark 116 00:04:26,200 --> 00:04:28,320 of your transformation, the journey you went through. 117 00:04:28,320 --> 00:04:30,720 It wasn't you bought the program, here's a t-shirt. 118 00:04:30,720 --> 00:04:31,720 It's something that you've earned. 119 00:04:31,720 --> 00:04:34,400 This is where, like this is how I like to see swag used, 120 00:04:34,400 --> 00:04:35,580 but we don't lead with swag. 121 00:04:35,580 --> 00:04:38,040 We lead with what are the tools that they actually need 122 00:04:38,040 --> 00:04:39,740 to get the result. 123 00:04:39,740 --> 00:04:42,640 Yeah, and I like the comparison to P90X 124 00:04:42,640 --> 00:04:44,000 because that makes a lot of sense. 125 00:04:44,000 --> 00:04:47,400 It's not a, you bought the thing, it's a here. 126 00:04:47,400 --> 00:04:49,700 We're celebrating you, you did the thing, here you go. 127 00:04:49,700 --> 00:04:52,440 And I think that means a lot more, 128 00:04:52,440 --> 00:04:54,120 especially in a customer's eye. 129 00:04:54,120 --> 00:04:57,240 It's not just you buy one, get a t-shirt. 130 00:04:57,240 --> 00:04:58,080 Say again. 131 00:04:58,080 --> 00:04:59,600 And it's a retention strategy. 132 00:04:59,600 --> 00:05:01,960 So now we're leveraging the t-shirt as, 133 00:05:01,960 --> 00:05:03,840 and what happens is they send you the t-shirt 134 00:05:03,840 --> 00:05:04,760 to celebrate you. 135 00:05:04,760 --> 00:05:06,100 It's something for you to strive for, 136 00:05:06,100 --> 00:05:07,360 but guess what's gonna happen? 137 00:05:07,360 --> 00:05:09,460 They're also gonna introduce the next journey 138 00:05:09,460 --> 00:05:11,620 or other ways that you can go deeper. 139 00:05:11,620 --> 00:05:14,480 And for someone who has struggled in their situation, 140 00:05:14,480 --> 00:05:17,600 getting in shape, now they have a means that says, 141 00:05:17,600 --> 00:05:18,520 we can get you results, 142 00:05:18,520 --> 00:05:19,960 but let me share how else we can help you. 143 00:05:19,960 --> 00:05:22,280 All of a sudden, they are opening up a conversation 144 00:05:22,280 --> 00:05:23,760 to say, I am your trusted mentor 145 00:05:23,760 --> 00:05:26,560 and I can help you get the result you're trying to do. 146 00:05:26,560 --> 00:05:28,080 I gotcha, yeah. 147 00:05:28,080 --> 00:05:29,960 Yeah, I've got one other question 148 00:05:29,960 --> 00:05:31,840 that is kind of on the same line as this. 149 00:05:31,840 --> 00:05:33,600 It's where are you going with your vision? 150 00:05:33,600 --> 00:05:35,800 What's your goal for this thing? 151 00:05:35,800 --> 00:05:36,640 You know, it's interesting. 152 00:05:36,640 --> 00:05:39,080 So for me, when I look at my business 153 00:05:39,080 --> 00:05:40,960 and the impact and the results that we've had, 154 00:05:40,960 --> 00:05:44,320 we've built out, we started this business in 2020. 155 00:05:44,320 --> 00:05:47,160 We have not invested a dime in advertising 156 00:05:47,160 --> 00:05:49,880 and it has grown year over year over year. 157 00:05:51,120 --> 00:05:53,600 And so what's really cool is we built out, 158 00:05:53,600 --> 00:05:55,840 I think about 150-ish campaigns 159 00:05:55,840 --> 00:05:58,840 and to see the results of and the impact 160 00:05:58,840 --> 00:06:01,320 of what we do for our customers and clients, 161 00:06:01,320 --> 00:06:02,920 where I'd ultimately like to be is, 162 00:06:02,920 --> 00:06:04,960 the analogy I like to use is, 163 00:06:04,960 --> 00:06:07,560 if you have a phone or an iPhone, 164 00:06:07,560 --> 00:06:10,080 ideally you have an iPhone case. 165 00:06:10,080 --> 00:06:11,720 Do you need an iPhone case on your phone? 166 00:06:11,720 --> 00:06:15,560 No, but what an iPhone case does is it protects the phone. 167 00:06:15,560 --> 00:06:16,720 It allows you to customize it, 168 00:06:16,720 --> 00:06:19,240 it extends the lifetime value of the phone, 169 00:06:19,240 --> 00:06:20,840 the protection and all the elements of it. 170 00:06:20,840 --> 00:06:22,920 Your phone is just better off with it. 171 00:06:22,920 --> 00:06:24,680 This is what I want with boxes. 172 00:06:24,680 --> 00:06:28,520 If you have a business with a strong digital presence, 173 00:06:28,520 --> 00:06:30,000 you don't think twice about whether or not 174 00:06:30,000 --> 00:06:31,120 I need a physical presence. 175 00:06:31,120 --> 00:06:33,520 And when we think about experience, 176 00:06:33,520 --> 00:06:35,240 experience is seen through the senses, 177 00:06:35,240 --> 00:06:38,800 what you see, hear, touch, taste, smell. 178 00:06:38,800 --> 00:06:41,960 Online and digital only taps into what you see 179 00:06:41,960 --> 00:06:42,800 and what you hear. 180 00:06:42,800 --> 00:06:45,080 The cool thing about sending someone physical 181 00:06:45,080 --> 00:06:47,000 is now we can activate the kinesthetic. 182 00:06:47,000 --> 00:06:48,600 We can activate touch, taste and smell 183 00:06:48,600 --> 00:06:50,440 in addition to what you see and what you hear. 184 00:06:50,440 --> 00:06:53,320 So that dynamic nature of stimulating more senses, 185 00:06:53,320 --> 00:06:55,480 I'm not gonna be able to recreate Disney, 186 00:06:55,480 --> 00:06:58,320 who is incredible at the second you get on site, 187 00:06:58,320 --> 00:07:00,080 everything is activated. 188 00:07:00,080 --> 00:07:01,920 But what I can do is provide a better experience 189 00:07:01,920 --> 00:07:05,080 than those who only have a digital only presence. 190 00:07:05,080 --> 00:07:05,920 Yeah. 191 00:07:05,920 --> 00:07:08,200 So this is as I would be something that across the board, 192 00:07:08,200 --> 00:07:10,520 nobody, like you just don't think about 193 00:07:10,520 --> 00:07:13,320 having a digital experience without the physical. 194 00:07:13,320 --> 00:07:14,160 Yeah. 195 00:07:14,160 --> 00:07:17,080 So it's really a two customers or your priority. 196 00:07:17,080 --> 00:07:18,080 Yeah. 197 00:07:18,080 --> 00:07:18,960 Yeah. 198 00:07:18,960 --> 00:07:21,200 I'm in the same boat right now. 199 00:07:21,200 --> 00:07:23,440 Personally, I do video stuff. 200 00:07:23,440 --> 00:07:25,960 So I create live streams and I post videos. 201 00:07:25,960 --> 00:07:28,720 And for me, there's not really a physical aspect 202 00:07:28,720 --> 00:07:31,080 whenever I send somebody a video of here's all your highlights 203 00:07:31,080 --> 00:07:32,200 and here's all your stuff. 204 00:07:32,200 --> 00:07:34,040 And now I'm getting into the podcast side of things 205 00:07:34,040 --> 00:07:36,480 and there is no physical at all 206 00:07:36,480 --> 00:07:38,840 because I'm just doing podcasting just like this. 207 00:07:38,840 --> 00:07:42,480 And so it's a matter of how can I get the other senses 208 00:07:42,480 --> 00:07:45,520 or how can I maximize the two senses that I am working with? 209 00:07:45,520 --> 00:07:48,560 And there's not, there is some conversation 210 00:07:48,560 --> 00:07:50,720 about how to maximize what you can do on a podcast 211 00:07:50,720 --> 00:07:52,280 or how to maximize behind a camera 212 00:07:52,280 --> 00:07:54,680 or get the audience, the live audience intrigued 213 00:07:54,680 --> 00:07:58,360 or interested, but it's not gonna captivate fully 214 00:07:58,360 --> 00:08:00,480 because it doesn't involve all of the senses 215 00:08:00,480 --> 00:08:01,680 like you're talking about. 216 00:08:01,680 --> 00:08:03,800 And so that's right on the nose for me. 217 00:08:03,800 --> 00:08:04,920 And I will also say this, 218 00:08:04,920 --> 00:08:06,480 as we say there's three types of campaigns 219 00:08:06,480 --> 00:08:07,960 and it's linked to the customer lifecycle. 220 00:08:07,960 --> 00:08:11,160 Your customer lifecycle, you acquire a customer, 221 00:08:11,160 --> 00:08:13,200 then you deliver the product or service, 222 00:08:13,200 --> 00:08:15,640 the thing that they bought and then you retain. 223 00:08:15,640 --> 00:08:17,200 So acquisition, delivery, retention, 224 00:08:17,200 --> 00:08:19,120 those are our three types of campaigns. 225 00:08:19,120 --> 00:08:21,360 So when you start to look at it through that lens, 226 00:08:21,360 --> 00:08:24,160 from a podcast perspective, there could be some 227 00:08:24,160 --> 00:08:28,640 really prominent influencers that you wanna feature. 228 00:08:28,640 --> 00:08:30,360 How do we deploy an acquisition strategy 229 00:08:30,360 --> 00:08:31,280 utilizing direct mail? 230 00:08:31,280 --> 00:08:34,280 That's a very different strategy than thinking someone 231 00:08:34,280 --> 00:08:35,760 who's been on your show that you may wanna build 232 00:08:35,760 --> 00:08:38,440 a deeper relationship with and to see the other things. 233 00:08:38,440 --> 00:08:40,080 So there's so many different strategies 234 00:08:40,080 --> 00:08:42,840 of how you can leverage it, but that one framework to say, 235 00:08:42,840 --> 00:08:44,120 is this an acquisition campaign? 236 00:08:44,120 --> 00:08:46,800 Is this a delivery campaign or is this a retention campaign? 237 00:08:46,800 --> 00:08:49,520 It's just a really, really powerful anchor 238 00:08:49,520 --> 00:08:52,800 to thinking about how to optimize that experience. 239 00:08:52,800 --> 00:08:55,280 How do leaders lean, it should say lean 240 00:08:55,280 --> 00:08:57,440 into funding their vision? 241 00:08:57,440 --> 00:09:02,440 Like it's interesting that when you have a compelling story, 242 00:09:03,220 --> 00:09:04,560 you don't need to overthink it. 243 00:09:04,560 --> 00:09:08,040 So we with Custom Box Agency, I don't have any funding. 244 00:09:08,040 --> 00:09:09,000 We self-fund it. 245 00:09:09,000 --> 00:09:12,280 Like it was through just clever strategies 246 00:09:12,280 --> 00:09:15,480 because I didn't want to be responsible to a VC firm. 247 00:09:15,480 --> 00:09:18,320 And it's interesting to say like, could we get funding now? 248 00:09:18,320 --> 00:09:20,040 Yes, but it's gonna be a very different game 249 00:09:20,040 --> 00:09:22,560 than before we had like proof of concept 250 00:09:22,560 --> 00:09:25,840 where we're just begging for someone to like invest in us. 251 00:09:25,840 --> 00:09:27,560 One of the things that I did pretty early on 252 00:09:27,560 --> 00:09:30,720 to test out an idea is, and I call this 253 00:09:31,960 --> 00:09:33,600 the empty box strategy. 254 00:09:33,600 --> 00:09:36,000 Actually, do I have it? 255 00:09:36,000 --> 00:09:37,600 I should have it. 256 00:09:37,600 --> 00:09:39,160 Oh, right here. 257 00:09:39,160 --> 00:09:40,000 This is it. 258 00:09:40,820 --> 00:09:45,820 There's a product during COVID that I was like, 259 00:09:45,820 --> 00:09:49,540 okay, everyone is like at home in quarantine. 260 00:09:50,800 --> 00:09:52,600 And like we're all in lockdown 261 00:09:52,600 --> 00:09:57,160 and people were doing these like virtual happy hours. 262 00:09:57,160 --> 00:09:58,840 And I'm looking at this to say is like people 263 00:09:58,840 --> 00:10:00,060 want connection. 264 00:10:00,060 --> 00:10:01,720 So one of the things that I did just to say 265 00:10:01,720 --> 00:10:04,460 maybe there's an opportunity here where I can send out 266 00:10:04,460 --> 00:10:07,080 a box and no matter where we are, 267 00:10:07,080 --> 00:10:10,160 this is the connection that like the thing that we have 268 00:10:10,160 --> 00:10:11,980 in common, no matter where we are. 269 00:10:11,980 --> 00:10:16,180 So played with this concept of a virtual social box 270 00:10:16,180 --> 00:10:18,120 to play up with what people were already doing 271 00:10:18,120 --> 00:10:19,560 with these happy hours. 272 00:10:19,560 --> 00:10:23,800 And I downloaded a font. 273 00:10:23,800 --> 00:10:26,840 I built a box in like a web builder. 274 00:10:27,680 --> 00:10:30,600 I think I utilized Packling as the platform 275 00:10:30,600 --> 00:10:33,280 and I wanted to see what a shipper box looked like. 276 00:10:33,280 --> 00:10:35,140 So I think that the whole thing cost me, 277 00:10:35,140 --> 00:10:38,440 I mean, we're talking like $2 per box 278 00:10:38,440 --> 00:10:40,820 to get an empty box printed. 279 00:10:40,820 --> 00:10:44,020 And this was the result of virtual social box. 280 00:10:44,020 --> 00:10:45,340 And this is a little bit more swaggy. 281 00:10:45,340 --> 00:10:49,500 This is early days of CBA with the product. 282 00:10:49,500 --> 00:10:51,560 And what was cool about this box is again, 283 00:10:51,560 --> 00:10:53,600 I think I spent like for three boxes, 284 00:10:53,600 --> 00:10:56,500 it may have been six bucks at that time. 285 00:10:56,500 --> 00:10:58,840 I think I had a coupon that I was able to use. 286 00:10:58,840 --> 00:11:03,400 And then I took glassware mugs and wine glasses 287 00:11:03,400 --> 00:11:05,640 from my pantry that were unbranded 288 00:11:05,640 --> 00:11:08,480 and did a post on social media to say, 289 00:11:08,480 --> 00:11:13,480 hey, I told the story of why I was looking 290 00:11:14,200 --> 00:11:16,720 to launch this product and easily said, 291 00:11:16,720 --> 00:11:18,840 I'm looking for 10 founding members. 292 00:11:18,840 --> 00:11:20,560 I think there was two offers. 293 00:11:20,560 --> 00:11:23,500 There was a $2,000 and a $4,000 offer. 294 00:11:23,500 --> 00:11:26,440 And I wanna say we ended up generating through this, 295 00:11:26,440 --> 00:11:29,080 through I think two or three posts on Facebook. 296 00:11:29,080 --> 00:11:32,080 And this is like, I have like no following on Facebook. 297 00:11:32,080 --> 00:11:34,640 So this isn't like I had a hundred thousand followers, 298 00:11:34,640 --> 00:11:39,480 but what was really cool about it was my small following. 299 00:11:39,480 --> 00:11:41,640 I was able to sell the 10 spots, 300 00:11:41,640 --> 00:11:43,320 I think within two or three days, 301 00:11:43,320 --> 00:11:46,000 it generated about $24,000. 302 00:11:46,000 --> 00:11:48,560 I think this is what we ended up generating on this campaign. 303 00:11:48,560 --> 00:11:53,560 And so to have 10 buyers, I had $24,000. 304 00:11:54,360 --> 00:11:56,860 I was able to take the $24,000. 305 00:11:56,860 --> 00:11:59,080 We built a custom software platform, 306 00:11:59,080 --> 00:12:01,860 our own QR code platform that we still utilize today. 307 00:12:01,860 --> 00:12:05,560 We, at the time we had to have custom die lines 308 00:12:05,560 --> 00:12:08,680 and a custom insert for what was to become 309 00:12:08,680 --> 00:12:09,520 the virtual social box. 310 00:12:09,520 --> 00:12:11,360 So this was never the virtual social box. 311 00:12:11,360 --> 00:12:15,540 It was a huge display box, really cool experience, 312 00:12:15,540 --> 00:12:18,120 but they validated the concept for me. 313 00:12:18,120 --> 00:12:21,980 And then the second that we had the 10 boxes produced, 314 00:12:21,980 --> 00:12:23,880 that became like a platform to then say, 315 00:12:23,880 --> 00:12:27,220 hey, look at all these boxes that we produce. 316 00:12:27,220 --> 00:12:28,740 Do you want us to do it for you? 317 00:12:28,740 --> 00:12:31,720 And it was an easy way to grow virtual social box. 318 00:12:31,720 --> 00:12:34,480 That business without putting a dime down. 319 00:12:34,480 --> 00:12:37,240 It was literally, I think I spent six bucks 320 00:12:37,240 --> 00:12:39,980 and glassware for my pantry and a story. 321 00:12:39,980 --> 00:12:42,120 And I have the picture that I posted on Facebook 322 00:12:42,120 --> 00:12:45,600 because it was as simple that anyone, 323 00:12:45,600 --> 00:12:49,160 in the pack lane and websites like boxup.com, 324 00:12:49,160 --> 00:12:51,520 like usually they let you have your first box free. 325 00:12:51,520 --> 00:12:53,520 But when you hold up an empty box saying, 326 00:12:53,520 --> 00:12:55,520 I wanna send this to you, 327 00:12:55,520 --> 00:12:57,040 either people are gonna buy it or they won't. 328 00:12:57,040 --> 00:12:59,880 And if you see that you have engaged buyers, 329 00:12:59,880 --> 00:13:01,800 especially with a pre-sell, 330 00:13:01,800 --> 00:13:04,640 that's just being clever with strategy 331 00:13:04,640 --> 00:13:07,500 in order to help fund the vision. 332 00:13:07,500 --> 00:13:10,800 And that is something that just catapulted that brand. 333 00:13:10,800 --> 00:13:13,480 And again, you're talking about the cost 334 00:13:13,480 --> 00:13:15,720 of a Starbucks cup of coffee. 335 00:13:15,720 --> 00:13:17,080 Thank you for being here today. 336 00:13:17,080 --> 00:13:19,560 I'm really happy that you tuned in to Vision Pros Live. 337 00:13:19,560 --> 00:13:22,220 I'm looking forward to seeing your reactions 338 00:13:22,220 --> 00:13:24,520 as these episodes continue to move forward. 339 00:13:24,520 --> 00:13:26,200 This is gonna get more and more fun. 340 00:13:26,200 --> 00:13:28,040 We'll have more and more engagement as well. 341 00:13:28,040 --> 00:13:30,120 We'll invite people to participate in the show. 342 00:13:30,120 --> 00:13:32,480 And thank you for giving us your time and attention. 343 00:13:32,480 --> 00:13:35,200 Have an excellent time building out your vision 344 00:13:35,200 --> 00:13:58,200 and becoming a Vision Pro yourself.