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Pete Moore, founder of Simplifying Entrepreneurship.

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Tell me about your vision.

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Well, you know, it's my belief that entrepreneurs are the backbones of our economy.

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And it's my goal and has been for since I started simplifying entrepreneurship

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to help entrepreneurs have more freedom and less frustration in their businesses

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because I firmly believe that, you know, business owners are usually the volunteers out there.

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They're the little league coaches.

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They're the deacons in the church.

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They're the people that are working for the Heart Foundation and Stroke Foundation.

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And, you know, all of the different things that seem to be happening out there in your community,

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many of them are led by business owners and business owners are busy people.

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So my goal around all of the coaching that I do is to help business owners either have more freedom,

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more free time, or have more money because in essence, I think that they will give back to their communities

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more of their time and more of their monies if I can actually help them through getting more of that for themselves.

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And so with that sort of core belief, we dig into many of the different foundations

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and things that I work with on helping business owners clear up their frustrations at work.

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Was it simple to simplify entrepreneurship?

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Well, it's not simple.

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Good. I'm with you. I'm also like, man, I don't do simple, but yeah, it's not simple.

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And but you know what? There are some foundational things.

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And to be honest, a lot of the frameworks, a lot of the sheets, a lot of the organizational tools,

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a lot of the different thinking tools that I use and work through with my clients to help their lives

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and to gain more freedom and and ultimately a better life.

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I've needed for myself and I'm still a business owner.

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We like not only do I still I do coaching and simplifying entrepreneurship is my business,

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but we own shoe stores and we have other businesses, too.

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So I practice what I preach and along the way,

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these different things over my 30 years of being a business owner,

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I've needed for myself to to free up myself from some of the frustrations that I was having.

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So now it's like, how can I share these with others that are going through the same thing

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so that they can bypass and take quick, you know, the quick ways around some of these detours

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that entrepreneurs make that take them down various rabbit holes.

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What's the story behind? What's the story behind your entrepreneurship?

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And, you know, where did you get started?

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And you talked about the how you got started.

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But what business model did it begin with?

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Yeah, well, long story short, as I've been a business owner pretty much all my life,

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I mean, I was one of those kids that was making crafts and selling them and cutting neighbors lawns

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and doing all of that kind of stuff.

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Growing up in a entrepreneurial family, my mom was stay at home, mom.

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And she was the entrepreneur sort of from that side of things.

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My dad actually was a general manager of a very large construction company.

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And although he didn't own the company, he was the one in the principal in charge

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because the owner of those companies had multiple businesses.

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So my father was really the key player of that.

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So came from sort of an entrepreneurial family, lots of farmers, lots of lots of other relatives and stuff like that.

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So it was sort of a natural step for me.

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I went to work for my dad's best friend when I first exited business school and his name was Peter.

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I'm named after him. And Peter said to me, he goes, you know, Peter, he goes, I think you're meant to be your own boss.

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And I said, I agree.

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So I love Peter was a great guy and really the only person that I worked for in my entire life.

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I'm 53 now. And, you know, that was back when I was 23.

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And, you know, I bought I bought a franchise bathroom renovation company and built that business, had it for 15 years.

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During that time, I bought another franchise that was struggling.

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It was a cleaning franchise. And we built that from 30 customers to 300 customers, 10 times that one and then sold it,

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became a business broker, helping people buy and sell businesses where I found one of the businesses that I currently still own,

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which is a shoe store. And that was back in 2010. 14 years later as we were recording, we still own that.

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We have another one as well. So we still do well with the shoe stores.

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But, you know, sort of one of my goals is I call it from moving from operator to owner.

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And when we move from operator to owner, this this whole concept of not making every decision in your business every day is such a crucial piece.

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And from that side of things, I've I've worked through that. I work in my shoe stores, give or take about a day a week now.

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And I spend the rest of my time having great conversations with awesome business owners and podcasting and all this sort of thing

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around all of these strategies around a certified Colby consultant, a certified exit planner to help people set up their businesses for sale,

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a variety of different things around the strategies of being a business owner, because ultimately, at least to get started anyway,

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you know, most of most of us are not heavily deep pocketed, let's call it, when they're getting going.

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So you do have to make all the decisions you do have to put in the hard work and you have to do what you need to do in those startup years

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and phases and things like that. But once you get to a certain point, we've become habitualized into making all the decisions

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and working these 50, 60, 70 hours a week to get everything up and running.

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But ultimately, you know, once you get to a certain point, you're kind of saying, hmm, I'd like to maybe go on vacation.

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I'd like to maybe see my kids swim or play baseball or go to hockey or whatever.

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I maybe I would like to actually take it half day off for myself. And, you know, these variety of things start popping in.

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But we don't know how to do it because we've been habitualized into just working, working, working,

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propping up our business instead of having our business prop our life up that we want to live,

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because that's why we got into business in the first place, to have a better life through what we create for ourselves and our families,

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as opposed to working for somebody else. Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live. I'm looking forward to seeing your reactions as these episodes continue to move forward.

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This is going to get more and more fun. More and more engagement as well.

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I want to invite people to participate in the show and thank you for giving us your time and attention.

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Have an excellent time building out your vision and becoming a Vision Pro yourself.