Tell me about your vision.
Well, I mean, our vision is to tell stories that make
the world a better place.
And part of that vision, on a tactical level,
is to work with 1,000 story partners
to help tell their stories well and multiply their impact,
their impact, their influence, and their income
in that process.
And at first glance, 1,000 doesn't seem like a lot
until you realize the people we're working with
are themselves reaching a lot of people.
And so we see story builders kind of as a catalyst,
as a force multiplier, if you will.
If we work with 1,000 people and multiply their impact,
I did the math once.
I mean, just one of the people we work with has a reach of,
his goal is to reach 100 million weekly, right?
And so you do the math on that.
You're reaching a whole lot of people,
touching a lot of lives.
And we do it through story,
because we believe every story matters.
I love that.
In fact, I'm gonna praise some of what I see
on your website because we have some overlap.
And that overlap is worth noting.
Those of you listening in,
when Bill talks about telling stories,
I think it's very important.
One, I love your quote here.
I know it's simple.
I know people can downplay the value importance of it,
but the world needs to hear what you have to say.
I couldn't agree more.
There's so many people out there
who don't have the environment,
or perhaps the courage or the support
to be able to share their stories.
And you're talking about the stories
that really blessed people.
I saw a picture of Lewis Howes on here.
Sure.
Here he is, Lewis Howes,
who I was fortunate enough to be part of the team
that ran his YouTube ads for his webinar.
And Michael Hyatt.
We also got to run YouTube ads for what he's up to,
what he was up to.
This was six years ago.
These brands that it looks like,
I mean, I take it you've worked with these individuals
in these companies?
Yeah, that's a few of them.
Yeah, some really great people.
And we've worked with all kinds of names and high profile,
John Maxwell, Kevin Harrington, all these different folks.
That's all cool.
At the same time, as I said, every story matter.
Of course.
You know, we don't look at it as,
oh, Lewis is better than somebody else's story.
In fact, I would argue-
But it validates and creates a very important reality, Bill.
And I've got to say that for the audience.
I love the humility that you express.
I love the reality that you realize that there's no better.
We are all equals on this earth.
And at the same time, it wouldn't,
it's not because Lewis Howes, trust me,
I've worked with some leaders who have hundreds of thousands
have breached the million mark
and I will never work with them again.
They weren't the type of leader that was aligned
with the way I view the world from an ethics standpoint.
On the contrary, John Maxwell and what he's up to,
getting behind the scenes on Lewis
and calling Brittany his assistant and saying,
he has to fix this ad
or it's going to destroy his reputation.
Not because he was doing anything unethical or illegal,
but because his opening line was,
hey, you're watching this because you're an entrepreneur,
but no, it was an interruptive ad.
So people were going to say,
no, I'm not watching this because I'm an entrepreneur.
I'm watching it because you're getting the way
of what I want to watch.
And she's like, Lewis is sick,
but as soon as they don't, he can't record that.
But as soon as I gave that context,
she's like, okay, he's on it.
We'll get it done right now.
And so I'm referring to leaders
and I picked those ones out specifically
because I've seen them walk the talk.
There's a way to go about telling your story.
So I'd love to know a little bit more
about your vision regarding that.
How do you help everybody share the story that they have,
but also I so in on a story that does build hope
and that does bring goodness to the world.
Right.
Yeah, I would suggest that,
some of those bigger names that we talked about
that are those kinds of leaders,
what has helped, what has shaped their path
is that they have been intentional about their story.
They've been intentional about what story they're telling,
what story they want to tell, how they're telling it.
And it's always a delight to work with people like that
who have this story awareness, right?
We have something we call our storytelling structure
that we use for creating any kind of content
as a five-step process that kind of guides us.
That's kind of the science behind it, right?
Creating good stories is both an art and a science
and that's kind of some of the science behind it.
It's just based on thousands of years
of storytelling experience as humans.
We've pulled that together.
So we use that in a lot of ways to come alongside people
and it always begins with an ideation session, right?
We call it a story strategy.
How do you get your strategy together?
What you want your story to be?
Who you are really and being authentic to that,
but who your audience is, right?
And trying to bring those together
and then walking through that process,
figuring out what do they want?
How do I present it the way they want?
How do I talk about me?
How do I talk about the solutions that I offer,
the guidance I offer,
and then what action do I want them to take?
Like through that whole structure
is how you really begin to shape a lot of that
and just being candid and honest about it, right?
Because sometimes we do meet people.
We talk to her like,
hey, your message isn't for us.
It's not a right fit for us or, you know, great idea
but you need to go away and do some work on it
and come back later when you're at a stage
when we could actually be of service to you.