1 00:00:00,000 --> 00:00:02,760 Tell me about your vision. 2 00:00:02,760 --> 00:00:06,080 Well, I mean, our vision is to tell stories that make 3 00:00:06,080 --> 00:00:07,800 the world a better place. 4 00:00:07,800 --> 00:00:10,600 And part of that vision, on a tactical level, 5 00:00:10,600 --> 00:00:14,000 is to work with 1,000 story partners 6 00:00:14,000 --> 00:00:17,880 to help tell their stories well and multiply their impact, 7 00:00:17,880 --> 00:00:19,840 their impact, their influence, and their income 8 00:00:19,840 --> 00:00:20,680 in that process. 9 00:00:20,680 --> 00:00:23,920 And at first glance, 1,000 doesn't seem like a lot 10 00:00:23,920 --> 00:00:26,600 until you realize the people we're working with 11 00:00:26,600 --> 00:00:29,520 are themselves reaching a lot of people. 12 00:00:29,520 --> 00:00:32,800 And so we see story builders kind of as a catalyst, 13 00:00:32,800 --> 00:00:34,840 as a force multiplier, if you will. 14 00:00:34,840 --> 00:00:37,760 If we work with 1,000 people and multiply their impact, 15 00:00:37,760 --> 00:00:38,800 I did the math once. 16 00:00:38,800 --> 00:00:41,080 I mean, just one of the people we work with has a reach of, 17 00:00:41,080 --> 00:00:44,200 his goal is to reach 100 million weekly, right? 18 00:00:44,200 --> 00:00:46,040 And so you do the math on that. 19 00:00:46,040 --> 00:00:47,280 You're reaching a whole lot of people, 20 00:00:47,280 --> 00:00:48,800 touching a lot of lives. 21 00:00:48,800 --> 00:00:49,960 And we do it through story, 22 00:00:49,960 --> 00:00:51,960 because we believe every story matters. 23 00:00:52,920 --> 00:00:53,760 I love that. 24 00:00:53,760 --> 00:00:57,760 In fact, I'm gonna praise some of what I see 25 00:00:57,760 --> 00:01:02,600 on your website because we have some overlap. 26 00:01:02,600 --> 00:01:05,320 And that overlap is worth noting. 27 00:01:06,200 --> 00:01:07,640 Those of you listening in, 28 00:01:07,640 --> 00:01:10,960 when Bill talks about telling stories, 29 00:01:10,960 --> 00:01:12,280 I think it's very important. 30 00:01:12,280 --> 00:01:14,600 One, I love your quote here. 31 00:01:14,600 --> 00:01:16,200 I know it's simple. 32 00:01:16,200 --> 00:01:18,280 I know people can downplay the value importance of it, 33 00:01:18,280 --> 00:01:20,680 but the world needs to hear what you have to say. 34 00:01:21,720 --> 00:01:23,360 I couldn't agree more. 35 00:01:23,360 --> 00:01:25,480 There's so many people out there 36 00:01:25,480 --> 00:01:29,640 who don't have the environment, 37 00:01:30,600 --> 00:01:33,520 or perhaps the courage or the support 38 00:01:33,520 --> 00:01:35,920 to be able to share their stories. 39 00:01:35,920 --> 00:01:37,400 And you're talking about the stories 40 00:01:37,400 --> 00:01:39,200 that really blessed people. 41 00:01:39,200 --> 00:01:41,880 I saw a picture of Lewis Howes on here. 42 00:01:41,880 --> 00:01:42,720 Sure. 43 00:01:42,720 --> 00:01:43,920 Here he is, Lewis Howes, 44 00:01:43,920 --> 00:01:46,680 who I was fortunate enough to be part of the team 45 00:01:46,680 --> 00:01:48,680 that ran his YouTube ads for his webinar. 46 00:01:50,000 --> 00:01:52,360 And Michael Hyatt. 47 00:01:52,360 --> 00:01:56,400 We also got to run YouTube ads for what he's up to, 48 00:01:56,400 --> 00:01:57,240 what he was up to. 49 00:01:57,240 --> 00:01:59,280 This was six years ago. 50 00:02:00,840 --> 00:02:04,160 These brands that it looks like, 51 00:02:04,160 --> 00:02:06,560 I mean, I take it you've worked with these individuals 52 00:02:06,560 --> 00:02:07,720 in these companies? 53 00:02:07,720 --> 00:02:09,240 Yeah, that's a few of them. 54 00:02:09,240 --> 00:02:11,800 Yeah, some really great people. 55 00:02:11,800 --> 00:02:15,600 And we've worked with all kinds of names and high profile, 56 00:02:15,600 --> 00:02:18,920 John Maxwell, Kevin Harrington, all these different folks. 57 00:02:20,080 --> 00:02:20,960 That's all cool. 58 00:02:20,960 --> 00:02:24,120 At the same time, as I said, every story matter. 59 00:02:24,120 --> 00:02:24,960 Of course. 60 00:02:24,960 --> 00:02:26,520 You know, we don't look at it as, 61 00:02:26,520 --> 00:02:30,080 oh, Lewis is better than somebody else's story. 62 00:02:30,080 --> 00:02:31,120 In fact, I would argue- 63 00:02:31,120 --> 00:02:35,440 But it validates and creates a very important reality, Bill. 64 00:02:35,440 --> 00:02:37,840 And I've got to say that for the audience. 65 00:02:37,840 --> 00:02:39,680 I love the humility that you express. 66 00:02:39,680 --> 00:02:42,240 I love the reality that you realize that there's no better. 67 00:02:42,240 --> 00:02:43,960 We are all equals on this earth. 68 00:02:43,960 --> 00:02:47,160 And at the same time, it wouldn't, 69 00:02:47,160 --> 00:02:49,080 it's not because Lewis Howes, trust me, 70 00:02:49,080 --> 00:02:51,960 I've worked with some leaders who have hundreds of thousands 71 00:02:51,960 --> 00:02:53,800 have breached the million mark 72 00:02:53,800 --> 00:02:55,920 and I will never work with them again. 73 00:02:57,480 --> 00:03:02,080 They weren't the type of leader that was aligned 74 00:03:02,080 --> 00:03:05,080 with the way I view the world from an ethics standpoint. 75 00:03:05,080 --> 00:03:09,480 On the contrary, John Maxwell and what he's up to, 76 00:03:09,480 --> 00:03:10,920 getting behind the scenes on Lewis 77 00:03:10,920 --> 00:03:13,480 and calling Brittany his assistant and saying, 78 00:03:13,480 --> 00:03:15,520 he has to fix this ad 79 00:03:15,520 --> 00:03:18,320 or it's going to destroy his reputation. 80 00:03:18,320 --> 00:03:21,280 Not because he was doing anything unethical or illegal, 81 00:03:21,280 --> 00:03:23,760 but because his opening line was, 82 00:03:23,760 --> 00:03:26,520 hey, you're watching this because you're an entrepreneur, 83 00:03:26,520 --> 00:03:29,200 but no, it was an interruptive ad. 84 00:03:29,200 --> 00:03:31,160 So people were going to say, 85 00:03:31,160 --> 00:03:32,920 no, I'm not watching this because I'm an entrepreneur. 86 00:03:32,920 --> 00:03:34,200 I'm watching it because you're getting the way 87 00:03:34,200 --> 00:03:35,560 of what I want to watch. 88 00:03:35,560 --> 00:03:37,440 And she's like, Lewis is sick, 89 00:03:37,440 --> 00:03:39,200 but as soon as they don't, he can't record that. 90 00:03:39,200 --> 00:03:41,840 But as soon as I gave that context, 91 00:03:41,840 --> 00:03:44,200 she's like, okay, he's on it. 92 00:03:44,200 --> 00:03:45,680 We'll get it done right now. 93 00:03:45,680 --> 00:03:47,720 And so I'm referring to leaders 94 00:03:47,720 --> 00:03:50,200 and I picked those ones out specifically 95 00:03:50,200 --> 00:03:53,560 because I've seen them walk the talk. 96 00:03:55,480 --> 00:03:57,480 There's a way to go about telling your story. 97 00:03:57,480 --> 00:03:58,840 So I'd love to know a little bit more 98 00:03:58,840 --> 00:04:00,240 about your vision regarding that. 99 00:04:00,240 --> 00:04:04,880 How do you help everybody share the story that they have, 100 00:04:04,880 --> 00:04:09,440 but also I so in on a story that does build hope 101 00:04:09,440 --> 00:04:11,440 and that does bring goodness to the world. 102 00:04:11,440 --> 00:04:12,560 Right. 103 00:04:12,560 --> 00:04:14,400 Yeah, I would suggest that, 104 00:04:14,400 --> 00:04:16,640 some of those bigger names that we talked about 105 00:04:16,640 --> 00:04:17,840 that are those kinds of leaders, 106 00:04:17,840 --> 00:04:21,720 what has helped, what has shaped their path 107 00:04:21,720 --> 00:04:25,000 is that they have been intentional about their story. 108 00:04:25,000 --> 00:04:27,280 They've been intentional about what story they're telling, 109 00:04:27,280 --> 00:04:30,000 what story they want to tell, how they're telling it. 110 00:04:30,000 --> 00:04:31,960 And it's always a delight to work with people like that 111 00:04:31,960 --> 00:04:35,400 who have this story awareness, right? 112 00:04:35,400 --> 00:04:38,040 We have something we call our storytelling structure 113 00:04:38,040 --> 00:04:40,440 that we use for creating any kind of content 114 00:04:40,440 --> 00:04:44,320 as a five-step process that kind of guides us. 115 00:04:44,320 --> 00:04:46,160 That's kind of the science behind it, right? 116 00:04:46,160 --> 00:04:48,880 Creating good stories is both an art and a science 117 00:04:48,880 --> 00:04:50,360 and that's kind of some of the science behind it. 118 00:04:50,360 --> 00:04:52,240 It's just based on thousands of years 119 00:04:52,240 --> 00:04:54,960 of storytelling experience as humans. 120 00:04:54,960 --> 00:04:55,920 We've pulled that together. 121 00:04:55,920 --> 00:04:59,280 So we use that in a lot of ways to come alongside people 122 00:04:59,280 --> 00:05:02,400 and it always begins with an ideation session, right? 123 00:05:02,400 --> 00:05:03,520 We call it a story strategy. 124 00:05:03,520 --> 00:05:04,960 How do you get your strategy together? 125 00:05:04,960 --> 00:05:06,600 What you want your story to be? 126 00:05:06,600 --> 00:05:10,640 Who you are really and being authentic to that, 127 00:05:10,640 --> 00:05:12,280 but who your audience is, right? 128 00:05:12,280 --> 00:05:14,440 And trying to bring those together 129 00:05:14,440 --> 00:05:16,080 and then walking through that process, 130 00:05:16,080 --> 00:05:17,120 figuring out what do they want? 131 00:05:17,120 --> 00:05:18,440 How do I present it the way they want? 132 00:05:18,440 --> 00:05:19,600 How do I talk about me? 133 00:05:19,600 --> 00:05:22,240 How do I talk about the solutions that I offer, 134 00:05:22,240 --> 00:05:23,240 the guidance I offer, 135 00:05:23,240 --> 00:05:24,640 and then what action do I want them to take? 136 00:05:24,640 --> 00:05:26,320 Like through that whole structure 137 00:05:26,320 --> 00:05:29,480 is how you really begin to shape a lot of that 138 00:05:29,480 --> 00:05:31,840 and just being candid and honest about it, right? 139 00:05:31,840 --> 00:05:33,040 Because sometimes we do meet people. 140 00:05:33,040 --> 00:05:33,880 We talk to her like, 141 00:05:33,880 --> 00:05:35,800 hey, your message isn't for us. 142 00:05:35,800 --> 00:05:39,560 It's not a right fit for us or, you know, great idea 143 00:05:39,560 --> 00:05:41,480 but you need to go away and do some work on it 144 00:05:41,480 --> 00:05:44,200 and come back later when you're at a stage 145 00:05:44,200 --> 00:05:46,400 when we could actually be of service to you.