1
00:00:00,000 --> 00:00:02,700
Why do most business fail today?

2
00:00:06,100 --> 00:00:11,100
I was listening to the webinar with first class business

3
00:00:11,280 --> 00:00:16,280
and I noticed the 96% failure rates.

4
00:00:16,400 --> 00:00:17,240
I wasn't aware.

5
00:00:17,240 --> 00:00:22,240
I know many of them fail, but 95 or 96 is an amazing figure.

6
00:00:23,960 --> 00:00:28,960
So much has changed in the technology that surrounds us

7
00:00:28,960 --> 00:00:33,360
but so little has changed in the way our minds are wired

8
00:00:34,560 --> 00:00:36,760
that there seems to be a gap.

9
00:00:38,840 --> 00:00:43,840
Because we could spam people within four seconds.

10
00:00:44,560 --> 00:00:49,560
I could, I can blast an email to 100,000 people

11
00:00:50,640 --> 00:00:55,640
but I would pollute or water down the quality

12
00:00:55,640 --> 00:01:00,520
of my reputation, my brand, my name, just by doing that.

13
00:01:00,520 --> 00:01:04,080
Even if five people, you know, buy it and do something

14
00:01:04,080 --> 00:01:05,920
it's not worth it.

15
00:01:05,920 --> 00:01:09,280
But the ability to do it is something that makes people

16
00:01:12,120 --> 00:01:16,200
as a society we're chasing vanity metrics

17
00:01:16,200 --> 00:01:20,120
where entrepreneurs should really focus on their business.

18
00:01:20,120 --> 00:01:23,820
And the funny thing is focusing on your business

19
00:01:23,820 --> 00:01:25,820
does not require more time.

20
00:01:27,120 --> 00:01:30,200
In some cases it even doesn't require more effort.

21
00:01:30,200 --> 00:01:33,200
It just requires that you know where you're headed

22
00:01:33,200 --> 00:01:38,040
and you ask yourself, is this action going to take me

23
00:01:38,040 --> 00:01:41,140
to the vision I have for my business or not?

24
00:01:41,140 --> 00:01:44,720
And in 99% of the cases, you know the answer

25
00:01:45,880 --> 00:01:49,000
but there are all sorts of new shiny objects flying around

26
00:01:49,000 --> 00:01:51,520
and maybe let's do that and maybe let's do this.

27
00:01:51,520 --> 00:01:55,480
And at the end of the day, many people fail.

28
00:01:55,480 --> 00:02:22,320
That's pretty sad.