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Anne Carden, tell me about your vision.

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Yes, so my vision is I'm actually building out

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an agency side of my business for a media company.

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So just launching a brand new magazine,

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just actually got the first issue today.

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So I'm going to show them.

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Congratulations.

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Yeah, I'm super excited about this

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because this goes along with my podcast, my books, my brand,

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but I wanted a platform, a media platform

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because I help my clients with high impact influence

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marketing.

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And so it now gives them a platform

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to be featured in my magazine.

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And so that's sort of the reason behind it.

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But my vision is really to build that up.

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And over the next few years into just a larger company

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that maybe I can sell someday because I have already sold

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five previous businesses and then do charity work.

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Nice.

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I don't know whether to go down the charity work

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path or the five businesses that you've sold.

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Which one do you prefer going down?

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I want to see both these visions.

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Either one.

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I've just been at this entrepreneur thing for I've

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been in business for over 40 years.

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So I was in corporate for 13 and business management.

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And I started my first business 30 something years ago.

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So I've been at this a long time.

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I love helping other people be able to accomplish

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what I've been able to accomplish with business.

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And but I also have a passion for anything with kids.

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Kids that really struggle, whether that

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is in their home life or with illness,

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kids in other countries.

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It does not matter.

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I have a passion to help kids.

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So that's where I see myself.

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I already do charity work around those things.

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But I would love to get into that bigger, maybe even.

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And I'm not positive about this, but maybe even

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start my own charity around helping kids in some capacity.

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That's awesome.

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I mean, it's worth exploring.

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You never know what doors and windows will come your way,

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right?

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Right, absolutely.

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That's fantastic.

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So since I'm on your brand website right now,

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I'm going to go down that route a little bit further.

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And I'd love for you to tell me about these past five

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businesses that you've sold.

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What were they?

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What types of businesses?

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And what does that look like?

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Yeah, so the very first business was 30-something years ago.

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And I started, it's going to sound crazy to people now,

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but it was kind of a craft business.

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It turned into a designer doll business that I did globally.

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So that was before the internet, before we

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had all the luxury of what we have today.

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And I really started that out of my home,

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out of financial hardship.

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I had left my corporate career, my corporate income.

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We were struggling financially trying

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to live on my husband's paycheck.

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It wasn't enough.

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And I literally sat down and cried

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because my son, my four-year-old, needed shoes.

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And we just didn't have a dime.

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So I didn't want to lose our home and everything.

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So I started looking for a way to make money.

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I've always been creative and crafty.

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And I started making some craft items.

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And long story short, that turned into a business,

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basically running a manufacturing company out

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of my home and shipping my dolls all over the world.

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So I sold the designs when I exited that.

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And in about seven years, I employed a lot of people.

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I had moms coming in and out of my home.

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So I was a stay-at-home mom and was building that up

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and built that up globally.

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And then I went into the fitness industry,

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started teaching classes out of a community hall.

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And that turned into two health clubs, two weight loss centers.

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And I sold all four of those when I got into coaching.

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Wow.

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OK.

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So kind of like Alex Hermosy before Alex Hermosy even.

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Actually, I think Alex and I actually

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crossed paths when I was in the fitness industry.

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I think he was just getting into his gym launch.

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I had already been in the fitness industry

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for a long time.

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But I think he was out there promoting, kind

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of a funny story here.

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He was out there promoting his new marketing.

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And I was just kind of coming online,

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like with Baydress Killian, and he was teaching email marketing.

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And so I was just sort of learning that.

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And Alex was out there promoting in email

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to help people with their marketing.

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And I think I even put in for his program,

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but I never heard back from him.

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So that must have been another time everything fell apart.

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But that was a lot of years ago.