Is that what you say is the why of what you do?
Is that what gets you out of bed in the morning?
The why is personal to me.
I've worked at not like Fortune 500 companies or anything like that, very large organizations,
but I've worked a decent amount in the small to growing into medium sized business and
even the larger medium sized businesses.
And I've just found that my heart and my passion is in helping small business owners really
make great impact through their financials.
And as I was saying, this gap in financial literacy and this gap in financial leadership
at this space in the, say the one to $20 million space is just so lacking.
And there's such an opportunity for people to be able to come in and to really help grow
these businesses.
And my why associated with that is because I'm such a believer in small business and
I think it's the backbone of our entire economy.
And it's what builds our communities.
And so it's really near and dear to my heart that it's not just something that is a playing
ground for the larger corporations and such, but that you can still win in today's economy.
Despite what all of the news is out there, despite what all of the things are against
you, you can absolutely still win in this economy.
And we want to help you get there.
And we believe with the right strategic foresight, the right controls set up in the business,
that you can create a roadmap and a battle plan to achieve your goals and that your business
should be set up to achieve what you hoped it would achieve whenever you set out to do
it.
So we always start with the personal goals first so that people understand that the business
should be in alignment with what you're trying to achieve personally, as we believe that's
the best way to lift up all those, not just in terms of their growing business, but as
businesses flourish and grow, they can invest more in their employees.
And so it's a whole community of people uplifted through a thriving business.
And so that is absolutely core to who we are and why we get out of bed.