1 00:00:00,000 --> 00:00:02,000 What's your goal for being on the show? 2 00:00:04,200 --> 00:00:07,900 I want to empower more people to discover their full potential. 3 00:00:07,900 --> 00:00:15,000 And when they do, they are going to make a massive transformation in themselves and the world. 4 00:00:16,200 --> 00:00:17,400 Awesome. That's fair. 5 00:00:17,400 --> 00:00:24,700 What are you hoping to provide them to empower them to find that beyond? 6 00:00:24,700 --> 00:00:27,700 Is it truly like the principle driven message? 7 00:00:27,700 --> 00:00:31,600 Are there assets as well as resources that you're providing? 8 00:00:33,400 --> 00:00:34,400 Motivation. 9 00:00:34,400 --> 00:00:39,600 Also a free strategy call for those that are interested in publishing their book. 10 00:00:39,600 --> 00:00:47,000 I can help them to discover at least the main idea that they want to share to millions of people. 11 00:00:47,000 --> 00:00:50,800 And that's something I can do relatively quickly, at least the topic. 12 00:00:50,800 --> 00:00:57,600 Because once you know the topic and once you understand fully the angle and who you are targeting, 13 00:00:57,600 --> 00:01:03,900 as a client to read your book, then it becomes so much easier for you to be aligned 14 00:01:03,900 --> 00:01:07,000 and to find your calling and your path in life as well. 15 00:01:07,000 --> 00:01:11,900 And you can do that even in 45 minutes talking to me. 16 00:01:11,900 --> 00:01:17,900 You can discover what your message is and then how to share it with millions of people. 17 00:01:17,900 --> 00:01:23,600 And then you can go off on your own and figure it out or you can work with me to continue that journey. 18 00:01:24,400 --> 00:01:25,500 Awesome. 19 00:01:25,500 --> 00:01:28,300 We're going to dive in deep on that subject. 20 00:01:28,300 --> 00:01:34,800 So I'm looking for your wisdom as a provider, also having worked with a lot of book publishers 21 00:01:34,800 --> 00:01:38,900 and been behind the scenes on some pretty awesome book launches. 22 00:01:38,900 --> 00:01:42,700 My question for you based on a story. 23 00:01:42,700 --> 00:01:46,900 I met this lady at a conference when I was a much younger executive and she gave me her card 24 00:01:46,900 --> 00:01:54,200 and she emphasized that her book was an Amazon bestseller and how great that was. 25 00:01:54,200 --> 00:01:57,200 And she presented herself as an amazing leader. 26 00:01:57,200 --> 00:01:58,800 I think she probably is an amazing leader. 27 00:01:58,800 --> 00:02:03,200 But my instinct was to go and look on Amazon to get that book. 28 00:02:03,200 --> 00:02:05,200 And I was really excited to honor her. 29 00:02:05,200 --> 00:02:08,700 And I went to the book page and her book was free. 30 00:02:08,700 --> 00:02:15,900 And I immediately felt like, okay, you just said you're a bestselling author 31 00:02:15,900 --> 00:02:18,500 and you have a free book out there. 32 00:02:18,500 --> 00:02:21,800 Then I started to look a little bit deeper at publishing. 33 00:02:21,800 --> 00:02:27,800 And I see a lot of people promoting books and they've had the book out for two months, 34 00:02:27,800 --> 00:02:34,700 maybe two years, and they've got two to four reviews on the book launch. 35 00:02:34,700 --> 00:02:39,000 And it's one of those same scenarios of, wait a second, you know, 36 00:02:39,000 --> 00:02:43,400 this person is talking about their book like it's Sink and Grow Rich. 37 00:02:43,400 --> 00:02:46,300 But the audience is wondering, well, if it's that great, 38 00:02:46,300 --> 00:02:51,900 where is everybody that's supposed to be supporting this book launch? 39 00:02:51,900 --> 00:02:55,100 I don't think many people want to launch a book that nobody reads 40 00:02:55,100 --> 00:02:58,400 or launch a book that doesn't ever get found. 41 00:02:58,400 --> 00:03:04,900 How do we help people who want to publish books make sure that it aligns 42 00:03:04,900 --> 00:03:09,100 with their dreams of what do they want to accomplish? 43 00:03:09,100 --> 00:03:12,700 And I'm sure people have different spectrums of what they want to accomplish. 44 00:03:12,700 --> 00:03:17,200 But I think most people say, oh, I don't really want to be on the New York Times 45 00:03:17,200 --> 00:03:19,900 because they have too many people who come at them and say, well, 46 00:03:19,900 --> 00:03:21,400 you're never going to make the New York Times list. 47 00:03:21,400 --> 00:03:22,400 You're not a good enough writer. 48 00:03:22,400 --> 00:03:24,900 Who do you think you are to have a book as great as Tony Robbins? 49 00:03:24,900 --> 00:03:27,900 And so they just kind of, you know, I just want to get published. 50 00:03:27,900 --> 00:03:31,300 I don't want to actually do anything beyond that. 51 00:03:31,300 --> 00:03:37,300 You have full rights to challenge my perspective and say, Jackson, you're wrong. 52 00:03:37,300 --> 00:03:40,700 And you can also talk about the strategies if you want to. 53 00:03:40,700 --> 00:03:45,400 But how do we help people publish a book that is high quality 54 00:03:45,400 --> 00:03:51,900 and move past the vanity and publish for the right reasons? 55 00:03:51,900 --> 00:03:54,400 What are we missing here? 56 00:03:54,400 --> 00:03:55,500 Great question. 57 00:03:55,500 --> 00:03:59,500 The first thing to know is that you want to write a book 58 00:03:59,500 --> 00:04:02,000 that is for your ideal target market. 59 00:04:02,000 --> 00:04:07,400 Now, it doesn't matter if you have even two reviews on your book 60 00:04:07,400 --> 00:04:13,500 because as long as you can get this book into the hands of people, 61 00:04:13,500 --> 00:04:14,900 even if you don't have reviews. 62 00:04:14,900 --> 00:04:19,900 Now, I do admit that if you have at least a hundred reviews on Amazon, 63 00:04:19,900 --> 00:04:23,500 it's going to help you dramatically in terms of getting recurring sales 64 00:04:23,500 --> 00:04:28,200 and even turning your book into an asset that makes recurring money. 65 00:04:28,200 --> 00:04:31,600 But my focus for a long time has been not that, 66 00:04:31,600 --> 00:04:35,400 but just looking at creating a book that you can use as a speaker, 67 00:04:35,400 --> 00:04:39,900 that you can use as a business card to connect with, let's say, 68 00:04:39,900 --> 00:04:44,000 speaker agencies, to connect with, let's say, property landlords, 69 00:04:44,000 --> 00:04:48,200 if you are a letting agent, to connect with more business people 70 00:04:48,200 --> 00:04:50,500 you desire to attract for your business. 71 00:04:50,500 --> 00:04:54,700 Now, of course, if you have reviews and if you have a lot of sales, 72 00:04:54,700 --> 00:04:57,300 yes, it can help you to reach more people. 73 00:04:57,300 --> 00:05:04,500 But I want to emphasize that even if you have only sold or even gifted 20 books 74 00:05:04,500 --> 00:05:10,100 and if your book looks great, and I'm emphasizing in particular the cover, 75 00:05:10,100 --> 00:05:13,200 if it has your face on the cover and a great title 76 00:05:13,200 --> 00:05:17,900 that your ideal target market feels aligned with, 77 00:05:17,900 --> 00:05:25,700 you can still make a killing even gifting your book to 20 people 78 00:05:25,700 --> 00:05:29,600 because you have to consider who are those 20 people. 79 00:05:29,600 --> 00:05:33,300 And if you are going to gift your book to a speaker agency 80 00:05:33,300 --> 00:05:38,300 that let's say you gift this book and it costs you £2.50 or let's say $4, 81 00:05:38,300 --> 00:05:44,200 and you end up getting recurring gigs where you get paid £5,000 82 00:05:44,200 --> 00:05:50,700 for an hour of speaking, or you end up getting invited to speak in front of 500 people, 83 00:05:50,700 --> 00:05:53,500 even if you speak for free, you don't get paid anything, 84 00:05:53,500 --> 00:05:58,200 you still have the opportunity of sharing your message in front of 500 people. 85 00:05:58,200 --> 00:06:04,400 And then what you'll find is that you will be speaking in front of 500 people 86 00:06:04,400 --> 00:06:09,500 and those 500 people will refer you to other hundreds of people for you to speak 87 00:06:09,500 --> 00:06:13,600 and all of a sudden your message is reaching thousands and thousands of people. 88 00:06:13,600 --> 00:06:20,600 And all of a sudden you will start meeting film producers who have... 89 00:06:20,600 --> 00:06:23,900 You say the word will, but I want to come into that a little bit. 90 00:06:23,900 --> 00:06:30,300 I like the path, but you said if they get the 5,000, 91 00:06:30,300 --> 00:06:33,000 I think people overlook the if a lot of times 92 00:06:33,000 --> 00:06:36,900 because we're just such heavy promoters of what we love to do. 93 00:06:36,900 --> 00:06:41,700 I think it's also important that people, like us as providers, 94 00:06:41,700 --> 00:06:44,500 we ask people what their goals are, right? 95 00:06:44,500 --> 00:06:50,700 About like what if their goal isn't to just get people to buy from them, right? 96 00:06:50,700 --> 00:06:52,300 It is to be a legacy book. 97 00:06:52,300 --> 00:06:54,700 And I'm with you, if the book is just a legacy 98 00:06:54,700 --> 00:06:56,100 and they want their friends and family to read it, 99 00:06:56,100 --> 00:06:59,900 then maybe they don't need the testimonials in that case either, right? 100 00:06:59,900 --> 00:07:01,600 The reviews online. 101 00:07:01,600 --> 00:07:06,700 But I think it is very important as providers that we create 102 00:07:06,700 --> 00:07:11,600 a path that is reasonable in terms of what the reality 103 00:07:11,600 --> 00:07:14,800 versus their anticipations could be. 104 00:07:14,800 --> 00:07:19,400 And so, yeah, you might get a $5,000 speaking gig 105 00:07:19,400 --> 00:07:22,300 if you're super in line with law of manifestation 106 00:07:22,300 --> 00:07:24,500 as you talked about law of attractiveness. 107 00:07:24,500 --> 00:07:28,600 You might get a TV deal if you learn what you need to pursue that, 108 00:07:28,600 --> 00:07:32,200 but there's a whole lot of assumptions around infrastructure 109 00:07:32,200 --> 00:07:36,400 that also have to be in place or again, 110 00:07:36,400 --> 00:07:40,500 dedication to this manifestation aspect in order to have those outcomes. 111 00:07:40,500 --> 00:07:44,200 But the reason why I caution that for my show 112 00:07:44,200 --> 00:07:47,600 and for Vision Pro's live audiences hearing this 113 00:07:47,600 --> 00:07:52,500 is because 96% of businesses fail within 10 years. 114 00:07:52,500 --> 00:07:56,500 And 4% after you talk to the ones who've survived 10 years, 115 00:07:56,500 --> 00:07:58,700 most of them are still struggling. 116 00:07:58,700 --> 00:08:03,500 And if you actually talk to and call the 10 published book, 117 00:08:03,500 --> 00:08:06,600 like 10 authors and ask them, how is your book publishing? 118 00:08:06,600 --> 00:08:10,000 Did you get on the stage for the $5,000? 119 00:08:10,000 --> 00:08:13,200 Did you get your book produced into a movie? 120 00:08:13,200 --> 00:08:17,700 The odds are far, far, far against the individual of making that happen. 121 00:08:17,700 --> 00:08:22,000 So I do think there's a necessary balance on, 122 00:08:22,000 --> 00:08:28,300 yes, there is the ability to win the lottery by buying the lottery ticket, 123 00:08:28,300 --> 00:08:32,900 but I think that needs to be combined with us as providers in terms of like, 124 00:08:32,900 --> 00:08:39,900 all right, well, how do we combine that with the reality that it's not easy 125 00:08:39,900 --> 00:08:41,200 to do all the things that you said? 126 00:08:41,200 --> 00:08:42,700 I love your tenacity. You've done it. 127 00:08:42,700 --> 00:08:44,300 You speak a foreign language. 128 00:08:44,300 --> 00:08:46,000 You've lived in foreign countries. 129 00:08:46,000 --> 00:08:48,000 You've moved internationally. 130 00:08:48,000 --> 00:08:52,800 You have a gift of tenacity that most people I meet don't have. 131 00:08:52,800 --> 00:09:01,500 So what is the typical outcome that somebody has when they publish a book? 132 00:09:01,500 --> 00:09:02,300 Great question. 133 00:09:02,300 --> 00:09:09,500 So the typical outcome for all my authors is that they start speaking at one of my events. 134 00:09:09,500 --> 00:09:14,400 It doesn't matter if it's in front of 50 people or 200 people or 250 people. 135 00:09:14,400 --> 00:09:18,300 What matters is that they speak one time and because they speak one time 136 00:09:18,300 --> 00:09:23,800 and my network already has influencers and organizers of other events. 137 00:09:23,800 --> 00:09:26,800 For example, at my last event, I had the promoter of Les Brown. 138 00:09:26,800 --> 00:09:31,900 Now this promoter of Les Brown to organize an event with 1,300 people 139 00:09:31,900 --> 00:09:34,800 and I spoke at that event with my partner as well. 140 00:09:34,800 --> 00:09:41,900 So let's say you are seen at that last event by her, 141 00:09:41,900 --> 00:09:47,700 then you kind of start to do these introductions and you start to see, 142 00:09:47,700 --> 00:09:49,500 okay, what is possible? 143 00:09:49,500 --> 00:09:53,900 And then all of my authors, even housewives, 144 00:09:53,900 --> 00:09:57,300 even housewives who have never worked before, 145 00:09:57,300 --> 00:10:00,300 who had major accidents or been in a coma, 146 00:10:00,300 --> 00:10:03,700 have spoken in front of at least 10,000 people worldwide. 147 00:10:03,700 --> 00:10:07,400 And that's because you, at least in London, this is how it goes. 148 00:10:07,400 --> 00:10:08,600 There's a lot of opportunity. 149 00:10:08,600 --> 00:10:11,800 All of your authors have spoke in front of at least 10,000? 150 00:10:11,800 --> 00:10:12,400 Yes. 151 00:10:12,400 --> 00:10:18,300 All of my authors have spoken at least in front of 10,000 people 152 00:10:18,300 --> 00:10:21,900 because they were invited first to speak in London. 153 00:10:21,900 --> 00:10:25,500 I was organizing events in Singapore, in Ireland, 154 00:10:25,500 --> 00:10:28,400 and then I was also invited to speak in Mexico. 155 00:10:28,400 --> 00:10:30,800 And at those events, I was inviting them as well. 156 00:10:30,800 --> 00:10:31,900 Some of them decided to go. 157 00:10:31,900 --> 00:10:33,800 Some of them decided not to go. 158 00:10:33,800 --> 00:10:37,000 And I even was invited to speak in Dubai, 159 00:10:37,000 --> 00:10:39,700 and I invited 20 authors to go there. 160 00:10:39,700 --> 00:10:41,600 Only five of them accepted. 161 00:10:41,600 --> 00:10:44,600 So it's like the opportunities are always there, 162 00:10:44,600 --> 00:10:48,100 but do you always, do you want, 163 00:10:48,100 --> 00:10:53,300 I think there's an element of you as an author wanting to take those opportunities. 164 00:10:53,300 --> 00:10:55,600 And there's a big fear element. 165 00:10:55,600 --> 00:10:58,800 And I've had tremendous fear of public speaking, 166 00:10:58,800 --> 00:11:01,600 so much so that I have missed so many opportunities. 167 00:11:01,600 --> 00:11:03,300 You cannot possibly imagine. 168 00:11:03,300 --> 00:11:06,400 One opportunity I missed is that there is this guy, 169 00:11:06,400 --> 00:11:07,400 his name is Richard Tan. 170 00:11:07,400 --> 00:11:09,300 He organizes events for Tony Robbins. 171 00:11:09,300 --> 00:11:13,600 He has 10 million attendees per year for his, you know, 172 00:11:13,600 --> 00:11:19,900 for bringing Robert Kiyosaki and Tony Robbins and all the big speakers come. 173 00:11:19,900 --> 00:11:23,200 And he asked me and a group of other 20 people, 174 00:11:23,200 --> 00:11:26,100 who would like to introduce me tonight? 175 00:11:26,100 --> 00:11:29,700 Now, he looked specifically at me because he saw me as one of the best there, 176 00:11:29,700 --> 00:11:33,400 but my personal confidence was so terrible. 177 00:11:33,400 --> 00:11:35,000 I didn't put my hand up initially. 178 00:11:35,000 --> 00:11:40,300 I kind of just put my hand sheepishly, almost like not wanting to be chosen. 179 00:11:40,300 --> 00:11:43,900 So it's like you get offered these opportunities. 180 00:11:43,900 --> 00:11:46,400 First, if you believe in them, 181 00:11:46,400 --> 00:11:50,900 and second, if the opportunity comes and you do take it, okay? 182 00:11:50,900 --> 00:11:56,800 And I really think that everyone gets offered tremendous opportunities. 183 00:11:56,800 --> 00:12:01,500 But let's say sometimes you're in this room of a thousand people 184 00:12:01,500 --> 00:12:04,100 and you're listening to someone talk about anything, okay? 185 00:12:04,100 --> 00:12:07,100 You go there because you're there to learn and you have no money in your pocket. 186 00:12:07,100 --> 00:12:11,800 You still have an opportunity and the opportunity to put your hand up and ask a question. 187 00:12:11,800 --> 00:12:15,300 And in that opportunity of one minute or 30 seconds, you can say, 188 00:12:15,300 --> 00:12:16,600 Hi, I'm Pedro. 189 00:12:16,600 --> 00:12:21,800 By the way, I'm a handyman or I fix roofs or I know I'm a property agent or whatever. 190 00:12:21,800 --> 00:12:25,900 So in that moment, you have an opportunity to promote yourself 191 00:12:25,900 --> 00:12:27,400 and to be a speaker. 192 00:12:27,400 --> 00:12:31,700 And in that opportunity, you can get 50 clients just because you spoke for 30 seconds. 193 00:12:31,700 --> 00:12:35,700 It's about taking that opportunity and putting yourself in a situation 194 00:12:35,700 --> 00:12:38,500 where you do attend all these tremendous events. 195 00:12:38,500 --> 00:12:42,900 And there are hundreds of free events in London that you can attend 196 00:12:42,900 --> 00:12:56,900 and you have these opportunities all day long.