What's your goal for being on the show?
I want to empower more people to discover their full potential.
And when they do, they are going to make a massive transformation in themselves and the world.
Awesome. That's fair.
What are you hoping to provide them to empower them to find that beyond?
Is it truly like the principle driven message?
Are there assets as well as resources that you're providing?
Motivation.
Also a free strategy call for those that are interested in publishing their book.
I can help them to discover at least the main idea that they want to share to millions of people.
And that's something I can do relatively quickly, at least the topic.
Because once you know the topic and once you understand fully the angle and who you are targeting,
as a client to read your book, then it becomes so much easier for you to be aligned
and to find your calling and your path in life as well.
And you can do that even in 45 minutes talking to me.
You can discover what your message is and then how to share it with millions of people.
And then you can go off on your own and figure it out or you can work with me to continue that journey.
Awesome.
We're going to dive in deep on that subject.
So I'm looking for your wisdom as a provider, also having worked with a lot of book publishers
and been behind the scenes on some pretty awesome book launches.
My question for you based on a story.
I met this lady at a conference when I was a much younger executive and she gave me her card
and she emphasized that her book was an Amazon bestseller and how great that was.
And she presented herself as an amazing leader.
I think she probably is an amazing leader.
But my instinct was to go and look on Amazon to get that book.
And I was really excited to honor her.
And I went to the book page and her book was free.
And I immediately felt like, okay, you just said you're a bestselling author
and you have a free book out there.
Then I started to look a little bit deeper at publishing.
And I see a lot of people promoting books and they've had the book out for two months,
maybe two years, and they've got two to four reviews on the book launch.
And it's one of those same scenarios of, wait a second, you know,
this person is talking about their book like it's Sink and Grow Rich.
But the audience is wondering, well, if it's that great,
where is everybody that's supposed to be supporting this book launch?
I don't think many people want to launch a book that nobody reads
or launch a book that doesn't ever get found.
How do we help people who want to publish books make sure that it aligns
with their dreams of what do they want to accomplish?
And I'm sure people have different spectrums of what they want to accomplish.
But I think most people say, oh, I don't really want to be on the New York Times
because they have too many people who come at them and say, well,
you're never going to make the New York Times list.
You're not a good enough writer.
Who do you think you are to have a book as great as Tony Robbins?
And so they just kind of, you know, I just want to get published.
I don't want to actually do anything beyond that.
You have full rights to challenge my perspective and say, Jackson, you're wrong.
And you can also talk about the strategies if you want to.
But how do we help people publish a book that is high quality
and move past the vanity and publish for the right reasons?
What are we missing here?
Great question.
The first thing to know is that you want to write a book
that is for your ideal target market.
Now, it doesn't matter if you have even two reviews on your book
because as long as you can get this book into the hands of people,
even if you don't have reviews.
Now, I do admit that if you have at least a hundred reviews on Amazon,
it's going to help you dramatically in terms of getting recurring sales
and even turning your book into an asset that makes recurring money.
But my focus for a long time has been not that,
but just looking at creating a book that you can use as a speaker,
that you can use as a business card to connect with, let's say,
speaker agencies, to connect with, let's say, property landlords,
if you are a letting agent, to connect with more business people
you desire to attract for your business.
Now, of course, if you have reviews and if you have a lot of sales,
yes, it can help you to reach more people.
But I want to emphasize that even if you have only sold or even gifted 20 books
and if your book looks great, and I'm emphasizing in particular the cover,
if it has your face on the cover and a great title
that your ideal target market feels aligned with,
you can still make a killing even gifting your book to 20 people
because you have to consider who are those 20 people.
And if you are going to gift your book to a speaker agency
that let's say you gift this book and it costs you £2.50 or let's say $4,
and you end up getting recurring gigs where you get paid £5,000
for an hour of speaking, or you end up getting invited to speak in front of 500 people,
even if you speak for free, you don't get paid anything,
you still have the opportunity of sharing your message in front of 500 people.
And then what you'll find is that you will be speaking in front of 500 people
and those 500 people will refer you to other hundreds of people for you to speak
and all of a sudden your message is reaching thousands and thousands of people.
And all of a sudden you will start meeting film producers who have...
You say the word will, but I want to come into that a little bit.
I like the path, but you said if they get the 5,000,
I think people overlook the if a lot of times
because we're just such heavy promoters of what we love to do.
I think it's also important that people, like us as providers,
we ask people what their goals are, right?
About like what if their goal isn't to just get people to buy from them, right?
It is to be a legacy book.
And I'm with you, if the book is just a legacy
and they want their friends and family to read it,
then maybe they don't need the testimonials in that case either, right?
The reviews online.
But I think it is very important as providers that we create
a path that is reasonable in terms of what the reality
versus their anticipations could be.
And so, yeah, you might get a $5,000 speaking gig
if you're super in line with law of manifestation
as you talked about law of attractiveness.
You might get a TV deal if you learn what you need to pursue that,
but there's a whole lot of assumptions around infrastructure
that also have to be in place or again,
dedication to this manifestation aspect in order to have those outcomes.
But the reason why I caution that for my show
and for Vision Pro's live audiences hearing this
is because 96% of businesses fail within 10 years.
And 4% after you talk to the ones who've survived 10 years,
most of them are still struggling.
And if you actually talk to and call the 10 published book,
like 10 authors and ask them, how is your book publishing?
Did you get on the stage for the $5,000?
Did you get your book produced into a movie?
The odds are far, far, far against the individual of making that happen.
So I do think there's a necessary balance on,
yes, there is the ability to win the lottery by buying the lottery ticket,
but I think that needs to be combined with us as providers in terms of like,
all right, well, how do we combine that with the reality that it's not easy
to do all the things that you said?
I love your tenacity. You've done it.
You speak a foreign language.
You've lived in foreign countries.
You've moved internationally.
You have a gift of tenacity that most people I meet don't have.
So what is the typical outcome that somebody has when they publish a book?
Great question.
So the typical outcome for all my authors is that they start speaking at one of my events.
It doesn't matter if it's in front of 50 people or 200 people or 250 people.
What matters is that they speak one time and because they speak one time
and my network already has influencers and organizers of other events.
For example, at my last event, I had the promoter of Les Brown.
Now this promoter of Les Brown to organize an event with 1,300 people
and I spoke at that event with my partner as well.
So let's say you are seen at that last event by her,
then you kind of start to do these introductions and you start to see,
okay, what is possible?
And then all of my authors, even housewives,
even housewives who have never worked before,
who had major accidents or been in a coma,
have spoken in front of at least 10,000 people worldwide.
And that's because you, at least in London, this is how it goes.
There's a lot of opportunity.
All of your authors have spoke in front of at least 10,000?
Yes.
All of my authors have spoken at least in front of 10,000 people
because they were invited first to speak in London.
I was organizing events in Singapore, in Ireland,
and then I was also invited to speak in Mexico.
And at those events, I was inviting them as well.
Some of them decided to go.
Some of them decided not to go.
And I even was invited to speak in Dubai,
and I invited 20 authors to go there.
Only five of them accepted.
So it's like the opportunities are always there,
but do you always, do you want,
I think there's an element of you as an author wanting to take those opportunities.
And there's a big fear element.
And I've had tremendous fear of public speaking,
so much so that I have missed so many opportunities.
You cannot possibly imagine.
One opportunity I missed is that there is this guy,
his name is Richard Tan.
He organizes events for Tony Robbins.
He has 10 million attendees per year for his, you know,
for bringing Robert Kiyosaki and Tony Robbins and all the big speakers come.
And he asked me and a group of other 20 people,
who would like to introduce me tonight?
Now, he looked specifically at me because he saw me as one of the best there,
but my personal confidence was so terrible.
I didn't put my hand up initially.
I kind of just put my hand sheepishly, almost like not wanting to be chosen.
So it's like you get offered these opportunities.
First, if you believe in them,
and second, if the opportunity comes and you do take it, okay?
And I really think that everyone gets offered tremendous opportunities.
But let's say sometimes you're in this room of a thousand people
and you're listening to someone talk about anything, okay?
You go there because you're there to learn and you have no money in your pocket.
You still have an opportunity and the opportunity to put your hand up and ask a question.
And in that opportunity of one minute or 30 seconds, you can say,
Hi, I'm Pedro.
By the way, I'm a handyman or I fix roofs or I know I'm a property agent or whatever.
So in that moment, you have an opportunity to promote yourself
and to be a speaker.
And in that opportunity, you can get 50 clients just because you spoke for 30 seconds.
It's about taking that opportunity and putting yourself in a situation
where you do attend all these tremendous events.
And there are hundreds of free events in London that you can attend
and you have these opportunities all day long.