Jason Hull, tell me about your vision.
Well, our vision for DoorGrow is to transform property management business owners and their
businesses.
And so we want to help them grow their companies, have an impact.
And what's inspiring or exciting about that for me is that through them, we can have quite
a large ripple effect or impact because they're dealing with often hundreds of families, hundreds
of residents or tenants, hundreds of owners, and that's affecting their finances.
And so that's the stuff we want to get into.
Yeah, definitely.
I mean, you have built an impressive brand that is very clear how much time, energy,
effort, R&D, and budget you've put into clarifying the vision of what y'all do as a service.
So I know people have a fun time taking a look at that behind the scenes.
Tell me about your personal vision.
Yeah.
Well, it's been like a long time.
I started the business 2008, so I've just made more mistakes than most people.
So lots of learning.
I mean, if I could just go back and tell myself then in collapse time, it'd be like really
fast, right?
That'd be amazing.
So yeah.
So, okay, what's your question?
Personal vision.
Because we're on these mountain tops as people and we've got multiple visions, right?
Different directions that we can go.
I think personally, my goal really is growth.
I'm just consumed by growth.
And that's really why I created the business.
The business exists to feed my addiction to learning, coaching, mentors, mastermind groups.
I mean, I'm always in multiple programs.
I'm always learning from multiple people.
I just love to learn and to grow.
And having a business that makes a good amount of money allows me to be able to spend a good
amount of money learning from the best.
And I've worked with lots and lots of different people.
I've got multiple people I'm working with right now.
And my wife's trying to tell me, like I went through her last night.
I was like, hey, I just talked to this company last night and they have this really cool
program.
She's like, you need to wait, like slow down.
And I love to learn and I feel like personal growth is the whole purpose for me, for life.
And so I love just digging into everything and learning.
I just bought like four or five books on face reading, which is the weirdest thing ever.
But I was like, man, that'd be so cool if I could just look at a face and don't ask
me about it because I know nothing yet.
But it'd be really cool if I could look at a face.
But I've gone down all these different rabbit holes and sometimes people close to me call
it my Bible of the week.
They're like, oh, he's into this thing right now.
But I just, I love to learn.
And then I'm able to take all this stuff I learn and I'm able to create new stuff out
of it, which is just fun for me.
I'm excited to hear what you learned because I read Talking With Strangers by Malcolm Gladwell.
And in there, he talks about how awful the science is of reading people's faces and how
it's wrong.
Oh yeah.
There's science on both.
Anything is probably pretty terrible.
I mean, I'm sure that you could say that about Myers-Briggs or disc assessments or, but
everybody uses this stuff.
But for me, any tool is just a mirror to bounce things off of, right?
So you can hold it up to somebody and say, is this true for you?
And then they can start, they start talking about themselves.
That's where the real information comes from.
So maybe he's short-sighted in his thinking and throwing everything out the window.
Because if you can get somebody to buy into a framework just a little bit, whether it's
disc or whatever, and then reflect it back to them, you can see, like sometimes I've
been in doing job interviews, like interviewing potential candidates for our company.
And I'm like, well, this says you're kind of like this.
And they're like, sometimes they're like, oh shit, they can, he can see me.
You know, they're like concerned.
Or sometimes they're like, oh yeah, that's, yeah, that's totally me.
Wow, this is really cool and insightful.
People love to talk about themselves.
The language of his point was more so that people misuse the math.
And that's the opportunity there.
As if you read the five, you pick up that chapter segment.
Like he's not wrong, they're not wrong.
It's a matter of, like you said, the learning process is one mathematician looking at other
mathematicians formula and pulling them together over time to create better and better formulas.
So how did you get started, Jason?
So long story short, my brother bought into a property management franchise, fresh out
of college with his buddy Kyle.
So Bryant and Kyle decided to start a property management business.
They bought into this franchise and they had zero doors in their business to manage and
they got a website from corporate and I was kind of dabbling with doing web design.
I'd started a little web design business and they're like, Hey, could you look at our website
that corporate gave us?
And I gave him some tips and he made changes to it and he's like, can you just build us
one like something better than what they give us?
And I'm like, okay, cool.
I'll build you something.
I'm like, who's your target audience?
And at the time everybody were, they were doing websites that were heavily focused on
the operational side of things.
It was like pleasing tenants, but they don't need more tenants generally.
What they need are people to give them properties to manage like the owners.
So I'm like, well, then why don't we just build the website around them?
If you want more business, that seems to make the most sense.
I had a degree in marketing, so I was like, let's do that.
It seems super obvious to me, but it wasn't obvious in the industry at the time.
So then all the other franchisees wanted his website.
They're like, can we have yours?
Some of these guys were guys that had the entire state for geographically and thousands
of doors under management.
So I'm getting all these clients that have a lot of money and like, we're like really,
I thought, man, this must be the whole industry, which is not accurate.
But my perception was a little skewed, but I was like, Hey, these are really interesting
people to work with.
And so it just kind of grew from there and it very quickly turned into people that were
coming to me.
It was like, why, why do you want a website?
What are you hoping it'll do for you?
Well, get us business.
Okay.
What if you could get business without even worrying about the website?
Or in addition to it, or what are you trying to do?
And so we started doing some marketing stuff.
Then we eventually, we found that there were better ways to grow than doing SEO or paper
click or content marketing or social media marketing or paper lead services, which is
all internet marketing, which is what they were doing.
We were able to help them grow faster by eliminating that stuff.
And so we started then doing branding and cleaning up their like how they sell their
pitch, like helping them find purpose, like in building their business around it and like
just getting all the leaks that create trust in their sales pipeline, getting rid of all
the leaks that were like leaking trust.
And just by doing that, like they were starting to add a lot more doors, they were having
better businesses.
And so it turned into coaching and consulting.
And so we scrapped doing the marketing stuff and we still do websites, but we almost, we
basically give them away for free to most of our clients that are our mastermind.
We still maybe do a paid site here or there, but usually we're just doing them for free
now, which is funny.
So, but that's kind of the journey of door grow.
And really it's just me being a fly on the wall in an industry.
And I've never managed a rental property in my life, ironically.
I've helped, I've made millions of dollars helping clients make millions of dollars,
adding hundreds of doors.
And so really I'm not teaching them necessarily how to manage rental properties.
They all know how to do that.
I'm teaching them how to be business owners and how to get out of the mire of a lack of
fulfillment and a lack of freedom and a lack of contribution and a lack of support and
getting them more of those four things and moving them into having a business that they
love.
So I'm just teaching them how to become entrepreneurs that can have a business of their dreams.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show and thank you for giving us your time
and attention.
I hope you have an excellent time building out your vision and becoming a Vision Pro
yourself.