1 00:00:00,000 --> 00:00:02,400 Jason Hull, tell me about your vision. 2 00:00:02,400 --> 00:00:08,760 Well, our vision for DoorGrow is to transform property management business owners and their 3 00:00:08,760 --> 00:00:09,760 businesses. 4 00:00:09,760 --> 00:00:15,120 And so we want to help them grow their companies, have an impact. 5 00:00:15,120 --> 00:00:21,280 And what's inspiring or exciting about that for me is that through them, we can have quite 6 00:00:21,280 --> 00:00:28,120 a large ripple effect or impact because they're dealing with often hundreds of families, hundreds 7 00:00:28,120 --> 00:00:35,640 of residents or tenants, hundreds of owners, and that's affecting their finances. 8 00:00:35,640 --> 00:00:39,840 And so that's the stuff we want to get into. 9 00:00:39,840 --> 00:00:42,080 Yeah, definitely. 10 00:00:42,080 --> 00:00:49,320 I mean, you have built an impressive brand that is very clear how much time, energy, 11 00:00:49,320 --> 00:00:55,600 effort, R&D, and budget you've put into clarifying the vision of what y'all do as a service. 12 00:00:55,600 --> 00:01:00,120 So I know people have a fun time taking a look at that behind the scenes. 13 00:01:00,120 --> 00:01:01,680 Tell me about your personal vision. 14 00:01:01,680 --> 00:01:02,680 Yeah. 15 00:01:02,680 --> 00:01:06,240 Well, it's been like a long time. 16 00:01:06,240 --> 00:01:10,800 I started the business 2008, so I've just made more mistakes than most people. 17 00:01:10,800 --> 00:01:13,160 So lots of learning. 18 00:01:13,160 --> 00:01:17,480 I mean, if I could just go back and tell myself then in collapse time, it'd be like really 19 00:01:17,480 --> 00:01:18,480 fast, right? 20 00:01:18,480 --> 00:01:19,480 That'd be amazing. 21 00:01:19,480 --> 00:01:20,480 So yeah. 22 00:01:20,480 --> 00:01:23,560 So, okay, what's your question? 23 00:01:23,560 --> 00:01:24,560 Personal vision. 24 00:01:24,560 --> 00:01:30,040 Because we're on these mountain tops as people and we've got multiple visions, right? 25 00:01:30,040 --> 00:01:32,720 Different directions that we can go. 26 00:01:32,720 --> 00:01:37,880 I think personally, my goal really is growth. 27 00:01:37,880 --> 00:01:39,640 I'm just consumed by growth. 28 00:01:39,640 --> 00:01:42,320 And that's really why I created the business. 29 00:01:42,320 --> 00:01:49,040 The business exists to feed my addiction to learning, coaching, mentors, mastermind groups. 30 00:01:49,040 --> 00:01:51,040 I mean, I'm always in multiple programs. 31 00:01:51,040 --> 00:01:53,320 I'm always learning from multiple people. 32 00:01:53,320 --> 00:01:56,040 I just love to learn and to grow. 33 00:01:56,040 --> 00:02:00,880 And having a business that makes a good amount of money allows me to be able to spend a good 34 00:02:00,880 --> 00:02:02,680 amount of money learning from the best. 35 00:02:02,680 --> 00:02:06,520 And I've worked with lots and lots of different people. 36 00:02:06,520 --> 00:02:10,160 I've got multiple people I'm working with right now. 37 00:02:10,160 --> 00:02:13,400 And my wife's trying to tell me, like I went through her last night. 38 00:02:13,400 --> 00:02:17,160 I was like, hey, I just talked to this company last night and they have this really cool 39 00:02:17,160 --> 00:02:18,160 program. 40 00:02:18,160 --> 00:02:20,920 She's like, you need to wait, like slow down. 41 00:02:20,920 --> 00:02:30,960 And I love to learn and I feel like personal growth is the whole purpose for me, for life. 42 00:02:30,960 --> 00:02:34,840 And so I love just digging into everything and learning. 43 00:02:34,840 --> 00:02:39,560 I just bought like four or five books on face reading, which is the weirdest thing ever. 44 00:02:39,560 --> 00:02:42,760 But I was like, man, that'd be so cool if I could just look at a face and don't ask 45 00:02:42,760 --> 00:02:44,600 me about it because I know nothing yet. 46 00:02:44,600 --> 00:02:46,600 But it'd be really cool if I could look at a face. 47 00:02:46,600 --> 00:02:52,080 But I've gone down all these different rabbit holes and sometimes people close to me call 48 00:02:52,080 --> 00:02:53,080 it my Bible of the week. 49 00:02:53,080 --> 00:02:55,440 They're like, oh, he's into this thing right now. 50 00:02:55,440 --> 00:02:57,760 But I just, I love to learn. 51 00:02:57,760 --> 00:03:01,080 And then I'm able to take all this stuff I learn and I'm able to create new stuff out 52 00:03:01,080 --> 00:03:03,000 of it, which is just fun for me. 53 00:03:03,000 --> 00:03:09,000 I'm excited to hear what you learned because I read Talking With Strangers by Malcolm Gladwell. 54 00:03:09,000 --> 00:03:16,300 And in there, he talks about how awful the science is of reading people's faces and how 55 00:03:16,300 --> 00:03:17,300 it's wrong. 56 00:03:17,300 --> 00:03:18,300 Oh yeah. 57 00:03:18,300 --> 00:03:20,200 There's science on both. 58 00:03:20,200 --> 00:03:21,640 Anything is probably pretty terrible. 59 00:03:21,640 --> 00:03:26,600 I mean, I'm sure that you could say that about Myers-Briggs or disc assessments or, but 60 00:03:26,600 --> 00:03:28,800 everybody uses this stuff. 61 00:03:28,800 --> 00:03:36,800 But for me, any tool is just a mirror to bounce things off of, right? 62 00:03:36,800 --> 00:03:39,880 So you can hold it up to somebody and say, is this true for you? 63 00:03:39,880 --> 00:03:42,280 And then they can start, they start talking about themselves. 64 00:03:42,280 --> 00:03:45,100 That's where the real information comes from. 65 00:03:45,100 --> 00:03:51,400 So maybe he's short-sighted in his thinking and throwing everything out the window. 66 00:03:51,400 --> 00:03:55,120 Because if you can get somebody to buy into a framework just a little bit, whether it's 67 00:03:55,120 --> 00:04:00,000 disc or whatever, and then reflect it back to them, you can see, like sometimes I've 68 00:04:00,000 --> 00:04:05,620 been in doing job interviews, like interviewing potential candidates for our company. 69 00:04:05,620 --> 00:04:07,640 And I'm like, well, this says you're kind of like this. 70 00:04:07,640 --> 00:04:11,680 And they're like, sometimes they're like, oh shit, they can, he can see me. 71 00:04:11,680 --> 00:04:13,200 You know, they're like concerned. 72 00:04:13,200 --> 00:04:16,640 Or sometimes they're like, oh yeah, that's, yeah, that's totally me. 73 00:04:16,640 --> 00:04:18,680 Wow, this is really cool and insightful. 74 00:04:18,680 --> 00:04:20,420 People love to talk about themselves. 75 00:04:20,420 --> 00:04:24,960 The language of his point was more so that people misuse the math. 76 00:04:24,960 --> 00:04:28,000 And that's the opportunity there. 77 00:04:28,000 --> 00:04:32,040 As if you read the five, you pick up that chapter segment. 78 00:04:32,040 --> 00:04:34,220 Like he's not wrong, they're not wrong. 79 00:04:34,220 --> 00:04:38,240 It's a matter of, like you said, the learning process is one mathematician looking at other 80 00:04:38,240 --> 00:04:43,000 mathematicians formula and pulling them together over time to create better and better formulas. 81 00:04:43,000 --> 00:04:45,440 So how did you get started, Jason? 82 00:04:45,440 --> 00:04:49,960 So long story short, my brother bought into a property management franchise, fresh out 83 00:04:49,960 --> 00:04:52,720 of college with his buddy Kyle. 84 00:04:52,720 --> 00:04:55,640 So Bryant and Kyle decided to start a property management business. 85 00:04:55,640 --> 00:05:02,220 They bought into this franchise and they had zero doors in their business to manage and 86 00:05:02,220 --> 00:05:07,480 they got a website from corporate and I was kind of dabbling with doing web design. 87 00:05:07,480 --> 00:05:11,560 I'd started a little web design business and they're like, Hey, could you look at our website 88 00:05:11,560 --> 00:05:14,240 that corporate gave us? 89 00:05:14,240 --> 00:05:18,780 And I gave him some tips and he made changes to it and he's like, can you just build us 90 00:05:18,780 --> 00:05:21,200 one like something better than what they give us? 91 00:05:21,200 --> 00:05:22,320 And I'm like, okay, cool. 92 00:05:22,320 --> 00:05:23,320 I'll build you something. 93 00:05:23,320 --> 00:05:26,000 I'm like, who's your target audience? 94 00:05:26,000 --> 00:05:29,560 And at the time everybody were, they were doing websites that were heavily focused on 95 00:05:29,560 --> 00:05:30,840 the operational side of things. 96 00:05:30,840 --> 00:05:35,140 It was like pleasing tenants, but they don't need more tenants generally. 97 00:05:35,140 --> 00:05:39,040 What they need are people to give them properties to manage like the owners. 98 00:05:39,040 --> 00:05:42,040 So I'm like, well, then why don't we just build the website around them? 99 00:05:42,040 --> 00:05:44,840 If you want more business, that seems to make the most sense. 100 00:05:44,840 --> 00:05:48,080 I had a degree in marketing, so I was like, let's do that. 101 00:05:48,080 --> 00:05:51,440 It seems super obvious to me, but it wasn't obvious in the industry at the time. 102 00:05:51,440 --> 00:05:54,520 So then all the other franchisees wanted his website. 103 00:05:54,520 --> 00:05:56,640 They're like, can we have yours? 104 00:05:56,640 --> 00:06:01,940 Some of these guys were guys that had the entire state for geographically and thousands 105 00:06:01,940 --> 00:06:03,420 of doors under management. 106 00:06:03,420 --> 00:06:09,120 So I'm getting all these clients that have a lot of money and like, we're like really, 107 00:06:09,120 --> 00:06:13,080 I thought, man, this must be the whole industry, which is not accurate. 108 00:06:13,080 --> 00:06:15,960 But my perception was a little skewed, but I was like, Hey, these are really interesting 109 00:06:15,960 --> 00:06:17,440 people to work with. 110 00:06:17,440 --> 00:06:22,260 And so it just kind of grew from there and it very quickly turned into people that were 111 00:06:22,260 --> 00:06:23,680 coming to me. 112 00:06:23,680 --> 00:06:25,600 It was like, why, why do you want a website? 113 00:06:25,600 --> 00:06:26,960 What are you hoping it'll do for you? 114 00:06:26,960 --> 00:06:28,120 Well, get us business. 115 00:06:28,120 --> 00:06:29,120 Okay. 116 00:06:29,120 --> 00:06:32,600 What if you could get business without even worrying about the website? 117 00:06:32,600 --> 00:06:34,880 Or in addition to it, or what are you trying to do? 118 00:06:34,880 --> 00:06:37,260 And so we started doing some marketing stuff. 119 00:06:37,260 --> 00:06:42,400 Then we eventually, we found that there were better ways to grow than doing SEO or paper 120 00:06:42,400 --> 00:06:47,180 click or content marketing or social media marketing or paper lead services, which is 121 00:06:47,180 --> 00:06:49,100 all internet marketing, which is what they were doing. 122 00:06:49,100 --> 00:06:52,720 We were able to help them grow faster by eliminating that stuff. 123 00:06:52,720 --> 00:06:58,000 And so we started then doing branding and cleaning up their like how they sell their 124 00:06:58,000 --> 00:07:03,680 pitch, like helping them find purpose, like in building their business around it and like 125 00:07:03,680 --> 00:07:08,200 just getting all the leaks that create trust in their sales pipeline, getting rid of all 126 00:07:08,200 --> 00:07:11,200 the leaks that were like leaking trust. 127 00:07:11,200 --> 00:07:16,000 And just by doing that, like they were starting to add a lot more doors, they were having 128 00:07:16,000 --> 00:07:17,000 better businesses. 129 00:07:17,000 --> 00:07:20,360 And so it turned into coaching and consulting. 130 00:07:20,360 --> 00:07:24,400 And so we scrapped doing the marketing stuff and we still do websites, but we almost, we 131 00:07:24,400 --> 00:07:28,960 basically give them away for free to most of our clients that are our mastermind. 132 00:07:28,960 --> 00:07:32,840 We still maybe do a paid site here or there, but usually we're just doing them for free 133 00:07:32,840 --> 00:07:33,840 now, which is funny. 134 00:07:33,840 --> 00:07:37,480 So, but that's kind of the journey of door grow. 135 00:07:37,480 --> 00:07:41,560 And really it's just me being a fly on the wall in an industry. 136 00:07:41,560 --> 00:07:46,080 And I've never managed a rental property in my life, ironically. 137 00:07:46,080 --> 00:07:51,280 I've helped, I've made millions of dollars helping clients make millions of dollars, 138 00:07:51,280 --> 00:07:53,440 adding hundreds of doors. 139 00:07:53,440 --> 00:07:58,000 And so really I'm not teaching them necessarily how to manage rental properties. 140 00:07:58,000 --> 00:07:59,080 They all know how to do that. 141 00:07:59,080 --> 00:08:04,440 I'm teaching them how to be business owners and how to get out of the mire of a lack of 142 00:08:04,440 --> 00:08:09,560 fulfillment and a lack of freedom and a lack of contribution and a lack of support and 143 00:08:09,560 --> 00:08:13,960 getting them more of those four things and moving them into having a business that they 144 00:08:13,960 --> 00:08:14,960 love. 145 00:08:14,960 --> 00:08:19,200 So I'm just teaching them how to become entrepreneurs that can have a business of their dreams. 146 00:08:19,200 --> 00:08:20,920 Thank you for being here today. 147 00:08:20,920 --> 00:08:23,400 I'm really happy that you tuned in to Vision Pros Live. 148 00:08:23,400 --> 00:08:28,200 I'm looking forward to seeing your reactions as these episodes continue to move forward. 149 00:08:28,200 --> 00:08:29,760 This is going to get more and more fun. 150 00:08:29,760 --> 00:08:31,880 We'll have more and more engagement as well. 151 00:08:31,880 --> 00:08:35,600 We'll invite people to participate in the show and thank you for giving us your time 152 00:08:35,600 --> 00:08:36,600 and attention. 153 00:08:36,600 --> 00:08:51,440 I hope you have an excellent time building out your vision and becoming a Vision Pro 154 00:08:51,440 --> 00:08:52,440 yourself.