Mark, tell me about your vision.
Yeah, so like my vision for the company,
you know, really foundationally starts
for how we approach every project, right?
So we approach every video project
more than just creating a fancy video,
but like really who are we creating this video for?
How is that going to impact them in their personal life,
whether it's a product or it's a service?
So really the vision kind of expands to that.
So like, how can we positively impact,
you know, thousands of people per year
and the content that we're creating
with the clients that we're working for?
And that's really the impact we wanna have
is like, how are the videos that we're creating,
connecting with people in a way that it helps
make that transformational change in their personal life?
That's awesome.
And now are you aware that I used to be the right hand man
of Jake Larson at Video Power Marketing?
Oh, I did not know that.
That's awesome.
Do you happen to know Jake?
I don't, I don't know him personally, no.
Well, I will be happy to at some point make the introduction.
Oh, you know, whenever that's relevant,
he is my favorite leader on earth, possibly.
Like that's, I love Jake Larson
and what he's been able to build.
What's what what called my attention about that,
I see, you know, greatness and greatness
typically look a lot alike.
So he was asked by the founder of YouTube
to represent YouTube ads back when they,
before they launched the platform.
And he came out with a course that taught you
how to turn your views into customers.
Where did your vision come from?
How did you get to where that was a thing?
Yeah, so really it came from having a background
in sales and marketing,
working in kind of the corporate world,
but always kind of having a passion for creative content.
I remember, you know, when I was in high school,
it's like the hardest thing when you're like,
what do you wanna do for a career path?
And when I was 17, I was like, I wanna be a designer.
I wanna get into graphic design, you know,
but through a process,
I ended up getting more into marketing
and really, really loved it.
But I always had that like craft,
like I love the creativity part.
So what I did, you know, through my life, you know,
going through the corporate world,
transitioning into, you know,
essentially a solopreneur to now a business owner
of a creative team,
really fusing those two skill sets together.
So understanding, you know,
we wanna make something that's creative,
connects with people,
and really elevates the brand at a higher level,
so they have a higher perceived value.
But equally important
is having that strategic marketing understanding.
How are we gonna use, leverage this,
and connect with your ideal audience?
Understanding where they're at, what's important to them,
and the transformational change
that they're really looking for,
for that business to kind of come alongside them
and help them with,
whether it's personally, professionally,
a product or a service.
What is the story behind your why?
Well, I usually have this phrase that I tell my staff
whenever we're working on a project,
we need to get re-centered on something.
And fundamentally, when I'm off boarding it
from a sales perspective to the production team,
I always say, in order to tell a really good story,
you have to fall in love with our customer's customer.
And what that really means is,
who we're really creating this video for
is not really the client,
even though they're the ones kind of, you know,
funding the project,
it's really the people we're trying to connect with
are the people that are gonna be watching it, right?
So what is a day in the life
of what they're struggling with?
And really, no matter what we work with,
we can really try to get into the heart of that.
So this one here that you've got highlighted, Ali's Way,
this was for a nonprofit,
and it was a very difficult project to do
because it's a story,
we told like a really compelling story
about this mother who lost her daughter
in a bad, you know, distracted driving situation, right?
And foundationally, we created it
because she was dedicated her life
to kind of presenting this information
at different forums and events
and really trying to drive change with legislation.
And it was so hard for her to tell this story
every time she'd get on stage.
So that was our primary goal
was to kind of soften it for her,
for that video to kind of speak for her
before she got on stage.
But more importantly,
we're creating it for the people watching it.
You know, the legislators that can make change
to make sure that people are less distracted,
you know, the car manufacturers that are watching this
to put safety protocols for this,
something like this not to happen.
How can that story impact them
and drive change in their life?
And sometimes it can be a situation like this,
or if it's more of, you know, a corporate-based company
and they're focused, you know, like you said, on revenue,
it's really, how are they impacting the person's life?
How are they changing that life?
How are they making that transformational change?
And how can we connect with that viewer
in a way that's gonna help them personally or professionally?
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions
as these episodes continue to move forward.
This is gonna get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a Vision Pro yourself.