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Mark, tell me about your vision.

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Yeah, so like my vision for the company,

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you know, really foundationally starts

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for how we approach every project, right?

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So we approach every video project

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more than just creating a fancy video,

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but like really who are we creating this video for?

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How is that going to impact them in their personal life,

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whether it's a product or it's a service?

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So really the vision kind of expands to that.

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So like, how can we positively impact,

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you know, thousands of people per year

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and the content that we're creating

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with the clients that we're working for?

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And that's really the impact we wanna have

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is like, how are the videos that we're creating,

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connecting with people in a way that it helps

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make that transformational change in their personal life?

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That's awesome.

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And now are you aware that I used to be the right hand man

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of Jake Larson at Video Power Marketing?

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Oh, I did not know that.

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That's awesome.

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Do you happen to know Jake?

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I don't, I don't know him personally, no.

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Well, I will be happy to at some point make the introduction.

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Oh, you know, whenever that's relevant,

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he is my favorite leader on earth, possibly.

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Like that's, I love Jake Larson

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and what he's been able to build.

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What's what what called my attention about that,

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I see, you know, greatness and greatness

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typically look a lot alike.

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So he was asked by the founder of YouTube

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to represent YouTube ads back when they,

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before they launched the platform.

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And he came out with a course that taught you

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how to turn your views into customers.

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Where did your vision come from?

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How did you get to where that was a thing?

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Yeah, so really it came from having a background

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in sales and marketing,

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working in kind of the corporate world,

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but always kind of having a passion for creative content.

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I remember, you know, when I was in high school,

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it's like the hardest thing when you're like,

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what do you wanna do for a career path?

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And when I was 17, I was like, I wanna be a designer.

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I wanna get into graphic design, you know,

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but through a process,

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I ended up getting more into marketing

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and really, really loved it.

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But I always had that like craft,

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like I love the creativity part.

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So what I did, you know, through my life, you know,

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going through the corporate world,

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transitioning into, you know,

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essentially a solopreneur to now a business owner

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of a creative team,

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really fusing those two skill sets together.

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So understanding, you know,

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we wanna make something that's creative,

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connects with people,

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and really elevates the brand at a higher level,

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so they have a higher perceived value.

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But equally important

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is having that strategic marketing understanding.

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How are we gonna use, leverage this,

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and connect with your ideal audience?

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Understanding where they're at, what's important to them,

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and the transformational change

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that they're really looking for,

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for that business to kind of come alongside them

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and help them with,

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whether it's personally, professionally,

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a product or a service.

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What is the story behind your why?

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Well, I usually have this phrase that I tell my staff

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whenever we're working on a project,

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we need to get re-centered on something.

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And fundamentally, when I'm off boarding it

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from a sales perspective to the production team,

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I always say, in order to tell a really good story,

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you have to fall in love with our customer's customer.

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And what that really means is,

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who we're really creating this video for

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is not really the client,

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even though they're the ones kind of, you know,

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funding the project,

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it's really the people we're trying to connect with

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are the people that are gonna be watching it, right?

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So what is a day in the life

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of what they're struggling with?

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And really, no matter what we work with,

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we can really try to get into the heart of that.

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So this one here that you've got highlighted, Ali's Way,

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this was for a nonprofit,

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and it was a very difficult project to do

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because it's a story,

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we told like a really compelling story

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about this mother who lost her daughter

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in a bad, you know, distracted driving situation, right?

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And foundationally, we created it

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because she was dedicated her life

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to kind of presenting this information

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at different forums and events

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and really trying to drive change with legislation.

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And it was so hard for her to tell this story

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every time she'd get on stage.

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So that was our primary goal

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was to kind of soften it for her,

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for that video to kind of speak for her

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before she got on stage.

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But more importantly,

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we're creating it for the people watching it.

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You know, the legislators that can make change

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to make sure that people are less distracted,

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you know, the car manufacturers that are watching this

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to put safety protocols for this,

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something like this not to happen.

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How can that story impact them

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and drive change in their life?

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And sometimes it can be a situation like this,

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or if it's more of, you know, a corporate-based company

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and they're focused, you know, like you said, on revenue,

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it's really, how are they impacting the person's life?

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How are they changing that life?

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How are they making that transformational change?

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And how can we connect with that viewer

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in a way that's gonna help them personally or professionally?

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions

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as these episodes continue to move forward.

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This is gonna get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision

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and becoming a Vision Pro yourself.